This article would examine many facets of entrepreneurship, including its concept, forms of enterprises, features, benefits, and drawbacks. Furthermore, this article would examine how backgrounds and social contexts can influence current and potential entrepreneurs. Finally, the significance and effect of small enterprises on the new social system can be illustrated.
Trang 1ASSIGNMENT 1 FRONT SHEET
Trang 3Summative Feedbacks: Resubmission Feedbacks:
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Trang 4Contents
I Introduction .
5
II Explore and illustrate the range of venture types that might be considered entrepreneurial 5
2.1 Bussiness Model Canvas
7 2.2 Defining entrepreneurship, entrepreneurial activity and enterprise : 12
2.2.1 The differences between serial entrepreneurs, intrapreneurs and owner-managers 12
2.2.2 The typology of entrepreneurship .
13 2.2.3 Entrepreneurship in a corporate or public sector context: 14
2.3 Explore the similarities and differences between entrepreneurial ventures 14
2.3.1 Different types of organizations : 14
2.3.2 Roles: .
16 2.3.3 Characteristics: .
17 2.3.4 Levels of business activity: .
17 2.3.5 Understanding social enterprise , social entrepreneurs and the growth of the social economy 18
III Assess the impact of small businesses on the economy
19 3.1 Interpret and assess relevant data and statistics to illustrate how micro and small businesses impact on the economy .
19 3.1.1 Definitions of creativity and innovation
19 3.1.2 The main sources of generating business and entrepreneurial ideas
19 3.1.3 How businesses protect intellectual property rights
20 3.1.4 The number and type of small firms and their contribution to the economy at national, regional, and local level .
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Trang 53.2 The impacts of small businesses to the growth of the social economy 23 3.2.1 Explain and evaluate impact of your own business on local or global economy 28
II Explore and illustrate the range of venture types that might be considered entrepreneurial
Trang 8=> After the survey, it can be seen that taking care of one's own health is increasingly important, so the project
to open up a fitness center for everyone is essential and can be successful in the future
iKPIs
Trang 9Aim to develop a gym project in the future to achieve the following KPIs: Reducing mortality from cardiovascular disease, cancer, diabetes, or chronic respiratory disease Gyms are a place for people of all ages
to exercise health and cultivate healthy living habits to strengthen themselves against illnesses
The second KPI setting is to reduce the consumption of alcohol per capita, and exercise to improve personal health, so alcohol is strictly forbidden during exercise This also helps you to stay away from harmful drinks and help you achieve a high level of health
2 Business Model Canvas
Trang 10Gym Sport Bussiness Plan : KEY
PARTNERS
• Equipment vendors
• Healthy lifestyle influencers
• Healthy lifestyle promoters
Trang 11• Motivator and Coach
• Space and the gym floor become a freestyle zone
VALUE PROPOSITIONS
• Fitness innovation
• Freestyle Group Training a program based on the body's natural movement
• Expertise and service
• Premium and platinum club
• Group classes such as BODYPUMP or Yoga 1-on-1 personal training sessions
• Modern Facilities
• Access To All Clubs
• The Lose Big Program is a 13 week weight management program designed for those withsubstantial weight loss needed
• A purpose built digital platform to follow insightful tips and download customized workout plans
Trang 12• Online application
• BioScore assessment -a holistic analysis of your health
• Expertise Feedback and digital tracking
CUSTOMER SEGMENTS
• Athletes
• People interested in fitness
• People with healthy Iifestyle
Trang 13• Start Up fee
• Contract (3, 12 and 18 month options for diferent subscrialion levels)
• PRE PAID (fomerly Pay As You Go)membership options are available for 10 or 25 visits franchiseesincome
2.1 Defining entrepreneurship, entrepreneurial activity and enterprise :
Entrepreneurship:
Entrepreneurship is the ability to start a business from scratch along with the readiness to take numerousrisks attached to the venture to gain profit In short, entrepreneurship is the determination of developing
and running new businesses (Oberlo.com, 2020) Entrepreneurial activity:
Entrepreneurial activity is described as human action aimed at increasing the value of a generation bydeveloping or expanding economic activity It entails finding and using new products, processes, or
markets (Ahmad and Seymour, 2008) Enterprise:
An enterprise is a legal entity with the authority to do business on its own Sole proprietorship, Limited Liability, Partnerships, Joint-Stock, Public, Private, and other classifications of businesses exist
(marketbusinessnews, 2021)
2.1.1 The differences between serial entrepreneurs, intrapreneurs and
ownermanagers
constantlycome up with new ideas andrun new businesses
Employees whose responsible isproducing innovative ideas andprojects within their business
Customers and entrepreneursthemselves
Trang 14Core objective To create something new
outof socio economic value Tobring about innovation to thegeneration
To enhance the competitivestrength and marketsustainabilityof the organization
To accomplish personalgoals
Risk High risk-taker Moderate risk-taker Moderate risk-taker
Customers and entrepreneursthemselves
Consumers and self
2.1.2 The typology of entrepreneurship Lifestyle enterprises:
The majority of lifestyle businesses are founded around the owner's personal hobby or passion Lifestylecompanies embody the owner's personal values while still providing a sufficient income and a work-lifebalance for employees One of the most noticeable characteristics of lifestyle companies is that they aredriven by quality of life rather than expansion As a result, this category of firm typically has a narrow
growth emphasis (thebalancesmb, 2021) Growth enterprises:
The large initial investment is what distinguishes growth-oriented companies Entrepreneurs that work inthis style of firm would reinvest because their primary goal is development The aim is to increase theamount of money available to investors As a result, being attracted to the concept of extending
Trang 15operations is one of the primary characteristics of growth-oriented businesses (thebalancesmb, 2021)
2.1.3 Entrepreneurship in a corporate or public sector context:
Corporate entrepreneurship
Corporate entrepreneurship is the practice of empowering workers to think and behave likeentrepreneurs in order to create value and stimulate new revenue growth Employees with exceptionalvisions and abilities will be given assistance in developing their innovations, which are likely to result ingroundbreaking goods, technologies, or even new lines of operation in the future.( Das, 2018)
3M is an example of creativity in the private sector The American enterprise is well-known for itsdeep tradition of corporate creativity and invention Products made under the company'sbranding include surgical devices, dog food, stationery, and even iPhones About 55,000 3M itemsare currently available on the market Clearly, the company has never stopped innovating itscurrent brands and bringing new ones to market
Public entrepreneurship
Public entrepreneurship is a novel and alternative approach to driving progress in the public sphere Thispractice is designed for future private developers and policy figures who choose to start new businessesthat operate or sell in conventional public spheres (Centre for Public Impact (CPI), 2016)
2.2 Explore the similarities and differences between entrepreneurial ventures 2.2.1
Different types of organizations : Non-Government Organizations:
A non-governmental organization (English: non-governmental organization – NGO; French: organizationnon governmental – ONG) is an organization that does not belong to any government
Although technically, the definition may also include nonprofit organizations, the term is often limited tosocial and cultural organizations whose primary purpose is not trade The most striking feature of non
Trang 16governmental organizations are their creation of coherent systems and networks connecting
transnational individuals (Investopedia 2020) Non-profit Organizations:
A non-profit or non-profit organization is an organization that does not distribute its surplus funds toindividuals or shareholders but uses these funds to fund the organization's goals target towards the
whole society (Investopedia 2020) Profit Organizations:
A for-profit organization is an organization that exists primarily for profit The most important element inthese organizations is how much profit is generated from investments and how the interests of theowners are satisfied These are businesses, cooperatives, individual business households, etc
(Managementhelp.org 2020) Sold Trader:
A one-member limited liability company is an enterprise owned by an individual or an organization(hereinafter called the company owner) ; The company owner is limitedly responsible for the debts andproperty obligations of the company within the company's charter capital (Inform Direct 2020)
Partnership:
An organization formed by two or more people or groups working together for a certain purposerelationship between two or more people or organizations participating or sharing the same activity
(Investopedia 2020) Limited Company:
Limited liability companies often abbreviated as Limited Liability Companies This is one of the populartypes of businesses in our country
Limited liability companies include single-member limited liability companies and limited liabilitycompanies with two or more members Capital contributors (individuals or organizations) owning part or
all the Company's charter capital are called capital contributors (Wikipedia.org.2020) SME (Small and Medium Enterprise):
The abbreviation "SME" is commonly used by the European Union, the United Nations, and the WorldTrade Organization (WTO) SME stands for Small and Mid-size Enterprise, meaning small and mediumenterprises
Trang 17Small and medium enterprises are human resources; competition brings dynamism and innovation in theeconomy This type of business stimulates entrepreneurship and brings more geographical presence thanlarge companies This type of business also contributes to a better income distribution
2.2.2 Roles:
Small and medium-sized enterprises (SMEs) play a critical role in solving the impediments of poverty,injustice, and job growth in rural areas around the world According to the findings of this report, SMEsplay an important role in local economic growth in South Africa SMEs contribute to the growth of jobs,the creation of prosperity, the alleviation of poverty, and the production of profits
However, SMEs in developed countries face various impediments, including a shortage of capital,entrepreneurial expertise, and operational space To increase the contribution of SMEs to local economicgrowth, local government, the private sector, and civil society should strengthen their support for SMEs The participation of all industries is also needed in the establishment and maintenance of funding forSMEs.( BJ Biddle, 1986)
2.2.3 Characteristics:
A variety of main features differentiate SMEs from larger corporations The following are some of thecharacteristics that are often discussed as being representative of SMEs:
Trang 18Few resources: A small to medium-sized business typically has little capital This is especially true for
young start-ups due to a lack of a track record to entice prospective buyers and bankers As a result, it isheavily reliant on the owner's capacity to extract resources (Welsh and White, 1981)
Casual administration: For little and medium undertakings, the administration is more often than not
casual The proprietor must do nearly everything and representatives are ordinarily anticipated to be able
to obligation as generalists as there's no clear division of errands (Kotey, 1999 and Slade, 2005)
Flexibility: The enterprise has more adaptability to adjust to changes within the environment due to its
measure and casual structure It is additionally powerless to develop within the venture environment Forcase, any changes in government approach or innovation might have a solid impact on the firms sinceinstant changes require extra assets or capital This might ended up a limitation to the firms to competeand support itself within the showcase (Aragon-Sanchez and Sanchez-Marin, 2005)
Reliance on person choice creators: The firms are overseen and worked by the proprietor The business
people of the trade lead the company and play a part as both worker and manager The development ofthe firms is decided by the proprietor Choice making is commonly done by the owner.(Feltham andBarnett, 2005)
2.2.4 Levels of business activity:
There are millions of businesses around us Commerce can be categorized in three wide categories orstages:
Primary Segment : All companies involved in mining, fishing, cultivation, and log ising of raw material
from Mother Nature are known as the Essential Division companies.(dineshbakshi, 2021)
Secondary Segment : Both companies that produce and process the raw materials which end users may
use are known as secondary sector companies These include construction, construction, manufacturing
of computers, shoes factories, garment factories, etc (dineshbakshi, 2021)
Tertiary Segment : In contrast, all companies offering commodities and supporting both main and
secondary sectors may be listed as third-party companies This include travel, insurance, hospitals,schools, showrooms etc British Shale, for example, has its own oil well and extracts crude oil, which is
Trang 19the industry's primary operation and is refined into petroleum and other goods This is a sideline sector.Following the refining of the oil into a functional commodity, BP sells it to end users through a network ofgasoline pumps This appears in the college sector (dineshbakshi, 2021)
2.2.5 Understanding social enterprise , social entrepreneurs and the growth of the
social economy
Social enterprise was developed in England in the late 1970s to counter traditional commercialenterprise Social enterprise exists at the junction between the private sector and the volunteer sector.They seek to balance activities for financial gain with social goals, such as housing for low-income families
or job training
While most entrepreneurs are motivated by the potential to make a profit, profit motives do not preventordinary entrepreneurs from having a positive impact on society A social entrepreneur should have asocial entrepreneurial spirit that includes microfinance institutions, educational programs, bankingproviders in underserved areas, and helping out children orphan due to disease Their efforts related tothe concept of addressing unmet needs in communities that have been neglected or denied access toservices, products, or underlying elements available in more developed communities
The socio-economic growth of a country depends on both social entrepreneurs and social enterprises.Both focus on individuals developing solutions to social and environmental problems using existingbusiness techniques and strategies But, social enterprise seeks creative and operational ways to drivechange, while social enterprise forms to fulfill business purpose and address social needs throughactivities their commercials.(thenewsminute, 2020)
The future GYM SPORT social impact statement provides employment opportunities for morepeople, improves quality of life, promotes well-being for participants, and enhances educationBodybuilding has many benefits
Trang 20III Assess the impact of small businesses on the economy
3.1 Interpret and assess relevant data and statistics to illustrate how micro and small
businesses impact on the economy 3.1.1 Definitions of creativity and innovation
Creativity is a way of thinking that generates or recognizes ideas, solutions, or skills that may be helpful inproblem solving or communicating with others Creativity is defined as the ability to view the world innew ways, find secret patterns, make associations between seemingly different phenomena, and devisesolutions Creativity entails two processes: dreaming and then producing
The application of new innovations at the human, corporate, or organizational level is referred to asinnovation A method of deliberate alternative created to build price by using assembly possibility andsearching for advantage
3.1.2 The main sources of generating business and entrepreneurial ideas
A business idea is the concept of an organization or business However, since there are so many concepts,not every business philosophy leads to the company's success To be successful, beginners need a goodbusiness philosophy Entrepreneurial ideas are viable business concepts that can lead to success
Interests and hobbies:
Hobby is an activity that you enjoy doing in your spare time and is one of the main sources of business ideas In fact, most people have established great successful businesses while pursuing their hobbies or interests
Customer survey:
The starting point for any business should be a customer because their need sand desires justify theservice or product you can offer them Therefore, customer desires and needs are the source of businessideas and you can identify them by conducting a thorough survey You can conduct such a survey,
Trang 21whether formal or informal, through questionnaires, interviews, or observations as you list the sources ofbusiness ideas that best suit you
Brainstorm and dream:
Brain storming is a problem-solving method and qualifies as one of the seven business ideas sourcesbecause every company is focused on providing solutions to the problems that customers encounter The secret behind brain storming is to come up with as many ideas and options as possible
Franchise:
Franchise is a situation in which a single brand distributor orproduct manufacturer grants exclusive rights
to in dependent retailers for local distribution
Mass media Read:
Media including newspapers, the Internet, and magazines are a great source of information, ideas, andopportunities One way to be come a successful entrepreneuris to carefully review the ads and ads inthese media
Personal experience and talents:
Most of the ideas and opportunities for successful businesses are a result of the experiences in the place
of work
Trade fairs and exhibitions:
Fairs and trade shows are one of the leading sources for developing business ideas They are oftenadvertised on the internet, radio, and newspapers, and by attending such events regularly, you willdiscover new services and products
3.1.3 How businesses protect intellectual property rights
Protective measures taken by competent state agencies, including administrative measures, civilremedies, criminal measures, and measures to control intellectual property-related imports and exports