Module 0 lesson 3: key youtube ranking factors

The most important thing to understand about YouTube SEO is this: YouTube wants to show their users the BEST video at any given moment... Total Watch Time is the total amount of time pe

Key YouTube Ranking Factors

MODULE 0 LESSON 3

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In the last two videos you learned that YouTube is a huge

source of untapped traffic

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 I also addressed common objections

that people have when it comes to

marketing their business on YouTube

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I’m going to give you a crash course on

YouTube’s most important ranking factors

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The course is made up of 


100% actionable strategies 
that you can implement right away  

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You’ll need a basic understanding of how

YouTube’s algorithm works

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The most important thing to understand

about YouTube SEO is this:

YouTube wants to show their users the

BEST video at any given moment.

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YouTube wants to show their users the best result.

Google wants to

show their users

the best result

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But there’s one BIG difference


between Google and YouTube:

How they evaluate content.

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Google largely uses backlinks to determine

the quality of a piece of content

The more backlinks a page has pointing to

it, in general, the better it will rank

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YouTube is totally different.

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Instead of backlinks, YouTube measures

how people interact with your video.

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FIRST PAGE VIDEOS COURSE ROADMAP

M O D U L E 1 :

• Find a Winning Topic

• Create Your Video Keyword List

• Choose The Best Keywords for SVO

M O D U L E 2 :

• Create an Attention-Grabbing Intro

• Deliver Valuable Content

• Generate More Views & Subscribers With Your Ending

• Execute Advanced Audience Retention Techniques

M O D U L E 3 :

• Implement Advanced Video Optimization Strategies

• CTR-Optimize Your Videos

• Optimize Your YouTube Channel

• Improve Your Videos With YouTube Analytics

Let’s take a look at each of YouTube’s


4 most influential ranking factors

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RANKING F ACTOR #1 :

Audience Retention

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Audience retention is simple:

It’s the percentage of your

video that people watch

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Your audience retention on that video is 50%.

5:00 / 10:00

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Obviously, the higher your audience

retention, the better

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YouTube LOVES this metric because it gives them an accurate

indicator of video quality

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After all, people don’t tend to watch 90%+ of a crappy video.

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It’s also a metric that’s difficult to game.

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RANKING F ACTOR #2:

Total Watch Time

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This is YouTube’s #1 most important ranking signal

“We value watch time.”

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Total Watch Time is the total amount of time people have spent watching your

video over its lifetime

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This video has racked up 571,712 minutes of

Total Watch Time since I first published it

The higher this number, the better.

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Why is this ranking factor


so important to YouTube?

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Like with audience retention, this

hire hundreds of people (or bots) to

watch your video And not get caught. 

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Total Watch Time is an even BETTER indicator of video quality

than audience retention

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This metric measures the actual

amount of time that people spend watching your video

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00:11 / 00:15

Your Audience Retention is an amazing 73%!

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But your Total Watch Time will be extremely

low because the average viewer only watches for 11 seconds before clicking away

11 SEC

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Videos with high Total Watch

Time benefit YouTube.

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The more time someone spends on YouTube, the

more money they make (from advertising)

So it makes sense that they would promote videos

that keep people on YouTube.

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When you create a video that keeps people watching, you give YouTube what it wants

In exchange, they’ll promote your videos

without you needing to do anything

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RANKING F ACTOR #3 :

Engagement Signals

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They want to see that people actively

engage with your video.

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Specifically they measure how many people:

Subscribe ShareAdd your video to a playlist

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The more of these signals YouTube sees, the more they know that your video is keeping

their users engaged on the platform

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In Module 2 you’ll learn how to script and film videos that accumulate these

engagement signals naturally

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In Module 4, I’ll show you how to promote your videos so they generate lots of likes,

comments, subscribes and shares

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RANKING F ACTOR #4 :

Keyword Optimization

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For YouTube to show your video to people, it needs to understand what your

video is all about  

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I’m talking about video things like video

titles, descriptions and tags

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Unfortunately, most people optimize

their videos the wrong way

I messed this up when I first started

with YouTube SEO

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That’s why Module 3 is all about teaching you how to keyword-optimize your videos

the RIGHT way (step-by-step)

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With those ranking factors out of the way, let me quickly preview what you’ll

learn in this course

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MODULE 1:

VIDEO KEYWORD RESEARCH

MODULE 2:

MAKE EFFECTIVE VIDEOS

MODULE 3:

ADVANCED

VIDEO OPTIMIZATION

MODULE 4:

VIDEO PROMOTION

MODULE 0:

HOW VIDEO

SEO WORKS

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MODULE 1:

VIDEO KEYWORD RESEARCH

MODULE 2:

MAKE EFFECTIVE VIDEOS

MODULE 3:

ADVANCED

VIDEO OPTIMIZATION

MODULE 4:

VIDEO PROMOTION

MODULE 0:

HOW VIDEO

SEO WORKS

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MODULE 1:

VIDEO KEYWORD RESEARCH

MODULE 2:

MAKE EFFECTIVE VIDEOS

MODULE 3:

ADVANCED

VIDEO OPTIMIZATION

MODULE 4:

VIDEO PROMOTION

MODULE 0:

HOW VIDEO

SEO WORKS

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MODULE 1:

VIDEO KEYWORD RESEARCH

MODULE 2:

MAKE EFFECTIVE VIDEOS

MODULE 3:

ADVANCED

VIDEO OPTIMIZATION

MODULE 4:

VIDEO PROMOTION

MODULE 0:

HOW VIDEO

SEO WORKS

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Welcome to First Page Videos

I’ll see you in Module 1

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