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Lecture Fundamentals of operations management (4/e): Chapter 1 - Davis, Aquilano, Chase

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Chapter 1 - Introduction to operations management. After studying this chapter you will be able to: Introduce and define operations management (OM) in terms of its contribution and the activities it involves, describe how operations contributes to the overall betterment of society, present operations as a function that addresses issues in both manufacturing and services,...

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Introduction to Operations  Management

© The McGraw-Hill Companies, Inc., 2003

chapter 1

DAVIS AQUILANO CHASE

PowerPoint Presentation by Charlie Cook

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Management 4e 

© The McGraw­Hill Companies, Inc., 2003

• Present operations as a function that addresses

issues in both manufacturing and services

• Show how operations management is gaining more recognition both internally and externally to an

organization

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Chapter Objectives (cont’d)

Chapter Objectives (cont’d)

• Demonstrate how the operations management

function interacts with the other functional areas within

an organization

• Present a brief history of operations management as a field and its evolution to its current role in an

organization

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Managerial Issues

Managerial Issues

• Shift in balance of power to consumers

–Globalization of business and markets

–E-commerce

• Achieving higher levels of productivity

–Creating higher quality products

–Delivering better customer service

–Achieving shorter delivery times

–Reducing labor and material costs

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What Is Operations Management?

What Is Operations Management?

• Operations Management

–Management of the conversion process which

transforms inputs such as raw material and

labor into outputs in the form of finished goods and services.

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Role of OM within an Organization

Role of OM within an Organization

Exhibit 1.1

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• Efficient scheduling of

resources –Operational planning

and control (short-range)

• Immediate tasks and

activities

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An Operational­Level OM Perspective

An Operational­Level OM Perspective

• OM’s function focuses on adding value

through the transformation process

(technical core) of converting inputs into

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The Transformation Process within OM

The Transformation Process within OM

Exhibit 1.2

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Input­Transformation­Output Relationships for Typical Systems

Input­Transformation­Output Relationships for Typical Systems

Exhibit 1.3

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OM’s Contributions to Society

OM’s Contributions to Society

• Higher Standard of Living

–Ability to increase productivity

–Lower cost of goods and services

• Better Quality Goods and Services

–Competition increases quality

• Concern for the Environment

–Recycling and concern for air and water quality

• Improved Working Conditions

–Better job design and employee participation

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Annual Change in Productivity in  the United States (1980­2000)

Annual Change in Productivity in  the United States (1980­2000)

Exhibit 1.4

Source: Economic Report of the President, United States

Government Printing Office, Washington, DC January, 2001.

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Source: The World Factbook 2000, Central

Intelligence Agency, Washington, DC.

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Good

The Emergence of OM

The Emergence of OM

• Application of OM to Service Operations

–Batch cooking operations at McDonald’s

–Just-in-Time (JIT) at Northern Telecomm, Inc –Automatic inventory replenishment at Wal-Mart

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Source: Handbook of U.S Labor Statistics, edited by Eva E Jacobs,

Fifth Edition, Bernan Press, 2001, Table 2-1, pp 161–164.

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1­6

Differences Between  Goods and Services

Differences Between  Goods and Services

• Goods

–Tangible –Can be

inventoried

–No interaction

between customer and process

• Services

–Intangible –Cannot be

inventoried

–Direct interaction

between customer and process

Exhibit 1.7

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A New Paradigm for OM

A New Paradigm for OM

• Post-War U.S Dominance in Manufacturing

–Available capacity built to support the war effort –Pent-up demand for consumer goods

–Destruction of overseas production capabilities

• Proactive Operations Function (Skinner)

–Add value to products, increase profit margins –Compete on dimensions other than costs:

• Quality

• Speed of delivery

• Process flexibility

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The Ever­Changing World of OM

The Ever­Changing World of OM

• Increased Global Competition

–Transformation into a global economy

–Pressure to excel on multiple competitive

dimensions

–Increased emphasis on logistics

• Advances in Technology

–Information technology (IT)

–Internet email and commerce (B2B)

–Automation and robotics

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Ford’s Global Network to Supportthe Manufacturing of the Escort

Ford’s Global Network to Supportthe Manufacturing of the Escort

Source: From Joseph E Stiglitz, Principles of Micro-economics, 2nd ed

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–The process was often more efficient than input

and distribution processes.

–Productivity was maximized when processes

operated at continuous rates.

–Process management skills were different from

those of other functional activities.

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–Lack of communication between customers and

the shop floor for problem solving.

• Value Chain

–Steps an organization requires to produce a

good or a service regardless of where they are performed.

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The Value Chain and Its Support Functions

The Value Chain and Its Support Functions

Exhibit 1.10

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Line and Staff Jobs in OM

Line and Staff Jobs in OM

Exhibit 1.11

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Inputs Provided by OM to Other Functional Areas

Inputs Provided by OM to Other Functional Areas

Exhibit 1.12

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–Whitney’s standardized gun parts in 1801.

–Industrial Revolution began at mid-century.

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Historical Development of OM (cont.)

Historical Development of OM (cont.)

• Scientific Management (Frederick W Taylor)

–Systematic approach to increasing worker

productivity through time study, standardization

of work, and incentives.

–Viewed workers as an interchangeable asset.

• Other Management Pioneers

–Frank and Lillian Gilbreth

• Motion study and industrial psychology

–Henry L Gantt

• Scheduling and the Gantt chart

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Historical Development of OM (cont.)

Historical Development of OM (cont.)

• Moving Assembly Line (1913)

–Labor specialization reduced assembly time.

• Hawthorne Studies

–Yielded unexpected results in the productivity of

Western Electric plant workers after changes in their production environment.

–Led to recognition of the importance of work

design and employee motivation.

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Historical Development of OM (cont.)

Historical Development of OM (cont.)

• Operations Research (Management Science)

–Outgrowth of WWII needs for logistics control

and weapons-systems design.

–Seeks to obtain mathematically optimal

(quantitative) solutions to complex problems.

• OM Emerges as a Field

–1950–1960, OM moved beyond industrial

engineering and operations research to the view

of the production operation as a system.

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Historical Development of OM (cont.)

Historical Development of OM (cont.)

• OM Emerges as a Field

–1950–1960, OM moved beyond industrial

engineering and operations research to the view

of the production operation as a system.

• The Marriage of OM and IT

–Integrated solutions approaches

• Business process reengineering

• Supply chain management

• Systems integration (SAP)

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Historical Development of OM (cont.)

Historical Development of OM (cont.)

• Operations Management in Services

–OM concepts can apply to both manufacturing

and service operations.

• Integration of Manufacturing and Services

–Conducting world class operations requires

compatible manufacturing and service

operations.

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