How to create an internet marketing strategy pptx

 Using your website as a marketing tool  Distributing news and press releases online  Social Networking blogs, and social networks like Facebook, MySpace, YouTube, forums and Wikis 

Karen McNulty

Siêu thị điện máy Việt Long - www.vietlongplaza.com.vn

 When I took office, only high energy physicists had ever heard of what is called the Worldwide Web Now even my cat has its own page

Bill Clinton

 Using your website as a marketing tool

 Distributing news and press releases online

 Social Networking (blogs, and social networks (like Facebook, MySpace), YouTube, forums and Wikis)

 Online advertising (pay per click, banner advertising, affiliate marketing)

 Email marketing

 Viral marketing

 Search Engine Optimisation

Why should you be doing it?

 It’s more measurable than many traditional marketing methods

 Your customers are there already

 It’s very cost effective

 It’s here to stay

 Your business may not survive without it…

 My customers don’t use social networks, we sell to other businesses

 The internet is for young people, they aren’t our customers

 We haven’t got time

 It’s a flash in the pan

Not convinced?

 Two-thirds of the world’s Internet population visit social

networking or blogging sites, accounting for almost 10% of all internet time

Nielson Report March 2009

www.marketingpicture.co.uk

18.3 million

households in the UK (70 per cent) had

Internet access in

2009

This is an increase of just under 2 million households (11 per cent) over the last year and 4 million households (28 per cent) since 2006

 In 2000 there were 360,985,492 internet users worldwide

 In 2009, there were 1,733,993,741

 52% of Europe’s population is online and 72% of North America

Just young people?

(Its fastest growing demographic is people over 30)

million in the UK)

billion visitors per month in the UK

month

Internet Marketing in Practice

 Business to Consumer

Innocent Drinks

Website

Faceboo k

YouTube

Email Newsletter

Wikipedia

 Business to Business

Dell Computers

Website

Facebook

Twitter

Email Newslette r

- Increasing website traffic

 How will you measure them?

Your Internet Marketing Plan

 Landing pages are critical – is it

interactive?

 Be updated regularly

 Provide a window to your products or services

shop- Allow visitors access

to your social networks

Online PR

 Press releases go further on the Internet

 Add news to your website too

 Measure the appearance of your releases with Google Alerts and

PR website statistics

social bookmarking (Digg, Delicicious, Technorati)

products, brand, marketplace?

Join in or miss out.

Social Networking

 Google receives 299 million search requests globally in May 2009

 $58.1 billion spent on online advertising in 2009, 13.2% of

advertising spend across the world (Online Media Daily

evaluate what works and what doesn’t

(conversions)

Email marketing

The UK market for email marketing platforms

and services was worth £254m in 2008 and is

predicted to grow by an estimated 15% to a

value of £292m by the end of 2009

(Econsultancy.com)

 Not just for big corporate players

 Can you be a creative on a tight budget?

 Very effective method to get visitors to you using social media

 Video as much as you can - practice

Viral Marketing

www.marketingpicture.co.uk

 Oct 30th 2006 – the idea

 CEO starring

 700% increase in turnover from 2006 – 2009

 967,000 views per video

 Now use Facebook, Twitter and website as social media mix to promote campaign

 $85 starting budget

Blendtec’s story

to be in 2010? Research using Google

Keyword Tool- have you got it right?

regularly and introduce optimised new media such as video

Search Engine

Optimisation

 It’s far more cost effective and more measurable in every case

 What you do on the Internet will still be there next year and the

year after…

 Our customers’ behaviour has changed – they use the internet to research, review, learn and make buying decisions

 Social media is still growing

Why Internet Marketing has to form part of your marketing

plan for 2010

Karen McNulty

 www.marketingpicture.co.uk

 Email : karenm@marketingpicture.co.uk

 Tel 01778 338184

Come and talk to us about

how to implement internet

marketing in your business.