Tài liệu Activity 2.3: Identifying the Business Challenge and Vision Statement ppt

You will develop both the business challenge and the vision statement to help guide you through the remaining activities in this course.. In this activity, you will participate in small

Challenge and Vision Statement

The business challenge and the vision statement provide direction for gathering and analyzing business requirements You will develop both the business challenge and the vision statement to help guide you through the remaining activities in this course

In this activity, you will participate in small groups to identify the business challenge for Ferguson and Bardell, Inc Then the entire class will compare business challenges and develop a common business challenge that all of the groups will use in class for the rest of the course

Next, again working in groups, you will create a vision statement that addresses the business challenge Then the entire class will compare vision statements and develop a common vision statement that all of the groups will use for the rest of the course

Objectives

After completing this activity, you will be able to:

! Identify a business challenge

! Create a preliminary vision statement

Before You Begin

This activity consists of small group tasks and class discussion

Materials

To complete this activity, you will need:

! The Ferguson and Bardell, Inc case study in Appendix 1

! Flip-chart paper and markers

Time to complete this activity: 50 minutes

Exercise 1: Identifying the Business Challenge

! State the business challenge (15 minutes)

1 Participate in small groups as assigned by the instructor

2 Review the Ferguson and Bardell, Inc case study in Appendix 1

3 Write a paragraph that describes the business challenge

Be concise Your business challenge should identify details from the case study Identify specific performance problems, technologies, processes, or systems

Think about who your audience will be in preparing the perceived business challenge Use terms that are meaningful, understandable, and precise

4 Write the business challenge in the space below

5 Duplicate your business challenge on a piece of flip-chart paper

! Develop a common business challenge for the entire class (10 minutes)

1 Choose an individual to present the group’s business challenge to the class

2 Compare each business challenge to find similarities and differences

3 In class discussion, choose a common business challenge

The class can either choose a business challenge developed by one group or combine business challenges from several groups

4 Write the final business challenge in the space below You will use this in the next exercise and future activities

Exercise 2: Developing the Vision Statement

! Develop the vision statement (15 minutes)

1 Participate in small groups as assigned by the instructor

2 Review the business challenge developed by the class in Exercise 1

3 Review the Ferguson and Bardell, Inc case study

4 Write a vision statement in the space below

Evaluate your vision statement against the guidelines provided in this section

Think about your intended audience when preparing the proposed vision statement Use terms that are meaningful, understandable, and precise Clearly identify a vision statement that will address the business challenge

5 Duplicate your vision statement on a piece of flip-chart paper

! Develop a vision statement for the entire class (10 minutes)

1 Choose an individual to present the group’s vision statement to the class

2 Compare each group's vision statement to find similarities and differences

3 In class discussion, choose a common vision statement

The class can either choose a vision statement developed by one group or combine vision statements from several groups

4 Write the final vision statement in the space below You will use this in the next exercise and future activities

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