Teachers are currently represented by uninspiring, childish visual imagery that neither reveres the profession of teaching nor does justice to the intellectual and creative development they help guide in students of all ages. Create a sophisticated visual vocabulary that reflects the multidimensional role of the teacher. This new vocabulary should: • Capture the excitement and magic of activating the potential that is innate in every student. • Celebrate the process of developing ideas. • Reflect the collaborative nature of teaching. • Pay homage to existing visual tools used in teaching. Education is the key to human progress, therefore teaching is among the most important professions for humanity. A TEACHER AFFECTS ETERNITY: HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS. – Henry Adams
Trang 1Studio 360
Re-branding teachers
Trang 2Education is the key to human progress, therefore teaching is among the most important professions for humanity.
The Premise
Trang 3Teachers are currently represented by
uninspiring, childish visual imagery that neither reveres the profession of teaching nor does justice to the intellectual and
creative development they help guide in students of all ages.
page 3
The Problem
Trang 4Current Visual Language
Trang 5Create a sophisticated visual vocabulary that reflects the multidimensional role of the teacher
This new vocabulary should:
• Capture the excitement and magic of activating the potential that is innate in every student.
• Celebrate the process of developing ideas.
• Reflect the collaborative nature of teaching.
• Pay homage to existing visual tools used in teaching.
page 5
The Goal
Trang 6The art of teaching is the art of assisting discovery.
– Mark Van Doren
The Brief
Trang 7Creative Exploration
Trang 8Idea 1: Guide Idea 2: Connect the Dots
Compass
Navigate
Elevate
PathsRelationshipsProcess
Trang 9Guide the way.
Trang 10Brainstorm ideas
Reveal relationships
Explain processes
Tell stories
Encourage organic growth
Identify parts of a whole
Create structures Emphasize importance Discover patterns
Visualize timelines Describe space
Show trajectory
Idea 2: Connect the Dots
Visual maps, like teachers,
help learners:
Trang 11The Existing Visual Language of Connected Dots
Flight
page 11
Trang 12Color Choice: Warm Yellow
Trang 13medium 10 pt Good teaching is more a giving of right questions than a giving of right answers Education is not the filling of a pail but the lighting of a fire A truly special teacher is very wise, and sees tomorrow
in every child’s eyes Teachers touch the future.
medium 14 pt Good teaching is more a giving of right questions than a giving of right answers Education is not the filling
of a pail but the lighting of a fire
A truly special teacher is very wise, and sees tomorrow in every child’s eyes Teachers touch the future.
Trang 14NYC Seattle
US Science
The Arts
page 14
The Brand
Trang 15NYC Seattle
US Science
The Arts
Language
NYC Seattle
US Science
Trang 16Brand Architecture: Content Area Application
Trang 17NYC Seattle
US Science
Trang 18Brand Architecture: Recruitment Campaign Application
Trang 19page 19
Ads
HELP POTENTIAL BLOSSOM BROADEN HORIZONS.
NURTURE
A TEACHER AFFECTS ETERNITY:
HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.
– Henry Adams
HELP POTENTIAL BLOSSOM BROADEN HORIZONS.
NURTURE
A TEACHER AFFECTS ETERNITY:
HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.
– Henry Adams
Trang 21page 21
Ads
HELP POTENTIAL BLOSSOM BROADEN HORIZONS.
NURTURE
A TEACHER AFFECTS ETERNITY:
HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.
– Henry Adams
HELP POTENTIAL BLOSSOM BROADEN HORIZONS.
NURTURE
A TEACHER AFFECTS ETERNITY:
HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.
– Henry Adams
Trang 22REVEAL THE BEAUTY
Trang 23CURIOSITY
Trang 24CURIOSITY
Trang 25Signage
Trang 27Branded Gear
page 27
Trang 28Branded Gear
Trang 29Branded Gear
page 29
Trang 30Branded Gear
Trang 31School Pride Campaign
page 31
Trang 32The Visual Language At Large
Trang 33The Visual Language At Large
Trang 34HELP POTENTIAL BLOSSOM BROADEN
HORIZONS.
NURTURE
THE WORLD.
A TEACHER AFFECTS ETERNITY:
HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.
– Henry Adams
HELP POTENTIAL
NURTURE
A TEACHER AFFECTS ETERNITY:
HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.
– Henry Adams
Trang 35Thank you.