Starter guide to organizing Facebook contest

Build unique strategies to engage your social media fans

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Starter guide to organizing Facebook contest

Contests

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CONTENT

¢ Facebook Contest Definition

° 5 Steps for running Facebook Contests

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DEFINE GOALS

¢ Fan Acquisition

¢ Build database of potential and real customers

¢ Build credibility

¢ Branding

¢ Drive engagement

¢ Crowd source ideas

¢ Generate sales leads

According to Jupiter and Forrester Research

¢ 50% more fans when you run contests

° 82% of consumers are willing to give personal information for 100$ contest

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59 STEPS FOR RUNNING FB CONTESTS

Know

the RULES

Measure

RESULTS

5 STEPS FOR

FB CONTEST

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Find an

AGENCY

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1 KNOW THE RULES

SET THE RULES OF A FACEBOOK CONTEST

Terms of Use

The sponsors name and address

Start and end date

Instructions to enter

A description of a prizes and the monetary value

How the winners will be selected and notified

Privacy Policy

How personal information will be used

Other

`

Read well and understand Facebook Promotions guideless

(http://www.facebook.com/page_guidelines.php#promotionsguidelines)

Government guidelines vary from state to state

Consult a lawyer

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2 DECIDE WHAT TYPE OF CONTEST TO RUN

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2 FACEBOOK CONTEST

Choose the Prize

car, holidays, cash, vouchers, flights, concert and sports tickets, electrical

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2 FACEBOOK CONTEST

Winners can be selected

¢ — by mix of both

Facebook voting mechanisms

Be prepared

users beg for votes via Facebook and other social media sites

let users vote once a day or once for a lifetime

limit number of Facebook accounts per IP adress

judging criteria must be objective and clearly disclosed

judges must be qualified to apply the judging criteria

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5 FIND AGENCY FOR FACEBOOK CONTEST

¢ In-house team:

these agencies tend to offer better services because their teams are more aware

of the overall project

¢ Relevant Portfolio

¢ Additional services: managing FB pages, SEO services, web services, multimedia

¢ The best technology

¢ Creativity:

beautiful design, interesting concepts, or the unique use of technology

« Astrong track record: check on the results that agency gets

¢ Follow the industry's best practices

« Assigns you a consistent and reliable project manager

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4 PROMOTE FACEBOOK CONTEST

FB ADS

#1 traffic driver for contests

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5 MEASURE RESULTS

Key Metrics to Measure

¢ Number of new fans (likes)

¢ Talking about

¢ Number of entrants

¢ Number of votes

¢ What type of content generated the most interaction (i.e., comments, likes )

How many users opted in to your email list?

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MOST COMMON MISTAKES Sf

¢ Using a Facebook feature as a contest

¢ No clear instructions to participate in the contest

¢ Poorly Promoted

¢ No “Like” Gate

¢ Announcing winners on wall

¢ Not making use of the Facebook “virality” options

SUMMARY

GIVEAWAYS

“Companies that

RUN CONTESTS

have 2X as many fans as companies that dont ˆ Jupiter Research

CONCLUSION

“Try to lure fans, not buy them with expensive awards”

We at CyberLink Media can help you build, engage and grow your audience on Facebook by developing well-crafted and

unique strategy that is specifically designed for your brand

«Facebook campaign creation

«Facebook campaign and community management

«Facebook application development

«Facebook advertising

Like us on Facebook: aw) Like Follow us on Twitter: W Follow Follow us on Linkedin: ‘in| Follow

Check out our other resources: http://www.cyberlinkmedia.com/e-library/

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