Marketing manager course chapter 13

Learning ObjectivesAfter reading this chapter, you should be able to: z Distinguish between management and leadership.. z Recognize how leaders use different power bases to exercise inf

Chapter

Leadership

Learning Objectives

After reading this chapter, you should be able to:

z Distinguish between management and leadership.

z Recognize how leaders use different power bases

to exercise influence.

z Differentiate effective from ineffective leaders.

z Identify and apply the major theories of

leadership.

z Identify organizational characteristics that

determine the need for and importance of

leadership.

z Strengthen the values and ethics of an

organization through leadership.

What Makes A Leader Effective?

z Ability to influence other people

z Has a vision – ideas or objectives that

clarify to others where they should be

headed

z “Sells” the vision by articulating it in a

compelling and persuasive manner

z Encourages followers to establish

appropriate implementation activities

to support the accomplishment of the

vision

Leadership M anagem ent

Compare

Contrast

Practices Associated with Leadership by Managers

z Planning and organizing

z Problem solving

z Clarifying

z Informing

z Monitoring

z Motivating

z Consulting

z Recognizing

z Planning and organizing

z Problem solving

z Clarifying

z Informing

z Monitoring

z Motivating

z Consulting

z Recognizing

z Supporting

z Managing conflict and team building

z Networking

z Delegating

z Developing and mentoring

z Rewarding

z Supporting

z Managing conflict and team building

z Networking

z Delegating

z Developing and mentoring

z Rewarding

C oercive Pow er

R ew ard Pow er

Legitim ate Pow er

Pow er

Leadership: Traditional Explanations

Person- based Theories

Situational Theories

D ispersed Theories

Exchange Theories

Trait Theory

Desire

to Lead

Desire

to Lead

“Can-Do”

Attitude

“Can-Do”

Attitude

Self-Confidence

Self-Confidence

Honesty and Integrity

Honesty and Integrity

Intelligence Ambition

and Energy

Ambition and Energy

Behavioral Theories

Initiating Structure

O hio State

Em ployee-O rientation

Production-O rientation

U niversity of

M ichigan

U niversity of

M ichigan

C onsideration