THE ENTREPRENEURSHIP (START-UP) FINAL ASSIGNMENT

Khởi nghiệp là một trong những module hay của MBA quốc tế. Trong module này, sẽ cho chúng ta đầy đủ công cụ để tạo ra một doanh nghiệp: Ý tưởng Thực thi Xin giấy phép thành lập vận hành tính toán hiệu quả cải tiến nâng tầm phát triển...

Contents

I Executive Summary 3

Project overview 3

II Company summary 4

III Market analysis summary 4

1 Environment analysis 4

2 Market Trends 7

3 Market SPT (Segmentation, positioning, targeting) 9

IV SWOT analysis 9

V Strategy and Implementation Summary 10

Competitive advantage 10

Marketing strategy 4P 10

Sale forecast 11

Operation & HR strategy 14

Web strategy 15

VI Organization structure & communication 16

VII Financial plan 17

VIII Legal & Ethical Obligations 19

List of References 19

List of Figures Figure 1: 5 forces 4

Figure 2: Table transparent national ranking 2012 5

Figure 3: Chart of economic growth in Vietnam 2000 - 2012 6

Figure 4: Labor structure 7

Figure 5: Per capita income over the year 7

Figure 6: Mobile phone number is used 8

Figure 7: Trent behavior user’s mobiphone 9

Figure 8: Sheet expectations 11

Figure 9: Sales forecast 12

Figure 10: Flowchart 13

Figure 11: Web interface expected 15

I Executive Summary

In Viet Nam, consumers basic needs such as cell phones, electrical appliances, motorcycles veryhigh and tends to grow stronger in the future Especially the working class, a class of young, around9.5 million people, living in an industrial zone - the edge of urban areas, needs updated moderngadgets

Long Hau Industrial Park currently has about 12,000 workers, also needs mentioned above However,the average monthly income just from 3,200,000 - 4,000,000 VNĐ, the total minimum cost up to 70%

- 80% of income Therefore, cumulative amount remaining very low, it is unlikely at sight shoppingthat they needs

Understand that urgent, we will provide consumer solutions, guarantee, customers buy the goods ondemand, but don’t need to worry about the financial burden That's installment payment sales

What company are different from other companies? customers are? Sales methods like? The way debtrecovery like? More please explore below

Project overview

Objective: Consumers supply solution for workers in industrial zone In 5 year next, supply at 50

industrial zone, with 100,000 customer

Mission: create the best value for myself

How to perform: to give society the highest satisfaction with the goods, services, solutions and byusing quality of service

Key of success:

The company solutions that provide:

Solution Selling:

- Provide quality products pretty average, average selling prices ranged from <= 3,000,000

- Primarily by sales catalogs, showcasing only basic

- Agent contract with the manufacturer, price paid immediately with genuine value, deferredpayment = 120% at sight

- Prepaid customers at least 30% equity, the rest installment payment - this is key of success

Risk Management Solutions

- Repayment period up to 6 months

- Repayment rate / income <= 20%

- Age> = 25, whose family has an advantage

- Working time> = 6 months, there is a labor contract over 12 months.

- Salary Payment HDBank

- Monthly, HDBank will automatically deduct wages to pay the debt - this is key of success.

Company’s Name: ANS Trading and Service Joint Stock Company Company name is taken on theidea: the combination of the first letters of the three owners name, and this name is short, easy toremember and like foreign

Location: Long Hau Industrial Park, Can Giuoc district, Long An province Target customers areworkers in Long Hau Industrial Park, and the owner has available facilities, the commercialadvantages, should be the first step, office business located here

Company ownership: Nguyen Tri Tuan Anh, Nguyen Hoang Nhu, Tran Tan Sy The membercompanies have more knowledge and experience in accounting, finance, management and business.Start-up summary: January 2014 Business ideas have formed mid November 2013, meeting timeagreed action plan, build processes, sales policies, vendor search goods, office design, recruitment , about 1.5 months

III Market analysis summary

The typical domestic competitors:

The company's domestic sales are headlining installment, many business companies are deployingconsumer installment sales, however small range deployment and irregular and inconsistent as:

The company business supermarkets: Nguyen Kim, Thien Hoa, Cho Lon, Phong Vu

The company business covers mobile phones such as shop FPT, Viettel store, Mobile World, VienThong A, Pico

The motorcycle company business installment: MDBank, World installment, Hoang Cau CompanyMotorcycles, Truong Ngan Motorcycle Co

The typical foreign competitors:

Company SGVF Vietnam, a French financial group, which sells motorcycle installment

ACS Company Vietnam, under the Japanese financial group, specializing in mobile payments, laptop, tablet

Company PPF Vietnam Finance (Home credit), financial corporations of the Middle East, specializing

in mobile payments, laptop, tablet

PESTEL

Policy

Vietnam is a country with a stable political regime: from 04/30/1975 to now, Vietnam CommunistParty is the only party leader and through Therefore, no riots national scale, not competition, betweenthe overthrow of political parties However, the reverse of the one party is a lack of transparency, lack

of democracy and bureaucracy, corruption As reported by the organization Transparency International

in 2012, Vietnam ranked 123/176 countries and territories with 31/100 points, which ranks lowest inSomalia

Figure 2: Table transparent national ranking 2012

Note: Political stability is a factor favorable to business development.

Vietnam is one of countries with economic growth rates are quite impressive in Southeast Asia and inthe world at a rate of 7.23% growth from 2000 to 2012

Figure 3 Chart of economic growth in Vietnam 2000 - 2012

Vietnam 2012 GDP of about 136 billion U.S dollars, per capita income of about U.S $ 1,540/year, isamong countries with average incomes

Growth millionaire Vietnam is growing rapidly, up 33% from 2011 to 2010 and the highest in Asia1

Note: The speed of economic development, social income increases, leading to demand for increased social spending.

Note: large number of workers, high-speed development, ie large target market

Technological

System information technology, media, and technology products in Vietnam are very popular and have

a high growth rate According WeAreSocial research - a research company on social media globally,Vietnam has 34% of the population equivalent of 30.8 million internet users, 8.5 million Facebookusers, more growth high and is rated as one of the highest in the world

1Công ty Merrill Lynch Global Wealth Management và Hãng Tư vấn Capgemini (Mỹ) thực hiện năm 2011

2 [ CITATION htt4 \l 1033 ]

Note: the number of people using media enables high efficiency promoters convenient internet channel, also show that the demand for mobile smart phone, tablet will thrive.

non-In addition, Vietnam has favorable geographical position in international trade, as an official member

of the largest organizations in the world economy such as the WTO, ASEAN, ASEM, APEC As of09/18/2013 Vietnam is a member of 63 international organizations and relations with more than 500non-governmental organizations worldwide this is an opportunity for business environment withinternational standards

Note: This helps to facilitate economic development, the cost of imported goods competitive, create jobs, increase incomes for social.

Development trend of workers

Source: ThS Trương Bảo Thanh - Theo Tạp chí Kinh tế và Dự báo số 20/2013

According to data from the table above shows, team workers in the industrial sector and services in

2012 increased compared to 2011, 2011 increased compared to 2010, this trend will not stop in timethe next

The growth rate of income

Figure 5 per capita income over the year

Per capita income in Vietnam is increasing, the annual growth rate of about 12%: 15.29% increase in

2012 compared with 2011, 19.16% increase in 2011 compared to 2010, especially according to thelatest figures, 2013 increased approximately 12% compared with 2012 # 1960 USD / person / year.Scale use of technology, the mobile phone

Figure 6: Mobile phone number is used

Vietnam is one of countries with growth and cell phone use, the highest technology in the world, 127.7million unit/88.8 million people

Trends in consumer behavior digital devices

Demand for gaming, listening to music, surfing the wed, social networking, e-commerce viasmartphone, tablet trend of the modern world The table below are the statistics current consumerbehavior and trends in the future of America, and there is also a general trend of the world.

Figure 7 trent behavior user’s mobiphone

3 Market SPT (Segmentation, positioning, targeting)

Segmentation: workers in industrial parks

Targeting: depending on the development stage, stage 1 is at Long Hau Industrial Park

Positioning: Specialized solutions for consumer customers worker

Strength:

- Model small, flexible to change

- Lower operating costs

- Board of Directors have knowledge of

management, administration and risk

- No other organization offers similar

solutions for specialized workers

- The size of market is very large

- Headquartered in the heart of the industrial

zone, to identify and promote

- This is a sector has the potential to develop

very high

- Risk not obtained very high debt

- Replace Pressure: Sector unsecuredinstallment loans are thriving

- The big competitors is now possible toopen this segment when needed

Strategy SO:

- Established right company to take

advantage of first mover

- After 6-12 months, if the business is

expected to reach as mobilizing additional

resources for quick coverage in other

industrial areas

Strategy SW:

- Established company scale is extremelysimple, low cost: only represents the firststep every model, catalog, as customerdemand, we sign a contract, scheduledelivery

- The segment focused workersStrategy ST

- Focus customers receive salaries through

banks, the company will sign the contract

with the bank automatically deduct

customer accounts to debt collection

- Provide sales policy carefully

V Strategy and Implementation Summary

Price

If you pay immediately: sales by 100% of the vendor's goods

If with deferred payment sales: sales by 120% of the vendor's goods

Place

Depending on the stage of development, the rule is set in the industrial zone, near the the workers.Stage 1 located in Long Hau Industrial Park

In addition, the company also operates the website and hotline telephone numbers, customers can viewand order via the web as well as via telephone

Old customers to buy new or changed will be 2% price reduction

Make genuine warranty for products sold, the company will continue receiving damage, defects,warranty repair move, then return customers

When the company's sales reached 1,000 or more products, company will fund more social programssuch as workers' festival, festival legal advice, program support home workers Tet

Sale strategy: B2C sales performance

Choose location in the center, known more workers

Design, decor impressive, eye-catching, easy to understand

Expert advice beautiful, fun, capture the needs and advise solutions to customers

Put the boxes leaflets promoting the products in place or available workers as a bank, canteens,traditional home workers

Stickers and banners hung in public places, are permitted

Sale forecast

The company works with small-scale, phased development Phase 1 serves customers in Long HauIndustrial Zone, the following parameters expectations:

Figure 8 Sheet expectations

The average repayment period 6 Month

The average sale price at sight

3,500,0

00 VND

The rate of loss installment payment 5% Revenue

The cost of fixed assets and working

Sales revenue expectation as follows:

Figure 9 sales forecast

605 20,948,014,361

Thus, sales volume is expected in the first 500 units, including 100 units pay deferred and 400 unitssold immediately Total revenue (after subtracting the expected loss of 5%) is 1,946,000,000 USD.

Operation & HR strategy

When customers come

ANS Headquarter

s Business

- Advising clients needs

- Compared with the

customer policy

- Consultation deadline,

the installment

Receipt Note + client needs assessmentProduct

Receiving profile

Handling profile

approve

dilivery

Storing, reporting and remittance

When customers purchase

ANS Headquarter

advice When customers

purchase

ANS Headquarter

s Business

- Receive 10% deposit

+ a promissory note for taking the time line

Expert advice from submit

ANS Headquarter

s Business after 1h

- Browse purchases

- Browse repayment

profile

- Signed contract and

delivery bill payments

Approval signature onthe

document approval submit experts

4 Purchase,

delivery

Warehouse staff

When Expert advice transfer coupon code + delivery bill

ANS Headquarter

s Business inthe day

- Contact suppliers for

5 Archival,

report

Expert adviceWarehouse staff

End of working day

ANS Headquarter

s Business

- Report the number of

bonded goods in days

- Report the number of

products sold in days

- Report the number of

contract customers in days

- Report the number of

refused customers in days

- Report daily amount

receivable and paid into the fund account after account of the day

Purchase DiarySales DiaryDiary of contracts signedDiary client refused.Notify your bank account balance

Operating time

Every day of the year from 3pm to 22 pm

Human resource management policies, manage KPIs mainly Later, when the large-scale model management according to BSC

Welfare Policy

Leadersconcurrently BOD will not get salaries, only to receive dividends last financial year

Expert advice, expert warehouse: base salary, quarterly, will evaluate the effectiveness at work, ifachieving KPIs, will be paying business salary more, if exceeded KPIs, will award 5% of the totalturnover over Vice versa if not achieved will not be paid business salary and depending the level ofsanctions to be different: layoffs, transfer to a lower position

Web strategy

There are 4 different levels of web designers and operators

Level 1: the site only shows the basic information such as business name, office address, phonenumbers and email contacts, the business products and services, price …

Level 2: = level 1 + vision, mission and core values, time of establishment, development milestones.The use of the product, how to use, how the warranty Market news, industry information,employment information, network operations, shareholder news

Level 3: = Level 2 + option allows users to comment on and evaluate how products, online ordering,electronic connections with organizations online payments, english language, guiding companylocation to find, connect with social sites

Level 4: = 3 + level to create a private community on the web, where users can advise, chat,comments, instructions on how to use the product, how can purchase installment the most beneficial

as typical Nike community users, user communities BMW and more

In the a small range, will initially build web ANS level 2, as follows:

Figure 11: web interface expected