Assignment 2 tcs18005 le vo hong ngoc 1641

Your company is currently working in Assumed Domain for 2 years. For a new, young company, the competition in the market is very high. Therefore, the Board of Director has decided to apply Business Intelligence to improve the company business process by making better decisions. The Board of Directors assigns a small group including you in Research Development Department to study business intelligence to apply for the company in the coming years. You need to research about business processes and decision support processes in the company and identify the types of data (unstructured, semistructured or structured) generated by these processes with examples. You also need to research about current software used in the business process or decision support process and evaluate these usages (benefits and drawbacks). Next you need to understand the types of support for decisionmaking at different levels (operational, tactical and strategic) within the company and study which business intelligence features can help on that types of support. Study the information systems or technologies (of BI) can be used in this case, compare and contrast them to conclude which should be used. Your group needs to present the research results to the board in a presentation of 30 minutes.

Assignment 2 TCS18005 Le Vo Hong Ngoc 1641

Information Technology (FPT University)

Assignment 2 TCS18005 Le Vo Hong Ngoc 1641

Information Technology (FPT University)

Part II: The submission is in the form of a group written report This should be written in a concise, formal business style using single spacing and font size 12 You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system Please also provide a bibliography using the Harvard referencing system

Part III: Team needs to present their point of view about how business intelligence tools can contribute to effective decision-making as well as the legal issues involved in exploiting user data for business intelligence You may need to research for specific examples of

organizations that use BI tools to enhance or improve their business and evaluate how they can use BI tools for extend their target audience and make them more competitive within the market

Unit Learning Outcomes

LO3 Demonstrate the use of business intelligence tools and technologies

Assignment Brief

(Continued from previous scenario)

Your next task is to demonstrate to the board of directors about the ability of applying

business intelligence in the company's current business processes To demonstrate BI, you need to prepare a presentation about BI and related tools & techniques and a demonstration

on real company dataset

For the presentation, you need:

- Explain general concept of what is BI

- Introduction to some tools / techniques for BI and their application in general

For the demonstration, you need:

- A (some) data set(s) extracted from the company's business processes Explain the dataset

- Show how you pre-process data for later analysis, explain each step and it purpose

- Design dashboards to show your analysis on pre-processed data Explain clearly purpose of dashboards and charts Suggestions should be made after analysis

During the demonstration, you need collect feed-back and comments from users to review how well your dashboards design meet user or business requirement and what customization needed for future use

Team needs to present their point of view about how business intelligence tools can contribute

to effective decision-making as well as the legal issues involved in exploiting user data for business intelligence You may need to research for specific examples of organizations that use BI tools to enhance or improve their business and evaluate how they can use BI tools for extend their target audience and make them more competitive within the market

To summary, you need to submit a report in PDF includes 4 parts: your presentation, result

of demonstration and review of user feedback, point of view on BI contribution and legal issues

Learning Outcomes and Assessment Criteria

LO3 Demonstrate the use of business intelligence tools and

technologies

D3 Provide a critical review

of the design in terms of how it meets a specific user

or business requirement and identify what

customisation has been integrated into the design.

P3 Determine, with examples,

what business intelligence is and

the tools and techniques

associated with it

P4 Design a business

intelligence tool, application

or interface that can perform a

specific task to support

problem-solving or decision-making at an

advanced level.

M3 Customise the design to ensure

that it is user friendly and has a functional interface.

LO4 Discuss the impact of business intelligence tools and technologies

for effective decision-making purposes and the legal/regulatory

context in which they are used

D4 Evaluate how

organisations could use business intelligence to extend their target audience and make them more

competitive within the market, taking security legislation into consideration

P5 Discuss how business

intelligence tools can contribute

to effective decision-making

P6 Explore the legal issues

involved in the secure

exploitation of business

intelligence tools

M4 Conduct research to identify

specific examples of organisations that have used business

intelligence tools to enhance or improve operations.

Introduction

Tasks

From assignment 1 we continue to present the ability to apply business intelligence in the company's current business processes This 2 Assignment you will have company review data written by customers over 5,000,000 records Your mission is to use BI power to demonstrate smart business applications with data When you receive user reviews, you'll need to write an app review report based on user feedback as well as your reviews Discuss the ability to apply business intelligence to the company itself (besides what the demo application did) Management also needs to know about legal issues related to the exploitation of user data for smart businesses

P3 Determine, with examples, what business intelligence is and the tools and techniques associated with it

What is Business Intelligence?

BI (Business Intelligences) is a series of rules, ideas, and ideas for changing the data of the real world with the idea of success Business partners have a need for help

The dynamics will continue to reach the business guidelines and be effective and relevant in the business Be sure to make the decision based on the actual situation using the method of changing the format

Real-time BI customers benefit from a wide range of products, creating a wide range of clothes, a lot of clothes,

a lot of clothes, and what you believe For companies and businesses

Techniques associated with BI

 Microsoft - Power BI

Microsoft, Bill Gate's renowned software company with Windows operating systems, has also developed Power BI systems for handling data display almost for free, Microsoft Power BI continues to expand and adds many new features almost every month

Microsoft has built Power BI with 2 types:

 Web version

 Version on personal computer, named Microsoft Power BI Personal

 Tableau

The tableau deskop tool is a fully developed name in the data analysis and display software market Because

of this, Tableau desktop has become a symbol, symbolically meaningful for analyzing and visualizing data

Tool tableau deskop Includes 3 main products:

 Software to build display graphs - Tableau desktop

 Server sharing data tables - Tableau server

 Online data sharing chart system - Tableau online

 Qlik

Software analysis data display Qlik Sense Enterprise Server is a fairly new product but very fast development in the technology industry displays graphs and data analysis Qlik has entered the group of leading software in terms of 2 vision and excellence in product quality

 Qlik Sense Enterprise Server can run on a personal computer or online virtual machine platform

 Qlik Sense Enterprise Server can serve the needs of the company from small to medium excellent

Main components of a BI system:

 Data sources: raw data from different sources such as HRM, CRM, e-commerce website,

 Data warehousing: is the organization's long-term data store

 Integrating Server: is responsible for operating the ETL tool to convert data from Data Sources to Data Warehouse

 Analysis Server: where to receive input data to return results based on predefined business knowledge

 The Reporting Server: executes reports with output received from Analysis Server

 Data Mining: is the process of extracting processed data information, this stage is quite important!

 Data Presentation: reports, charts from the data mining process created from here

Examples of Business Intelligence:

Our company, NESTLÉ Every day we touch billions of lives We want to help shape a better and

healthier world for individuals and families, for our communities and for the planet Our stories take a

deeper look at how NESTLÉ is making a difference And my company operates for more than 150 years In order to compete in the industry, I must have a suitable business strategy to help NESTLÉ

company make better decisions in the future It helps the branch manager determine which customers

and analyze each part of the company And from that data, the director will decide the company's competitive position in different markets By analyzing these trends year by year, month by month, and day by day, the management team will give discounts to Food & Brand

And I will use Power BI to authenticate, I will use NESTLÉ data to assess which items are the hottest

Figure 1: NESTLÉ business chart From the above values, I will see clearly that what items are most weak to people, how to evaluate people about the item, how much positive reviews are

When I want any item that is most interested For example, I want to see how much Blouses stands in the total number of items And how much is it worth when the reviews are positive We can customize many tools and customize our design

P4 Design a business intelligence tool, application or interface that can perform a specific task to support problem-solving or decision-making at an advanced level & M3 Customise the design to ensure that it

is user friendly and has afunctional interface

 Extract file excel into power BI

To push data from Excel File into, at the File Menu, We choose Get Data => Excel For Data Source is File Excel, PowerBI has only one type of data connection: Import the entire Data Source content into the Desktop PowerBI

Figure 2: Extract file excel

Select the downloaded Excel File, click Open

Figure 3:Open to open file

Select the data sheet to use, click Load and wait a moment for the data to be loaded into PowerBI

Figure 4:Load to import file

In the left toolbar, go to the Data section to see the data imported

Figure 5:See the data imported

In this example, we will create a simple chart showing the Total Revenue rating

We switch to the Report section In the right toolbar, in the Visualizations section, select Clustered Column Chart A blank chart was created

Figure 6:Clustered Column Chart

In Fields, we choose Rating, Value is Total Revenue and Region PowerBI will create a corresponding chart

Figure 7: Clustered column chart

An interesting point of PowerBi is that we can interact with the Chart created We can left click on each color, corresponding to each product to highlight the information of just one selected product

 Data View & Relationship View in BI

Data View helps you observe, explore and understand specific data in the database It is different when you look at tables, columns (Column) and data in Query Editor With Data View, you observe the data after it has been uploaded and have created data constraints (Relationship)

When you design data, sometimes you need to observe the actual results in tables and columns, exactly to the actual data in each line This is absolutely necessary when creating columns that contain new data after calculating or defining each column data type

Figure 8:Data View

1 Data View Icon: Select to switch to data view

2 Data Grid: Displays data (all rows and columns) of the selected table Note: If you observe a gray

column, it is the hidden columns in Report View You can right-click that column to change options

3 Modeling Ribbon - Manage data constraints (relationship), create calculations, change data types,

format (data types) for each column

4 Search: Search for tables or columns in your project

5 Field List: Select the table and column to view in the Data Grid

 Relationship View

Show all tables (Table), columns (Column) and data relationships (Relationship) This section is useful when you design complex databases or have multiple relationships between tables in the database

Figure 9:Relationship

 Using Line chart in BI

Step 1: Prepare the data file

Step 2: Select the icon

Figure 10:Line chart Step 3: Drag and drop the values to be displayed into the properties

Axis: Region, depending on your reporting purposes

 Value: Total Revenue

Just as the line chart shows by the lines, shows us the increase and decrease of revenue

Figure 11:Line chart

In this chart, I do not use the Legend attribute because it will not work to show your chart is lively or even

a bit confusing Note: If you combine with the Drill Down feature, you will get the effect of this attribute However, I will still try to use this attribute so that you can better visualize: I drag and drop the Provider name on both Axis and Legend properties, as you can see, we have 5 suppliers so there will be 5 corresponding points For a small number, you can clearly see each point (small dot) that corresponds to the supplier, but if you have 100 suppliers, can you still distinguish each supplier? ! See the picture below:

Figure 12:Line chart Remember, I just tried drawing so you could imagine why I didn't use the Legend attribute in this case However, in the following case, you can use:

Figure 13:Completed line chart However, if there are too many product groups, you will be slightly confused So with this type of chart, it

is not always possible to use Legend attribute, it should be used only when the data shows little

From the above methods, I will now design myself with the company's data NESTLÉ

This is a data file from the F&B company, looking at the data we see is the Item type of each product, Country, Order Date, Region, Sales Chanel, Review test is my feeling when buying something in this company, rating , Total Cost, Total Profit, Total Revenue, And we will use power BI to look at reviews, charts, and power BI to see what positive reviews are for (Total Revenue)?

Figure 14: F&B of NESTLÉ

P5 Discuss how business intelligence tools can contribute to effective decision-making

Introduction: BI simply says it is a software tool used by people to analyze an organization's raw data to make smart decisions for business and business success BI is that it includes data mining, online analytics processing, queries and reports The purpose of a smart business system is to provide entrepreneurs with tools and methods that enable them to make effective and Timely decision

 Effective decisions

Applying sophisticated analytical methods allows decision makers to rely on more reliable information and knowledge Thus, they can make better decisions, set appropriate policies and achieve their goal more effectively Indeed, the shift to formal annalytical methods forces decision maker to clearly describe both

criteria for evaluating alternatives Futher in-depth testing and subsequent thinking lead to deeper awareness and a better understanding of the basic logic of decision making

 Timely Decisions

Enterprises operate in economic environments characterized by growing levels of opposition and high vitality As a consequence, the ability to quickly react to the actions of participants and to new market conditions is a critical factor in the success or even the survival of a company

Figure 7 demonstrates the major benefits that a given organization may draw from the acceptance of a business intelligence system When facing problems such as those described in decision makers ask themselves a series of questions and develop thecorresponding analysis Hence, they examine and compare several options, selecting among them the best decision, given the conditions at hand

If decision makers can rely on a business intelligence system facilitating their activity, we can expect that the overall quality of the decision-making process will be greatly improved With the help of mathematical models and algorithms, it is actually possible to analyze a larger number of alternative actions, achieve more accurate conclusions and reach effective and timely decisions We may therefore conclude that the major advantage deriving from the adoption of a business intelligence system is found in the increased effectiveness of the decision-making process

Figure 17:Benefits of a business intelligence system