Tài liệu Module 2: Creating and Customizing E-Commerce Web Sites pdf

Instructor Notes This module provides students with the knowledge and skills required to use the Site Manager service of Microsoft® bCentral™ to create and customize the home page of a W

Contents

Overview 1

Lab 2: Creating and Customizing a Home

Review 20

Module 2: Creating and Customizing E-Commerce Web Sites

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Development Lead: P.M Murali (NIIT)

Instructional Designers: Sangeeta Nair (NIIT), Vijayalakshmi Narayanaswamy, (NIIT)

Technical Contributors: Scott Swigart (3 Leaf Solutions, LLC); Gary Gumbiner (Great Barrier Technologies)

Program Manager: Steve Merrill

Graphic Artist: Scott Serna

Editing Manager: Lynette Skinner

Editor: Dennis Rea

Copy Editor: Ed Casper (S&T Consulting)

Publications Manager: Miracle Davis

Test Manager: Eric Myers

CD Build Specialist: Jenny Boe; Eric Wagoner

Production Coordinator: Marlene Lambert (Online Training Solutions, Inc.); Susie Bayers (Online Training Solutions, Inc.)

Manufacturing Manager: Bo Galford

Manufacturing Support: Laura King

General Manager: Robert Stewart

Instructor Notes

This module provides students with the knowledge and skills required to use the Site Manager service of Microsoft® bCentral™ to create and customize the

home page of a Web site

After completing this module, students will be able to:

! Identify the advantages of using Site Manager

! Sign up for Site Manager

! Create the home page of a typical e-commerce Web site by using Site Manager

! Select a design for the site by using Site Manager

! Customize the site home page by using Site Manager

Materials and Preparation

This section provides the materials and preparation tasks that you need to teach this module

Required Materials

To teach this module, you need the following materials:

! Microsoft PowerPoint® file 1933A_02.ppt

! Module 2, “Creating and Customizing E-Commerce Web Sites”

! Lab 2, “Creating and Customizing a Home Page Using Site Manager”

Preparation Tasks

To prepare for this module, you should:

! Read all of the materials for this module

! Complete the lab

Presentation:

90 Minutes

Lab:

30 Minutes

Module Strategy

Use the following strategies to present this module:

! Benefits of Using Site Manager Review the uses of Site Manager and explain how Site Manager helps an online business to create and customize a Web site home page

! Signing Up for Site Manager Explain how to sign up for Site Manager by demonstrating the process through simulations Then, have students practice the sign-up process on the live site

! Creating the Home Page of a Web Site First, explain the concept of a home page and describe the basic components

of an ideal home page for an e-commerce Web site Next, demonstrate the steps involved in creating a home page by using Site Manager Finally, have the students create a home page for the given sample site by using Site Manager in the lab

! Customizing the Home Page Review the basic structure of a Web page Then, explain how customizing various page elements can enhance the look and feel of the page Discuss and demonstrate how Site Manager enables site designers to customize the content, layout, design, and header and footer of a Web site home page after

it has been created

Overview

! Benefits of Using Site Manager

! Signing Up for Site Manager

! Creating the Home Page of a Web Site

! Customizing the Home Page

The World Wide Web has grown exponentially over the past few years Most enterprises today are doing business online by creating and hosting e-commerce Web sites Because many new online businesses are set up on the Web every day, it is increasingly challenging for businesses to make their presence felt on the Web

Microsoft® bCentral® offers services that enable you to create, promote, and manage e-commerce Web sites with ease The Site Manager service of Microsoft bCentral helps you to create Web sites

After completing this module, you will be able to:

! Identify the advantages of using Microsoft bCentral Site Manager

! Sign up for Site Manager

! Create the home page of a typical e-commerce site by using Site Manager

! Select a design for your site by using Site Manager

! Customize your site home page by using Site Manager

In this module, you will learn

about Microsoft bCentral

Web services and create an

e-commerce Web site by

using bCentral Site

Manager

Benefits of Using Site Manager

! The Site Manager service enables you to:

Manager supports Microsoft FrontPage 2000

Today, almost anyone with a good business idea, a computer, access to the World Wide Web, and software for creating a Web site can launch an online business with relative ease and minimal financial investment However, creating an e-commerce Web site requires a detailed business plan, a significant time investment, financial commitment, and extensive research

The Site Manager service of Microsoft bCentral helps you to quickly establish

an online presence for your business by guiding you through each step of Web site creation

To use Site Manager, you need Microsoft Internet Explorer version 4.0 or later You can also use Netscape Navigator version 4.0 or later

Site Manager offers the following benefits during site creation:

! You can create a customized Web site that meets your business requirements without writing a single line of code

! Changes that you make to your Web site appear on the Web within 30 minutes However, you can preview changes you have made to your site immediately

! You can apply a design for your site that is suited to your business, by choosing from the multiple site designs provided by Site Manager These designs let you define the colors, fonts, and graphical elements to be used on all of the pages of your site In addition to standard designs, you can also apply custom designs by using Microsoft FrontPage® 2000

! You can customize your Web page according to your business needs by choosing a page layout from the any of the six standard page layout families provided by Site Manager You can also customize page layout by using FrontPage 2000

Topic Objective

To identify the benefits of

using the Site Manager

service to create and build a

Web site

Lead-in

Microsoft bCentral offers the

Site Manager service, which

enables you to create, build,

and customize an

e-commerce Web site based

on your specific business

requirements

Important

! Site Manager provides templates for standard Web content pages such as About Us, Contact Us, and Frequently Asked Questions You can use these templates to quickly add standard page types to your Web site

! You can use Site Manager to specify the keywords that describe your Web site When a user submits a search parameter to a search engine such as Yahoo!, the search engine lists all of the Web sites whose keywords match the parameter

! Because Site Manager supports FrontPage 2000, you can outsource the creation of your Web site to professionals After your Web site is created and customized for you by using FrontPage 2000, you can maintain the site yourself by using Site Manager to update the site content

You can get help from the Site Manager customer service team in case you encounter problems in using Site Manager and its various features

Note

Signing Up for Site Manager

! Information to be entered on the sign-up form includes:

To use Site Manager, you must first sign up for the service If you are using Site Manager for the first time, you need to fill out a sign-up form by entering personal details such as the name, e-mail address, state, company name, and credit card you intend to use It is important that you enter your e-mail address for the following reasons:

! You use your e-mail address to sign up for bCentral

! After you sign up for Site Manager, bCentral sends your new account confirmation to the e-mail address you provided

You should have a personal e-mail account so you can sign up for Site Manager If you do not have personal e-mail account, you should register for a new Microsoft Hotmail® account and then use that e-mail address to sign up for Site Manager

To use Site Manager, you must first subscribe to the service by paying a fee Payment of fees is part of the Site Manager sign up process Site Manager offers you the choice of paying before or after you create the home page of your Web site To pay for the Site Manager subscription, you need to specify your mode of payment

Your first monthly hosting fees will be charged to the account you specify during the sign-up process After your first billing, you may change the account that you want to be billed

Topic Objective

To demonstrate the process

of signing up for bCentral

Site Manager to use the

service to create a Web site

Lead-in

Site Manager enables you

to create an e-commerce

Web site suited to your type

of business This topic

discusses the steps involved

in signing up for Site

Manager

Delivery Tip

In the class, follow the

sequence of steps given in

the site First create the site

and customize the home

page, and then make the

To sign up for Site Manager, you need to access the site

www.sitemanager.bcentral.com When you click the link for signing up, you

will be taken to the sign-up form You need to provide the following information in this form:

! Your name

! E-mail address

! Password, which must be between 6 and 20 alphanumeric characters

! Address, including the city and ZIP code

! Country

! Phone number Details of payment include the credit card type, number, and expiration date

You should either print a copy of the invoice, save it on your local disk, or e-mail it to your account for future reference The invoice number in the invoice is important because you will need to refer to it if you correspond with Site Manager Customer Support

Delivery Tip

Access the site

www.sitemanager.bcentral.c

om and tell the students that

they should access this site

to sign up for Site Manager

Then, demonstrate the

procedure for signing up for

Site Manager as a new

member In the class, some

students may try to sign up

along with you Remind

them that they should just

watch your demo and sign

up later during their lab

exercises Also, remind

them that when they do their

lab exercises, they should

save the invoice page on

their machine, or e-mail it to

one of their e-mail

addresses

Important

Creating the Home Page of a Web Site

! Creating a Web site involves the following steps:

and password

services

! When a user specifies the company name and the Web site name, Site Manager sets up the home page

In Site Manager, you can create a home page immediately after you sign up for the service In addition, you can sign up and log in later to create a member account Creating a home page in Site Manager is simple and only involves specifying a name for your Web site

You should give your Web site a name that can be easily associated with your business For example, the company Mightyflight Toys might name its Web site “mightyflight-toys” to give site visitors a clear idea of the nature of its business

You should consider the following points when specifying the name of your Web site:

! A Web site name should have a maximum of 21 characters, including letters, words, numbers, and hyphens (-) A hyphen cannot be the first or last character of a Web site name, and two consecutive hyphens are not allowed

! A Web site name should be in lowercase, not capital letters

! Spaces, punctuation marks, and special characters are not allowed within a Web site name

Topic Objective

To demonstrate how to

create a home page for an

e-commerce Web site by

using Site Manager

Lead-in

This topic explains the steps

involved in creating a home

page for a Web site by using

Site Manager

Delivery Tip

Demonstrate the procedure

for creating the home page

of the Mightyflight Toys site

by using Site Manager

Explain the relevance of

each field within the Build

Your Site with Site Manager

page

$ Customizing the Home Page

! Customizing the Home Page Content

! Customizing the Home Page Layout

! Customizing the Home Page Site Design

! Customizing the Header and Footer

The design and layout of your home page are critical to the popularity of your Web site The home page is the first page that site visitors see when they visit your Web site Therefore, a well-designed, user-friendly, and visually appealing home page attracts more visitors than an ordinary-looking home page

You should also design your home page in such a way that visitors can access the information on the rest of the site with minimal confusion Site Manager lets you customize your home page very easily without writing any code

By using Site Manager, you can customize:

! Home page content

! Home page layout

! Home page design

! Headers and footers

Site Manager lets you

customize your home page

according to your specific

business requirements In

this topic, you will learn how

to select the home page

layout, format the content,

and customize the header

and footer

Customizing the Home Page Content

! Page content should be striking and appealing enough

to draw the attention of site visitors

! Site Manager allows users to add various elements of content to the home page

various home page elements

The first step in creating your e-commerce Web site is to enter the content for the home page This content should be striking and visually appealing so that it draws the attention of visitors as soon as they visit your site

You can customize the content in your home page content immediately after your home page has been set up in Site Manager Adding content in Site Manager is simple You need to fill in a series of pre-defines fields in order to frame the content of your home page Each field represents the content in a specific area of the home page

Topic Objective

To describe how to

customize home page

content by using Site

Manager

Lead-in

Site Manager lets you

customize and format the

content of your home page

according to the

requirements you specify on

the Edit Page Content page