Facebook inside out: Guide to building Facebook page

FACEBOOK TODAY IS AN IMPRESSIVE MARKETING TOOL. Learn how to connect to customers using Facebook resource in this guide

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INSIDE OUT

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1AM TIJS VROLIX

STRATEGIC PLANNER AT PROXIMITY BBDO

-> THE FARM, D0

LET S TALK

ON 29 DECEMBER 2006

| |ogged in to facebook for the first time ever

using Someone else s credentials

STARTED IN JANUARY 2004

by narvard student mark Zuckerberg

called thefacebook.com back then

ORIGINALLY INVITE-ONLY FOR US UNIVERSITIES

Jeruary 12, 2005 February 3, 2005

My Photos Mark Zuckerberg (odd to frends)

My Notes twor nce

My Gos 7 Sen Francisco, CÁ

AGd Mark os 0 Friersd me

Report thes Person Personal Info Search v

, Update your status

Applications = — eit Network Stanford Alum

GS Mark ent receiving f scebock =

bets night now Sencncine bi ‘acehack Mini-Feed

>>> [fe Photos Duplaying 10 stories

Today

mm.e "

& Marketplace What are you doing fis wee

H My Questons Edt My Profile June 19

n Top Friends a5, Gina and Paul Weller are now friends

You are online now

Iducation Info xa June 18

7 Stanford Stanford Friends 2p, Gna and Jay Tanenbaum are now &

anford Flyer 13 fiends atStanford See Al facebook pag a ea

Malana Vaccine June 17

Study where

Gins added the Ning Ne! Creator's Event: See All

Work Info " —— — Tijs Vrolix (| News Feed Top News - Most Recent aoe =

7 §, Gina and Sam Jadallah are now friends Edit My Profile

; c > " What are you planning?

tat Gina and lan McCarthy are now friends, What's on your mind?

= Reid o Í—] News Feed § 2 event invitations Hoffman David Sze Gins added the House of Kyle Latest 6 se of Kyi _ mm

EB] Pecha Kucha Night Hasselt

& Sabine Plessers Tomorrow 7:30pm

Gina added the Top Friends application Bt) Events (2)

Alpro Soya - Burger mild EB Evelyn Cloosen's birthday Today

wae Gina added the My Questions appicate Photos Vandaag een nieuwe burger van Alpro geproefd De ‘Burger mild‘ Thomas Vaantje's birthday T

- - Áị, Friends y Was er eigenlijk niet zo zot van Dat kan he? Ik vond hem een Wout Swinnen's birthday Thursday

28, Gina and Brooke Hammering are now beetje droog met een ietwat zure toets Roel Van Gils's birthday Friday = vee

The Sterford4PCH - Vaccine Program ts StEv a i ™ =

= McC ;y Hoiše Moore Oo seeking adults for a vene TW P6000 Information aq Applications ©) 2 hours ago - Comment - Like - Share ;

experimental malaria “Handbell Podcast Player = X_ Geert Plessers Idem, ik vind hem te zuur Ik heb liever vaccine, You must be Contact Info [fd Ads and Pages nog een andere standaard burger Remco Peters

18-45 yrs old and in gina _Đianchini [tt] Groups (1) about an hour ago 25, Add as friend

good health "+ w‹c::ó:

Partidpants với be To ff out the rest of your profile, cick here pal Write a comment

Tine Notelaers Education and Work l ®& Send her a message

Friends Online Imke Dielen commented on Andrew Vassallo's status

Education Info Bram Lancsweert @S Andrew Vassallo put up an #outifoffice for the next couple of days

eœ Stanford fade Wachee = ee #seeyouontheflipside #youngscum #london Sponsored Create an Ad

Poltcal Soence Lymbrook High a Peter Mulders & about an hour ago Write the future x

i Nike invites you to

join in writing the

F1 Silvie Plessers €2 View all 3 comments future of football You may reserve

seating now

Ụ Rudolf Van Der Ven ØŸ) Nicolas Moerman and Marieke Vanderghote like this

1 Tom Bogman Imke Dielen ik doe er nog een paar uurtjes bij en dan

Qe ! out of office! :~

is ‘om Klaasen about an hour ago May 20 at 7:00pm

Location: Nike Football Belgium on

fam Sart De Waele Facebook

I Johan wolfe Peter Mulders via KLASSE Attendees: 4,819 people

len RSVP! QOvYes © Maybe No

" Niki Dubois Blog Nieuws - Juf Chris Bourgeois is leraar van het jaar - Klasse voor : :

Leraren Geerlinde Pevenage is attending

See All www.klasse.be

Klasse is een vierluik: vier tijdschriften, uitgegeven door het Viaams Ministerie van Requests

Onderwijs en Vorming, en elke maand gratis verspreid onder hen die school maken

in Vlaanderen: leerkrachten, ouders, jongeren en kinderen {ze} 1 group invitation

weer van ons! Twee jaar na elkaar! Toppers! fe Who's on Facebook? Find your friends (8 about an hour ago via Mobile Web - Comment - Like MiOC sót Picbootz

Invite them now

Ÿ) Wout Swinnen and 5 others like this

ÂÍô, Who's here because of you?

© View all 10 comments iis ners vod 4® Chat (38)

— Availability of your personal data

on Facebook (default settings)

Availability of your personal data

4 on Facebook (default settings)

BY THE WAY

WHERE S

BY THE WAY

THERE S

FAST FURWARD

3 450 300

BELGIANS ON FACEBOOK

|Pages $ Connect Lexicon Share

Free ice cream

——— ol facebook.com/advertising

L

O By City cream on flection Day!

Be a Ben & Jerry's fan for

(18 (6) (Any 19) the frst to know about

*r 200,000,000 active =» Quickly create image and text- =» Track your progress with real-time

Targeting

Location: By default, Facebook targets all

users 18 and older in the default

Age: ( Any '‡}-( Any '‡} Facebook Ads uses IP address and

a user's profile information to

Keywords are based on information

profiles, such as Activities, Favorite

O College Grad Books, TV Shows, Movies, etc

O In College cei

O In High School Ad Targeting FAQ

Workplaces: Enter a company, organization or other workplace

Relationship: [single (Jina Relationship J) Engaged () Married Interested In: Í )Men Í ÌWomen

Estimate: 2,337,920 people

=» who live in Belgium

= t LIVE IN TURNHOUT, BELGIUM

between tne ages of 16 and 24

FACEBOOK

for marketeers

UFV@Y tzxicon VYpPen Vrapn

Groups

Community Page

Sponsored -Traffe + Pages

Platform Profiles ®hare

FAGEBEB:›:{ F“2nFILES

FACEBOOK ADS

FACEBOOK GROUPS

FACEBOOK GRSurPS

PAGES

FACEBOOK GROUPS

„1V ĐAGES

FACEBOOK GRSurPS

Sa BAGEG

CONFUSION

WHAT lS

THE DIFFERENCE?

PAGES GROUPS

_„ may ønly be created by _ can be created by any user

an official representative of and about any topic

that entity” _ more privacy controls

indexed by search engines | TIETTIDET /rISIFIEIS|EARIJEIPIE

T2: TIInniieriiainr Size limitations [email

COMMUNITY PAGES?

“Community Pages are a new type of Facebook

Page dedicated to a topic or experience tnat Is

owned collectively by the community

connected to It

- Facebook s answer to unofficial pages

think of them as FaceB00k WIKIS

ŨNDCLUSIDN

Í PAGESWIN

NOW HOW DO WE

APART FROM REGULAR AND

INTERESTING CONTENT

you ve got to make Sure It looks good

and offers sometning people want to come back for

MUST HAVE APPS

FOR YOUR PAGE ch ¬

load øxternal 6ontent ©

- Facebook Notes app allows you to import

- some tnirdparty apps allow more

branding/formatting

ror vour Pace | WITTER

facebook Home Profile Friends Inbox 1 Tijs Vrolix Settings Logout Sen ki

Twitter Become a Fan

*] Go to Application Traiteur Patisserie

Become a Fan

Add to my Page's Favorites

>

Block Application Hoi -Hin Wannes Rik Peter Didier Tom Sven

nhuysen

Reclips Franse traiteuren banketbakker/ traiteur et

pâtissier /French catering

and pastry cook

ror vour Pace A ML/FBML

- add branding to your pages

'Facebooks Static FBML appor Extend Info app

for extra blocks and taps

MUST HAVE APPS

FOR YOUR PAGE Z mys i

add Flasn

-_ Flash Player app, again by Facebook

facebook

Become a Fan About Flash Player Advertise

Add to my Page's Favorites

Friends using this Application

ron voun PaoE Ý U U WN

- Dy Tar the m0st unIique

- 10t t00 nard

bd ` ; £ , k L À M

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South Park $Šk secome a Fan

Advertise

Displaying 1 - 10 of 24 of South Park's past events 1 2 3 Next

Wednesday, April 22

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well as connect with those you already love

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Where South Park When Wednesday, April 22 from 10:00 pm to 10:30 pm

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Where South Park

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[ / - 2Á An All-New South Park, Wednesday Night at 10 pm on Comedy Central

Hosted by South Park

Where South Park

Wednesday, April 1

facebook Home Profile Friends Inbox (1 Tijs Vrolix Settings Logout na

Britney Spears Ÿ secome a Fan

Wall Info Boxes Photos Events YouTube »

Womanizer Rehearsal for Japan's NTV Best Artist 2008 Advertise http: //www.britneyspears.com Britney Spears’ dancers rehearse Womanizer Give a Gift

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Britney spears - If you seek amy

OFFICIAL video Fans meet Britney Spears Britney spears if u seek amy © 2009 Sony

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Envie de connaitre ce que

votre voiture a réellement dans le ventre? Shiffech Louvain -La~-Neuve dispose d'un banc 4x4 freiné de 1200cv |

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Tijd voor Horror

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http: / /blogs.zappos.com/blogs/zappos-tv That's an easy one: Zappos scientist

Views: 81 kk kk The Zappos Culture Book http://zappos.tv/ Every year, Zappos publishes a Culture Book written by employe

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Brett Sets Fire To Melissa's CARI!!

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Square

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http: / /www.facebook.com/vspink*w=wall&viewas =7 1841 1020#/vspink?v=app - Qy Google

Ss SEO

facebook Home Profile Friends inbox 1

Victoria's Secret PINK % Become a Fan

IPJUNI -ˆ NATIDN

MULTIPLE

CHOICE

~~ TEES, TANKS AND TUNICS ˆ TANKS AND TUNICS

LAYER -AYER TO YOUR HEART'S DESIRE! YOUR HEART'S DESIRE!

até ` - now AL ĐH) i

aa adi Ann atio ne amera nd Kl t

LOVE ROCI ì ’ dl ompletely new Kind o PINK BRINGS SWEET atest Phone

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EXCLUSIVE ACCESS TO - BANDS & COOL CROONI U ` fe - JAM WITH US!

YOUR PHONE IS YOUR LIFE, RIGHT?

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Displaying all 2 posts

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—_— By The Crea enn [Miké] on Flickr

a ,

WWF (WORLD WIDE FACEBOOK}

Pails ee

The Like button lets users share pages

from your site back to their Facebook profile with one click

Recommendations

The Recommendations plugin gives users personalized suggestions for pages on your site they might like

Login with Faces

The Login with Faces plugin shows profile

pictures of the user's friends who have already signed up for your site in addition

to a login button

Comments

The Comments plugin lets users comment

on any piece of content on your site

| Your Friends’ Activit

Dave Michaels marriage fight 22

Li Darvl Rvan Raile

Find us on Facebook

“sets UW Design Show :

Alexandre Roche and 2 of your fr

4

Everyone Watchieg Friends

Activity Feed

The Activity Feed plugin shows users what

their friends are doing on your site through likes and comments

Like Box

The Like box enables users to like your

Facebook Page and view its stream directly from your website

Facepile

The Facepile plugin shows profile pictures

of the user's friends who have already signed up for your site