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•to foster linkages and interaction between the different actors in the tourism industry •to form partnerships with private actors and stimulates the local economy •to promote the integr

Inclusive Tourism

Tourism provides a wide range of economic opportunities, especially for

developing and least developed countries:

Transport, communications, infrastructure, education, security, health,

immigration, customs, accommodation, agriculture and creative

industries

Tourism

Inclusive Tourism

Aim?

•to foster linkages and interaction between the different actors in the tourism industry

•to form partnerships with private actors and stimulates the local economy

•to promote the integration of women and the active involvement of local communities

•to emphasise sustainability by taking environmental, social and economic factors into

account

How?

•by integrating poor local communities in tourism value chains through active entrepreneurial participation

•by ensuring tourism products/services meet international requirements

•by providing market expertise, capacity building, policy advocacy, and formal market

linkages

•by working with existing tourism destinations and supply sectors

The typical visitor journey

A simplified Tourism Value Chain (ex Uganda)

United Nations Steering Committee on Tourism for Development

Delivering as One for Tourism

The SCTD is an innovative approach to Delivering as One: Delivering as One for

Tourism , as a sectoral approach It is a transformational partnership.

SCTD main objectives:

an integrated approach, building on the strengths of each UN agency

Integration Study), as well as through new econometric models

3 Mobilize necessary financial resources through existing funding

mechanisms (such as EIF), and work towards the creation of a Multi Donors Trust

Fund for Tourism (for LDCs, and countries -ODA eligible)

development, poverty reduction and a green growth

SCTD Tourism Services Portfolio

“Tourism for Development”

Areas of intervention Implementing agencies

UNWTO ITC UNDP UNEP ILO UNESCO UNIDO UNCTAD WTO

The SCTD provides specialized tourism assistance aimed to maximize tourism’s

capacity to support countries in reaching their development goals, while preserving

their cultural and environmental assets The Services Portfolio on Tourism for

Development compiles the services available to LDCs and developing countries.

The Services Portfolio makes available over 50 types of services organized around four pillars:

Encouraging human resources development

B Building good governance and sustainability in tourism Promoting investment in the tourism economy Fostering the poverty reduction impact of tourism

1

2 3 4

3 Fostering the poverty reduction impact of tourism

Reducing poverty by developing value-chain linkages between the tourism

industry and local producers of goods and services in LDCs

A Rationale for working on business linkages for poverty reduction

-90% of DTIS linked to tourism state the creation of business linkages as key

challenge.

-Increasing interest by hotel chains, restaurants and tour operators to invest more in

local sourcing.

-Limited capacities and skills of entrepreneurs to meet quality requirements of hotels,

restaurants and tour operators.

B Objective of joint support

- Maximise the tourism industry’s positive impact on local producers and service

providers & entrepreneurs (e.g agro-food, creative industries, services).

- LDCs able to take advantage of the complementary institutional and technical

strengths of the different SCTD/UN Agencies (ITC, UNWTO, UNCTAD, UNDP and ILO)

3 Fostering the poverty reduction impact of tourism

Applying an integrated approach to developing sustainable & inclusive

D Cross-cutting: Strengthen support services by trade and tourism support entities

and affected communities through the development of institutional capacities.

ITC Inclusive Tourism Opportunity Study Guidelines

Aim: guideline to carry out a value chain based Inclusive Tourism needs assessment/project formulation

 identification of "winner" tourism products and services with market potential

 Identification of small producers that produce or could produce the selected products and services

PHASE 1: DIAGNOSIS OF THE CURRENT SITUATION AND CONTEXT

•Step 1- Defining scope and target group(s)

•Step 2- Mapping the Value Chain and its Context

•Step 3- Mapping where the Poor Participate

•Step 4- Conduct fieldwork with Tourists, Enterprises and Support Institutions to gather data and perspectives

•Step 5- Tracking Revenue Flows, Pro-Poor Income and Barriers facing the poor (pro-poor income)

PHASE 2: PROJECT OPPORTUNITIES, PRIORITIZATION AND FEASIBILITY

•Step 6- Identifying where in the Value Chain to seek change

•Step 7- Analysis of strategies

•Step 8- Developing a long list of intervention options

•Step 9- Developing the short list

PHASE 3: DEVELOPMENT OF A WORKPLAN

•Step 10- Developing a project idea

•Step 11- Project programming

FOLLOWED BY:

•Validation roundtable with stakeholder and government to refine and validate project proposal

•Submission of proposal to donors & Implementation

The target audience:

•International and national consultants

•Government

Assessment of Tourism Value Chain & Service providers

Pro-poor income mapping

Villages / tourist sites / transport companies/

Homes Sufficient or fairly poor

Raw silk producer, Cotton producer, Raw material intermediary

Fruit & veg Vendor – wholesalers – distributors Markets

Meat producer / vendor Fisherman

Local transport Bread/noodle/rice supplier Food (dry) vendor Coffee/tea grower Hotel

Fairly poor/poor

Fairly poor

Wholesalers Producers Local transport

WiM EM

Private Farm Stalls

Tours /Excursions Handicraft

Family/

Individu al Coop.

Family/

Individ

Family/ Individ Company Foreign/local

Fairly poor / poor or rural poor Fairly poor/ Poor

Individual Farmers Farmers groups Thai /Vietnam/Laos

Fairly poor/ Poor or rural poor

WiM / EM WsP / EM

WsP WsP

WsP

local

Sufficient/ Fairly poor/ Poor Fairly poor/rural p.

WsP: woman a significant proportion WiM: Women in majority

EM: Ethnic minority

Implementation – ITC Inclusive Tourism Training Modules

Linking agriculture to tourism markets

The Module on Agriculture illustrates possible interventions and partnerships

between agro products and the tourism industry

Aim: To provide farmers and fishermen with the tools they need to assess the

tourism market, and buyers with the skills to develop sustainable partnerships with

local producers

The target audience:

•Representatives of farmer community institutions

•Potential and existing private sector partners

•Government representatives involved in

the tourism sector or other related industries

•Local support organizations (NGOs)

Linking environmental management and climate change

to tourism markets

The Environment Management and climate change module shows how to

manage tourism developments optimally in terms of the environment

Aim: To encourage governments, businesses, communities and people to ‘act

locally while thinking globally’ Information on efficient and effective energy use,

reduction in wastes, recycling and re-use and guidelines on environmental management for eco-hospitality

The target audience:

•Micro, small and medium-sized enterprises (MSME’s)

•Producer groups, governmental bodies

•Community institutions & NGOs

•Tourism industry (Tour operators, Hotels, Restaurants)

Linking artists to tourism markets

The artistic-cultural training module shows ways to develop local artistic and

cultural services and marketing these through the tourism value chain

Aim: to develop and market local artistic and cultural services.

The target audience:

•Public sector offices

•Private sector associations

•NGOs supporting the artistic sector

•Artists’ associations/organizations

•Private tourism sector (Hotels, Tour operator)

•Individual artists

Linking handicraft to tourism markets

The Module on Handicraft products indicates ways for artisans on how to adapt

their products to international requirements (quality, trends, design…) and link their products to tourist markets

Aim: to increase the artisans’ income and to provide facilitators with the know-how

to develop sustainable business linkages between handicraft producers and the tourism markets

The target audience:

•Micro, small and medium-sized enterprises

Linking hospitality to tourism markets

The Hospitality Management manual describes how the hospitality and catering

industry operates optimally to fulfil guest expectations and needs

Aim: To establish an appealing and suitable teaching method for tourist

establishments in developing countries focus on typical gaps and barriers

The target audience:

•Micro, small and medium-sized enterprises

(MSME’s)

•Community institutions and NGOs

•Tourism industry (Hotels, Restaurants)

Impact Measurement Tool

Tailor-made for the following sectors:

• Agro-food products

• Creative Industries

• Inclusive Tourism

Undertaken at 3 stages of the project:

• start, prior to project implementation (baseline)

• half-way to be able to take corrective actions

• completion of project in order to assess final impact

Face to face interviews with beneficiary households

Examples of applying the IMT

-Results of inclusive tourism project in Brazil

Social indicators: Education level – family members

Results: Decrease in illiteracy

High school completed

Pre-school High

school not completed

Basic education completed

Literate University

completed

University not completed

Results: Applying the IMT

Economic indicators: Family income level

Results: Increase of households income

1/2 - 1 MS 1 - 2 MS 2 - 3 MS 3 - 5 MS 5 - 10 MS More than

10 MS

No income Doesn't

know/No answer

Results: Applying the IMT

impact

Results: The large majority (73.3%) considers the generation of employment, work and

income as the most important impact

Population’s perception regarding tourist development’s principal positive impact

Creation of employment, work and income 74%

Progress &

Development 5%

Courses &

Training 2%

Other 4%

Doesn't know/No answer 15%

ITC project development & implementation

ASIA India (PD) Lao PDR Maldives (PD) Philippines (PD) Samoa (PD)

Tonga (PD) Vietnam

MIDLE EAST Syria (PD)

PD: Opportunity Study & Project Development

Lessons learnt

• Focus on income generating backward linkages

• Create corporate linkages on local and international level to achieve win-sin situation (Cruise ship companies, Hotel chains, etc.)

• Tap on existing tourism destinations

• Work only with commercially viable and already existing sectors

• Use enhanced tourism supply capacity as spring board for exports

Issues – open for discussion

• External shocks