250714576 workshop university20 hue 2014

• Innovation is mainly driven by individuals/pioneers– Need to demonstrate initiative’s added value and effectiveness as media of choice for Teaching & Learning... • Build “social media”

Enhancing Higher Education with Innovative

ICT

Hue University

December 2014

• Teaching and Learning Committee

• Academic Coordinator for International Students

– UCD Centre of the Future of Learning

– EU Mundus scholarship (Oman, November 2013)

– Irish Internet Net Visionary Awards Winner 2006 (“Educational Contribution” Category)

Contact Details

Matt Glowatz

• The most important thing that I expect of my students is to move away from surface

learning (passive listeners) in order to become active learners

• Curriculum Design

– Focus on “out of classroom” activities

– Opportunity to implement innovative initiatives

• Focus on mobile applications/initiatives

Learning

It’s only the beginning

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Screenification of Education

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iStudent

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Capturing the learner’s attention

Creating Innovative Learning Spaces

Creating Innovative Learning Spaces

TTWWADI

That’s the way we always did it

Context of eLearning

• Efforts to integrate digital technologies in order to enhance learner’s access to

information and collaborative activities

• FB as collaborative learning network

• Moving towards “UGC-based peer learning”

• Why?

Cisco Research (2011)

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Cisco Research (2011)

Net Generation

• ICT is dominating today’s student, however, today’s student doesn’t think of it as technology

• One generation’s technology is taken for granted by the next gen

• ICT is simply the way things are done

• Net Generation -> Never known life without the Internet

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• iStudent

• iWorker

• Personal Experience

• Ireland (UG & PG)

• Overseas (UG & PG)

• eLearning2.0

– Integration of Web2.0 and Blackboard

• The “big freeze”, December 2010

• Recruiting Students

• Current Students

– Advising & Mentoring

• Twitter, Facebook, YouTube, Mobile

• Alumni

– Twitter, Facebook, YouTube, Mobile, LinkedIn

• Public Relations, Brand Exposure

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Programme Level

Module Level

Alumni

Project Level

CCI Framework

• Digital -> Essential requirement

• Every company is an “IT” company

• Knowledge economy and workers

–

• Innovation is mainly driven by individuals/pioneers

– Need to demonstrate initiative’s added value and effectiveness as media of choice for Teaching & Learning

CCI Framework

Course Motivation Behaviour

HR Motivation

Manager

Rewards

iStudent

Situation Analysis

Design

Implementation Feedback and Control

University 2.0 Strategy

• What is happening right now?

– Internal and External research

• Listen and Observe

general social media landscape and to define the target audience

Situation Analysis

• Build “social media” team

– Initial team

– Design and implementation team

– Administration/Maintenance team

– Consider Social Media application(s) to be implemented

– Different strategies in different markets/countries

– Customer behaviour

Design

Goals and Objectives

• What are we trying to achieve?

• “Being unique”

• Direct, indirect, social WoM (Word of Mouth), mobile integration

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• “Getting your hands dirty”

• Setup user accounts

• Follow implementation process

• Social Media Project Management

Implementation

Implementation Guidelines

Think before you post!!!!

Would you publish the post in your local (national) newspaper?

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Social Media Ethics

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• Monitor and maintain

• Twitter accounts

• Facebook, Google+

Feedback and Control

Investment Campaign Value

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How to measure SM?

• Design and Implemention Stages

• Indicate progress of strategies in achieving goals

• Metrics have to be linked to specific marketing and/or business goals

– What would we like to achieve?

– How are we going to achieve it?

– How are we going to measure success or failure?

» Feedback and Control Stage

Quantitative Metrics

• Examples (Microblogging aka Twitter)

(Dell)

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Quantitative Metrics

• Social Networking (Facebook)

• Examples

Facebook Insights

• Analyse performance of the FB page

• Optimise publication cycle

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Qualitative Metrics

• Measuring Dialog

• Measuring Customer Support

• Measuring Innovation

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Qualitative Metrics

• Measuring Dialog

• How a brand/company stacks up in comparision with its competitors

• Brand Mentions / Total Mentions (Competitors)

• Should be calculated periodically

• Should be organised by social media category

– Videos, tweets, blogs, comments, shares

Qualitative Metrics

• Measuring Dialog

• Measures the organisation’s engagement in comparison to its viewership

• Is a leading indicator of dialog about a specifiy topic, product or post

• (Related comments, shares)/total views

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Qualitative Metrics

Qualitative Metrics

• Measuring Customer Support

• Outlines the percentage of customer service enquiries resolved satisfactory using the organisation’s social media channels

• Cases resolved through SM / all cases

• 100 overall customer support cases

• 25 successfully resolved through FB and Twitter

• 25% issue resolution rate

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Qualitative Metrics

• Measuring Innovation

Social Media Metrics

Social Media - Metrics

• Non-Financial Impact (intangible)

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Social Media Campaigns

of You Tub e c han nel

tio n

Social Media - Metrics

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After Social Media

• Make mistakes and learn

• Things that worked

• Things that didn’t work

• Recommendations for future implementations

Feedback and Control

Social Media

Entrepreneurship

• Recruiting Students

• Current Students

– Advising & Mentoring

• Twitter, Facebook, YouTube, Mobile

• Alumni

– Twitter, Facebook, YouTube, Mobile, LinkedIn

• Public Relations, Brand Exposure

CCI Framework

Questions & Answers

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Contact Details

Matt Glowatz matt.glowatz@ucd.ie

cảm ơn bạn Thank You