How to make content go viral

What makes ideas, content, and products go viral?... Learn the secrets behind the science of social transmission in a new lynda.com video course by Jonah Berger—author of the best-selli

MAKE CONTENT

GO VIRAL

HOW TO

What makes ideas, content, and products go viral?

Spoiler alert: Not this.

Learn the secrets behind the science of social transmission in a new lynda.com video course by Jonah Berger—author

of the best-selling book Contagious:

Why Things Catch On.

Through a decade of research, Berger found there are six

“STEPPS” to creating content that people want to share

They are

S P

P E

T

S

Social

Currency Triggers Emotion Public Practical Value Stories

SOCIAL CURRENCY

The more something makes you look cool, smart, or in-the-know, the more likely you are to share it

2 TRIGGERS

Triggers are stimuli that pop

up in the environment, reminding you of a product or idea—and making you more likely to talk about it

3 EMOTION

The more emotional connection we feel toward a message, the more likely we are to pass it on, especially if

it makes us laugh or feel angry, excited, or inspired

4 PUBLIC

We look for “social proof”

when making decisions about what ideas to follow; we

imitate things when we can publicly see other people doing them

5 PRACTICAL VALUE

We share information when

we believe it’s useful and will benefit our friends and family.

6 STORIES

Stories are the currency of conversation, so get people

to pass along your message

in a great narrative

Want to know more?

• Find out more about Jonah Berger

• Watch his full, example-rich video course

Viral Marketing: Crafting Shareable Content

at lynda.com.

• Check out these free videos from the course:

‣ Introduction

‣ Reminding people with triggers

‣ Telling stories that carry your message