486 Marketing Essentials ASSIGNMENT 2

Submission Format: The submission is in the form of an individual written report. This should be written in a course, formal business style using Arial, 1.5 lines spacing and font size 12 with Justify Text to enhance the legibility for markers. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. Any suspicions regarding plagiarism will lead to failure in results of the assignment. The recommended word limit is 2,500 words, although you will not be penalized for exceeding the total word limit. Unit Learning Outcomes: LO1. Explain the role of marketing and how it interrelates with other functional units of an organisation. Assignment Brief and Guidance: You are a new Marketing Executive of Company X (Choose a B2B company in Vietnam or UK to apply). The company has not had a Marketing Team since it was established as the Board of Director did not think Marketing department is important for the business development in the B2B industry. However, you need to build a strong Marketing team in order to achieve their business objective. A meeting is held next week to finalise this decision, your task is to prepare an individual report, which clarifies the important role of the Marketing function and its relationships with other functions of the company, in order to persuade the BOD to establish a Marketing department.

Marketing Strategy

• General communication

General communication plan

October November December

Content

Stage 1: Build awareness Stage 2: Introduce product details andincrease interaction with users

Shopee+ Facebook: increase the number of

people interested in Shopee and Facebook pages

Shopee + Facebook: constantly update content and promotions.

Shopee + Facebook: organizes mini

games for interested users

Livestreams showcases the health benefits

of oysters

Livestreams showcases the benefits of another

product and feedback customers from Tu Hao Island

Increase search rankings on Google Vietnam (SEM)

• Address : 581/36/9 Truong Chinh, Tan

Specializing in Supplying

Wholesale,

Retail Oysters, Fresh Fresh

Oysters,

Cuttlefish, Squid, One Sunny,

Dried Goldfish, Sea Dried

Shrimp, Dried Amur

• Link Shopee :

https://shopee.vn/shop/225979423/s

ea rch

Details of activities and illustrations

Build a sales page on the Shopee e-commerce floor

Advertise products on Shopee when there are promotions

Build a sales page on Facebook

Posting introduction and responding

to customer inquiries

Organize mini game to win prizes for everyone

Announcing the winning results

Feedback from customers

Livestream showcases the health benefits of oysters

Livestreams showcases another product

and retail supply of Oysters

raised in Long Son Vung Tau

and some other seafood

such as: Nan Squid, One

Sunny Squid, One Sunny Seahead, Goldfish, Sea Dried Shrimp

• The product that Tu Hao Oyster Island offers to customers is 100% fresh from nature, originating from Vung Tau sea and some other neighboring waters

• I n t eractive activities: Minigame, promotions, customer

consulting,

Stage 2: Introduce product details and bring benefits Content on FB and

Shoppee

• Health benefits such as

good for the eyes, good for

the heart, good for the

Budget

Chanel Money Total/ per

month Total KPI

Ads Google 1.000.000đ 750 clicksAds Shopee 1.000.000đ 800 clicks