VN IPP - Week 1 - Session 02 - Intro to Lean Startup
Trang 1Intro to Lean
Startup
Trang 2Special Requests
1 Please speak English during exercises so
that we can listen in and assist you as needed
2 Use English and ALL CAPS when writing on
sticky notes
3 Please be concise and legible when
writing on sticky notes
Trang 31 Please ask me questions!
2 Ask me to repeat content
3 Ask me to speak slower
4 Don’t forget to throw paper
Trang 4Something is Fundamentally
Wrong
Trang 10Why Do Startups Succeed?
Trang 12Successful Pivots
Trang 13Background
&
Core Concepts
Trang 14Customer Development
Trang 154 Steps
Trang 16Customer Development
"Get out of the building!"
Learning activity focused on gaining deeper insight into the PROBLEM your solution is
solving for
"No business plan survives first contact
with customers."
-Steve Blank
Trang 19Customer Development
Get out of your comfort zone!
Trang 20Customer Development
Trang 21Lean Startup
Trang 22Validated Learning
Trang 23Lea(r)n
Trang 24What’s it all about?
Trang 251 Lean is about SPEED
The Lean Startup method is not about cost, it is about speed
● Iteration
● Experimentation
● Validated Learning
Trang 262 Risk Reduction
Building the
Wrong Product
Premature Optimization
Trang 273 Talking to People
Trang 28Customer Development
Trang 29Product-Market Fit
Trang 30Definition 1
Product-Market Fit
"The point at which you have captured
sufficient customer demand in a defined
market for a given solution - such that the business model delivering the solution can sustain itself economically through customer demand alone.”
Trang 32Definition 2
Product-Market Fit
"The point at which you have captured
sufficient customer demand in a defined
market for a given solution - such that the business model delivering the solution can sustain itself economically through customer demand alone.”
Trang 34Warning 1
Customer Development is NOT Scalable
(Some exceptions in B2B)
Trang 35Warning 2
“Problem-Solution Fit” is NOT the
same as “Product-Market Fit”
If someone is excited that a solution exists for the problem you are
validating, it does NOT mean you have product-market fit
Trang 36Customer Discovery
Trang 38Types of Pivots
● Customer Segment Pivot
● Customer Need Pivot
● Zoom-In Pivot
● Zoom-Out Pivot
● Technology Stack Pivot
● Customer Channel Pivot
● Platform Pivot
Trang 39● Vision
● Strategy
● Execution
Trang 40● Vision
● Strategy ← Pivot
● Execution ← Product
Trang 41Customer Validation
Trang 42How can I tell if I have
Product-Market Fit?
● Currency (Time, Attention, Money)
● Signal (Foaming at the Mouth)
Trang 43Customer Validation
Trang 44Customer Development
Trang 45Customer Discovery
Trang 46● Always Start Here
○ Interaction with Early Adopters
○ Focused on the Problem
○ To Understand Past Behavior
○ And Urgency
Trang 47Questions
Trang 48References & Contributors
Tristan Kromer