5 things you want to know

Is your communication & brand engagement strategy taking online sufficiently into account?. Do you sufficiently understand how consumers are using the internet to engage with your brand3

5 Things you should know about

internet usage for 2013

1 From wet-market shopper to credit-card holder, the

majority of your customers are likely to be online

Base: Urban users of stated category

2 Key Decision Makers & Influencers for household

brand-purchases are predominantly online

Base: Urban Key Decision Maker/Influencer for household purchase of stated category

3 Consumers are online every day of the week and

they are not quiet

Base: Urban online consumers

4 There is a mobile revolution going on

internet via mobile phone

of whom

25% have looked up a product in-store 19% have price-checked a product in-store

Base: Urban online consumers

5 Consumers are probably looking for you now

helps them find out about new products

helps them find out about new products

Base: Urban online consumers

Questions worth asking for 2013

1 Is your communication & brand engagement strategy

taking online sufficiently into account?

2 Are your online assets currently building brand and

product understanding effectively?

3 Are your online assets suited to the mobile revolution

and are they easy to use via tablet or phone?

4 Have you considered a POS online strategy to help

consumers make their choice, e.g with QR codes?

5 Do you sufficiently understand how consumers are

using the internet to engage with your brand?

1 Is your communication & brand engagement strategy

taking online sufficiently into account?

2 Are your online assets currently building brand and

product understanding effectively?

3 Are your online assets suited to the mobile revolution

and are they easy to use via tablet or phone?

4 Have you considered a POS online strategy to help

consumers make their choice, e.g with QR codes?

5 Do you sufficiently understand how consumers are

using the internet to engage with your brand?

What next?

What next? Expansion into Rural & Smartphones

These headline results come from Cimigo s annual NetCitizens study of online behaviour in

Vietnam They are the result of over 5,800 interviews of on- and off-line consumers across Urban Vietnam covering Metro, Tier 1, & Tier 2 urban centres

Cimigo is about to launch the fieldwork for its next study There will be important changes to this year s design:

1 We will be going Rural: In addition to the Urban study, we will be covering both rural towns and communes to get a full national perspective on internet usage in Vietnam Are rural consumers important to your growth? Is a digital campaign truly national? Can you reach the rural mass via online engagement?

2 Special focus on smartphone users: We will be adding a further bank of questions to pose to smartphone users How can you benefit and utilise this rapid evolution and adoption of internet connected handsets?

These headline results come from Cimigo s annual NetCitizens study of online behaviour in

Vietnam They are the result of over 5,800 interviews of on- and off-line consumers across Urban Vietnam covering Metro, Tier 1, & Tier 2 urban centres

Cimigo is about to launch the fieldwork for its next study There will be important changes to this year s design:

1 We will be going Rural: In addition to the Urban study, we will be covering both rural towns and communes to get a full national perspective on internet usage in Vietnam Are rural consumers important to your growth? Is a digital campaign truly national? Can you reach the rural mass via online engagement?

2 Special focus on smartphone users: We will be adding a further bank of questions to pose to smartphone users How can you benefit and utilise this rapid evolution and adoption of internet connected handsets?

Gain access to need-to-know analysis for your specific category, Rural, or Smartphone users

Through subscribing to the additional specialist reports you will gain an understanding of: how consumers of your specific category are engaging online; how Rural consumers use the internet;

or how smartphone users are leading the way

NetCitizens 2013 Report Type Access Fee (USD)

Urban Vietnam Free as usual!

Rural Vietnam

Smartphone Users*

Includes additional questions on smartphone users & usage 2000

Your Specific Category Analysis*

Have the NetCitizens report cut specifically to users of your category; e.g.

beer drinkers, insurance holders, personal-care decision-makers etc.

2000

* These reports will be Urban-only unless the Rural Vietnam component is subscribed to.

20% Early Bird Discount for subscriptions confirmed before 31-10-12

Contact us

To register to receive your free Urban NetCitizens report, to subscribe to the Rural or Smartphone

NetCitizens reports, or to have the 2013 analysis cut by your category, please contact us using the following methods:

Or send an email request to:

Mr Joe Wheller Managing Director

joewheller@cimigo.com

Ms Huynh Xuan Uyen Business Support Manager

uyenhuynh@cimigo.com

Scan this QR Code with your smartphone

Or send an email request to:

Mr Joe Wheller Managing Director

joewheller@cimigo.com

Ms Huynh Xuan Uyen Business Support Manager

uyenhuynh@cimigo.com

About Cimigo

Vietnam

Indonesia

India

China

Hong Kong

Philippines

Singapore

Starting 9 years ago in HCMC

we ve expanded to

China Singapore

3 billion customers

We now have the privilege of representing

From seven

main cities

in Vietnam

in Vietnam

consumer-rooted growth

Online Panels

45 Consultants

130 Full-time staff

12 Qualitative Specialists

5 Call Centres

Face-to-face

put the consumer into the boardroom to deliver

650 Fieldworkers

Cimigo s extensive set of resources and expertise

consumer-rooted growth

put the consumer into the boardroom to deliver

Cimigo delivers a full range of services to ensure your business remains connected to your consumers

Motivational research

Market scoping and segmentation

Concept testing

New product development

Brand positioning

1 Consulting Services

Market tracking Product optimisation Brand equity Touch point management Customer loyalty

2 Research Services

Ethnography Accompanied shopping

In-depth interviewing

Focus groups

Vox pops

Telephone interviewing Street intercepts Mystery shopping

On line surveys Social media tracking

Net-gains for Brand Value

And for stronger consumer engagement & intelligence.

www.facebook.com/CimigoVietnam

www.linkedin.com/company/cimigo

www.chaocimigo.vn

@cimigovietnam

www.chaocimigo.vn

We look forward to

talking with you.

cimigo.com

The Voice of the Customer