Tài liệu Module 9: Checking Web Site Ranking pdf

Contents Overview 1 Introducing the PositionAgent Service 2 Using PositionAgent to Check Web Site Ranking 3 Interpreting Reports Generated from Review 6 Module 9: Checking Web Site

Contents

Overview 1

Introducing the PositionAgent Service 2

Using PositionAgent to Check Web Site

Ranking 3

Interpreting Reports Generated from

Review 6

Module 9: Checking Web Site Ranking

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Development Lead: P.M Murali (NIIT)

Instructional Designers: Sangeeta Nair (NIIT), Vijayalakshmi Narayanaswamy, (NIIT)

Technical Contributors: Scott Swigart (3 Leaf Solutions, LLC); Gary Gumbiner (Great Barrier Technologies)

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Instructor Notes

This module provides students with information about how to check the ranking

of their Web sites on Internet search engines The module provides students with the knowledge and skills necessary to use the PositionAgent service from Microsoft® bCentral™ to check Web site rankings

After completing this module, students will be able to:

! Describe the benefits of using the PositionAgent service

! Check the ranking of Web sites by using PositionAgent

! Interpret reports generated by PositionAgent

Materials and Preparation

This section provides the materials and preparation tasks that you need to teach this module

Required Materials

To teach this module, you need the following materials:

! Microsoft PowerPoint® file 1933A_09.ppt

! Module 9, “Checking Web Site Ranking”

Preparation Tasks

To prepare for this module, you should:

! Read all of the materials for this module

Presentation:

20 Minutes

Lab:

00 Minutes

Module Strategy

Use the following strategies to present this module:

! Introducing the PositionAgent Service Explain the use of the PositionAgent service by highlighting the fact that after a user submits a Web site to search engines, it is necessary to check the status of the site to confirm the listing

! Using PositionAgent to Check Web Site Ranking Demonstrate the procedure for using the PositionAgent service to check Web site ranking on search engines Do this by specifying URL and keyword pairs

! Interpreting Reports Generated from Search Engines Explain the concept of the Web Presence Score and what it indicates about the ranking of a Web site, before demonstrating the procedure for viewing a report

Overview

! Introducing the PositionAgent Service

! Using PositionAgent to Check Web Site Ranking

! Interpreting Reports Generated from Search Engines

When you submit your e-commerce Web site by using the SubmitIt! service of Microsoft® bCentral™, your site is listed on search engines and in directories on the Web The PositionAgent service of bCentral helps you to check the ranking

of your Web site on search engines

After completing this module, you will be able to:

! Describe the benefits of using the PositionAgent service

! Check the ranking of Web sites by using PositionAgent

! Interpret reports generated by PositionAgent

Topic Objective

To provide an overview of

the module topics and

objectives

Lead-in

In this module, you will learn

how to check the status of

your e-commerce Web site

on Internet search engines

by using the PositionAgent

service from Microsoft

bCentral

Introducing the PositionAgent Service

The PositionAgent service:

! Enables you to check the ranking of your Web site on various search engines

! Performs automatic searches based on a specified URL/keyword combination

After you submit your e-commerce Web site to search engines on the Web by using the SubmitIt! service from Microsoft bCentral, you need to check the ranking of your Web site on these search engines

The ranking of your site is an important indicator of the effectiveness of your site-promotion strategy When you submit a page from your Web site to a search engine, the engine indexes and ranks the page based on the following parameters:

! The <TITLE> tags on your Web pages

! The keyword <META> tags on your Web pages

! The descriptive <META> tags on your Web pages

! The number of links to and from other sites The search engine uses these parameters to compare your submission with submissions from other sites, and then assigns a ranking based on the parameters If your site includes all of the parameters listed above, it will have a better chance of being ranked highly on search engines A high ranking means that the site will be listed near the top of all results generated by the search based on a particular keyword If your site has a low ranking, the site has a lower chance of attracting visitors

The PositionAgent service allows you to check the ranking of your Web site on various search engines These include MSN®, AltaVista, Excite, InfoSeek, Lycos, WebCrawler, and Yahoo!, among others By using PositionAgent, you can obtain Web page rankings by simply specifying URL and keyword combinations that people may use to search for your site

Topic Objective

To provide an introduction to

the PositionAgent service

Lead-in

The PositionAgent service

of Microsoft bCentral helps

you to check the ranking of

your e-commerce Web site

on Internet search engines,

so that you can resubmit

your site if needed

Using PositionAgent to Check Web Site Ranking

! To use PositionAgent to check your Web site ranking, specify the following:

# The domain or URL that search engines should use for the search

# The keyword or phrase that should be used for the search

# Whether or not you want PositionAgent to generate a weekly e-mail notification of the report

PositionAgent allows you to check the ranking of your e-commerce Web site on various search engines on the Web Instead of manually checking individual search engines for your Web site by using keywords, you can use the PositionAgent service to perform the same task automatically Based on the URLs and keywords you provide, PositionAgent generates reports on your site’s ranking on various search engines

PositionAgent checks the status of your Web site on a selection of key search engines on the Web, such as MSN, AltaVista, HotBot, InfoSeek, Northern Light, and Yahoo! You only need to provide your Web site URL and a keyword on which you want to base the search for your site, and PositionAgent simultaneously checks the ranking of your site on each of the key search engines

If you have signed up for the bCentral Traffic Builder service, you do not need

to sign up separately for Position Agent

To check the ranking of your Web site on search engines, first log in to PositionAgent, and then specify the following information in the sign-up form:

! The URL of your Web site

! The keywords on which you want to base the search

! Whether or not you want the search engine results to be e-mailed to you Check the information that you entered, and then save it

Topic Objective

To outline the procedure for

checking the ranking of a

Web site on search engines

by using the PositionAgent

service

Lead-in

Instead of checking each

search engine separately to

determine the ranking of

your Web site, you can use

PositionAgent to perform the

same task with less effort

Delivery Tip

Demonstrate the procedure

for checking the ranking of a

Web site on search engines

Enter the URL of the Web

site that you created, and

then enter a keyword that

you used when filling out the

SubmitIt! Master Form

Interpreting Reports Generated from Search Engines

! A Web presence score of:

# 100 indicates that your Web site is listed in the top ranks by all of the search engines

# More than 100 indicates that your Web site is listed more than once by a search engine

# Zero indicates that your Web site is not listed in the top

100 ranks by the search engines

PositionAgent generates reports on the status of your Web site on various Internet search engines These reports detail the ranking of your Web site on each search engine that PositionAgent searches

PositionAgent reports the page on which your Web site is listed in the search

results for each search engine For these reports, PositionAgent uses the keyword you specified on the PositionAgent Summary form The service also calculates a Web Presence Score for your Web site for each search engine The Web Presence Score is a scale for measuring the ranking of a Web site on search engines A Web Presence Score of 100 indicates that your Web site is listed in the top ranks on all of the search engines A Web Presence Score of more than 100 indicates that your Web site is listed more than once on a search engine Conversely, a Web Presence Score of zero indicates that your Web site

is not listed in the top 100 ranks of the search engines

Topic Objective

To demonstrate how to

interpret reports generated

by PositionAgent on the

ranking of a Web site on

search engines

Lead-in

You can check the ranking

of your Web site by using

the reports generated by

PositionAgent

On average, PositionAgent takes 48 hours to generate a ranking report

for a Web site after you submit a request Also, PositionAgent needs to check the search engines twice for your Web site in order to generate a ranking graph

as shown in the preceding slide

If the Web Presence Score for your Web site is zero, it means that your site has not been listed and you need to take remedial measures In such a situation, you can:

! Review the <TITLE> tags, keyword <META> tags, and descriptive

<META> tags on your Web pages and check all of the tags for their content Verify that the descriptive content and keywords in the tags are appropriate to the content and nature of your Web site After you review the tags, you can submit the Web pages again by using the SubmitIt! service from bCentral

! Verify that all of the links on your Web pages are functioning properly Make sure that all links point to the correct destinations and are not missing

or broken

! Include links to all of the main pages of your Web site on each Web page, as well as links to other related Web sites

! It is possible that you might not have provided PositionAgent with the correct URL and keyword combination on which to search for your site To make sure, specify a different keyword on which to perform the search, and then check the report generated by PositionAgent

It is likely that the graph generated by PositionAgent will show you a high ranking However, it is possible that your Web site may be ranked highly

on a single search engine only, and that PositionAgent has ranked your site on that basis To ensure that your Web site is ranked highly on all search engines, you must regularly verify that all of the tags and links on your submitted pages are optimized and functioning properly

Delivery Tip

In the class, you will not be

able to demonstrate the

procedure for viewing the

reports generated by

PositionAgent However, you

can access the site

http://positionagent.bcentral.

com and use the Free

PositionAgent Trial service to

demonstrate how it works You

can specify the URL

http://bcentral.com and then

type the keyword as

businesses or small

businesses You can also try

affiliate program Click Search

and show students the chart

where the position of the site is

shown on various search

engines Then, go to the site of

a search engine such as

http://www.altavista.com,

type the keyword businesses,

and show students the position

where the bCentral home page

is listed

Note

Note

Review

! Describe the benefits of using the PositionAgent service

! Check the ranking of Web sites by using PositionAgent

! Interpret reports generated by PositionAgent

1 Why should there be a time gap between submission of a Web site and checking the position of the site on search engines?

You should use PositionAgent to generate a report only after a reasonable amount of time has elapsed since you submitted your site to search engines, because search engines take time to process, approve, and list your submission

2 What is the Web Presence Score in the reports generated by PositionAgent?

The Web Presence Score is a scale for measuring the ranking of a Web site on search engines A Web Presence Score of 100 implies that your Web site is ranked in the top ranks on all of the search engines A score

of zero indicates that your Web site is not listed in the top 100 ranks A score of more than 100 means that your Web site is ranked more than once on individual search engines

Topic Objective

To reinforce module

objectives by reviewing key

points

Lead-in

The review questions cover

some of the key concepts

taught in the module

3 What measures should you take to increase the ranking of your Web site on

search engines if the report generated by PositionAgent is not satisfactory?

You should take either or both of the following measures if the rank of your Web site is very low in PositionAgent reports:

• Check the <TITLE> tags, keyword <META> tags, and descriptive

<META> tags on your Web pages again Optimize the descriptive content and keywords in the tags according to the content and nature of your Web site

• Ensure that all links on your Web pages are functioning properly, point to the correct destinations, and are not missing or broken