CRM the 6 things you actually need

The top six most important services to best-of-breed buyers are:6... The top six most important services to best-of-breed buyers are:5... The top six most important services to best-of-b

CRM: The 6 Things

You Actually Need

www.redspire.co.uk

Ask a consultant what CRM can

do for you, and they could list the benefits from dusk until dawn…

… and according to a Gartner survey, you would listen because the CRM market is continuing to grow in West Europe:

of the companies surveyed planning to increase spending on CRM initiatives in 2014

With

But what do companies actually want from their

CRM operations?

1 Up There,

Not Down Here

CRM in the cloud? Or on-site?

… of companies don’t have a preference for

their CRM deployment.

BUT

… want a cloud-based solution, not an on-site

system.

… of the companies that have decided on a deployment option…

But why head to

the cloud?

2 Best of the Best?

The vast majority

of companies shun evaluating integrated suites or multiple

applications.

91%

… of companies want

to evaluate breed solutions

3 Why CRM?

The top three reasons for making the investment for the first time are:

But which services

do companies want

to improve or add

via CRM?

4 The Final Countdown

The top six most important services to best-of-breed buyers are:

6 Customer service

(3%)

5 Help desk

(4%)

The top six most important services to best-of-breed buyers are:

5 Help desk

(4%)

4 Call centre

(4%)

The top six most important services to best-of-breed buyers are:

4 Call centre

(4%)

4 Call centre

(4%)

The top six most important services to best-of-breed buyers are:

3 Marketing automation

(6%)

The top six most important services to best-of-breed buyers are:

2 Field automation

(8%)

And the service in pole position -

by a huge margin?

1 Sales automation

(76%)

5 The three key

benefits of CRM sales

automation?

It helps track, nurture and manage opportunities and leads…

… plus increases revenue by decreasing the time sales teams need to spend on support tasks

… manages sales teams and their time…

6 New & Old

The top three requested software features?

Note-taking capabilities -

28% nature, scope is critical While traditional in

here with companies wanting to use reporting and analytics to also analyse social and predictive data

Reporting/Analytics -

26%

Contact management -

35%

6 Clarity please

A primary concern for companies this year is

CRM strategy:

“Participants overwhelmingly cited the lack of a clearly defined CRM strategy as

their number one concern.”

Survey Analysis: European Organizations Struggle to Create a Clearly

Defined CRM Strategy in 2014

The solution?

A CRM consultancy can help companies create an effective, far-reaching strategy

for their CRM deployment.

Learn more about how a CRM

system can boost your own

business’ bottom line and

efficiency by downloading our

ultimate eGuide: The Ultimate

Guide to: Up-selling and

Cross-selling.

Download Now

The Ultimate Guide to:

Up-selling and Cross-selling

Drive cross-selling and up-selling with CRM, by thinking people - not software.

ULTIMATE SERIES

VOLUME 1