4M formula
Trang 2“A ‘formula’ is something that once applied to what it is suppose to, works in any region,
country or place It’s like the formula to make cars, the formula to make light bulbs, the
formula to construct houses You can always tweak or change the details but the ‘core’ formula remains the same
Did you know that the airline industry has been using the same “tube and wing” design to
construct airplanes for over 100 years? Why? “Tube and Wing” is a proven formula, the rest
are just tweaks and changes (Type of aircraft engine, color of aircraft, number of seats etc)
The 4M Formula, as you will see, is the ‘Tube and Wing’ design for marketing websites.
If you apply it to any current website or use it to start a brand new one, you will make it a success That’s what a formula is and that’s exactly what the 4M Formula does
For a formula to work, all ingredients should be in place and ready to work in harmony
together If one part doesn’t work or is not properly used, the desired result (A successful online business in this case) will not be achieved
If you are starting from scratch, start with Step 1 and follow through If you already have a website, or are already getting traffic or are even making a few sales but still struggling, visit the following page on WDclub:
What stage of running an online business are you?
This will help you identify which ‘ingredient’ you need to focus on or are missing to make your website a success
Regardless, no matter what stage you are on, I encourage you to read the 4M Formula in it’s entirety, so you can truly understand the 4 components required for a successful website online”
Trang 3EARNINGS AND INCOME DISCLAIMER
We make every effort to ensure that we accurately represent these products and services and their potential for income Earning and Income statements made by our company and its customers are estimates of what we think you can possibly earn There is no guarantee that you will make these levels of income and you accept the risk that the earnings and income statements differ by individual
As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and level of desire There are no guarantees concerning the level of success you may experience The testimonials and examples used are exceptional results, which do not apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results Each individual’s success depends on his or her background, dedication, desire and motivation
There is no assurance that examples of past earnings can be duplicated in the future We cannot guarantee your future results and/or success There are some unknown risks in business and on the internet that we cannot foresee which can reduce results We are not responsible for your actions
The use of our information, products and services should be based on your own due
diligence and you agree that our company is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products and services
eBook Distributing DISCLAIMER:
● Re-selling of this report is strictly prohibited Please avoid from Re-Selling this eBook as it will defeat the purpose of spreading real internet knowledge to good people who can really benefit from it
However, you can definitely give it away to your friends and family or anyone free of charge
Trang 4Introduction to the 4M Formula (And who the heck is this JB character???) (Page 4)
Step 1: Market Research (Page 5)
"Finding people looking for products & services, in another words, find a market”
Step 2: Market Solution (Page 6)
"Use these 6 main ways and give the market what it wants"
2a: Dropshipping(Page 7)
2b: Affiliate Marketing(Page 12)
2c: Google AdSense(Page 14)
2d: Wholesaling(Page 18)
2e: Create your own product(Page 19)
2f: eBook / Information(Page 20)
Step 3: Market Location (Page 23)
"Get close to them, real close, use SEO and find a super busy location
3a: Meta Tags(Page 24)
3b: H1 & H3 Headings(Page 25)
3c: Internal Linking(Page 26)
3d: Link Building(Page 27)
3e: Anchor Text(Page 25)
3f: Directories(Page 29)
3g: Social Media(Page 31)
3h: Article Marketing(Page 35)
3i: Linkvana(Page 36)
3j: Buying Links(Page 37)
Step 4: Market Relation (Page 38)
"Earn their trust and get money, over and over again"
Continuing the growth (Page 42)
Trang 5Introduction to the 4M Formula
Hello Friend,
My name is JB
In a nutshell, I am just an average guy who is really good when it comes to creating websites that get top 10 rankings in search engines and turn leads into real repeat customers I’ve been doing it for 10 years and professionally for about 7 years
Below are the companies that I've helped recently either by creating a website from scratch and marketing it or helping them maintain their top first page
rankings (In super competitive markets) in the search engines.
Chi Club Dubai (Biggest nightclub in Dubai)
Cymax Stores (Top 200 internet retailer Over $50 Million in annual revenue)
Vancouver Cigar (Vancouver, Canada’s biggest Cuban cigar retailer).
Eminata Group (Owner of one of the biggest network of private colleges in North
America It’s another multi-million dollar organization that I worked for)
In this eBook, my goal is to help you discover that with all the websites and
online work that I’ve done for myself and others, I’ve come to understand that
there truly is a formula and once understood and properly applied, it can be
replicated to continuously and naturally grow any business online.
I like to call this the “4M Formula”
Step 1: Market Research
+
Step 2: Market Solution
+
Step 3: Market Location
+
Step 4: Market Relation
= A solid consistent business that will produce favorable results, over and over again
Trang 6Step 1: Market Research
"Find people looking for products & services, in another words, find a market”
If you are looking for a product to sell online first, you’ve already failed You just
joined the 99.9 percent of people who don’t make it and eventually quit
Have you heard of the phrase “Go where the market is”? It basically means go where people are already looking for a certain product or a solution to their problem
To find out what people are looking for on the internet, you need to see and study what they are typing in Google and other search engines
These words or phrases typed on Google or any search engines are
called ‘Keywords’
To help you understand, let’s say we found a market in selling
horse saddles’ using theGoogle Adword Keyword Tool
A definition of a good market is thousands or more people looking for a solution every month and has little or no competing websites in the market This is the general idea
By the way, throughout this eBook, we are going to work with an imaginary market of
‘Horse Saddles’, just so I can help you understand the 4M Formula
To learn more about keyword research, check out this free ebooks on keyword research.
Trang 7Step 2: Market Solution
"Use these 6 main ways and give the market what it wants".
Now that you’ve found a market that has low online competition and has thousands
of people looking for it every single month, it’s time to move on to step two and that
is the monetization process (Making money)
How do you start the monetization process?
By deciding what kind of product sourcing method will work best
Product sourcing means the way of delivering the product or service to your
customer
Now that you know what they want (Horse Saddles), it’s only a matter of giving it to them
Here are your options:
2a Dropshipping
2b Affiliate Marketing
2c Advertising
2d Wholesaling
2e Create your own product
2f eBook / Information
Let’s look at each in a little bit of more detail:
TIP: Remember, you don’t have to stick to just one method You can use a
combination of these methods as well
Trang 82a Dropshipping
What is a “dropshipper” or “dropshipping” all about? A dropshipper is a wholesaler that “dropships”
Basically, you simply visit a wholesale dropshipper’s site, ‘copy and paste’ the product image on your website or put it up on ebay, make the sale at whatever price you
choose, than simply pay your wholesale cost to the wholesaler
You make your profit and the wholesaler ships (or “dropships” as it’s called) the ‘sold’ item for you
You never hold any inventory
You never pre-purchase the product
Heck you don’t even touch it
It’s all done online
Trang 9Below is a more detailed example of what dropshipping is.
So basically, you visit a dropshipper’s website
You browse the site and find the product ‘As Seen On TV’ 300 Piece Titanium Drill set The price on it shows $6.47 (Which is your purchase price) and you also see the retail value @ $49.95
You put the product up at an auction for let’s say $45.00
You find a buyer and he / she sends you a payment of $45.00
You go back to the dropshipper’s website, PAY for the ‘As Seen On TV’ 300 Piece
Titanium Drill set’ at $6.(Wholesale cost to you) and keep the profit
The dropshipper than ships (or ‘dropships’ as it’s called) the product for you
DIRECTLY to your customer, with your name on it or your company’s name.
Just by making a few clicks with your mouse, you made a gross profit of $38.53
Trang 10People think dropshipping doesn’t make money anymore well the last company I had the pleasure of working for (Cymax Stores, as you read in my little introduction) is a top 200 retailer in the world and grosses well over $54 Million (Yes million!) annually You can verify this yourself byclicking hereorhere (Here they use a word called
“fulfillment”, just a more professional way of saying dropshipping)
How to find a wholesaler that offers dropshipping services?
If you would like to use dropshipping as your product sourcing method, than I
recommend the following:
Doba : Certified by eBay and and Inc 500 company,Dobaconnects you with
hundreds or thousands of companies willing to dropship products for you without the you needing a business id or what not
Dobabasically is the “software” that streamlines everything for you such as images, product description and after you make the sale, you just log into Dobaagain, select thepro the Dobasoftware informs that particular wholesaler to ship it for you It is all based online (Web based) so you don’t have to download anything Just log in and start browsing through their inventory, select the product you want to dropship and go from there It’s not a dropshipper directory like Worldwide Brands
World Wide Brands Certified by eBay, offers a wholesae directory that gives you basic contact information on real wholesalers and companies that dropship You
have to contact them and call them and things like that and establish relationships yourself Unlike Doba, World Wide Brandsis a dropshipper directory with contact information of other wholesalers Also it’s the only dropshipper directory that is
certified by eBay I’ve heard some good things about them too
SaleHoo:Fairly popular and proven resource I personally haven’t tried this one but
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