6 reasons why you need data driven marketing

6 Reasonswhy you need data driven marketing... Today’s Mad Man drives marketing with DATA.... Without DATA, an INSIGHT is just a HUNCH.Without DATA, a MAD MAN is a SAD MAN... There are m

6 Reasons

why you need data driven marketing

THE 60s ADMAN:

sophisticated

witty,

THE 60s ADMAN:

Don Draper created campaigns on

He had some SUCCESS.

But far more FAILURES

…you never heard about.

Today’s Mad Man drives marketing with DATA.

INSTINCTS are GOOD INSIGHT is BETTER.

Without DATA, an INSIGHT is just a HUNCH.

Without DATA, a MAD MAN is a SAD MAN.

TODAY’S marketer

is POSITIVE ABOUT DATA.

Data gathered from SOCIAL TRENDS, WEB CONTENT…

and YOUR OWN CRM.

There are many reasons to adopt

a marketing strategy based on

DATA-DRIVEN INSIGHT.

HERE ARE SIX.

REASON 1:

BECAUSE DATA IS EVERYWHERE.

Where does useful data

COME FROM?

Chances are it’s

ALREADY IN YOUR BUSINESS.

A well-designed CRM programme can

… serving up

INSIGHTS ON A PLATE.

of customers use fewer than half the features they have on their CRM

INSIGHTS come EASIER if you use CRM smarter.

43%

REASON 2:

BECAUSE EVERYONE IS DOING IT.

Gartner predicts CRM will be a

$36bn sector

by 2017.

Still think guesstimates and gut

instincts are the way to go?

Without DATA,

EVEN A GENIUS GETS IT WRONG.

91% of companies with more than

11 people use CRM.

But only

50% OF SUB-10-PERSON companies.

(Is CRM how a sub-10 turns into an SME?)

REASON 3:

BECAUSE CONTENT OWNS YOUR CAMPAIGN.

Your brand today is

WHATEVER

PEOPLE SAY IT IS.

The customer’s impression of you

is a collage of snippets, articles,

blogs and PDFs and Tweets.

Your campaign is

CONTENT.

25% of customers who used Twitter and

Facebook to communicate…

expected an answer

WITHIN ONE HOUR.

Campaigning today isn’t so much REACHING OUT, as POINTING OUT.

Make sure your CRM can

WRAP AROUND THE CAMPAIGN.

REASON 4:

BECAUSE DATA MAKES IT

MEASURABLE.

A Mad Man once said he didn’t know which half of his ad budget worked.

THAT WAS THEN THIS IS NOW.

Tracking metrics make EVERY CLICK, EVERY OPPORTUNITY measurable

AND EVERY BEHAVIOUR

AN INSIGHT.

The average CRM has an ROI of

560%… when used as a DATA-DRIVEN STRATEGY, not just for campaigns

REASON 5:

BECAUSE RATIONAL DOESN’T

MEAN COLD

Being data-driven doesn’t make your ideas less

“emotional”

Quite the opposite

Data-driven insights reach DEEP INTO THE HUMAN CONDITION They create CUSTOMER ENGAGEMENT

But to know how people feel, you’ve got to know what people THINK Knowing what they think takes DATA

THE COLDEST, HARDEST LOOK

AT DATA DRIVES THE STRONGEST EMOTIONAL

ENGAGEMENT WITH CUSTOMERS.

And CRM is the channel that connects.

REASON 6:

BECAUSE CRM CONNECTS INSIGHT WITH ACTION.

With those insights

in hand, it’s time to

COMMUNICATE them…

And CRM is the IDEAL METHOD.

The insights came from there The communication comes from there.

And you already KNOW

the people in there,

PERSONALLY.

Data-driven marketing with CRM leads to

communications that

SEAR THE SOUL,

with ideas that feel RIGHT, RIGHT, RIGHT.

WE ARE NOT MAD MEN.

WE ARE MAD ABOUT DATA-DRIVEN

MARKETING.

AND CRM IS THE SOURCE OF DATA.

Start a conversation with your CRM partner today.

In CRM, insight beats down instinct, every time.The warmest human insights come from a cool-headed look at CRM data.

Data shows you the

insights that wrap around your CRM campaign… across all channels

TAKEAWAYS:

The Ultimate Guide to:

Using CRM for data driven marketing success

An eGuide with practical steps to apply data-driven marketing using CRM

ULTIMATE SERIES

The Ultimate Guide

to: Using CRM for

data driven marketing

success

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