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Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 17 - Robert M. Grant

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• Enron, WorldCom, Parmalat • Jack Welch’s retirement package. War[r]

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Current Trends in Strategic Management

• The New Economy

• New Directions in Strategic Thinking

• Redesigning the Organization

• New Modes of Leadership

OUTLIN

E

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The Turbulent 21st Century

Collapse of New

Economy

•Dot.com bubble bursts

•TMT recession

Collapse of New

Economy

•Dot.com bubble bursts

•TMT recession

Corporate Scandals

• Enron, WorldCom, Parmalat

• Jack Welch’s retirement package

Corporate Scandals

• Enron, WorldCom, Parmalat

• Jack Welch’s retirement package

War

• Invasion of Afghanistan

& Iraq

•Civil was in Congo,

Liberia, Sudan

War

• Invasion of Afghanistan

& Iraq

•Civil was in Congo, Liberia, Sudan

Age of Disbelief

Age of Disbelief

The Curse of

Terrorism

• Sept 11, 2001

•Suicide bombings in

Israel, Iraq, Saudi

Arabia, Turkey,

Afghanistan

The Curse of

Terrorism

• Sept 11, 2001

•Suicide bombings in

Israel, Iraq, Saudi

Arabia, Turkey,

•SARS, Mad Cow, Bird

Flu

Fear of Disease

•SARS, Mad Cow, Bird

Flu

Unstable Currencies

US$ declines by >50% against

Euro 2002-04

Unstable Currencies US$ declines by >50% against

Euro 2002-04

Decline of Multilateralism

•Collapse of Doha round

• Trade wars between US, EU, China

•Weakening of UN

International competition intensifies

• China as Workshop of the World

• Outsourcing to LDCs

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1

2

3

4

5

6

7

1995 1996 1997 1998 1999 2000 2001 2002 2003

Q1 Q2 Q3 Q4

Source: Bureau of Labor Statistics

US Labor Productivity: Changes in Non-Farm Output per Hour Worked from Year ago Quarter, 1995-2003

US Labor Productivity: Changes in Non-Farm Output per Hour Worked from Year ago Quarter, 1995-2003

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Return on Equity of US Manufacturing

Corporations, 1990-2003

Return on Equity of US Manufacturing

Corporations, 1990-2003

0

2

4

6

8

10

12

14

16

18

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

ROE ( %)

Source: US Bureau of the Census

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0.5

1

1.5

2

2.5

3

3.5

4

4.5

1990 1992 1994 1996 1998 2000 2002

$ trillion

The value of mergers and

acquisitions worldwide

The value of mergers and

acquisitions worldwide

Source: Thomson Financial Securities Data

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Key Trends of the 1990s:

•Quest for shareholder value

•Adjusting to increased

turbulence & more intense

competition

Influential Strategy Concepts:

•Modern financial analysis

—shareholder value, economic profit,

option theory

•Core competences and intangible

assets

•Dynamically competitive markets

—“hypercompetition”

•Competitive advantage through

alliances, networks, and standards

Major Themes of Business Strategy:

•Cost cutting—squeezing

overhead, business process engineering, increasing labor productivity

•Outsourcing/refocusing/

divestment

•Performance management and

incentive alignment

  

Directions in Strategic Management Practice—Trends of the 1990s

Directions in Strategic Management Practice—Trends of the 1990s

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Future Sources of Profit

Limits of downsizing/cost cutting

Where are future sources of

profit?

Technology

Continued advances in ICT

Forces Shaping Company Strategies 2001-04

Concepts & Theories

•Resources & capabilities as

basis for competitive advantage

•Knowledge-based theory

of the firm

•Option theory

•Complexity theory

The Business Environment

•Uncertainty

•Stalling of economic

liberalization

•Intense competition

Demands of society

•Social & environmental responsibility

•Ethics & fairness

•Quest for meaning

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