Marketing manager course chapter 04

Chapter Managing Organizational Culture and Change Managing Organizational Culture and Change... z Understand the roles of symbols, rites, ceremonies, heroes, and stories in an organiza

Chapter

Managing Organizational

Culture and Change

Managing Organizational

Culture and Change

Learning Objectives

After reading this chapter, you should be able to:

z Build and maintain an appropriate company culture.

z Understand the roles of symbols, rites, ceremonies, heroes, and

stories in an organization's culture.

z Identify the various categories of organizational cultures and the characteristics of people who fit best with them.

z Adapt to organizational change and the forces that drive change.

z Work with employees who resist change.

z Use tools to help implement change, including Lewin’s

three-step model of change and force field analysis.

Organizational Culture

z A system of shared values, assumptions, beliefs,

and norms that unite the members of an

organization.

z Reflects employees’ views about “the way things are

done around here.”

z The culture specific to each firm affects how

employees feel and act and the type of employee

Core Values

Expressed Values

Visible Culture

Levels of

Corporate

Culture

Functions Performed By Organizational Culture

z Employee Self-Management

¾ Sense of shared identity

¾ Facilitates commitment

z Stability

¾ Sense of continuity

¾ Satisfies need for predictability, security, and

comfort

Functions Performed By Organizational Culture (cont)

z Socialization

¾ Internalizing or taking organizational values as

one’s own

z Implementation Support of the

Organization’s Strategy

¾ If strategy and culture reinforce each other,

employees find it natural to be committed to the strategy

Stages of the Socialization Process

Pre-arrival

Encounter

Creating and Sustaining Organizational Culture

Cultural Symbols Company Rituals and

Ceremonies

Company Heroes

Stories

Language Organizational Policies

Characteristics and Types of

Organizational Culture

z Cultural Uniformity versus

Heterogeneity

z Strong versus Weak

Cultures

z Culture versus

Formalization