Case study facebook application “My Euro 2012 team”

Facebook application analysis presentation

Case study

Facebook application

“My Euro 2012 team”

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• Client: Sava Osiguruvanje, Macedonia

• Type of Business: Insurance

• Company: Cyberlink Media

• Cаmpaign: My Euro 2012

• Type of cаmpaign: Facebook contest

• Timeline: 3 weeks

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Along with the arrival of one of the biggest sport events of the year, Sava Osiguruvanje wanted to connect with the Macedonian audience and join the conversations about Euro 2012 Football Championship

Cyberlink developed a Facebook football application, called “My Euro 2012 team” that bets on the huge popularity of European football Championship and lets FB users to create their own football team of FB friends and compete for championship title

• Acquisition of FB fans

• Consumer engagement

• Virally spread clients

brand

• Create buzz and

strengthen consumer

connection to clients brand

• Extensive branding

Every FB fan – participant in the football contest takes the role of a Football

Selector, selects a favorite team flag and invites 10 FB friends to join his team

Each Facebook contest participant has options to invite friends, send unique link

of his team for voting and share his team graphics on FB profiles in order to gain higher exposure and votes to win the contest

First screen contains flags of

16 countries participants in EURO2012.The FB user

chooses his favorite team flag The choice of a country will define the color of the jerseys

FB user (Football selector) assigns

for each of the 10 FB friends

particular positions on a field of

play (goalkeepers, attacking

positions etc.)

Every team formation screen has

unique link for voting and

predefined comment Facebook

plugin is attached, in order

participants to motivate their

friends to vote and winning in the

contest

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Each football team is displayed with:

• the name of football selector

• the name of the football

representation

• position in the list

• number of votes

• date of creation

All participants in the contest are automatically generated in a rank list by the number of votes

of FB users

Also, there is a TOP 5 rank list for football teams on a daily basis

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• Weekly peak with 14,000 new fans (source: socialnumbers.com),

• Fan base growth 139%

• More than 70% of the FB connected persons of Macedonia actively

talking about this campaign

• More than 3000 football teams

• More than 33.000 fans participants in the game

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