BEC VANTAGE speaking part 2 - Đại Học Mở TPHCM

Bài mẫu Speaking BEC Vantage part IICác câu hay ra thi nhất trong kì thi chuẩn đầu ra của sinh viên ngôn ngữ Anh, tiếng anh thương mại của khoa ngoại ngữ đại học Mở TPHCM. Mỗi câu hỏi đều có lời giải.

BEC – PART 2

TASK SHEET 1

Q1: WHAT IS IMPORTANT WHEN…?

*Reviewing the applicant’s CV (vai trò interviewer)

 Deciding whether he/she has enough qualifications required

For candidates without a lot of previous experience, you may pay more attention to their education

 Skills, knowledge, and competencies

 Personality and values

 Characteristics

Q2: WHAT IS IMPORTANT WHEN…?

*Pricing a product

 Researching pricing strategies of rival companies (Know the

market)

 Estimating variable and fixed costs (Work out your costs)

Company should create an 'optimum price' factors in all your costs

and maximises your margins while remaining attractive to customers Here's how to set your prices

 Know the market.

You need to find out how much customers will pay, as well as how

much competitors charge You can then decide whether to match

or beat them Simply matching a price is dangerous, though - you

need to be sure all your costs - both direct and indirect - are covered

 Work out your costs

Include all direct costs, including money spent developing a product orservice Then

+ calculate your variable costs (for supplies and materials,

packaging and so on) - the more you make or sell, the higher these will

be

+ Work out what percentage of your fixed costs (overheads such as

rent, rates and wages) the product needs to cover

Q3: WHAT IS IMPORTANT WHEN…?

*Writing a business email/ report

 Deciding who is supposed to read that email (your audience)

 Keeping it short and simple (Keep it concise)

Email is one of the most widely used forms of communication both in and out of the workplace Because of its speed and efficiency

 Identifying who the target audience

When you compose an email message, make sure your tone matches your audience

For example, if you’re emailing a business executive you’ve never met, keep the email polished and free of any jokes or informalities On the other hand, if you’re emailing a colleague with whom you have a good relationship, you might use a less formal, more friendly

approach.

 Keep it concise

Your audience might have little time to read through your email, so make it as brief as possible without leaving out key information

When editing your email, take out any information that’s irrelevant to the

topic you’re addressing Use short, simple sentences by removing

filler words and extraneous information

TASK SHEET 2

Q1: WHAT IMPORTANT WHEN…?

*Selling products to customers

 Identifying customers’ needs

 Highlighting USPs

 Identifying customers’ needs

However good your product or service is, the simple truth is that no-one will buy it if they don't want it or believe they don't need it Knowing and understanding customer needs is at the centre of every successful

business, whether it sells directly to individuals or other businesses

- Highlighting USPs

Every business needs a reason for their customers to buy from them and not their competitors This is called a Unique Sales Proposition (USP) YourUSP can be identified by completing the phrase "Customers will buy from

me because my business is the only "

For example:

+ Offer a free same-day delivery service

+ Offer fast delivery

+ Offer per cent discount

All of these USPs can be effective because they are driven by what the customer looks for when making a buying decision

Q2: WHAT IS IMPORTANT WHEN…?

*Organizing an event

 Determining who should attend the event (Who’s Coming?)

 Working with the staff (Coordination of Volunteers / Staff)

- Who’s Coming?

Who do you want to go to your event? Is this a private event or are family etc invited too?

It’s important to market your event according to the right audience Posting flyers, mailing invitations, or posting events on social media may be good for the public market But if you’re going private, it’s best

to go through invitations privately on social media, or a personalized invitation in the mail

- Coordination of Volunteers / Staff

These people are your most important asset These are the people who are at the event hours in advance to help set up and hours after to take down everything They are your crew of helpers

Make sure that these people are given something to do at all ends of time so that they can be productive in critical hours of your event

process

Q3: WHAT IS IMPORTANT WHEN…?

*Adapting the company’s work policy

- Consulting staff

- Considering the pros and cons of such changes

TASK SHEET 3

Q1: WHAT IS IMPORTANT WHEN…?

*Trying to attract new staff

 Benefits

 Company reputation

- Emphasize the benefits that your business offers.

+ Make your company more attractive to potential employees by

offering things such as competitive wages, flexible hours and work

at home options.

+ If you're going to attract high quality staff, your company needs to

offer high quality benefits - and that means offering employees at least life, medical and dental coverage.

- Company Reputation

A brand’s reputation is, in fact, one of the most important factors for job seekers People want to work for a company with good reputation The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches They’re looking at your brand’s reputation Do people think highly of your brand? Is your brand’s values and vision aligned with their own?

Q2: WHAT IS IMPORTANT WHEN…?

*Prepare to go on a business trip

 Informing colleagues and clients

 Delegating essential tasks

1 What is important when entertaining clients?

- Appropriate venue for entertainment (Types of activities):

We need to decide on the most suitable venue for the event to take place We will probably find out in first contact with our clients if they are more of art lovers of sports fan or gourmets, and then choose the type of entertainments: whether it should be in the theatre or …

- Clear objectives for the meeting:

have a clear plan in mind when we come to the meeting Therefore while making sure our clients enjoy themselves, we quietly and

smoothly direct the meeting step by step towards our goal

- Cost:

2 What is important when meeting foreign clients for the first time?

- Foreign language skills

- Knowledge of cultural differences: There exist great cultural

differences between different countries If you know little about the cultural differences, you will be at a loss about how to treat foreign clients appropriately You may happen to talk about their taboo

subjects and offend them, then your business relationship will be destroyed

- Hospitality

- Foreigners’ hobbies

3 What is important when planning corporate hospitality?

- Type of event : our first step is to think about what type of event

would be best for your invitees There are plenty of options to

consider from black tie dinners, cocktail evenings, garden parties or high-profile sporting events

- Guest list: When choosing who to invite to the event, you need to

consider what mix of people you want there and, more importantly, what you are hoping to achieve You may want to invite some of your more outgoing employees or managers who can build a rapport with your clients and prospective customers You may also want to invite some people from the media who may provide some publicity after the event

4 What is important when dealing with complaints from

clients?

- Offering an apology (remaining calm): because customers must

be very upset when they are dissatisfied with the product or service

At this time, employees should remain calm, listen to the clients and apologize for the problem, then the customers may feel that they are taken good care of

- Suggesting a solution to the problem: An apology is not enough,

employees should also try to deal with the existing problems, if they suggest a solution to the problem, customers may not be so

dissatisfied, and they may not take their business elsewhere

- Do not make promises that they can’t keep: If employees

cannot keep promises, customers may get disappointed, then, they may switch to other producers Make compensation

5 What is important when selecting staff for promotion?

- Attitude to work: The staff who hold a positive attitude toward work

should be promoted If a person likes his job, he will devote his heart and soul into the job and try every effort to accomplish the task Moreover, his hard-working might well influence the other staff and set a good example for them The company needs such kind of spirit

- Current performance (Quality of performance / work-related

qualities): You know, all staff are looking forward to promotion The one who gets the chance should be the best one among all staff Otherwise other staff won’t be convinced Current performance can just tell all staff what he or she has done and can also tell the staff the reason for promotion Then everybody will try his/her best to workhand and make some achievements

- Personal qualities: Relevant personal qualities are important as

well, such as loyalty to the company, responsibility and so on, since these qualities can establish credibility and integrity among

colleagues The selecting staff should be as a contributor to the

company and as a person of high personal standing with a capacity for leadership

- Communication skills，Cooperation skills

6 What is important when aiming for promotion?

- Company loyalty

- Quality of performance (Current performance / work-related qualities): The qualities include qualifications, training, skills and

abilities Qualifications and training prepare us the necessary

knowledge and theory for any job Professional skills and abilities guarantee excellent work performance

- Personal qualities: Relevant personal qualities are important as

well, such as loyalty to the company, responsibility and so on, since these qualities can establish credibility and integrity among

colleagues The selecting staff should be as a contributor to the

company and as a person of high personal standing with a capacity for leadership - -

- Know and accept your strengths and weaknesses: promote

your strengths and make up for the weaknesses

7 What is important when aiming to reduce staff turnover (keep good staff)?

*Retain good staff

*Motivating staff

* Staff productivity

- Financial benefits: Staff want some sort of recognition for the job

that they do Correct financial benefits plan will arouse their

enthusiasm Otherwise, they would feel being ignored

- Career Opportunities: Employees will remain with their current

employer if career opportunities are presented Career plans for

those who want to move upward in the company undoubtedly

improve morale and boost engagement

- Pleasing work environment: A pleasing workplace includes

everything from having the right tools available to provide basic

comfort, such as proper lighting and noise control, etc

8 What is important when considering a career change?

- Further study or training:

- Opportunities for future promotion: Promotion normally provides

an increase in pay and status and brings you a sense of career

achievement

- Salary: Money is not the most important thing in the world I do think

so But without money, we’ll be in difficulties When we can’t support our families, we will naturally consider career change

- Location: especially for one who is married and has children If the

new job means relocation, moving to a strange city, it can be a great threat to one’s family life, and various problems will arise, such as children’s education, etc Besides, people have to consider whether the climate, food and the culture there fit them or not

- Flexible benefits

- Company reputation

9 What is important when writing a newspaper advertisement for a job vacancy?

- Description of the work: Basic information as time, place and

contact address, the description of applicants’ qualification and the specifications of the opening should be included, because it can cut down the number of applicants, attract the desirable ones and thus reduce staff turnover

- Experience needed by applicants

- Convenience: Convenience transport can help to make your trip easy,

efficient and free from fatigue

- Cost-effectiveness: It is advisable not to choose a transport whose

cost is beyond your budget, since expensive transport can even stop you from meeting your targets You should never allow this kind of cost

to ruin your whole business

- Comfort: Comfort means being physically relaxed and contented, free

from worries and unhappiness With comfortable transport, you can arrive well rested and ready for your work This is vital for the success

of your business

- Time

11 What is important when preparing to go away on a business trip?

- Informing colleagues and clients

- Delegating essential tasks

- Arrange your time

- Prepare essentials

12 What is important when organizing a conference/ Seminar?

- Conference speakers: are a very important factor to consider If

they are well-known people knowing a lot about a particular field, or come from big multinationals, the conference will be likely to be

informative and you may a lot from it

- Agenda: Creating an agenda can help participants know what they

should be talking about and keeps the conversation focused All items

to be discussed at the meeting should be listed on the agenda and the purpose of each item should be clearly indicted

- Location: A suitable venue is also important It should be a place

convenient to all participants so that everyone can arrive on time

13 What is important when planning an advertising campaign?

- Market research: It enables you to know what is popular in the

market and what prices customers can accept All the above are very crucial for you to decide when, where and whom you can give your advertisement

- Selecting appropriate media: For example, if your new product

aims to reach young people, it is a wise choice to put an

advertisement on either TV or Internet, for the young are used to getting news there Or it will be a waste of money

- Pricing: After carrying out market research, we can know what the

most rational price of a new product is

14 What is important when producing a marketing plan?

- Identifying target customers: You have to be clear whom your

new product is directed at For example, if your new product aims to reach young people, it is a wise choice to put an advertisement on either TV or Internet, for the young are used to getting news there

- Setting a budget

- Market research: It enables you to know what is popular in the

market, what is in great demand and what prices customers can accept All the above are very crucial for you to decide when, where and whom you can open up a new market

- Pricing: After carrying out market research, we can know what the

most rational price of a new product is

-15 What is important when exporting goods or services for the first time?

- Seeking expert advice: It is essential to partner with experts in this

field if your company has no previous experience with regard to

exporting goods or services Use of a third party export consultancy

or export agent would be highly recommended

- Correct documentation: It is crucial to ensure that the necessary

documentation for exportation and importation is managed in an organized manner This might include, for example, bills of lading, freight insurance, certificates of origin, customs declarations,

irrevocable letter of credit, and pro forma invoices

16 What is important when managing a project?

- Encouraging teamwork: Teamwork reflects the combined

experiences, knowledge, intelligence and views a group of people, so

it will definitely improve the quality and efficiency of the work

- Keeping to schedule: Time is always of essence for a project You

should ensure that you would be running before the schedule rather than after it Otherwise it lead to late completion