Especially, 3 key clusters Vinpearl South Hoi An – Vinpearl Nha Trang – Phu Quoc United Center consist of some one-of-a-kind works from accommodation, entertainment, discovery, cuisine,
INTRODUCTION (HISTORY AND PRODUCTS)
Vinpearl is a renowned holiday destination brand in Vietnam, boasting a extensive network of 5-star hotels, luxury resorts, world-class spas, and conference centers It also features upscale dining venues and internationally acclaimed golf courses, all situated on some of the most beautiful beaches or vibrant urban centers With properties set amidst stunning landscapes, historic sites, and bustling city centers, Vinpearl offers exceptional experiences that attract millions of travelers seeking premium leisure, relaxation, and entertainment in Vietnam.
Vietnamese people’s pursuit of their dream vacations plays a significant role in connecting Vietnam to the global tourism scene The renowned 3 key clusters—Vinpearl South Hoi An, Vinpearl Nha Trang, and Phu Quoc United Center—offer unique attractions, including luxury accommodations, entertainment, cultural discovery, gourmet cuisine, shopping, and professional event services These destinations provide diverse, immersive experiences designed to satisfy every traveler’s desire and showcase Vietnam’s vibrant tourism potential.
Located on the most romantic bay in the world with charming scenery blessed by nature, Vinpearl Nha Trang offers the largest hotel & resort complex in Nha
Trang, providing comprehensive services, serving all types of customers.
Some services that you could enjoy in Vinpearl Nha Trang such as
Submarine, Imperial Club, Spa, Golf and VinWonders
About Vinpearl Phu Quoc United Center
Located in the northern part of Phu Quoc Island, Vinpearl boasts an prime beachfront location along Bai Dai Beach, providing guests with exclusive sunset views This luxurious complex offers a seamless blend of comfort and natural beauty, making it an ideal destination for relaxation and leisure With stunning coastal scenery and world-class amenities, Vinpearl delivers an unforgettable experience on Phu Quoc Island.
9 hotels and villa resorts with the largest rooms and settings in Phu Quoc, alongside with an ecosystem of high-quality services that will ensure a pleasant stay for all customers.
Some services that you could enjoy in Vinpearl Phu Quoc United Center such as VinWonders, Safari, Golf, Spa, Almaz (include restaurants, café, 16 stores) and Casino.
Vinpearl South Hoi An captivates visitors with its elegant villa architecture and lush green landscape, offering both private relaxation and exciting exploration options The resort’s charming restaurants, inspired by central coastal fishing villages, serve fresh specialties that capture the authentic flavors of Hoi An ancient town, ensuring a memorable dining experience for all guests.
Some services that you could enjoy in Vinpearl Phu Quoc United Center such as VinWonders, River Safari, Golf, and Spa
ANALYSIS
I NTERNAL A UDIT OF W EBSITES AND S OCIAL M EDIA
When searching for the keyword Vinpearl, Google gives more than 3 million results.
In which, the first page of results is the official website of Vinpearl and GoogleMap, respectively, showing the locations of Vinpearl close to our location.
The official website of Vinpearl provides general information about the company such as phone number, address, its services, recruitment information and company policies.
The com domain stands for commercial The original purpose of the com tail is for websites with commercial content, services, company and business introduction pages, etc.
Using the com extension so much also has many benefits.
Making your website URL easily accessible enhances user experience, as many people struggle to remember full web addresses Instead, they often search for your product, business, or brand name followed by ".com," which typically leads to successful site discovery Clear and memorable URLs are essential for attracting and retaining visitors.
Many software and applications support popular domain extensions, especially com, to enhance user convenience For instance, mobile keyboard apps often include a dedicated com button that appears when users input email addresses or website URLs, enabling faster and easier typing This feature streamlines the process, improving efficiency for users who frequently enter domain names online.
Finally, because of their popularity, the price of com domains is very cheap, even the cheapest of all top-level domains.
Vinpearl website: https://vinpearl.com/vi
Thus, the domain of the Vinpearl website meets the criteria
● Short and easy to remember
● Does not contain special characters
Vinpearl provides many pictures about their resort when you access Vinpearl.com, every picture describes many services that customers could enjoy in Vinpearl.
User-friendliness is a crucial factor for any content or product, ensuring ease of understanding for all users The ‘Grandma Test’ highlights the importance of creating content that even the most casual audience members can easily comprehend A user-friendly product or content should clearly communicate what it is, what it does, and the organization behind it, making information accessible to everyone regardless of their technical knowledge.
Simplifying technical jargon and reducing buzzwords are essential for clear communication between users and developers, preventing any overwhelm caused by complex language or confusing presentation By making information more accessible, it fosters effective dialogue and enhances user experience This improved communication strategy ultimately drives product sales and boosts its popularity in the market.
Here are a few questions we recommend using during a “grandma test.
● What can you get from this site?
● Why should you get it from this site?
● How can you get it from the site? Characteristics of a User-Friendly Website
● Clear Structure, Navigation and Page Names
● How will this product or service make your life better?
● What happens if I don’t get this product or service?
● Thus, Vinpearl's website is user-friendly
When we analyze Vinpearl website, we receive 51% from Pagespeed Insight
Vinpearl's homepage features a user-friendly online booking form, allowing visitors to effortlessly reserve services including hotels, flight tickets, combined hotel and airfare packages, and tours and experiences Guests can also easily enter promo codes to enjoy special discounts, enhancing their booking experience.
Then select "Search" for service details and purchase service.
Various devices with search engines and wifi connections such as smartphones, laptops, computers, tablets, etc can easily access Vinpearl's website.
Interface Vinpearl's website for smartphones:
Interface Vinpearl's website for laptops/computers
Facebook: https://www.facebook.com/Vinpearl
YouTube: https://www.youtube.com/channel/UC2tvH7ONGc-UTyEeVg-ojfQInstagram: https://www.instagram.com/vinpearl.official/?hl=vi
Thus, the URLs of Vinpearl's social networking sites have similarities and differences:
● Similarities: Protocol, Sub Domain, TLD
A dynamic website features content that is constantly changing and customizable It allows users to interact with the web page, enabling them to modify the display content seamlessly without needing to reload the page This interactivity enhances user experience and engagement Dynamic websites are essential for modern web development, offering flexibility and real-time updates that meet the needs of current online users.
"Dynamic web pages are increasingly popular, especially on shopping platforms like Tiki and Lazada, as well as social media sites such as Facebook and Twitter These websites offer real-time updates when users interact with icons, such as clicking Like, Subscribe, comment, or posting a status The key feature of dynamic websites is their ability to update content instantly without requiring the user to reload the page, resulting in a seamless and engaging user experience that blurs the line between traditional websites and desktop software."
Thus, Vinpearl's website is Dynamic Web because there is always a lot of new content, visitors can read and interact with the page.
Most often, a website will connect to another in the form of a link (also known as a
A hyperlink is a specially coded word or image that directs users to another web page when clicked It can be an internal link, guiding visitors to another page within the same website, or an external link, leading to a different website Typically, no permission is required to use a normal word link that points to another site's homepage, making hyperlinks essential for seamless navigation and improved user experience.
Vinpearl's website allows visitors to choose the language: English or Vietnamese.Particularly, the online booking page has Korean language.
The form to register Customer Data and email:
EXTERNAL AUDIT: C OMPETITORS OF W EBSITES AND S OCIAL M EDIA
Media About Market and Competitor
The accommodation business is a highly dynamic and competitive market, primarily focused on providing bedroom rental services within tourist establishments This sector encompasses the activities of tourism accommodation providers that offer lodging, along with food and other amenities, to meet the needs of tourists during their temporary stay Such businesses play a vital role in supporting the tourism industry by ensuring a comfortable and satisfying experience for visitors in various regions or developing countries.
As Vietnam's tourism industry continues to grow, the demand for modern and well-equipped accommodation facilities has significantly increased The country has invested heavily in renovating and upgrading its tourist accommodations to meet these evolving needs, aligning with its broader socio-economic development Since the nation's renewal and open-door policies, the tourism sector has experienced a surge in visitors, driving the ongoing modernization of its hotel and lodging infrastructure to enhance traveler satisfaction.
Vietnam's tourism industry has actively harnessed internal resources and attracted investments from various economic sectors to enhance infrastructure and facilities, particularly in key tourist regions Significant efforts over the years have led to the development of a comprehensive system of tourist accommodation establishments As a result of sustained accumulation and dedication, the quality and quantity of Vietnam's tourist accommodations have experienced substantial growth, positioning the country as a competitive destination in the tourism sector.
The accommodation sector has expanded to include various modern options such as Airbnb rentals, homestays, boutique hotels, and timeshare models, catering to diverse traveler preferences Digital technology plays a significant role in shaping this industry, with the rise of online booking platforms, electronic payment systems, and the integration of smart technologies for efficient management and enhanced guest services These innovations improve operational efficiency and enhance the overall guest experience in contemporary accommodation establishments.
Vietnam’s tourist accommodation sector has played a vital role in hosting major international events, including APEC 2017, the US-North Korea summit in Hanoi, ASEAN Tourism Forum 2019 in Ha Long, and United Nations Vesak Day 2019, showcasing the country's capability to serve high-profile gatherings These efforts have strengthened Vietnam’s reputation as a friendly, reliable, and peaceful partner on the global stage.
On March 11, 2020, the World Health Organization (WHO) officially declared COVID-19 a global pandemic caused by the SARS-CoV-2 virus The tourism sector, especially the accommodation industry—including hotels, resorts, and homestays—was severely impacted due to significant declines in both international and domestic tourists amid concerns over the spread of the virus.
According to a report by the Vietnam National Administration of Tourism (VNAT), the resurgence of COVID-19 has led to millions of tourists postponing or canceling their travel plans For instance, Hanoi alone has reported approximately 32,000 cancellations of domestic tours, while Ho Chi Minh City has seen over 35,000 canceled travel programs, including package tours, optional tours, and associated services such as hotels, flights, and attractions This significant decline highlights the negative impact of the pandemic on the tourism industry and emphasizes the need for recovery strategies.
The Ministry of Culture, Sports and Tourism ranked the top 4 best 5-star hotels in the "Vietnam Tourism Awards 2019" ceremony.
● Intercontinental Danang Sun Peninsula Resort (Da Nang)
● JW Marriott Hotel Hanoi (Hanoi)
● Four Seasons The Nam Hai Resort (Hoi An - Quang Nam)
● Vinpearl Nha Trang (Nha Trang - Khanh Hoa)
Languages: 128,741 26.5K 1.03K Vietnamese, followers followers subscribers English,
Posting 8-10 The content, Posting 2-3 Japanese, news per images and videos per Korean, month posting time year
Intercontinental are similar to Danang Sun Russian
Content (in the Facebook Videos of Peninsula
Posting 5- 7 Vietnamese fanpage services and
Resort (Da and English) customer news per Nang) and images experiences month related to Content about employee services, social activities online booking and resort form, contact services information
(variety) The Followers followers subscribers Americas,
Posting 5-8 The content, Posting 5-8 International, news per images and videos per Asia & month posting time year
Hotel Hanoi Posting 3-5 Vietnamese fanpage services and and English) customer
(Hanoi) news per and images experiences month related toContent about hotel’s services, services,contact especially information, promotion online booking program and guest reviews.
Posting 13-15 The content, Posting 8-10 Korean, news per images and videos per japanese month posting time year
Content (in Videos of news per the Facebook
Resort (Hoi An month Vietnamese fanpage services and
- Quang Nam) and English) customer
Content about and images experiences services, related to the contact hotel's information, services. online booking
Language: 28,804 Do not have Do not have
Vietnamese, followers Vinpearl Nha Vinpearl Nha English;
Posting 8-10 Trang Trang online booking Instagram YouTube. add Korean news per month Vinpearl Vinpearl’s
Trang – Khánh news per with with 10.8 K
Content about and images followers Posting 5-10 the company related to the
Our platform offers a comprehensive range of services, including high-quality videos, images, and detailed information such as phone numbers and resort details Customers can easily access videos showcasing the resort's address and facilities, ensuring an immersive experience Additionally, we provide seamless online booking options for convenience Our Facebook fanpage serves as a valuable resource for customer engagement, featuring experiences, updates, and company policies to enhance trust and communication Stay connected with us to explore our services and book your stay effortlessly.
About tendencies: Due to COVID 19, travel trends have changed a lot People will prefer some kind of tendencies below
Tourists seeking social distancing often prefer to visit secluded destinations near their homes, allowing them to plan their trips independently while maintaining safety and minimizing exposure to crowds.
Secondly, travelling in a small group is a way for tourists on tours to adapt to the current context.
Thirdly, health-oriented tourism is more popular in the travel industry, finding a trip which could restore their health after the COVID 19 is controlled will be a trend in 2021.
Finally, replacing crowded tourist destinations with more remote, deserted places to visit or organize cycling and climbing tours.
Nowadays, travel agents are not only selling tours and tickets, but also acting as a source of information and knowledge.
About phase of the market
A rising number of people search for information through the Internet by using their phones
Ex: 70% of customers have researched travel information with their smartphones Young people tend to booking online
Ex: 75% of end users booking tours are under 34 years old Of these, 41% are aged 25-34 and 34% are between the ages of 18-24.
Travelers are increasingly opting to book services closer to their departure dates rather than planning months in advance to save costs This shift reflects a change in consumer behavior, emphasizing the importance of last-minute deals and flexible travel plans As a result, travel companies must adapt their marketing strategies to cater to spontaneous travelers seeking convenient and affordable options This trend highlights the evolving dynamics of the travel industry, where immediacy and affordability are key factors for modern travelers.
Vinpearl aims to provide exceptional experiences for Vietnamese customers by offering a wide range of services, including golf, spa treatments, and Vinwonder amusement park, which are ideal for families with children Additionally, their high-quality resorts attract international visitors seeking premium accommodations and leisure activities.
EXTERNAL AUDIT: C USTOMERS
Vinpearl's diverse customer base includes both domestic and international travelers International guests, primarily from developed Asian countries such as Japan and Korea, as well as Europe and America, account for 55% of hotel stays, offering high revenue and booking stability through tour operators and international travel agents The hotel's international clientele mainly consists of high-income individuals, business travelers, and attendees of conferences organized by large corporations Meanwhile, domestic tourism is experiencing rapid growth in Vietnam, with an increasing number of local guests visiting hotel properties, especially during weekends, holidays, and summer vacations.
Vinpearl Land boasts the most modern infrastructure in the region, attracting both domestic and international visitors seeking relaxation and entertainment Our wide-reaching promotional campaigns across various media channels, combined with hosting prestigious national and international cultural and artistic events, consistently enhance our visibility Vinpearl Resort & Spa, located within Vinpearl Land, remains a top destination for tourists, offering diverse attractions, high-quality services, and a rich selection of products to fulfill all leisure needs.
Vinpearl Resort & Spa's prime location, long-term investment, and strategic foresight give it a significant advantage over other resorts in Vietnam and the region It stands unmatched in scale, caliber, and comprehensive services, making it a unique destination in the country These strengths position Vinpearl Resort & Spa as the premier choice for high-income clients, corporate events, seminars, and large enterprise conferences.
Vinpearl offers convenient booking options through popular applications such as Traveloka, Agoda, and Vietnam Booking, catering to both domestic and international customers Booking via these platforms provides users with the best prices, attractive incentives, and immediate ticket confirmation, eliminating the need to queue or worry about sold-out dates during peak seasons Additionally, customers benefit from vouchers and instant ticket exchanges, ensuring a seamless and hassle-free experience.
SWOT
As a member of Vingroup, the company has made significant contributions by investing substantial capital in some of the most prominent and successful real estate developments in Hanoi, Ho Chi Minh City, and other regions across Vietnam.
The city's utility service systems are currently being implemented on schedule, with projects designed to meet promising international standards These initiatives aim to enhance economic efficiency and deliver 5-star quality services, positioning the city as a leader in infrastructure and utility excellence.
● In addition to resort facilities, prestige for the Vinpearl brand. Vinpearl also owns a system of
Vinpearl is committed to developing high-quality facilities, including premier Vinpearl Golf courses and a world-class amusement park The resort incorporates a comprehensive control system and gathers guest feedback to better understand individual preferences, ensuring personalized and exceptional service Additionally, Vinpearl features a wildlife safari park, health and beauty care services, luxurious meeting rooms, and international cuisine restaurants, all designed to provide a memorable and tailored experience for every guest.
Guests staying at Vinpearl Nha Trang are seeking luxurious accommodations and unforgettable experiences, positioning it prominently in the competitive luxury travel market The growing demand from affluent travelers looking to indulge and explore Nha Trang's vibrant attractions highlights the region's increasing appeal to high-end tourists As the luxury travel segment expands, Vinpearl Nha Trang continues to attract discerning visitors seeking premium services and exclusive destinations.
The COVID-19 pandemic has significantly impacted the tourism industry, particularly in activities like resting, playing, and social distancing This has led to hesitations among tourists visiting the Vinpearl complex on the island, affecting their willingness to travel or rent hotel accommodations.
● The needs of customers are
● The preferential regimes for increasing day by day, service customers are not diverse. quality must also be constantly evolving to meet the needs of customers.
OBJECTIVE AND KPI (SMART)
Brand awareness Objective: increase social media impression among new target audience
Company profit Objective: increase profit by promotion in social media
New customers Objective: attract new visitors using our services.
Specific: What, When, Why what: increase 30% visitors to our
Resort when: in Tet holiday why: we want to maximize our profit
=> increase 30% visitors in the summer holiday to maximize profit
Make a plan for summer holiday, design posters for this occasion.
Advertising in social media such as Facebook, Instagram,
Discount 10% for customers booking in applications.
We cooperate with 3 companies in HCMC and before Tet holiday we provide some discount codes for employees working in these companies.
Receive 20 booking-forms in first week
STRATEGIES
SMO
Social media optimization enhances the visibility of Vinpearl’s social media profiles and content, making them easily discoverable by users searching for related information By strategically optimizing social networking activity and published posts, it drives targeted traffic to your website or blog and encourages sharing within users' networks Additionally, social media optimization helps build a strong community around your brand and improves search engine indexing of your social profiles, social activity, and blog content, ultimately increasing online reach and engagement.
To effectively promote your content, it's essential to build strong online profiles across social media networks, enabling you to share your website or blog content with a broader audience Incorporating social media share buttons on your site makes it easy for visitors to quickly share your content, increasing your reach and engagement.
SEM C HOOSE AN AD TYPE : W EBSITE TRAFFIC
Choose an ad type: Website traffic
Choose start date and end date and people who we want to target in this campaign
SEO
Improving a website’s presence in organic search engine results.
Once we are ready to start walking that SEO walk, it's time to apply those
SEO techniques to my website, to improve.
These pages will start with everything from selecting an SEO-friendly domain name to best practices for internal links.
V IDEO ABOUT V INPEARL
https://drive.google.com/file/d/12S_6666eRn0LBnIY1uCKsuasA92N2vPu/view? usp=sharing
ACTION PLAN (CALENDAR AND BUDGET) 1MONTH FOR TET 2022 .27 6 EXAMPLES ABOUT VINPEARL (FACEBOOK, INSTAGRAM)
Vinpearl spend 3000 dola for wedsite, 2000 dola for Facebook and 1000 dola for Instagram to run advertise through 1 month for Tet 2022.
6 Examples about Vinpearl (Facebook, Instagram)
Tet holiday is an opportunity for family members to gather and enjoy the best moments together.
So why don't you let Vinpearl keep those memorable moments for you Let's come to enjoy the best and most exciting experiences only at Vinpearl.
Best choice for you with your lover!
Book now: https://tinyurl.com/2r87jt7a
TET HOLIDAY 2022 IS COMING - BOOK NOW FOR SURPRISE !
Vinpearl lovingly offers up to 30% of all hotels for you on Tet from 01.02 to 10.02.2022
Especially, 100 first customers will be given a luxury dinner at Wine
Dinner-enjoy the French Culinary quintessential romance story.
Get ready for a jubilant Tet season with unique experiences when you visit Phu Quoc United Center this Spring with a special Tet booking program at Vinpearl Phu Quoc.
Hotline for reservation: 094.9898.222 vinpearl.com
Let's welcome Tet 2022 with great experiences with Vinpearl- where you will get dedicated and professional service from our staff.
At Vinpearl, creating special moments for your family is our mission.
Email: v.op-lm81@vinpearl.com
Bản cáo bạch (2007) https://ircdn.vingroup.net/storage/uploads/Tai%20lieu%20web
%20Vinpearl%20cu/Document/Bancaobach2412.pdf? fbclid=IwAR13Xeg_YFPRuRqiR6dU8GKxxcMZlRS6O6cxLyugh0OrcsU4R N3SHDEN_1A.
Optimizing your URLs for SEO is essential to improve search engine rankings and enhance user experience, as highlighted by Belskaya (2021) Clear and descriptive URLs help both users and search engines understand the content of your pages better Additionally, keeping URLs concise and including relevant keywords can boost SEO performance Understanding the differences between dynamic and static websites, as explained by Đức (2020), is crucial for effective URL structuring—static URLs are generally more SEO-friendly, while dynamic URLs may require optimization to improve visibility Implementing these URL optimization strategies can significantly increase your website’s search engine traffic and overall online presence.
Stim, R (n.d.) Connecting to Other Websites Retrieved from Stanford Libraries: https://fairuse.stanford.edu/overview/website-permissions/linking/
User-Friendly (2014, 1 29) Retrieved from TechTerms: https://techterms.com/definition/user-friendly