TABLE OF CONTENT

Our staff will provide customers with necessary information 91 about which kinds of pets suit their needs and personalities in order to 92 maximize satisfaction.. In addition, we make su

30 OVERVIEW

31

32 In the last decades, the demand for growing a pet as a family

33 companion has been dramatically rising thanks to its mental benefits In

34 Vietnam, many families are not only still keeping this as a tradition but

35 also seeking for new and modern pets that are specially bred in order to

36 satisfy their aesthetic requirements This is the reason why we are here:

37 to fulfill every needs of customers concerning pets This report will

38 provide an insight into all the stages and processes that we have taken

39 to construct our webshop: Scooby Doo Pet Store

40

41

42 In the report, we would want to tell about our business ideas at

43 first They are the motivation and enlightenment that assists us to put the

44 dream into realism We are focusing on how well other pet stores are

45 doing and in what ways we can perform better for our customers

46 Further analysis of market and competitiveness leads us to even more

47 ideas of the store and services

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Business idea

Scooby-Interestingfeatures Doo Technologychoices

Petshop

Process of building shop

48

49

50 In the second place, technological choices will be made for

51 promotion, marketing and customer relation With a view to maximizing

52 the spread of media, we utilize a decent number of social networks and

53 website hosting channels so as to introduce more and more customers

54 to our shop

55 The third section is going to be about the specific processes of the

56 construction of our webshop Some details, from pricing, shop

57 management and customer services to methods of order, payment and

58 delivery, will be discussed later

59 An indispensable part of the report will look into what features of

60 our webshop stand out and spur attention from potential customers

61 These are supposed to be the key to our path to success

62 Lastly, we will provide the assessment of participation of each

63 member in our group Also, the division of activities, commitment levels

64 and percentage evaluation among members would be included

65

66

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69

70 In the fast-paced modern life, the average family now has much

71 better standards of living and the tendency to satisfy their mental needs

72 is growing greater and greater One of the most efficient way to achieve

73 stable state of mentality is to have a pet and, indeed, not only is it is a

74 tradition but also it has become a persistent trend, especially in Vietnam

75 Nevertheless, an increasing number of pet shops have been reported to

76 fail to meet the minimum criteria of pet caging and caring These shops

77 accommodates too many kinds of animals compared to their capabilities

78 in order to maximize profits and pay little attention to pets’ physical and

79 mental health

80

81 Confronting this situations, we, also as true pet lovers, have come

82 up with a business idea that takes advantage of social media and online

83 channels to develop a highly-qualified pet store We see that our

84 customers’ happiness and the well-being of their new family companion

85 should be of top paramount In an effort to make our ideas come true,

86 we have built a reasonable system of three stages for our webshop

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• Pre-purchase

• Mid-purchase

• After-purchase

87

88 The first stage is called pre-purchase in which customers are

89 helped to have a good look at a wide range of pets before making

90 decisions Our staff will provide customers with necessary information

91 about which kinds of pets suit their needs and personalities in order to

92 maximize satisfaction In addition, we make sure that customers feel

93 secure about how considerately we have raised and taken care of our

94 pets because pets are not just animals but a true member of families.95

96 In the second stage, we try to answer all the questions from our

97 customers concerning matters like pet-caring instructions, methods of

98 purchase or payments so that they will have no doubts when deciding to

99 adopt a pet We will be using social networks and online channels, such

100 as Facebook pages, Instagram, Google mail and Wordpress hosting, to

101 do the job for customers who order pets online

102

103 Last but not least, our work is not finished until customers are fully

104 satisfied about their pets We will provide a bunch of after-purchases

105 services and pet-caring kits and toys so that customers can take good

106 care of their pets easily We have a team who are experienced and

107 expert in pet-raising as well as in how to train them, what to feed them,

108 how to make them adapt well to different environment

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110

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117 We sell our products primarily via social networks, including a

118 Facebook page (facebook.com/ScoobyDoo.PetStore), an Instagram

119 page (instagram.com/scoobydoo.petstore), and a website

120 (scoobydoopetshop.wordpress.com) All products will be presented and

121 promoted on those social channels: Relevant images and clips will be

122 uploaded

123 Every member of our team is assigned to develop and manage the

124 online shop Minh Dat and Hoang Huy are in charge of the Facebook

125 page; Thien Vinh and Quang Minh take control of the Instagram page;

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126 Son Hoang manages the website, the Gmail system and Email

127 Marketing

128

129 Take advantage

of all social channels

Via loyal

Regularly customers

Share stories update posts

about and tips products and

services

130 There are several ways that we are advertising Scooby-Doo shop

131 Firstly, we place emphasis on the social channels to market our products

132 and services Posts are occasionally updated to bring to customers the

133 latest news of products in stock and services being provided We also try

134 to engage more and more potential customers by uploading interesting

135 stories and tips on how to take good care of pets Secondly, we expand

136 our market share by offering competitive prices to loyal and first-time

137 customers, and rewarding those who introduce their friends to our shop

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139 As taking a good care of customers is one of our top priorities, we 140 are attempting to improve customer services in many ways We are

143 online An online community is under construction, which offers a place 144 for pet owners to discuss and receive guidance from our experts and 145 other owners Also, we are maintaining loyalty club, which delivers

146 targeted offers to customers and increases our share of their spending 147Finally, we continue to provide leading customer services with our highly 148trained colleagues, which is essential to our success

150 Every transaction will be done via our official website

We offer a simplified and user-friendly interface that helps customers

Via official website

Simplified and user-friendly interface Also receive orders through emails and Facebook

purchase their favorite

products quickly and straightforwardly There are several methods of payment available We are cooperating with many local banks, such as Vietcombank and Techcombank, so that customers can use their credit cards to make payments with no extra fees Additionally, Scooby-Doo shop also receive orders via emails and Facebook Customers will pay half the total amount in advance, and the other half upon receiving the products

163 In terms of delivery, our team can ensure that products will be

164 shipped on time to all customers across Vietnam We are partnering with

165 several shipping agents in an attempt to provide superior delivery of

166 products to buyers Some of the names are DHL, VNPT, and TNT

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All products shipped

on time Offer competitive delivery across Vietnam Partnering with

172 In the era of information technology, every business, in order to

173 function effectively, has to take advantage of the popular media

174 available We, the founders Scooby-Doo Pets Store, understand it better

175 than anyone For years, we have put efforts into promoting our business

176 to animals lovers, making Scooby-Doo a well-known and trusting place

177 for our customers' pets Along with our nicely designed,

responsive-to-178 customers and informative website, we also have our Facebook fanpage

179 and Instagram account When visiting our Facebook and Instagram, you

180 are not only provided with useful information about how to raise your

181 pets properly, but also get consulted about animal food and healthcare

182 products, which are updated frequently Last but not least, we show the

183 world how cute and happy our shop pets are, with detailed photo series

184 of them (from birth to fully grown-up) eating, living and having fun in their

185 comfortable living environment.

186

187

188 1, Our website

189

190 A nicely designed, informative Website is a good stepping stone

191 for any business Today, a website does not only provide news and

192 detailed information about the business It also functions as a shopping

193 site where customers can buy related products from different brands.194

195 The buying process is convenient: customers visit the shopping

196 site, choose the products they prefer (products are enclosed with

197 detailed information about prices, brands, how to use, ) and add them

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198 altogether in their online shopping carts Finally they can pay for the

199 items using their credit cards information All can be done at home

200

201 Scoobydoopetshop.wordpress.com has all features that are

202 essential for a website today: an attractive interface that triggers the love

203 for cute animals right at the moment you enter our site We assure you,

204 our beloved customers, that there will be no irrelevant ads We sell

205 products for pets from different brands with detailed information about

206 the manufacturers and the links to their own website so that counts as

207 promoting those brands to the public Since we do not allow ads banners

208 on our site, they will have no chance to irritate the customers

Nicely desinged, Minimum amount of Shopping site Credit card payment

and online shopping smart interface ads function cart integration

209

210

211 When visiting and making purchases on Scooby-DooPetshop.com,

212 customers will see that their money worths to pennies The whole

213 process, from preordering your pets even when they are still in their

214 mother's' wombs, having them shipped to your doorstep, to further

215 issues regarding raising them, all can be done at your home All you

216 have to do is visiting our website at once Our staff will listen to you, and

217 fulfill what you want It is true that our pets cost you slightly more than

218 others But with the extra money you have to pay, you will be happy to

219 know that they are carefully looked after from birth till they come to stay

220 with you All pets are fed with high quality food Their living conditions

221 are fully adjusted to each individual Should they feel sick while living

222 with their owners, our store will take care of them until they are totally

223 recovered The condition of other owned pets from our store are also

224 updated frequently on the site so customers know more about them

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226

227 2, Our Facebook fanpage

228

229 As the majority of our customers are adults in their mid-twenties

230 using Facebook daily, creating a Facebook fanpage seems to be a

231 smart choice A Facebook fanpage is an effective tool for attracting new

232 people sharing the love for pets With every picture of the pets we post

233 on the timeline, there will be more chances of new customers knowing

234 about our store Gradually, our pet store will become more well-known.235

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237

238 Not only to attract new potential customers, a Facebook fanpage

239 can be used to strengthen the relationship with the current customers,

240 encouraging them to recommend our store to the people they know

241 Similar to whatever you can find on a particular Facebook fanpage, ours

242 will keep you updated with useful tips on pets raising It is also effective

243 when it comes to announcing important news about the store (new pets,

244 food and healthcare products available, new extensions opened

245 elsewhere, ) Since people surf Facebook more frequently than entering

246 our main website, we will inform them of the latest news on our fanpage

247 Customers then can go to the main website and continue their reading.248

249

250 3, Our Instagram

251

252 Instagram, in recent years, has proved to be very potential

253 Instagram is best known for it photosharing capability, and with the

254 ongoing trend, many and many people has joined this simple but fun

255 social network We know about this trend That's why we created our

256 own Instagram account for Scooby-Doo Pets Store

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258 We did this not only to attract more customers, but also to bring

259 our pets store to a higher level of popularity A nicely retouched photo of

260 our cute Alaskan Husky will catch the eyes of Instagram users, creating

261 a more "classy" for our pets store Now people will come to us not

262 simply to buy animals They come to us because they feel the elegance

263 of the whole process, from buying, raising to taking care of your pets

264 Our store will create a new trend among youngsters, making them love

265 animals more, and providing them with knowledge to prove that love, so

266 that their pets can live healthy lives

267

269 At Scooby-Doo, pets aren’t just animals, we understand that each

270 and every pet is a part of a family waiting to be found Here are a few

271 facts you’d be interested to know

273 Our staffs work profusely day and night in order to deliver trusting

274 sources of material for references, all to help make our customers

275 shopping experience that much easier A huge number of man-hour and

276 skill goes into streamlining the process of pet owning, creating

277 convenience and quality All of our staff are dedicated to providing the

278 highest levels of pet care, and professionally trained to offer great pet

279 care tips as well as having superior product knowledge

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283 power to make your experience much more enjoyable Scooby-Doo is

285 be please to find that our pets, those normal as well as exotic, are all

286 very well trained and treated well Other than being just another

287 business where people come to work, we strive to provide an

288 environment as well as a workplace atmosphere that will please all

289 staffs, customers and animals alike

290

292 Scooby-Doo understands that a pet is and will always be a great

293 companion for anyone, from toddlers to elders, adults or parents-to-be

294 We hope to be a part of a growing community and places the success of

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295 Scooby-Doo in the hands of our hard working colleagues Our staffs are

296 always on the other line of the phone or online at our page so that we

297 can provide immediate help to our customers Scooby-Doo’s

298 commitment to helping our customers is the factor we care most about

299

300

302

303 On a variety of our websites and social media, customers will be

304 interested to know that Scooby-Doo’s stores provide up-to-date

305 information and articles regarding animal care On a number of our

306 websites and associated links are a library of information, which is

307 completely reliable, all aiming to help customers find the perfect addition

308 to their family We understand that a family member is very important

309 and thus provide a lot of information and services to help your pet’s

310 nutrient, health and sanitary needs Other information that we also aim

311 to find to better your family’s experience are the newest forms of pet,

312 their nutritional need, their environmental needs and ways to take care

313 of them With every pet, we provide a number of certificates

314 authenticating the pet’s origin, its breed, vaccination history and training

315 experiences

316

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