Your company is currently working in Assumed Domain for 2 years. For a new, young company, the competition in the market is very high. Therefore, the Board of Director has decided to apply Business Intelligence to improve the company business process by making better decisions. The Board of Directors assigns a small group including you in Research Development Department to study business intelligence to apply for the company in the coming years. You need to research about business processes and decision support processes in the company and identify the types of data (unstructured, semistructured or structured) generated by these processes with examples. You also need to research about current software used in the business process or decision support process and evaluate these usages (benefits and drawbacks). Next you need to understand the types of support for decisionmaking at different levels (operational, tactical and strategic) within the company and study which business intelligence features can help on that types of support. Study the information systems or technologies (of BI) can be used in this case, compare and contrast them to conclude which should be used. Your group needs to present the research results to the board in a presentation of 30 minutes.
Trang 1Assignment 1 TCS18005 Le Vo Hong Ngoc 1641
Information Technology (FPT University) Assignment 1 TCS18005 Le Vo Hong Ngoc 1641
Information Technology (FPT University)
Trang 2The submission is in the form of a Microsoft® PowerPoint® style presentation to be
presented to your colleagues The presentation can include links to performance data with additional speaker notes and a bibliography using the Harvard referencing system The presentation slides for the findings should be submitted with speaker notes as one copy You are required to make effective use of headings, bullet points and subsections, as
appropriate Your research should be referenced using the Harvard referencing system The recommended word limit is 500 words, including speaker notes, although you will not be
Trang 3Unit Learning Outcomes
LO1 Discuss business processes and the mechanisms used to support business
The Board of Directors assigns a small group including you in Research & Development Department to study business intelligence to apply for the company in the coming years You need to research about business processes and decision support processes in the
company and identify the types of data (unstructured, semi-structured or structured)
generated by these processes with examples You also need to research about current software used in the business process or decision support process and evaluate these
usages (benefits and drawbacks)
Next you need to understand the types of support for decision-making at different levels (operational, tactical and strategic) within the company and study which business
intelligence features can help on that types of support Study the information systems or technologies (of BI) can be used in this case, compare and contrast them to conclude which
Trang 5Learning Outcomes and Assessment Criteria
LO1 Discuss business processes and the mechanisms used to
support business decision-making
D1 Evaluate the benefits
and drawbacks of using application software as a mechanism for business processing
P1 Examine, using examples,
the terms 8Business Process9
and 8Supporting Processes9
M1 Differentiate between
unstructured and structured data within an organisation
semi-LO2 Compare the tools and technologies associated with business
intelligence functionality
D2 Compare and contrast a
range of information systems and technologies that can be used to support organisations at operational, tactical and strategic levels.
P2 Compare the types of
support available for business
decision-making at varying
levels within an organisation.
M2 Justify, with specific examples,
the key features of business intelligence functionality.
Trang 6ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 5 HND Diploma in Computing
Unit number and title Unit 14: Business Intelligence
Submission date Date Received 1st submission
Re-submission Date Date Received 2nd submission
Student Name Le Vo Hong Ngoc Student ID TCS18005
Class GCS0804A Assessor name Nguyen Ngoc Tu
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism I understand that making a false declaration is a form of malpractice
Student9s signature Grading grid
Trang 7 Summative Feedback: Resubmission Feedback:
IV Signature:
Trang 8Contents
Assessment Brief 1
Background 4
Introduction 4
P1 Examine, using examples the term 8Business Process9 and 8Supporting Process9 The definition of the term 8Business Process9 and 8Supporting Processes9 4
Figure 1:Business Process 5
Figure 2:Internally system 6
Figure 3:Externally system 7
P2 Compare the types of support available for business decision-making at varying levels within an organisation 7
Figure 4:System and technology for BI 7
Figure 5:Pyramid Diagram of Organizational levels 8
Figure 6: Structure of DSS 10
Figure 7:MIS works 11
M1 Differentiate between unstructured and semi-structured data within an organisation 11
Figure 8:Data HTML 12
Figure 9: Unstructured Email 13
M2 Justify, with specific examples, the key features of business intelligence functionality 14
Figure 10:Power BI 14
Figure 11:Interface BI 15
Figure 12:Log in to BI 16
Figure 13:Browser BI 16
D1 Evaluate the benefits and drawbacks of using application software as a mechanism for business processing 24
Trang 9Background
We are Nestlé, the Good food, Good life company We believe in the power of food to enhance life
For over 150 years, we have been applying our expertise in Nutrition, Health, and Wellness to help people, families and pets live happier, healthier lives But what is good today will not be good enough tomorrow That's why we constantly explore and aim to push the boundaries of what is possible with foods, beverages, and nutritional health solutions We unlock the power of food to enhance quality of life for everyone, today and for generations to come To bring more pleasure and enjoyment To enable better health To make good nutrition accessible and affordable to everyone To make preparing foods and beverages increasingly effortless To protect and enhance our natural resources
Introduction
This report focus on the result that collected through the research process on business intelligences The report discuss about business processes and decision support processes in general, as well as, evaluate the use of organizational applications and data for these processes In addition, the report also shown the result related to the main features of business intelligence and attached with comparing the types of support for decision-making
at different levels (operational, tactical and strategic), as well as the technology or system that make that possible
The report divided into two main point, includes:
Discuss business processes and the mechanism used to support business decision-making
Compare the tools and technologies associated with business intelligence functionally
Tasks
You need to research about business processes and decision support processes in general Evaluate the use of organizational applications and data for these processes Next you need to understand the main features of business intelligence and then compare the types of support for decision-making at different levels (operational, tactical and strategic) as well as the technology or systems that make that possible You need to present your research results to the board in a presentation in about 15 minutes
P1 Examine, using examp les the term 8Business Process9 and 8Supporting Process9 The definition of the term 8Business Process9 and 8Supporting Processes9
What is Business Process?
Business Process is to promote businesses to effectively utilize internal resources to quickly accelerate and create more value The process itself, if not properly designed, not only helps enterprises respond quickly to
Trang 10the needs and changes of the market and customers, but also hinders, the situation of resolving jobs in a way coping, leading to lack of connectivity across the enterprise
The business process is continuous and long-term and in this process a lot of economic and financial
operations arise, increasing and decreasing assets and capital sources of enterprises However, specific activities are often divided into different processes to meet the information requirements for business management and operational management of the business units in the accounting period The business processes of the business depend on the operational characteristics and business areas of each business For business enterprises in the manufacturing sector, the business cycle is often divided into three processes: the supply process, the production process and the sales process
Example of a Business Process:
Figure 1:Business Process
What is Supporting Processes?
Supporting Processes don’t directly create products or service But it necesssary to facilitate or management process Example for processes that support operation processes is supply procurement, inventory plenishment, and machine maintenace Example of processes are administrative, typically associate with finances, accounting , sale or human resoure
Enhancing these processes means making the fundamentally and strategically strong Although the support processes, do not add value to the client directly, they help in developing a solid working environment
Example of supporting processes:
Trang 11 Manage Finance
Manage Information Systems
Manage Purchase, Stores
Manage R&D and Design,
Manage Quality Systems
Supporting business process divided into two part:
Internally focused systems and Externally focused systems
Internally focused systems :
Support function area, business process, and decision making within organization
New information is added at every step
Figure 2:Internally system Externally focused systems:
Coordinate business activities with customers, suppliers, business partners, and others who operate outside the organization
Modernize the flow of information between companies
Trang 12Figure 3:Externally system
P2 Compare the types of support available for business decision-making at varying levels within an organisation
Decision Making and Decision-Support Systems (DDS)
Due to the importance of high-quality making decision, firms are investing heavily in business intelligence system, which contain of technologies and applications designed to help users make better business decisions The main applications and technologies used for business intelligence include supply chain management, customer relationship management, and enterprise systems; systems for knowledge management; and technologies such as data mining and online analytical processing (OLAP) [Figure 13-1]
Figure 4:System and technology for BI
Trang 13Type of Decision
The following diagram illustrates the various levels of a typical organization
Figure 5:Pyramid Diagram of Organizational levels
Operational management level
The operational level is worried about performing day to day business transactions of the organization
Examples of users at this level of management contain teller at a point of sale, bank tellers, nurses in a hospital, customer care staff, etc
Users at this level use make structured decision This mean is they have defined rules that guide them while make decisions
For example, if a store sell items on credit and they have a credit policy that has some set limit on the borrowing All the sales person needs to decide whether to give credit to a customer or not is based on the current credit information from the system
Tactical Management
Level This organization level is controlled by middle-level managers, heads of departments, supervisors, etc The users at this level usually supervise the activities of the users at the operational management level
Trang 14Strategic users make semi-structured decisions The decisions are partly based on set recommendation and judgmental calls As an example, a tactical manager can check the credit limit and payments history of a customer and decide to make an exception to raise the credit limit for a particular customer The decision is partly structured in the sense that the tactical manager has to use existing information to identify a payments history that benefits the organization and an allowed increase percentage
Strategic Management Level
This is the most senior level in an organization The users at this level make unstructured decisions Senior level managers are worried about the long-term planning of the organization They use information from strategic managers and outside data to guide them when making unstructured decisions
Decision Support System (DSS)
Definition: A decision support system (DSS) is an information system that supports business or
organizational decision- making activities DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may
be rapidly changing and not easily specified in advance— i.e unstructured and semi-structured decision problems Decision support systems can be either fully computerized or human- powered, or a combination of both
Source : https://en.wikipedia.org/wiki/Decision_support_system
Character of DSS:
Support decision creators at all executive levels
Easy to concept
Support several interdependent and consecutive decisions
Can be modified over time to deal with changing conditions
Carry out sensitivity analysis
Structure of DSS
Trang 15Figure 6: Structure of DSS
Data management: Contains the database containing pertinent data for the decision situation
User Interface: Enables the user to communicated with DSS
Model Management: Contains software with financial, statistical, management science, or other measurable model
Knowledge Management: Providing knowledge for solution of the problem
Management Information System (MIS)
Definition: A management information system (MIS) is a computer system consisting of hardware and
software that serves as the backbone of an organization’s operations An MIS gathers data from multiple online systems, analyzes the information, and reports data to aid in management decision-making
Source: https://www.shopify.com/encyclopedia/management-information-systems-mis
MIS is the acronym for Management Information Systems In a nutshell, MIS is a collection of systems,
hardware, procedures and people that all work together to process, store, and produce information that
is useful to the organization
The following diagram illustrates how a typical manual information system works
Trang 16Figure 7:MIS works
Compare to MIS and DSS
M1 Differentiate between unstructured and semi-structured data within an organisation
What is Semi-structured data?
Semi-structured database: usually a structured but heterogeneous data The structure of the data depends on the content of the data itself We can see that in fact the data is stored as free XML (without the schema), with this format describing the object shown in the tags This is a database with many advantages due to the storage of most different types of data, so the semi-structured database is a new direction in research and application and
Providing information on company's performance to
help managers monitor and control the business
DSS support semi-structured and unstructured problem analysis
Focused on internal events Bring information from external sources also
Cropping answers to routine questions and fixed,
regularly scheduled reports
Helping make decisions that are exclusive, rapidly changing and not specified in advance
Sometimes MIS report are only exception report
DSS accentuates change, flexibility and rapid response and work on communicating user-friendly mode
Make use of simple method such as immediates and
assessment Make use of maths model
Depend on TPS for their data User internal information from both MIS and TPS