(Tiểu luận FTU) TABLE OF CONTENT

We will be using social networks and online channels, such 99 as Facebook pages, Instagram, Google mail and Wordpress hosting, to 100 do the job for customers who order pets online.. W

TABLE OF CONTENT

1 Table of content 1

2 Overview 2

3

CONTENT

4

1) Business Model 4

5

2) Process of Buiding Webshop 6

6

3) Webshop Technology 10

7

4) Interesting about ScoobyDoo Petshop 14

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

31

In the last decades, the demand for growing a pet as a family

32

companion has been dramatically rising thanks to its mental benefits In

33

Vietnam, many families are not only still keeping this as a tradition but

34

also seeking for new and modern pets that are specially bred in order to

35

satisfy their aesthetic requirements This is the reason why we are here:

36

to fulfill every needs of customers concerning pets This report will

37

provide an insight into all the stages and processes that we have taken

38

to construct our webshop: Scooby Doo Pet Store

39

40

41

In the report, we would want to tell about our business ideas at

42

first They are the motivation and enlightenment that assists us to put the

43

dream into realism We are focusing on how well other pet stores are

44

doing and in what ways we can perform better for our customers

45

Further analysis of market and competitiveness leads us to even more

46

ideas of the store and services

47

48

49

In the second place, technological choices will be made for

50

promotion, marketing and customer relation With a view to maximizing

51

the spread of media, we utilize a decent number of social networks and

52

website hosting channels so as to introduce more and more customers

53

to our shop

54

The third section is going to be about the specific processes of the

55

construction of our webshop Some details, from pricing, shop

56

management and customer services to methods of order, payment and

57

delivery, will be discussed later

58

An indispensable part of the report will look into what features of

59

our webshop stand out and spur attention from potential customers

60

These are supposed to be the key to our path to success

61

Lastly, we will provide the assessment of participation of each

62

member in our group Also, the division of activities, commitment levels

63

and percentage evaluation among members would be included

64

65

66

Scooby-Doo Petshop

Business idea

Technology choices

Process of building shop

Interesting features

1 BUSINESS IDEAS

68

69

In the fast-paced modern life, the average family now has much

70

better standards of living and the tendency to satisfy their mental needs

71

is growing greater and greater One of the most efficient way to achieve

72

stable state of mentality is to have a pet and, indeed, not only is it is a

73

tradition but also it has become a persistent trend, especially in Vietnam

74

Nevertheless, an increasing number of pet shops have been reported to

75

fail to meet the minimum criteria of pet caging and caring These shops

76

accommodates too many kinds of animals compared to their capabilities

77

in order to maximize profits and pay little attention to pets’ physical and

78

mental health

79

80

Confronting this situations, we, also as true pet lovers, have come

81

up with a business idea that takes advantage of social media and online

82

channels to develop a highly-qualified pet store We see that our

83

customers’ happiness and the well-being of their new family companion

84

should be of top paramount In an effort to make our ideas come true,

85

we have built a reasonable system of three stages for our webshop

86

87

The first stage is called pre-purchase in which customers are

88

helped to have a good look at a wide range of pets before making

89

decisions Our staff will provide customers with necessary information

90

about which kinds of pets suit their needs and personalities in order to

91

maximize satisfaction In addition, we make sure that customers feel

92

secure about how considerately we have raised and taken care of our

93

pets because pets are not just animals but a true member of families

94

95

In the second stage, we try to answer all the questions from our

96

customers concerning matters like pet-caring instructions, methods of

97

purchase or payments so that they will have no doubts when deciding to

98

adopt a pet We will be using social networks and online channels, such

99

as Facebook pages, Instagram, Google mail and Wordpress hosting, to

100

do the job for customers who order pets online

101

102

Last but not least, our work is not finished until customers are fully

103

satisfied about their pets We will provide a bunch of after-purchases

104

services and pet-caring kits and toys so that customers can take good

105

care of their pets easily We have a team who are experienced and

106

expert in pet-raising as well as in how to train them, what to feed them,

107

how to make them adapt well to different environment

108

109

110

• Pre-purchase

• Mid-purchase

• After-purchase

112

113

114

2 PROCESS OF BUILDING SHOP

115

116

We sell our products primarily via social networks, including a

117

Facebook page (facebook.com/ScoobyDoo.PetStore), an Instagram

118

page (instagram.com/scoobydoo.petstore), and a website

119

(scoobydoopetshop.wordpress.com) All products will be presented and

120

promoted on those social channels: Relevant images and clips will be

121

uploaded

122

Every member of our team is assigned to develop and manage the

123

online shop Minh Dat and Hoang Huy are in charge of the Facebook

124

page; Thien Vinh and Quang Minh take control of the Instagram page;

125

Son Hoang manages the website, the Gmail system and Email

126

Marketing

127

128

129

There are several ways that we are advertising Scooby-Doo shop

130

Firstly, we place emphasis on the social channels to market our products

131

and services Posts are occasionally updated to bring to customers the

132

latest news of products in stock and services being provided We also try

133

to engage more and more potential customers by uploading interesting

134

stories and tips on how to take good care of pets Secondly, we expand

135

our market share by offering competitive prices to loyal and first-time

136

customers, and rewarding those who introduce their friends to our shop

137

Take advantage

of all social channels

Regularly update posts about products and services

Share stories and tips

Via loyal customers

As taking a good care of customers is one of our top priorities, we

139

are attempting to improve customer services in many ways We are

140

developing a seamless shopping experience where products can be

141

delivered to home or picked up in store, and services can be booked

142

online An online community is under construction, which offers a place

143

for pet owners to discuss and receive guidance from our experts and

144

other owners Also, we are maintaining loyalty club, which delivers

145

targeted offers to customers and increases our share of their spending

146

Finally, we continue to provide leading customer services with our highly

147

trained colleagues, which is essential to our success

148

149

Every transaction will

150

be done via our official

151

website We offer a simplified

152

and user-friendly interface

153

that helps customers

154

purchase their favorite

155

products quickly and straightforwardly There are several methods of

156

payment available We are cooperating with many local banks, such as

157

Vietcombank and Techcombank, so that customers can use their credit

158

cards to make payments with no extra fees Additionally, Scooby-Doo

159

shop also receive orders via emails and Facebook Customers will pay

160

half the total amount in advance, and the other half upon receiving the

161

products

162

In terms of delivery, our team can ensure that products will be

163

shipped on time to all customers across Vietnam We are partnering with

164

several shipping agents in an attempt to provide superior delivery of

165

products to buyers Some of the names are DHL, VNPT, and TNT

166

Via official website

Simplified and user-friendly interface

Also receive orders through emails and Facebook

167

3 WEBSHOP TECHNOLOGY

168

169

WEBSHOP TECH

170

171

In the era of information technology, every business, in order to

172

function effectively, has to take advantage of the popular media

173

available We, the founders Scooby-Doo Pets Store, understand it better

174

than anyone For years, we have put efforts into promoting our business

175

to animals lovers, making Scooby-Doo a well-known and trusting place

176

for our customers' pets Along with our nicely designed,

responsive-to-177

customers and informative website, we also have our Facebook fanpage

178

and Instagram account When visiting our Facebook and Instagram, you

179

are not only provided with useful information about how to raise your

180

pets properly, but also get consulted about animal food and healthcare

181

products, which are updated frequently Last but not least, we show the

182

world how cute and happy our shop pets are, with detailed photo series

183

of them (from birth to fully grown-up) eating, living and having fun in their

184

comfortable living environment

185

186

187

1, Our website

188

189

A nicely designed, informative Website is a good stepping stone

190

for any business Today, a website does not only provide news and

191

detailed information about the business It also functions as a shopping

192

site where customers can buy related products from different brands

193

194

The buying process is convenient: customers visit the shopping

195

site, choose the products they prefer (products are enclosed with

196

detailed information about prices, brands, how to use, ) and add them

197

time delivery across Vietnam TNT,…

altogether in their online shopping carts Finally they can pay for the

198

items using their credit cards information All can be done at home

199

200

Scoobydoopetshop.wordpress.com has all features that are

201

essential for a website today: an attractive interface that triggers the love

202

for cute animals right at the moment you enter our site We assure you,

203

our beloved customers, that there will be no irrelevant ads We sell

204

products for pets from different brands with detailed information about

205

the manufacturers and the links to their own website so that counts as

206

promoting those brands to the public Since we do not allow ads banners

207

on our site, they will have no chance to irritate the customers

208

209

210

When visiting and making purchases on Scooby-DooPetshop.com,

211

customers will see that their money worths to pennies The whole

212

process, from preordering your pets even when they are still in their

213

mother's' wombs, having them shipped to your doorstep, to further

214

issues regarding raising them, all can be done at your home All you

215

have to do is visiting our website at once Our staff will listen to you, and

216

fulfill what you want It is true that our pets cost you slightly more than

217

others But with the extra money you have to pay, you will be happy to

218

know that they are carefully looked after from birth till they come to stay

219

with you All pets are fed with high quality food Their living conditions

220

are fully adjusted to each individual Should they feel sick while living

221

with their owners, our store will take care of them until they are totally

222

recovered The condition of other owned pets from our store are also

223

updated frequently on the site so customers know more about them

224

Nicely desinged, smart interface

Minimum amount of ads

Shopping site function

Credit card payment and online shopping cart integration

226

2, Our Facebook fanpage

227

228

As the majority of our customers are adults in their mid-twenties

229

using Facebook daily, creating a Facebook fanpage seems to be a

230

smart choice A Facebook fanpage is an effective tool for attracting new

231

people sharing the love for pets With every picture of the pets we post

232

on the timeline, there will be more chances of new customers knowing

233

about our store Gradually, our pet store will become more well-known

234

235

236

237

Not only to attract new potential customers, a Facebook fanpage

238

can be used to strengthen the relationship with the current customers,

239

encouraging them to recommend our store to the people they know

240

Similar to whatever you can find on a particular Facebook fanpage, ours

241

will keep you updated with useful tips on pets raising It is also effective

242

when it comes to announcing important news about the store (new pets,

243

food and healthcare products available, new extensions opened

244

elsewhere, ) Since people surf Facebook more frequently than entering

245

our main website, we will inform them of the latest news on our fanpage

246

Customers then can go to the main website and continue their reading

247

248

249

3, Our Instagram

250

251

Instagram, in recent years, has proved to be very potential

252

Instagram is best known for it photosharing capability, and with the

253

ongoing trend, many and many people has joined this simple but fun

254

social network We know about this trend That's why we created our

255

own Instagram account for Scooby-Doo Pets Store

256

We did this not only to attract more customers, but also to bring

258

our pets store to a higher level of popularity A nicely retouched photo of

259

our cute Alaskan Husky will catch the eyes of Instagram users, creating

260

a more "classy" for our pets store Now people will come to us not

261

simply to buy animals They come to us because they feel the elegance

262

of the whole process, from buying, raising to taking care of your pets

263

Our store will create a new trend among youngsters, making them love

264

animals more, and providing them with knowledge to prove that love, so

265

that their pets can live healthy lives

266

267

4 Interesting Things

268

At Scooby-Doo, pets aren’t just animals, we understand that each

269

and every pet is a part of a family waiting to be found Here are a few

270

facts you’d be interested to know

271

1 We put pets before profit:

272

Our staffs work profusely day and night in order to deliver trusting

273

sources of material for references, all to help make our customers

274

shopping experience that much easier A huge number of man-hour and

275

skill goes into streamlining the process of pet owning, creating

276

convenience and quality All of our staff are dedicated to providing the

277

highest levels of pet care, and professionally trained to offer great pet

278

care tips as well as having superior product knowledge.

279