At present, I would like to know what the lowest quantity of units you are prepared to sell and consequently the price per unit.. I hope to hear from you very soon and thank you again fo
Trang 1Trung tâm đào tạo XNKĐP
39 Hoa Bằng - Cầu Giấy - Hà Nội
daotaoxnkdp.com
Trang 23 Phân tích ví dụ:
NgườiMua
Nhà
CungCấp
Justin
Elaine
Trang 33 Phân tích ví dụ: Round 1 st
Subject: Interest in mobile air conditioning units ET32 & ET26
Inquiry
Trang 4Date:Dec 8,2009
Dear Justin,
We appreciate your email inquiry on Dec 8, 2009
Trả lời câu hỏi của Người Mua
Thank you for your interest in our products ET 26 & ET 32 They are among our
best-seller list,please refer to the attached specs for their details
Hãy để Người Mua biết là bạn hiểu họ
It’s glad to find you are running your own business , and really good to know that you are planning to add to your sales side, as we are also seeking to expand our
Europe sales channel
Tự giới thiệu về Công ty, chứng minh Người Mua đã tìm đúng nhà cung cấp
Please allow us to briefly introduce ourselves Qingzhou Bluesky Air Conditioning Co., Ltd was established in 1998, and has been specializing in R&D and
manufacture of IAQ (indoor air quality) products
1 st
Round
Reply – part 1
1
2
Trang 5Here are some basic information about our company:
Our key products include portable air conditioner, domestic ,
commercial and industry dehumidifiers
We have about 100 employees, among which about 30 are professional
technicians, and 25% of them have experience in the IAQ field for over 10 years
(Giới thiệu về chuyên môn)
We have a production output of 200 thousand units a year with complete
production lines and testing equipments.(Năng lực sản xuất)
Đặt câu hỏi chính xác để giải quyết các mối quan tâm của Người Mua
As regard to the prices of ET26 & ET32, may I ask if you want the standard price for general reference or have other special requirements? In order to
recommend the most suitable models for you, can you tell me more about your market, and the end-customers in your market who use ET26 & ET32?
1 st
Round
Reply – part 2
2
Trang 6Trả lời câu hỏi của Người Mua
As to smallest volume order, we welcome buyers with different order size at the moment, and thus have no strict limit on MOQ (minimum order quantity)
We hope to hear from you soon Please let us know if you have any questions
Kết thúc, thể hiện mong muốn chân thành
It’s our sincere wish that we can know each other better,and work together
in the near future
2
4
Trang 7Thank you for your prompt reply
At present, I would like to know what the lowest quantity of units you are prepared to sell and consequently the price per unit
Once I have this information, perhaps we can take our discussions further
I hope to hear from you very soon and thank you again for your prompt reply Kind Regards,
Justin Eden
(Lập lại câu hỏi)
Trang 8Date: Dec 10, 2009
Dear Justin,
Thank you for your quick reply
We fully understand your current concerns, and we are sorry for our late reply
(Xin lỗi việc trả lời trễ)
Regarding the price, I have attached a standard quotation for your reference
As a general practice, which I am sure you understand, the final price will vary depending on quantity and other detailed requirements (if any) Also, please note that because material cost fluctuates, our quotation is only valid for 3 weeks (expires on Dec 31, 2009)
2 nd
Round
Reply – part 1
Trang 92 nd
Round
Reply – part 2
As regards the lowest quantity of ET26 & ET32, we have no
strict policy on minimum quantity at the moment
We will inform you ASAP if this were to change
Here is more about our company Because of our powerful R&D and healthy supply chain maintenance , we have a big advantage over other suppliers in
modification and customization of the products per your request (Nhấn mạnh năng lực và lợi thế) Additional cost may incur depending on your specific requirement
We would be very glad to answer any other questions you might have We hope to hear from you soon
Sincerely,
Elaine*-*
Trang 10Last Round
Inquiry
To be continued
Trang 11To be continued
Trang 12Last Round
Reply
Trang 13Customer List
Country Company
Name
Sample Name
Sample Batch
Sample Price (USD) Free or
Sample Cost (USD)
Delivery Charge (RMB)
Sent Date Tracing
US Walmart US GE Total 5.5 120
Danh sách khách
hàng
Trang 14Elaine: Hi, is this Justin Eden speaking? This is Elaine from Bluesky Air conditioning Co., Ltd I think you might remember me from our email exchange
Justin: Ah, vâng, tôi nhớ rồi
Elaine: Hi Justin Iam calling to confirm whether you have received my last 3
emails, in which I provided you with our FOB price
Justin: Oh yes!
*Elaine: I just want to follow up with you on this, and hope to hear your thoughts
Chủ động gọi điện
1 Một cuộc gọi tốt
Hãy ghi chú lại thông tin quan trọng trước khi gọi
Trang 15*Justin: Ok Let me put it this way I received your email, but I read it about 5 days late There was something wrong with my email and I don’t know what happened Also I was on a business trip for about 4 days *
Elaine: Oh, sorry to hear about your email I hope everything will be ok Did you have a nice trip, and by the way, was it a trip for the ET26 & 32?
Justin: Ah, yes, and something else I will tell you the details in my email , ok?
Elaine: Ok , please So, let me know if there is more I can help you with I really appreciate your time and wish we can work together in the near future Merry Christmas in advance!
Justin: Thank you very much, and hope everything ‘s good for you Bye, see you
Trang 16*Elaine: I haven’t received your response, and I am not sure if you missed my email or was too busy
Justin: Sorry, I didn’t receive your email, or perhaps I just missed it
Elaine: Ok, I will email you another one right after our call, please kindly confirm once you have received it Thank you very much
Justin: Sorry, I’m was vacation for a few days, and haven’t checked my email
Elaine: Really, great, hope you enjoyed your vacation Please let me know if you have
received it later and your thoughts on it?
Justin : Well, I received your email, but failed to find your price attractive Tôi đã nhận
được mail nhưng không thấy giá hấp dẫn
Elaine: I am sorry to hear this Our prices may not be the lowest, but considering its
features and materials, you will find that ours are the best when it comes to
price-performance ratio Can you reconsider?
Trang 17Active Email Cách 2-3 ngày gửi /lần
Date: Dec 13, 2009
Date: Dec 16, 2009
Dear Justin,
How are things going at your end? I am writing to confirm whether you’ve
received my reply on Dec 10, 2009, see below (quote original email)
Trang 18Hope you have had a chance to look through it
If there is anything I can do at this stage to help you (Nêu rõ ràng lý do cho email này) or if you need more information, we will gladly assist you
Also, I know that Christmas is coming, do you have any plans for holiday? (Cố gắng tạo mối quan hệ) Wishing you a merry Christmas in advance!
Sincerely,
Elaine
Trang 19Báo giá mẫu
Trang 20Một số lưu ý khi thực hiện cuộc gọi chào hàng
Trang 21 Mẫu hội thoại - Dialogue 1-1
D: Daniel R: Lễ Tân L: Lolita
R: Bonjour, A Pas de Geant.
D: Good morning This is Daniel from Malaysia, could you get Lolita please? Thanks.
R: OK, please hold on.
Trang 22Dialogue samples - Dialogue 1-2
L: Well… that’s ok Không vấn đề
D: I’d like to know whether you received my email?
L: Hmm, let me check… I find it
D: How do you think about our rough price?
L: I found it’s more expensive than other suppliers
Trang 23Dialogue samples - Dialogue 1-3-A
D: Daniel L: Lolita
D: We can understand this point but quality is also
essential , do you agree?
L: Of course, quality must be good
D: Yes, great minds think alike, quality comes first So
would you like to test the sample before placing an
order ?
L: Sure
D: When do you need the sample be ready on your table
and I’ll pass sample to my colleague
Trang 24Dialogue samples - Dialogue 1-3-B
D: Daniel L: Lolita
D: OK, I’ve checked sample before I call you , the answer is
we could meet your schedule.ok,
L: That’s good
D: And I found you’re a company supplying promotional
products in France, which means the potential quantity would be considerable May I know your estimate
quantity for this item ?
L: It’s around 10,000pcs for the first shipment
D: Thank you Lolita I’ll give you an offer based on
10,000pcs I’d like to discuss it once your satisfy with
our sample Would you agree?
Trang 25Dialogue samples - Dialogue 1-3-C
D: Daniel L: Lolita
L: But I’d like to know your price first
D: Understand, so do you have a target price ?
Trang 26Mẫu hội thoại – gợi ý
• Reply; What’s your
price for me?
Situation 1
• Suppose we could meet your target price,
is there anything else you must consider before ordering?
Situation 2
Trang 27Mẫu hội thoại – gợi ý
• it’s not a right time, we’ll
discuss about that later.
Situation 3
Questions Reply
• No problem, let’s discuss later Would you be free at
Trang 28Tiếp tục follow up khách hàng nếu họ đồng ý đặt hàng
back
Trang 29Tạo không khí thân
thiện
• Luôn giữ liên lạc thường xuyên với khách hàng trong suốt quá trình mua bán
Trang 30Ví dụ 1:
Dear Bob ,
We hope the shipment has arrived safely.
Have you unpacked all the carton boxes? Is there any problem when you install them? We are confident with the designs we have
recommended in your market, and we sure hope you like the quality and workmanship of our products.
Also, we have created some nice promotional ideas which might
need any advice, please don’t hesitate to contact me
Thanks a lot,
Amanda
Đảm bảo độ hài lòngcủa khách hàng
Đưa ra ý kiến thúc đẩybán hàng cho khách hàng
Trang 31Ví dụ 2:
Dear Bob,
We received the photos of your showroom which look fantastic and
we are very happy to know that you have received 2 orders already
Congratulations!
some hot products in your industry In fact, our another client in
Trang 32Dear Bob,
We are very happy to hear that you like our new designs of bathroom
cabinets
If you like, you can send us your so our designers can provide more
wonderful showroom and in return, help drive your sales.
We hope to see your showroom plan soon!
Trang 33Liên lạc bằng thư điện tử
Ví dụ 1:
Dear customer,
We sent you the container two weeks ago, hope everything is
fine If you have any questions or concerns, please don’t
hesitate to contact me Thanks Amanda from ABC company.
Ví dụ 2:
Dear customer,
How is your weekend? I recently climbed the mountains in
Hangzhou, China I will email you some new, beautiful designs
tomorrow, and I hope you find them as beautiful as I find the
mountains in Hangzhou! Amanda from ABC company.
Theo sát khách hàng trong suốt quá trình
thực hiện đơn hàng bằng email
Giới thiệu một số mặt hàngmới để tham khảo thêm
Trang 34Thanks