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TRƯỜNG ĐẠI HỌC VĂN LANG
Người ra đề (Ký và ghi rõ họ tên)
ThS Nguyễn Thị Thanh Thắm
KHOA QUẢN TRỊ KINH DOANH
Môn thi: ANH VĂN CHUYÊN NGÀNH QUẢN TRỊ 1
Khóa/Lớp: K24Q,QISM,
K25QĐB
- Học kỳ: 1 - Năm học: 2020-2021 Trưởng Khoa/Bộ môn duyệt
(Ký và ghi rõ họ tên)
TS Nguyễn Quỳnh Mai
Thời gian thi: 45 phút ; 60 phút; 75 phút ; 90 phút ; 120 phút
Hình thức thi: Tự luận Trắc nghiệm Tự luận + Trắc nghiệm
Được sử dụng tài liệu - Không sử dụng tài liệu
Mã đề thi
A101
Cán bộ coi thi 1
(Ký và ghi rõ họ tên)
Cán bộ coi thi 2
(Ký và ghi rõ họ tên)
Họ và tên sinh viên:………
Lớp: ………… MSSV: ……….
STT:………
Cán bộ chấm thi
(Ký và ghi rõ họ tên)
Điểm thi
Bằng số Bằng chữ
ĐỀ THI SKILL (1 mark): Choose the correct answers
1 Read the number:
a Three – fourth
b Third – four
c Three – fourths
d Third – fourths
2 Sixty + twelve = _
a Seventy-two
b Eighty
c Eighteen
d Fifty-two
3 = _
Trang 2a Thirty-two per cent
b Thirty-second percent
c Thirty-two per cents
d Thirty-two percent
4 Nought point two three seven =
a .237
b 0.237
c 2.37
d 23.7
5 Read the number: £ 6500000
a six million, five hundred thousand dollars
b six million, five hundred thousand euros
c six million, five hundred thousand pounds
d six million, five hundred thousand yens
VOCABULARY (2 marks)
A Complete the text with words from the box
exchange interest sales tax unemployment
Private sector sets up new fund for small businesses
HTTC, a Birmingham-based telecommunications group, has set up an investment fund to help finance new businesses in the area The area has a high (6) rate because of the current economic recession Recent changes in the pound–euro (7) rate have made it harder for businesses that make goods for export HTTC hopes that providing loans with a low
(8) rate will allow new businesses to grow and to create new jobs for the labour force in the area The local government has recently agreed to offer (9) incentives for new businesses as well.
In addition to offering funding, HTTC is also providing training and consulting for people who are considering starting a new business The company is offering assistance with market research, product development, and (10) forecasting as well as developing a business plan
B. Choose the best word to complete the sentences
11 It is important for many small businesses to improve their credit and ensure customers pay
on time.
12 The service engineer was _ to guarantee the work for six months.
13 It was agreed that the full cost would be refunded if the goods were returned in perfect
14 Before negotiating a deal make sure you know the strengths and weaknesses of _ products.
a commanding b conflicting c competing d connecting
15 A good salesperson can almost anybody to buy anything.
LANGUAGE (1 mark):
Trang 3A Complete the sentences using the correct form of the verb
16 It isn’t necessary to dress up tonight We _ wear suits
a mustn’t
b shouldn’t
c don’t have to
d doesn’t have to
17 When I was at school, we _ stand when a teacher entered the room
a should
b must
c have to
d had to
18 I’ve forgotten my umbrella so we should go home _ it starts to rain
a before
b after
c while
d when
B Rewrite the sentences
19 going to / while / are / rest / on / we / a / are / holiday / have / we
20 because / am / visit / I / learning/ I / United Kingdom / would like / now /to / the / English / visit
READING (2 marks)
What does it mean to be innovative in business?
In order for a business to survive in today's world, it is important that we regularly review what we are doing and how we are doing it By considering new ideas and new ways of doing things, and trying to innovate, we can improve on our products/services, increase sales, reduce costs and make our processes more effective and efficient Innovation is key to increasing profits.
There are several ways a company can be innovative with their products and services Today we will look
at four of them.
1 Using the latest technology to improve your product/service
When we think of innovation, we often think of new technologies While they might be impressive, we should not use new technologies just because they are available It is important to consider how the technology can improve our product/service and make a difference to our customer Companies that produce cars, toiletries, household appliances, etc often have a large R&D department to work on making their products better.
2 Responding to customer demands by changing what is on offer
By listening to customer feedback, we can get their opinions on how we are doing and find out about what it is that they want We also need to be aware of changes in customer demands and keep up with the
Trang 4times When fast-food restaurant McDonald's realised that the market wanted healthier choices, they introduced fruit and salads, while removing the 'super-size' option from their menus.
3 Offering a new product/service to reach new customers
Your business might be doing well, but there is no growth or development and there is a risk that your competitors might take away some of your customers Innovation sometimes means developing a new product that targets a different market Although video games were often played by boys, in 2006, video games giant Nintendo introduced the game console Nintendo Wii, successfully targeting girls and older customers with games like Cooking Mama and Brain Training
4 Changing the way you provide a service
By looking at the changes to the customer's lifestyle and needs, we sometimes realise that there might be better ways to serve them Customers who do not have a lot of time might prefer to have their food or their shopping delivered to their homes, or they might like to do their banking online rather than in an actual bank.
Not all innovation will bring success to our businesses, but it can give us the opportunity to grow and learn more about what we do and what our customers might want.
Fill the gaps with the correct words from the box
customers better demands convenient aware recent development innovative
We need to introduce (21) ideas and ways of doing things so that we can improve and grow One way of doing this is to look at the most (22) technologies and see how they can make our products or services (23) Some companies have a research and (24) department that specializes in this Another way is to be (25) of changes in what our customers want and make sure we offer products or services that meet their (26) A third way of introducing innovation is to develop new products that can help you target new (27) You can also change the way your service is offered to make it more (28) for your customers.
LISTENING (2 marks)
A Listen and complete this paragraph
Junko: Hello, Junko Mori speaking How can I help you?
Andrea: Hi, Junko, it's Andrea here from Red Band I'm calling about our latest (29) _.
Junko: Everything arrived OK, right? We got the delivery confirmation at our end.
Andrea: Yes, everything's fine with the order I'm calling about the(30) _and the payment terms I need a favour.
Junko: A favour? What do you need?
Andrea: This is a little, er difficult, but I need an extension on the payment terms I know they're usually 30 days, but we're having some cash flow problems You'd really be helping us out if you could extend it to (31) _.
Junko: I'm not sure if I can do that, Andrea We've got regulations at our end, and also have to manage our own cash flow.
Trang 5Andrea: I promise this won't become the norm, Junko Actually, I also want to place another new order The same size order as last time It's for an important customer and they pay on delivery.
Junko: I see So your cash flow problem will be (32) _after this new order is delivered.
Andrea: Exactly.
Junko: That sounds good Hold on, Andrea Let me see what I can do Yes, I think we can make an exception this time.
Andrea: That's great, Junko I appreciate your help.
Junko: And we appreciate your business, Andrea It works both ways.
Andrea: Thanks again, Junko Can you send me a quick email (33) _ of the payment terms extension?
Junko: Sure, no problem We're happy to help you.
Andrea: Great And I'll email you the new order.
Junko: Thanks I'll keep an eye out for it Talk to you soon.
Andrea: You too Goodbye.
B Write the sentences in the correct group
WRITING (2 marks)
Choose one topic and write a short paragraph at least 80 words
Trang 6Topic 1: a successful business person
Topic 2: a successful new business
Đáp án phần thi Skill (0.2 điểm/câu)
Đáp án phần thi Vocabulary (0.2 điểm/câu):
Đáp án phần thi Language (0.2 điểm/câu):
19.
We are going to have a rest while we are on holiday.
20.
Now I am learning English because I would like to visit the United Kingdom.
Đáp án phần thi Reading (0.25 điểm/câu):
Trang 721 innovative 25. aware
Đáp án phần thi Listening:
A 0.2 điểm/câu
31. 60 days
B 0.125 điểm/câu (1 điểm full)
The customer says:
1 You’ll really be helping us
2 I need a favour
3 I promise this won’t become the norm
4 I appreciate your help
The supplier says:
1 Let me see what I can do
2 I’m happy to help you
3 I’m not sure if I can do that
4 I think we can make an exception this time.
Trả lời phần thi viết (2 điểm)
Dựa trên các tiêu chí sau
• Task Response: Khả năng đáp ứng yêu cầu đề bài
Trang 8• Cohenrence and Cohesion: Tính liên kết và dẫn đắt giữa các câu
• Lexical Resource: Vốn từ vựng
• Grammatical Range and Accuracy: Phạm vi và độ chính xác của ngữ pháp