Tài liệu BLOG GPS doc

In this free eBook you will learn from what a blog is to having all the knowledge and tools you need to start a blog of your own and generate income all from sharing your thoughts with

Disclaimer

The content of this eBook is copyright protected by Carolyn A Smith and

BlogMillion.com 2010 No part of this guide may be shared, copied or sold without prior permission from BlogMillion.com Every effort has been made to ensure that the contents of this guide are accurate, so BlogMillion.com takes

no responsibility for any damage or loss as results of using the tips and information in this book The guide includes promotions of some affiliate links throughout the book, and we appreciate if you’re using them if you decide to purchase any of the tools/software/plugins we recommend It helps us

tremendously and enables us to provide more quality content to share with everyone We sincerely hope that the content of this book will aid your

blogging business endeavors

To Your Success!

-BlogMillion

INTRODUCTION

Many people have heard about how everyday people are

finding financial success by blogging online Blogging is

as easy as writing a diary but many have turned it into money making online job opportunity This eBook is written for the beginner as a guide to blogging since many don’t know where to start Just like you use a GPS to navigate your car from point A to point B the Blog GSP Navigation System will give you A to B instructions on starting your blog In this free eBook you will learn from what a blog is

to having all the knowledge and tools you need to start a blog of your own and generate income all from sharing your thoughts with the world via the internet

I created the Blog GPS to help my team members create blogs

of their own We belonged to a very lucrative MLM

Opportunity which provided a state of the art turn-key

website what that really means is it was a cookie cutter site The problem with having these websites was that most

of them were exactly the same First of all they were

subdomains, a duplicated template, and who ever posted

their url onto the web first gained that coveted position

By creating personalized individual blogs my team and I were able to break away from the pack and generate unique content and posts on the internet promoting the business opportunity

So if you are in an MLM, Affiliate Program, or just want to know how to create a blog this beginners guide is perfect for you

To Your Success

Carolyn A Smith

-Blog Million

A person who owns, posts, and maintains a blog is a

blogger The duty of posting the information for others to read is blogging

I know it sounds funny to say the blogger is blogging on his blog but it will make sense by the time you finish

reading

Blog – a diary or online journal

Blogger - a person who writes a blog

Content - The actual text of the most recent post

Comments - An area for readers of the blog to add their

comments

Archives - A link to view the archive section which

contains older posts

Subscriber – A person who chooses to receive updates to

your blog as they are published

WHY BLOG?

You may be wondering what the big deal is about blogging I believe that anyone who feels they have something to say have now found by creating a blog the way to say it

Bloggers do not face the negativity of “trying” to share what they think and hope it’s received properly They just

do it! (Looking for my Nike endorsement)

A blog can be therapeutic, it can be informative, dramatic, entertaining, or it can be a daily ranting that you

personally don’t have an audience for The Internet is the perfect venue that allows you to share your voice You

would be surprised by how many people who may feel just like you!

Bloggers have the opportunity of reaching thousands

globally each and every day Blogging has become a popular hobby with the average person on the internet just like you and me The range of blog topics runs the gamut from how to clean a fish tank to understanding science formulas I do not personally suggest blogging about your personal life in

“detail” because of obvious reasons; but to share a

passion, opinion, or hobby is the safest idea At this point you know what a blog is and that average people all over the world are reading and writing blogs of their own

on the internet which is your Url This is known as "hosting"

Here are a few blogging websites to choose from:

FREE VS PAID HOSTING

For this eBook I am going to show you how to use free hosting; but will touch on the difference very quickly of what a paid hosting service can provide Have you ever heard the term

“Nothing in life is for free”? Well there are advantages and disadvantages to using a free hosting service for your blog

advertisements on your page to your viewers This advertising may

be in the form of a banner over the top of your site or along the side or bottom Using a free host your domain name will be part

of another domain, perhaps www.casmith.blogspot.com vs

www.casmith.com this is known as a subdomain We will cover

domain names later in the eBook

ADVANTAGES:

The obvious advantage is it’s FREE! As a beginner this is a great way to start blogging because you can try it out and see if you have what it takes to be a blogger If you find it is not

something you like, what have you lost? Nothing except a few

minutes of your time If you become a dedicated blogger, you can upgrade your service options when you feel more comfortable

BLOG BASICS

Most blogs contain the following components:

Header – What Your blog is called

Subject- What your blog is about

Title- What will create interest on the internet

Content – The text you create for your blog including video and

images

Time/Date Stamp – Shows how current your posts are so that your

reader knows they are receiving the most current information

Comments – If you allow your readers to provide a comment this is where they will post it

We will use Blogger.com as our host site for this eBook example

CREATE YOUR BLOG

Go to www.blogspot.com to create your blog You can take a tour

of the site, view a video tutorial, or read about blogger from posts made by blogger users You will be asked to provide an email address If you already have one with Gmail, Google Groups,

or Orkut simply log into your account first; then create your blog because you can login to Blogger with your Google Account and now you have one less username and password to remember

To choose an available URL you need to think about what you want your internet address to become so that surfers will find your blog The more relevant to the topic or niche the better If you change your mind and want a different URL later, making the change is easy to do

Customize your template

So that your blog is not a blank piece of paper, blogger provides templates for you to choose from Pick the theme that you like the best The blogs are editable so you can customize them to your taste You can also add interesting widgets, photos, videos, slideshows, user polls, and AdSense ads! Blogger is very user friendly so you can adjust the fonts and text colors on the

template with ease Adding photo’s and video’s are a greet way to generate interest in your blog and drive traffic to your page Once you have created the traffic I just referred to; give your readers the option to follow your blog by adding the follow

gadget to your layout When your readers click the "Follow This Blog" link this will add your blog to their personal dashboard in their Blogger/Google Reader account they now will know when you post new content and hopefully share it with others

Add the share button to your entries for the ease of the reader

to forward your blog to their friends and family

The comments feature/feedback for your blog can be turned on or off It’s a bit of a gamble and depends on what your writing about and how open you are to others including competitors

commenting on your page where others can read it

Always allow your readers an option of becoming a subscriber to your blog so they're notified whenever you publish a new blog post

GROUP BLOGGING

With Blogger, it's easy to create a team blog, allowing multiple bloggers to contribute to a single blog You select which team members have administrative authorization and those who are just going to be authors You can also choose to make your blog

private and restrict who can view it This puts you in full

control of your blog

Can I Write My Blog From My Desktop?

Usually speaking blogging takes place right within your web

browser You log in to your blog, create a new post, just as you might write an email, providing a subject line or title, and then

a body of text beneath

The problem with writing online is that browsers can and will crash, if you lose your web connection before saving it’s a wrap, all that work gone into cyber space I am not trying to scare you but by using a desktop blogging application you avoid this

happening You type out your blog post first on your desktop then submit it electronically to your blog

Windows Blog Editors

Personally, my own favorite Windows-based blog editing

application is Windows Live Writer It's totally free, easy to use and did I mention totally free? Windows Live Writer is a FREE, Windows-only offline blogging software program Fully integrated with other services of the Live family, Live Writer supports spell checking, and the embedding of any media content Not supported: tags, pings, multi-blog posting, and Twitter notifications

CONTENT

 What Should I Write About?

The biggest question that a blogger often faces is what they should write about What you write about depends on why you are blogging in the first place Find your niche market – Who do you want to reach with your blog? Do you have a topic you are passionate about? Do you search for things on the internet and after all the time you spend searching, finally find your answer? Turn the answer into a blog post This is a great topic by all by itself Believe me if you were looking for the answer and couldn’t find it immediately; someone else will be searching

in frustration soon, so why not provide it for the next searcher?

Try to avoid a saturated topic where there are a gazillion posts about the same thing because chances are after your friends and family read your post you will be over shadowed by bloggers with

a larger following on the same topic Make your topic unique, interesting and genuine A blog should not read like a commercial advertisement but what it is Information shared by an everyday person on their views about a certain topic

The more people who value or trust what a blogger has to say, the more people will link to and recommend the blog they enjoy or have found value from One of the great things about blogging is that you do not have to be a professional writer to have a

popular blog To make your blog popular make it honest, pleasing

to the eye, and interesting enough for them to come back

THE TITLE

Perhaps the most important part of any blog post is the title

I know you think it should be the content but that’s the second most important here’s why On the Internet, headlines are often displayed out of context A reader will click on the topic that catches their attention even when it’s not what they are actually looking for! It’s the nature of the beast

The more creative you are with your title without being outright deceitful the better your chances are for having your blog

clicked on Go on the web and search for a topic then mentally take note of the headlines which catch your attention Do they have something in common? Compare the font size, bold, text, there is something that makes those links stand out to you more than the others

Can you imagine if they all contained the same exact information but you picked one above the others for something as simple as bolding the font? Once you have settled on your dynamic attention getting title what will your reader see? You have a 5 second window to share what it is you want to get across I am really being generous with giving 5 seconds especially if you are

writing about a maxed out topic So for the few seconds of time you have to hold your visitors attention add a few pictures and video to make your post more entertaining

A picture can say a thousand words so be sure the image you

choose sends a message then you can cut down on some of the text for an easier reading experience Free or images for sale can be found on the internet or use images that you personally own Do not just steal images from the internet because you do not want someone to do it to you

When formatting the content break your post up into small

paragraphs Create headlines bolded or in a little larger font than the rest of the text Internet readers will skim over the page looking for highlights and strong points rather than reading every word Make sure your colors aren’t offensive and by that I mean loud and clashing Use text that is easy to read not too large and not too small or in a crazy font A pretty page will make your blog pleasing to the eye and make your readers more likely to stay on your page longer

B Your blog is up and running, and once you hit “publish”

it is live on the internet

If you are interested in starting to make money with your blog content, you will need to promote your blog to as many people

Use the Google Keyword Tool – it’s FREE and easy to use

Go to https://adwords.google.com/select/KeywordToolExternal

Chose 2 short tailed keywords with a lot of competition

(More than 200,000 “High” or “Very high”)

Chose 3 long tailed keywords with less competition

(Less than 200,000 or “Average”)

These 5 keywords will be 5 of the categories in your blog

Do you see how this works? Provide what the searchers are looking for based on the terms they request in their searches online You are bound to be the blog they find!

C You have researched the 5 words that will generate the most traffic for your blog to become the hottest on the internet

DOMAIN NAMES

There are several sites where you can purchase a domain name For this eBook example we are using GoDaddy as our domain provider A domain costs anywhere from $10.00 to $.89 a year and it’s worth the cost to have the name you desire for your blog or website When you are choosing what to name your site think about what you are writing about If your website/blog is about “Internet

Marketing”, then the 2 words “internet” and “marketing” should be included in your domain name If the exact name you desire is unavailable godaddy will not force you to wrack your brain

thinking of a new one They will provide alternative versions of what you originally wanted to try and make your name as close to what you wanted

Search engines are still fond of com’s so if your name is available buy it!

Get Your GoDaddy Account – Click Here

D You now own the name that you desire and can promote your blog as an individual not as a subdomain of someone else’s site