For the millennial entrepreneurs, many have used crowdfunding sites such as Kickstarter or GoFundMe to raise enough capital for their business venture to launch.. What if you need more
Trang 1T H E T H R E E T H I N G S Y O U N E E D T O K N O W
B E F O R E Y O U M E E T W I T H A N I N V E S T O R
B Y G E O F F R E Y B Y R U C H
Trang 2W E H AV E A L L S E E N T H E S H O W S H A R K TA N K
W H E R E E N T R E P R E N E U R S A N D B U S I N E S S
P E O P L E C O M E I N L O O K I N G F O R AT L E A S T
O N E O F T H E S H A R K S T O I N V E S T I N T H E I R
C O M PA N Y
Trang 3W H E N S TA R T I N G A
C O M PA N Y, T H E S I N G L E
B I G G E S T P R O B L E M
E N T R E P R E N E U R S F I N D
T H E M S E LV E S W I T H I S
F I N D I N G T H E C A P I TA L
O R F I N A N C I A L F U N D I N G
N E C E S S A RY T O TA K E
T H E I R B U S I N E S S T O T H E
N E X T L E V E L
Trang 4For the millennial entrepreneurs, many have used crowdfunding sites such as
Kickstarter or GoFundMe to raise enough capital for their business venture to
launch
But what if that amount isn’t enough? What if you need more to take your business from a startup to a full-fledge company?
Trang 5As you can see, the road to
funding isn’t easy It is
difficult to get people to
invest simply in an idea.
That being said, the best way
to get people to invest in you
is simply through the confidence, knowledge, and planning you are able to bring into each and every meeting
Trang 6Below you will find three big angles you need to perfect before
meeting with any type of investor
By ironing out these concepts, you will be able to internalize your business on a deeper level and for the betterment of your company.
Trang 71 P E R F E C T Y O U R S T O RY
• When you talk about your company, be emotional, passionate, and confident Tell them about your personal and professional background, your history, the company’s history, the product, and the overall drive for your company and your product Walk them through your solution.
• When you we are talking about your story,
we are not asking for you just to talk about
the product
• We are looking for you to talk about the
overall holistic idea behind the product
Keep in mind that investors aren’t just
investing in the product or the company,
they are investing in the person
Trang 8To help you with this, make sure you practice your pitch
Remember that saying, practice makes perfect? Well that phrase definitely applies here Make sure you have internalized your speech
Know every turn and topic and ways that you can enhance it Be prepared
to tell them what your company does, who you are, and how you got there
Trang 92 K N O W T H E
N U M B E R S
W H E N I T C O M E S D O W N I T, Y O U
WA N T T O M A K E S U R E Y O U A R E
C O M F O R TA B L E W I T H A N Y O F F E R S
A N D D E A L S
B E F O R E Y O U S E T A G O A L , K N O W
T H E P R O F I T, R E V E N U E , A N D
E X P E N S E S T H AT Y O U R C O M PA N Y
H A S E N D U R E D O N A M O N T H T O
-M O N T H , Y E A R - T O - Y E A R B A S I S
H AV I N G A S T R O N G
U N D E R S TA N D I N G O F Y O U R
N U M B E R S C A N B E T H E D E A L
B R E A K E R O F W H E T H E R O R N O T Y O U
G E T A N O F F E R
I N A D D I T I O N , K N O W T H E S P L I T, O R
D E A L , Y O U A R E L O O K I N G T O M A K E
P L AY A R O U N D W I T H T H E N U M B E R S
A N D T E S T VA R I O U S E X T R E M E
O F F E R S A N D H O W T H E Y C A N
B E N E F I T Y O U R C O M PA N Y ’ S F U T U R E
Trang 103 W H AT I S T H E
M O N E Y F O R ?
M A N Y T I M E S , I N V E S T O R S WA N T T O
K N O W W H AT Y O U P L A N O N U S I N G
T H E M O N E Y F O R A F T E R T H E Y
I N V E S T
T H I S M E A N S T H E Y A R E L O O K I N G T O
S E E T H E VA R I O U S S T R AT E G I E S Y O U
A R E TA K I N G A N D W H E T H E R O R N O T
Y O U A R E O P T I M I Z I N G T H E I R F U N D S
T O T H E B E S T O F I T S A B I L I T I E S
B E U P F R O N T A B O U T I T I F
I N V E S T O R S D O N O T A G R E E W I T H T H E
P L AY Y O U H AV E L A I D O U T, I T M I G H T
B E F O R T H E B E S T T H AT Y O U PA R T
WAY S I F N O T, T RY A N D S H O W T H E M
H O W T H AT F U N D I N G C A N B E
B E N E F I C I A L F O R Y O U R I N I T I A L P L A N
I F T H E R E I S A WAY T O R E V I S E I T F O R
T H E B E T T E R , A L S O TA K E T H AT I N T O
C O N S I D E R AT I O N