Chapter 10 - Information from respondents: Survey methods. In this chapter, the following content will be discussed: Basic survey methods, personal interviewing, personal interview methods, telephone interviewing, self-administered surveys,...
Trang 1Aaker, Kumar,
Leone and Day
Twelfth Edition
Trang 2Information from Respondents:
Survey Methods
Trang 3Basic Survey Methods
Trang 4Personal Interviewing
Trang 6Personal Interviews (Contd.)
Trang 7Personal Interviews (Contd.)
Trang 8Comparative Indices of Direct Costs per Completed Interview*
*Includes travel and telephone charges, interviewer compensation, training, and direct
supervision expenses
Trang 10Telephone Interviewing (Contd.)
Trang 11Telephone Interviewing (Contd.)
Trang 14SelfAdministered Surveys (Contd)
Trang 15SelfAdministered Surveys (Contd)
Trang 16• Perceived amount of work required, length of the questionnaire and ease of completion
Trang 18Response Rate Chart
Trang 19Combination of Survey Methods
Trang 20Recent Developments in Software and Hardware
Trang 21Trends in Survey Research
Trang 22Surveys in the International Context
Trang 23Personal interviewing
Trang 24Personal Interviewing (contd.)
Trang 25Telephone Interviewing
Trang 26Telephone Interviewing
Trang 27SelfAdministration Surveys
Trang 28End of Chapter Ten