The process of implementing content marketing strategies for social media platforms at data v tech solutions company limited

HO CHI MINH CITY BANKING UNIVERSITY DEPARTMENT OF FOREIGN LANGUAGES Internship Report Batch K34 (2018 2022) on THE PROCESS OF IMPLEMENTING CONTENT MARKETING STRATEGIES FOR SOCIAL MEDIA PLATFORMS at DA[.]

HO CHI MINH CITY BANKING UNIVERSITY

DEPARTMENT OF FOREIGN LANGUAGES

Name: Nguyễn Thị Thanh Trúc

Title: Master of Arts

Department: Foreign Languages

Date of Submission: December 24th, 2021

HO CHI MINH CITY BANKING UNIVERSITY

DEPARTMENT OF FOREIGN LANGUAGES

Name: Nguyễn Thị Thanh Trúc

Title: Master of Arts

Department: Foreign Languages

Date of Submission: December 24th, 2021

I hereby declare that the entire internship report is an independent product of my experience during theinternship at Data V Tech company All information in the article is derived directly from themarketing and human resources department of the organization If there is any fraud or copying, I willtake full responsibility before the board

Ho Chi Minh, December 24th, 2021

Student name

Chau Ngoc Nhung

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First and foremost, I would like to express my heartfelt gratitude to the Banking University lecturers who have provided me with invaluable knowledge and guidance during my education journey These have been beneficial in terms of self-development and soft skills, both of which were extremely important throughout my working hours at Data V Tech In particular, I would like to extend my

appreciation to Ms Nguyen Thi Thanh Truc, who guided me and gave many helpful suggestions to support me finish this report

Secondly, I would like to thank Data V Tech for welcoming me as part of the company The experience

at the organization provided me with a great chance to put my background knowledge and the ideas Ilearned at Banking University to use in real-world settings I am privileged to work with excellentpeople in Data V Tech's dynamic marketing team who gave me clear advice and motivation throughout

my internship All of this gives me much confidence in the field I am currently pursuing

Lastly, I would like to give special thanks to Ms Trang, Marketing Manager, and Ms Mai Nhung,Marketing Executive, for mentoring and equipping me with the essential skills and knowledgethroughout the training process Their practical guidance has helped me gain a better understanding ofthe field in which I am working Without their support, I was not able to complete my job excellently

Sincerely,

Chau Ngoc Nhung

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Data V Tech Solutions Company CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM

Limited

Độc lập - Tự do - Hạnh phúc

PHIẾU NHẬN XÉT ĐÁNH GIÁ THỰC TẬP TỐT NGHIỆP

Họ và tên sinh viên thực tập: CHÂU NGỌC NHUNG Lớp: DH34AV03

Ngành: Ngôn ngữ Anh Niên khóa: 2018-2022 Thời gian thực tập:

10/10/2021-07/01/2021

Đơn vị thực tập: Data V Tech Solutions Company

Limited 1- Chấp hành nội quy, ý thức tổ chức cơ quan

2- Công tác chuyên môn, tinh thần trách nhiệm và thái độ học tập

3- Kỹ năng, hiệu quả thực hiện công việc được giao

4- Nhận xét

Xác nhận của cơ quan, đơn vị thực tập TP Hồ Chí Minh, ngày tháng 12 năm 2021

(Ký, ghi rõ họ tên và đóng dấu) Người đánh giá

(Ký và ghi rõ họ tên)

5

PHẦN ĐÁNH GIÁ CỦA GIẢNG VIÊN HƯỚNG DẪN

1 Tinh thần, thái độ làm việc tại Cơ /2.0

quan thực tập (dựa trên cơ sở đánh

giá của cơ đơn vị thực tập)

2 Mức độ chấp hành nội quy thực tập /2.0

và thực hiện các yêu cầu chuyên

môn theo hướng dẫn của Giảng

b Nội dung công việc /1.0

được phân công vàphương pháp thực

đã tích lũy đượcCác đóng góp của bảnthân cho cơ quan vàcác sáng kiến, đề xuấtgiải pháp (nếu có)

Giảng viên chấm

6

PHẦN ĐÁNH GIÁ CỦA GIẢNG VIÊN CHẤM 2

1 Tinh thần, thái độ làm việc tại Cơ /2.0

quan thực tập (dựa trên cơ sở đánh

giá của cơ đơn vị thực tập)

2 Mức độ chấp hành nội quy thực tập /2.0

và thực hiện các yêu cầu chuyên

môn theo hướng dẫn của Giảng

b Nội dung công việc /1.0

được phân công vàphương pháp thực

đã tích lũy đượcCác đóng góp của bảnthân cho cơ quan vàcác sáng kiến, đề xuấtgiải pháp (nếu có)

Giảng viên chấm

7

TABLE OF CONTENTS

CHAPTER 1: OVERVIEW OF DATA V TECH 1

1.1 Information 1

1.1.1 History of Development 1

1.1.2 Position 2

1.1.3 Mission and Principles 3

1.2 Introduction 3

1.2.1 Slogan 3

1.2.2 Products and Services 4

1.3 Organization Structure 5

CHAPTER II: INTERNSHIP PROCESS 5

2.1 Assigned Tasks 6

2.1.1 Creating SEO content for company website 6

2.1.2 Creating content for blog posts 7

2.1.3 Designing graphics for website and social media 7

2.1.4 Researching the market 8

2.2 Method during the Internship 8

2.2.1 Ideas generation method 8

2.2.2 Outlining key points method 9

2.2.3 Design usage method 9

2.2.4 Information processing method 9

CHAPTER III: INTERNSHIP RESULTS 10

3.1 Internship Achievements 10

8

3.1.1 Theoretical Knowledge 10

3.1.2 Practical knowledge 10

3.2 Recommendations 11

CHAPTER IV: CONCLUSION 11

APPENDIX

REFERENCES

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Purpose of the internship

As a senior from Banking University, I am happy to have accomplished a three-month marketinginternship at Data V Tech, the leading consulting firm for Epicor ERP implementation in Vietnam.Through the training, I wish to strengthen my English abilities, particularly in communicatingsuccessfully with foreign partners and coworkers in the company's international offices Additionally, Iwant to get more practical knowledge about marketing, which is also the field that I wish to pursue infurther development By working with professionals at Data V Tech, I believe I could grow a morespecific development strategy in this field after my graduation

Significance of the internship

To me, internships are critical for fresh graduates and those just beginning their career paths Firstly, aninternship is the training process that prepares individuals with the required information and abilitiesfor their job Second, an internship will allow students to apply their classroom knowledge to realsituations while also acquiring new knowledge and professional experience that cannot be learned inthe classroom With the advantages listed above, I believe internships are vital, so I always make themost use of my time at Data V Tech

My aim after the probation is to become a master in digital marketing and work for a multinationalcorporation To do this, I intend to continue studying extensive digital marketing courses andstrengthen my English skills after the internship Specifically, I plan to enroll in classes to earncertificates in advertising on Google and Facebook while gaining more experience in this field.Additionally, I aim to participate in advanced English courses to prepare myself for the IELTS testcoming at the end of the year I believe this is an appropriate and viable plan for me

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CHAPTER I: OVERVIEW OF DATA V TECH

1.1.1 History of Development

Picture 1: Company Logo

(Source: Data V Tech internal documents)

Data V Tech Solutions Company Limited was established in 2017 It is the leading firm in consulting,implementing, customizing, and integrating multiple powerful business software, including EpicorERP and Epicor Advanced MES in Vietnam Besides, Data V Tech also set up factories with machines,additional hardware, and various complementary solutions to ensure seamless manufacturing andbusiness operations

Table 1: Company Administration

Consulting Director Trinh Lan Phuong

Founded time January 25th, 2017

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Headquarter 4A/167 Nguyen Van Thuong Street, Ward 25, Binh Thanh District, Ho

Chi Minh City, Vietnam

Representative Office No 24, Lane 168, Nguyen Gia Tri (D2) Street, Ward 25, Binh Thanh

District, Ho Chi Minh City

Australia Office 89 Arthur Street, Saint Albans Victoria, Australia

Hong Kong Office 10/F Tak King Industrial Building, 27 Lee Chung Street, Chai Wan,

Picture 2: Data V Tech's business partners

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(Source: https://www.datavtech.com/vi/cong-ty/ )

1.1.3 Mission and Principles

Data V Tech is honored to be the leading company in Vietnam for Epicor software installation Withthe mission of providing packaged solutions to organizations of all sizes and industries, Data V Tech isthrilled to function as a bridge for Vietnamese enterprises to approach, integrate with, and benefit fromthe Fourth Industrial Revolution Simultaneously, Data V Tech is a gathering place for topprofessionals in business management software consultation and implementation The organization isalways willing to listen to comprehend the client's needs, share knowledge, and collaborate to fulfilltheir vision

1.2.1 Slogan

"Reboot Your Business Ready For Growth"

Data V Tech aspires to take production and business advantage of the latest technology Its goal is tohelp businesses prepare for the fourth technological revolution, which will help them gain competitiveadvantages, increase revenue, and be ready for better market growth and expansion in the future

1.2.2 Products and Services

Epicor ERP: a set of modular business applications comprising several businesses

management software that collects, saves, manages, and evaluates data in real-time

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Epicor Advanced MES (previously Mattec): a dependable factory execution system used to

monitor manufacturing regions, control, and track historical data, and manage real-time productquality to increase productivity and efficiency

Complementary Solutions:

o Epicor ECM (previously DocStar): a scalable, strategic system that enables safe

content management – from capture to destruction

o Invoice: Data V Tech has significantly improved the process of integrating

E-invoices into ERP systems

o Ultimate Field Service Mobile Application: a solution that enables businesses to use

their phones to execute maintenance activities when they are offline quickly

o Magento eCommerce: a toolkit that allows businesses to communicate directly with

their dealers and customers, enabling clients to place orders online 24 hours a day and instantlygenerating sales orders in real-time for Epicor ERP 10

o NESTLink: a bi-directional, completely automated technology that connects the

engineering team to the shop floor via real-time integration of nesting software and ERP systems

o Mobile Sales Force Automation (MSFA): a must-have solution designed to integrate

seamlessly with the Epicor ERP backend It enables salespeople to do sales-related duties remotely

o CADLink: a solution used to produce records of Epicor Item Master and BOM.

1.3 Organization Structure

Engineering; Sales & Marketing; and Administration, Human Resources & Accounting are the threedivisions that make up Data V Tech, which is led by Consulting Director Ms Trinh Lan Phuong The

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teams collaborate and support one another to achieve the common goal from consulting to marketing

products and services

(Source: Data V Tech internal documents)

EngineeringDepartment

ConsultingDirector

Resources & AccountingDepartment

Department

CHAPTER II: INTERNSHIP PROCESS

At Data V Tech, I work as a marketing intern The company allows me to work from home or

wherever I find inspiration for my work Furthermore, the firm also builds a non-hierarchical working

environment that encourages each employee to be self-sufficient and innovative at work Thanks to

that, I can freely develop and focus on my strengths Here is a picture of one of my favorite

workplaces:

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Picture 3: Workplace

(Source: Screenshotted by student) 2.1 Assigned Tasks

2.1.1 Creating SEO content for company website

As an SEO writer, my job is to create articles with content such as answers, reviews, comments,questions related to products that help optimize company pages on search engines, mainly on Googlesearch To be more precise, I will create content in a suitable structure and diverse topics so thatGoogle Bot can crawl it (specifically keywords) and rank it on the top of the SERP That means when auser searches for that data (keyword), Google will bring my content to the user This process will helpraise brand awareness, attract new customers, and reduce customer access costs The picture below isone of my articles on the company's website

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Picture 4: An article on Data V Tech's website

(Source: https://bitly.com.vn/5vlnzi )

2.1.2 Creating content for blog posts

One of my responsibilities is to collect data on the market, products, competitors, and customers Later

I brainstorm content ideas for the products and write them on the company blog Unlike SEO articles,blog posts are more personal, which is why I frequently write articles about sharing, analysis,instruction, and criticism As with SEO content, blogging fulfills the same general purpose ofincreasing conversion rates (readers stay on the page longer) and assisting businesses in moreeffectively building their brands

2.1.3 Designing graphics for website and social media

My job is to design banner images and publications Create design materials that are eye-catching,lively, and effectively convey information to support SEO articles and blog posts The materials andpictures must not only be creative but also reflect the company's brand image Therefore, most designpatterns will depend on the given brand toolkit And for each post, I will create a different concept tosuit the manager's requirements and avoid boredom The image below is one of my creations:

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Picture 5: Featured image

(Source: https://bitly.com.vn/5vlnzi )

2.1.4 Researching the market

The company's upcoming plan is to focus on Mobile Field Service App (an add-on to the Epicor ERP).Therefore, the mentor assigned me the job of finding information about competitors' products in themarket Then, I will make an excel sheet comparing their product characteristics with the Mobile FieldService App (MFSA) for supporting my mentor in coming up with a specific strategy for the promotionplan of MFSA in 2022

2.2 Methods during the Internship

2.2.1 Idea generation method

Everything from design to content creation requires a diverse range of ideas, which is why ideageneration is a necessary component of my workflow After receiving the keywords from the mentor, Ibegin searching for and reading pertinent information about competitors, customers, and reviews inboth Vietnamese and English via Google and internal company documents Then generate specificarticle topics and ideas for company posts and designs

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2.2.2 Outlining key points method

Outlining key points is an integral part of the content creation process for my articles on the companywebsite and the blog posts The article's content must follow a specific structure for the optimization onGoogle SERP Thus, after choosing the topic and title for the writing, I will outline the main ideas(headings) and the secondary ideas in the article (data, evidence, so on ) based on the given structure.Then, I will assign it to my mentor and wait for her confirmation Having a specific outline will assist

me in staying on topic and effectively disseminating the SEO article's keywords

2.2.3 Technology adapting method

When it comes to creating images for blog posts and Data V Tech's websites, my mentor providesdesign materials and instructs me on the proper size for social media platforms I usually make use ofwhat is available or search for additional resources on Google I then use design software such asCanva, Photoshop, and Illustrator to create images and content that align with the company's brandtoolkit

2.2.4 Information processing method

When doing market research, I have to deal with a wide range of information That's why informationprocessing is an integral part First, I will search and gather information about the products of rivalcompanies Next, I will create an excel sheet to categorize the data logically and understandably Then,

I made comparison tables between the competitor's product and Data V Tech's Finally, I will showthose comparison tables back to the mentor The data processing will remove junk information, help tomake evaluations and marketing strategies for products more effective

CHAPTER III: INTERNSHIP RESULTS

3.1 Internship Achievements

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