Marketing manager course chapter 11

Chapter Managing Employee Diversity... z Recognize the advantage and challenge of diversity in the workforce.. z Resolve the unique problems and issues confronted by different employee

Chapter

Managing Employee Diversity

Learning Objectives

After reading this chapter, you should be able to:

z Monitor labor force trends and their implications

z Recognize the advantage and challenge of diversity in the

workforce.

z Resolve the unique problems and issues confronted by

different employee.

z Capitalize on employee diversity as a source of competitive

advantage.

z Develop and implement human resource management

programs that best use the talents of a diverse employee

population.

Effective management of diversity is good as

well as necessary for business because:

z Changes in technology and competition

make diverse thinking a necessity.

z Minorities make up a majority of the

labor market in many parts of the

country.

z To be competitive, firms need to retain

and motivate minority employees.

z Global expansion and increased global

customers means firms need the help of

executives who can function in different

cultures.

z It describes a wide spectrum differences

between people.

z Groups of individuals share

characteristics that distinguish them from

other groups.

z The differences between groups are

smaller than the differences within

groups.

z Classifying people into group types often

leads to false stereotypes because it

incorrectly assumes that group averages

apply to all individuals in the group.

Skills for Managing Employee Diversity

Interpersonal flexibility skills

H eterogeneous team skills

Advantages of Employee Diversity

M arket A ccess International

C om petition

M ultiplicity of Points of V iew Team

Perform ance

The Challenges of Diversity

Pressures

Tow ard

H om ogenization

Low er

C ohesiveness

Interpersonal

C onflict and Tension

C onfusing

D iversity W ith

A ffirm ative A ction

The U.S workforce is a mosaic of

diverse cultures and groups

African Americans

Asian Americans

Disabled Americans

Foreign-Born Americans

Hispanic Americans Homosexuals

Older Workers

Women

Diversity Today

z African Americans

z Asian Americans

Japanese, Chinese, Korean, Indian and Pakistani.

z Disabled Americans