Foursquare 2010 Case study

An in-depth look in how Foursquare gained its fame in 2010

Foursquare 1.21.10

it’s changing the way we all communicate

it’s changing the way we advertise

It’s the migration of human social behavior online

WHAT IS IT?

It’s the new happy hour

As big as the Super Bowl Audience

50MM+ Active Facebook Users Everyday Source: Facebook

It’s HERE TO STAY

but something’s

M I S S I N G

online remains

VIRTUAL

the physical link between social media and

isn’t there

IN-PERSON

NO until W

enter the missing link

Foursquare is a location based service social networking game translation

it’s a game that you play with your friends that uses your phone’s GPS which rewards you for exploring cities

answering

WHERE are you RIGHT NOW

250,000 active users

GROWING 60% month over month

with a

GLOBAL reach

explore share compete. GET OUT

how’s it

WORK?

Travel Check-In Tell friends.

Earn points

+5 pts: Discovering a new place+2 pts: Going out 2 nights in a row+4 pts: 4 stops in a night

+6 pts: Bringing 6 friends

WHY what’s the point for USERS?

It’s about competition

Crunked: Discovering a new placeSuperstar: 50 different check-insPlayer Please!: Check-in with 3 of opposite sex

It’s about friends

Where are your friends right now?

What did your friends do this weekend?

Who were your friends hanging out with?

Friend recommendations “what is this place?”What’s the hot-spot around me right now?

It’s about promotions

It’s about analytics

Disclaimer: Long weekend

It’s about the inside scoop

It’s about loyalty rewards

1st check-in gets a free cokeShow us your 5th check-in, get free appetizerMayor gets a free beer

WHY what’s the point for restaurants?

It’s about driving in-store visits

It’s about creating loyalty

I don’t want to lose these!

it’s about

It’s about analytics

How many people are checking into your establishment?

Where were these people before?

Where do they go after your establishment?

What does the cycle of traffic look like?

How is the cycle of traffic affected by check-in promotions?

It’s easy

FREEDid we mention it’s for now

the widget for your website

PROMOTE put foursquare postings everywhere

in-restaurant online outside

DOWNLOAD IT

but before ANYTHING

learn by immersion

Follow me on Twitter: @christuffAdd me as a friend on facebook: /ctuff DON’T add me on foursquare because I’ll crush you!