Linkedin_How to make your profile stand out

Xây dựng hồ sơ ấn tượng trên Linkedin, cách thức tạo hồ sơ chuyên nghiệp, thu hút các nhà tuyển dụng và là con đường ngắn nhất để đến với công việc mơ ước. Linkedin là mạng xã hội chuyên nghiệp của người đi làm, nơi hội tụ các nhà tuyển dụng từ các công ty hàng đầu thế giới, nơi mọi thứ được chia sẻ và tìm kiếm dựa trên hồ sơ của ứng viên

Why is it important to make your profile stand out?

What is a Personal Brand

It is the “trademark” created around your name or your career.

It is who you are, what you stand for, the values you embrace, and the way in which you express those values.

Just as a company’s brand helps to communicate its value to customers and stand out from the competition, a personal

brand does the same for individuals, helping to communicate a unique identity and clear value to potential hiring

managers.

Do you have a personal brand?

How to build a strong Linked In profile

Headline/ Summary/ Achievements/ Profile Picture

How many of you have updated your Linked-In profile?

How to build a stellar LinkedIn headline

Proposition, or Your “So What?”

PMP-certified project manager - Known for successfully leading multi-million dollar

projects in developing countries.

• Be Specific Directly to the Audience You Want to Entice

Tireless, caring Registered Nurse who helps pediatric cancer patients, and their families feel at ease throughout treatment and recovery.

Customer-focused pro who can program every robot in your manufacturing facility Specializing

in ABB, FANUC, and Kawasaki robots.

5 templates for a perfect LinkedIn summary

10

• Broad description, then more specific

• Engage with a variety of people

Every brand has stories to tell—stories that will not only engage, inform, surprise,

delight, and impact their audience, but that will also deliver on measurable

business goals And I am the conduit between brand and consumer.

I help clients find the subject and medium that best fits their unique identity, and

then I produce high-quality content that meets their objectives Currently, I am a

content strategist at Alliance Media, where I’ve collaborated with companies such

as Tiffany & Co., Burger King, and Netflix.

My specialties include digital media, consumer behavior, brand awareness, and

omni-channel marketing campaigns.

• Focus more on soft skill than hard skill

• The networkers and the less- experienced

When I was 21, I climbed Mount Everest Not

mountain on Earth.

While I was hiking, I thought about quitting approximately 5,000 times (And that’s a

lowball estimate.) But despite the high winds, low altitude, mental and physical fatigue,

and trail mix overdose, I kept going I’m that person Once I say I’ll do something, it will happen.

Now, I put that perseverance to work as a senior account manager for Polar I don’t have to

climb any mountains…but I do have to move them.

development, relationship management, operations, and logistics coordination and scheduling.

If you’re interested in grabbing coffee and talking shop (or to hear how I almost fell off the

mountain at 27K feet), please send an email my way.

The Short-and-sweet summary

• Current role, previous roles and skills

• Active job hunters

I have over 15 years of experience working in data science Currently, I work

as Asana’s Senior Data Manager, improving products and services for our customers by using advanced analytics, standing up big-data analytical tools, creating and maintaining models, and onboarding compelling new data sets.

Previously, I was Chief Data Scientist at Guru, where I analyzed data from

some of the biggest enterprise companies in the world to educate the market

on long-term internet trends.

Hadoop, Python/Java/R, network protocols

5 templates for a perfect LinkedIn summary

• Blend between personality and mission version

• Light, fun and professional

I’m a talent acquisition specialist interest in building the most

with an effective

workforces possible For over 20 years, I’ve been helping businesses find their

perfect hires I also do consulting on compensation and benefits, new hire processes, and company culture.

When I’m not on the job, I love hiking with my dog, working my way through every recipe in the family cookbook, and indulging my love for seeing new

places.

If you’d like to learn more about how my services can help your company, please reach out via email (janedoe@gmail.com).

• Awards, expert talks, publications, key achievements, etc.

• Those seeking for full-time position or freelance gigs

I’m a freelance multi-disciplinary graphic designer who’s delivered creative and

engaging solutions across brand identity, print, packaging, and digital media.

In 2013, my online brand campaign for the Dorsey Children’s Hospital won a GDUSA

award, one of the most prestigious honors in the graphic design industry.

My work has also been featured in Creatique Bloq, Compound Magazine, and on the

Creative Review blog.

Skills: logo design, web design, branding and identity, typography, UI design, packaging,

CSS, HTML, InDesign, Photoshop, Illustrator

If you have a project I can help with, please get in touch.

Turn Duties into Accomplishments

 Know the difference:

 Make a list:

o What did I do that was above and beyond my normal job duties?

o How did I stand out among other employees?

o Was I ever recognized by a supervisor for a job well done? When and why?

o Did I win any awards or accolades?

o What new processes did I implement to improve things?

o What problems did I solve?

o Did I ever consistently meet or exceed goals or quotas?

Turn Duties into Accomplishments

o How many people were impacted by your work?

o By what percentage did you exceed your goals?

o To your manager and your company

o Sell the tangible things with big picture

o “Created 20 client reports each month to ensure clients consistently

received timely and complete information.”

How to pick the right LinkedIn profile picture

 Pick a photo that looks like you

Credibility, improve experience

• Use a high-resolution image

400x400 pixels to 8MB

• Make sure your face takes up at least 60% of the frame

The top of your shoulders to above your head

• Get someone else to take the picture for you

Natural/ comfortable pose with some instruction

How to pick the right LinkedIn profile picture

 Choose the right expression

People view you as more likable, competent and influential if

you smile in your pic

Smiles that show teeth rated twice as likable as closed-mouth smiles

• Wear what you’d wear to work

Not over or underdressed/ Solid colors with bold tones make your pic really pop

• Take the photo in soft, natural light

Avoid shadow on your face, shiny skin, blown out under direct sunlight

Q & A