how to create content ranks well

... Trang 1How to CreateContent That Converts HOW TO TELL A STORY OVER TIME THAT TRANSFORMS AN AUDIENCE INTO CUSTOMERS AND CLIENTS Trang 2Feel free to email, tweet, blog, and ... of content that you need to create over time in order to perform effective content marketing – cornerstone, connection, and conversion Copywriting follows, because you’ve earned the right to ... and benefits fail to in a cluttered marketplace Trang 62 CornerstoneAs the name implies, cornerstone content is the foundational topic(s) of your website, as well as your overall content marketing

Ngày tải lên: 10/12/2021, 13:15

... Trang 3To sum it up: a good copywriter needs to have a flair for writing content that’s inviting to share and to link to She needs to have top-notch skills to optimize the page, so search engines ... links, delve into specific and related topics, and to reference your cornerstone content Put a link to your essential content in your site sidebar And if you’ve focused on the right topics, you’ll ... like great content goes unnoticed without promotion, great content doesn’t rank well if you don’t make it clear what it’s supposed to rank for But how do we get people to notice our content so

Ngày tải lên: 14/04/2015, 10:30

... initiative is not to create great content, but to improve your business because of that great content That’s why it is so critically important to understand the customer journey before the content is ... existing customers to stick with your business Trang 16Get the Full E-BookDownload our free e-book How to Create a Killer Content Strategy for step-by-step flowcharts to guide your content strategy ... one distribution method. ● Symptoms: This is how your content spreads How optimized is it for sharing? ● Severity/lethality: How fast does your content burn out? How quickly does your audience

Ngày tải lên: 07/03/2016, 18:16

... mantra is to “earn the customer” instead of “buying” the customer How to Start with Inbound Marketing? In order to be successful at Inbound Marketing, companies need to invest in content, which ... SWOT tool  Definition of clear objectives and how to measure them in order to build SMART KPI’s  Brainstorm ideas for content, matching it to the stages in the buying life cycle (FUNNEL)  Create ... other channels of content) which help to attract customers The focus of inbound marketing is bringing customers IN the website instead of the marketer go to “search” for possible customers Inbound

Ngày tải lên: 24/03/2017, 08:55

... Trang 3To sum it up: a good copywriter needs to have a flair for writing content that’s inviting to share and to link to She needs to have top-notch skills to optimize the page, so search engines ... links, delve into specific and related topics, and to reference your cornerstone content Put a link to your essential content in your site sidebar And if you’ve focused on the right topics, you’ll ... like great content goes unnoticed without promotion, great content doesn’t rank well if you don’t make it clear what it’s supposed to rank for But how do we get people to notice our content so

Ngày tải lên: 18/04/2021, 18:55

... Trang 3To sum it up: a good copywriter needs to have a flair for writing content that’s inviting to share and to link to She needs to have top-notch skills to optimize the page, so search engines ... links, delve into specific and related topics, and to reference your cornerstone content Put a link to your essential content in your site sidebar And if you’ve focused on the right topics, you’ll ... like great content goes unnoticed without promotion, great content doesn’t rank well if you don’t make it clear what it’s supposed to rank for But how do we get people to notice our content so

Ngày tải lên: 28/04/2021, 22:49

... reward for compelling content To sum it up: a good copywriter needs to have a flair for writing content that’s inviting to share and to link to She needs to have top-notch skills to optimize the page, ... Trang 1How to Create Compelling Content THAT RANKS WELL IN SEARCH ENGINES Trang 2Feel free to email, tweet, blog, and pass this ebook around the web but please don’t alter any of its contents ... people to link to it It’s this step 5 – a foundational content resource – that translates keyword research into strong search rankings, so we’re going to look at it in more Trang 20How to create

Ngày tải lên: 10/12/2021, 13:15

... it to invest the additional 20 to 40 percent of media cost to have a commercial that will be long enough to be able to include many effective marketing strategies In addition, research has shown ... differential advantage over competitors.[11] One method that can be used to quantify the importance of customer wants and needs to construct an effective advertisement is vector autoregression modeling.[12] ... AdvertisingConsumer Behavior: How to Create an Ad that makes Consumers want to Buy By Nicole Elmore Trang 2©2012 Nicole Elmore All Rights Reserved Smashwords Edition Feel free to share this Ebook in

Ngày tải lên: 27/06/2014, 23:20

... By Kristen Howe Trang 4How to Order From the Universe / By Steve PavlinaLearn how to make money giving away this free ebook Trang 5How to Create Your FutureBy Ilya Alex, Author of How to Program ... Money Magnet / By Valerie Dawson How to See Yourself 10 Years in the Future / By Christopher Westra How to Develop a Magnetic Mind / By Hamilton Miller 15 Reasons to Learn Astral Projection / By ... creativity carve you into the image of the Creator For the crevasses and lines on our faces show not our age but how much we have dared to be true to ourselves There is a secret to an endless source

Ngày tải lên: 28/06/2014, 00:20

... campaign topic and include links to full stories on research sites Purchase rights to images on iStockphoto DAY 3 Create campaign in MailChimp account and send test to agency’s proofing department to ... the topics you want to include in your newsletter and some ideas for pictures to include DAY 2: Write out what you want to say about each topic, and pull the pictures you want to use into one ... and info Google News allows you to news stories for content relevant to your industry You can sign up to receive Google Alerts for keywords or use Google Reader to pull info from your RSS Feeds

Ngày tải lên: 30/06/2014, 16:51

... Trang 63Topic 6Topic 5Trang 66Topic 4Topic 1Topic 2Topic 3Topic 6 Topic 5 Trang 67KEVINTrang 68@kevinmhoffman Prioritization Card Sort: Step 5 Variation Topic 7 Topic 8Topic 4Topic 1Topic 2 Topic ... Have them prototype, form groups of 2, present, then critique Repeat until you get down to two large groups Design Studio/Prototyping Trang 85 #kickoffs @kevinmhoffman Design Studio/Prototyping Trang ... & colleagues 4 Trang 100@kevinmhoffman Show someone a series of websites Give them 20 seconds to score their reaction to that site on a scale of 1 to 5 Compare the overall averages, averages

Ngày tải lên: 11/07/2014, 14:26

... Trang 1SLIDES How to create that rockBY SLIDES THAT ROCK SLIDES Trang 2DESIGN principles Our fiveBY SLIDES THAT ROCK Trang 3MESSAGE Your1 Trang 5AUDIENCEWhat do you want your to remember afterwards? ... 23IMAGES UseTrang 24COLORS Awesome5 Trang 2525Trang 26SCHEMEthat fits your theme Pick a colorTrang 27TogetherUse colors that workTrang 28DESIGN principles Our fiveBY SLIDES THAT ROCK Trang 295 4IMAGESStunning

Ngày tải lên: 11/07/2014, 22:39

... Board of Directors and the Executive Committee to continue tostrengthen Holcim’s position as a leading player in the top tier of international cement manufacturers From “Holderbank” to Holcim In ... Directors to considerably strengthen the Group’s executive management At the beginning of 2002, Markus Akermann took over responsibility as Group CEO, Area Manager Paul Hugentobler was elected to ... the limited resources available to us We strive to preserve an environment worth living in for future generations We seek to enable our employees to act responsibly towards society and the environment

Ngày tải lên: 27/07/2014, 16:10

... a window to your products or services shop- Allow visitors access to your social networks Trang 29Online PR  Press releases go further on the Internet  Add news to your website too  Measure ...  Your customers are there already  It’s very cost effective  It’s here to stay  Your business may not survive without it… Trang 8 My customers don’t use social networks, we sell to other ... Twitter and website as social media mix to promote campaign  $85 starting budget Blendtec’s story Trang 36to be in 2010? Research using Google Keyword Tool- have you got it right? regularly

Ngày tải lên: 10/08/2014, 03:21

... you want to be able to track how often those users come back, and their value to you beyond just the app in-stall Repeat app opens show that your users are engaged with your app, at least to the ... do spend in your app vs how long you want them to have the app open Then, track growth over time to see how engaged your users are per session, how that fluctuates, and how it changes when you ... Essentially, knowing what events you want users to complete most, and what events work together to create a funnel, allow you to put additional value on how users interact with your app, and in many

Ngày tải lên: 05/11/2014, 22:45

... Trang 1MAKE CONTENTGO VIRAL HOW TO Trang 2What makes ideas, content, and products go viral? Trang 3Spoiler alert: Not this.Trang 4Learn ... Berger found there are six “STEPPS” to creating content that people want to share They are S P P E T S Social Currency Triggers Emotion Public Practical Value Stories Trang 6SOCIAL CURRENCY The ... our friends and family. Trang 116 STORIESStories are the currency of conversation, so get people to pass along your message in a great narrative Trang 12Want to know more?• Find out more about

Ngày tải lên: 30/11/2015, 00:52

... emotions expand people’s capacity to attend to and thinkabout different types of actions.24For example, experiencing joycreates the desire to play, to be creative, and to think outside thebox This ... formats Some content that appears in print may not be available in electronic books. Library of Congress Cataloging-in-Publication Data Dutton, Jane E. Energize your workplace: how to create and ... wideterritory, and I started to see its potential People in organizationstend to be driven by a very traditional set of problems, but thesolutions evolve I went to my friends at Jossey-Bass to discuss

Ngày tải lên: 30/11/2015, 01:33

... emotions expand people’s capacity to attend to and thinkabout different types of actions.24For example, experiencing joycreates the desire to play, to be creative, and to think outside thebox This ... formats Some content that appears in print may not be available in electronic books. Library of Congress Cataloging-in-Publication Data Dutton, Jane E. Energize your workplace: how to create and ... wideterritory, and I started to see its potential People in organizationstend to be driven by a very traditional set of problems, but thesolutions evolve I went to my friends at Jossey-Bass to discuss

Ngày tải lên: 30/11/2015, 01:51

... Figure 2 displays the files that are to be created and/ormodified if you wish to integrate the new Widget intothe Graphics Library FIGURE 2: FILES TO BE CREATED AND MODIFIED Trang 3 2011 Microchip ... the Button Widget 2: STRNAME represents the name of the Widget structure; for example, BUTTON for a Button Widget (i.e., OBJ_BUTTON or USE_BUTTON) 3: Direct application code calls to ObjTranslateMsg() ... DS01246B-page 7To dynamically assign the characters or strings to a key, an additional structure, KEYMEMBER, is created to hold the information of each key The pHeadOfList Pointer is used to refer to the

Ngày tải lên: 11/01/2016, 17:02

... they need to know? Are they more how- to oriented, more how s-it-work” oriented or more “what’s the ROI?” oriented? Balance your content accordingly. HOW TO CREATE A GREAT ECOMMERCE CONTENT ... with content designed to attract both people and search engines, to differentiate, to be liked, to be shared with friends and colleagues and to convert prospects to leads to buyers. How this ... you do, HOW TO CREATE A GREAT ECOMMERCE CONTENT STRATEGY 20 Share this eBook! www.HubSpot.com HOW TO WRITE ENGAGING CONTENT Just like some authors always seem to write best...

Ngày tải lên: 23/05/2014, 19:02