Cách phát triển doanh nghiệp của bạn với YouTube
Trang 1How to Grow Your Business with YouTube
MODULE 0 LESSON 1
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Trang 2YouTube is a huge untapped
source of targeted traffic.
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Trang 3With the right system, it’s a traffic source
that you can take advantage of
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Trang 4Google and Facebook are great
sources of traffic
And there’s a good reason for that:
these two sites can potentially bring in
thousands of visitors every day
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Trang 5The big downside of Google and Facebook
is that everyone and their mom is fighting
tooth and nail on these platforms
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Trang 6That’s simply not the case with YouTube.
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Trang 8So yes, there’s some competition on YouTube
But it’s MUCH less than on Google or Facebook… even though the potential for generating traffic from YouTube is massive
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Trang 9After all, you've probably seen some of these statistics before:
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Trang 10www.getwsodo.com
Trang 11www.getwsodo.com
Trang 12Do you think that having a presence
on a platform of this size could help you
get more traffic and customers?
You better believe it!
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Trang 13My presence on YouTube has led to a
direct increase in my number of visitors,
email subscribers and online sales
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Trang 14Show YT views and email subs chart
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Trang 15I get emails every single day from
new subscribers that said that
they found me via YouTube
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Trang 16www.getwsodo.com
Trang 17www.getwsodo.com
Trang 18www.getwsodo.com
Trang 19So what’s happening here?
Just like with Google, millions of people use YouTube to learn how to
do something… whether it’s play guitar, do a pull-up or knit a sweater
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Trang 20When they see a video that helps them, they visit that channel’s website and sign
up as a lead or make a purchase
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Trang 21This also applies
Trang 22As you can see, YouTube is a legit source
of targeted traffic and customers
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Trang 23Unfortunately, my first foray into YouTube didn’t go so well.
up on the platform altogether
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Trang 24Here’s the full story of what went down:
A few years ago I decided to give
YouTube marketing a try
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Trang 25I didn’t want to go all-in on the platform
before I saw evidence that it could actually help me grow my business
x 3
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Trang 26A few months after
Trang 27So I assumed that YouTube
was a waste of time.
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Trang 28That is, until I saw something a few months later that changed my mind
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Trang 29As you may know, I send
to everyone that invests
in one of my products
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Trang 30So one day last year I grabbed a cup of coffee, sat down, and read through the
latest survey results
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Trang 31I noticed something weird…
something I’d never seen in any
welcome survey before
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Trang 32One of the questions in
my welcome survey was:
“What made you decide to sign up?”
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Trang 33www.getwsodo.com
Trang 34I had given up on YouTube months ago
Because my videos didn’t get many views or bring in much traffic, I thought:
“YouTube isn’t working for me.”
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Trang 35I was wrong.
People WERE finding me from YouTube
And not just people… customers!
All I needed to do was get more views
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Trang 36The only problem was:
I had NO idea how to get more views.
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Trang 37So I decided to do what anyone
would do in this situation:
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Trang 38www.getwsodo.com
Trang 39I thought to myself:
“This is YouTube It’s different.”
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Trang 40I asked my friend with a DSLR camera
to help me film a bunch of videos
I didn’t put much thought into each one
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Trang 41In fact as you can see in this shot, I didn’t
even bother to get a much-needed haircut!
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Trang 42I had an outline of what I wanted to say
But that was about it
So I rambled on and tripped
over my own words
To top things off, I hired a random guy
off of Upwork to edit them.
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Trang 43www.getwsodo.com
Trang 44That’s when I thought:
“Maybe you’re not optimizing
your videos the right way.”
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Trang 46I went back to my old videos and optimized my title, description and
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Trang 47www.getwsodo.com
Trang 48Here was this massive source of untapped
traffic staring me in the face
But I didn't know how to take advantage of it.
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Trang 50I carefully studied my videos to see what DID work. www.getwsodo.com
Trang 51I also conducted dozens of YouTube SEO experiments (I tested different
combinations of keywords, titles, descriptions, tags thumbnails and more)
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Trang 52I developed a system for creating and optimizing videos that seemed like it
should work I needed to test it in the real
world to be sure.
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Trang 53Everything was riding on these two
I’d go all-in with YouTube.
my back on YouTube for good
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Trang 54Well, as you might expect,
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Trang 55My first video quickly racked up
tens of thousands of views
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Trang 56My second video did even better.
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Trang 57And the success of these two videos led to an influx of new visitors and email subscribers.
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Trang 58www.getwsodo.com
Trang 59I filmed and published 4 more
videos using this system.
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Trang 60www.getwsodo.com
Trang 61Today, my YouTube channel generates over 120,000
views and 5,000 subscribers every month.
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Trang 64www.getwsodo.com
Trang 65Now, here’s the best part:
YouTube generates traffic and leads for me on autopilot
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Trang 66Once you have a handful of videos on your channel that are optimized the right
way, you’re set
YouTube will show them to potential customers without you needing to do
anything
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Trang 67And those people will visit your site, sign
up to your newsletter and buy your stuff.
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Trang 69At the time of filming this I haven’t
published a new video in 3 months
And I broke my own record for monthly
single new video.
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Trang 70What’s my secret?
I optimize my videos the right way.
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Trang 71Overview of how my YouTube SEO process works
MODULE 0:
HOW VIDEO SEO WORKS
MODULE 1:
VIDEO KEYWORD RESEARCH
MODULE 2:
MAKE EFFECTIVE VIDEOS
MODULE 3:
ADVANCED
VIDEO OPTIMIZATION
MODULE 4:
VIDEO PROMOTION
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Trang 72There are specific strategies you need to use to rank your videos.
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Trang 73You don’t need a fancy studio
You don’t need a huge social media following
You don’t need video editing software.
You don’t need any of that.
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Trang 74You need a proven plan
I’ve got that for you inside of this course.
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Trang 75Join the private Facebook community And introduce yourself to the group.
+
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Trang 76Then, you’ll soon get access to Module 1
(if you don’t have it already)
That’s where we’ll dive deeper into the step-by-step strategies and techniques
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Trang 77See you in the next lesson
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