online entertainment, entertainment and technology, MP3 and file-transfer technology, amateur and independent artist opportunities, interactive web TV, music and the web, web radio, sports on the web, comedy on the web, online games, online hollywood, future of entertainment.
Trang 219.1 Introduction
• The web is changing the way entertainment is created, purchased and distributed
• A convergence of technology will create new opportunities
• Filetransfer technology has made distribution simple and controversial
Trang 3• Media convergence
– The combination of separate forms of media and technology
to form new and greater products
19.1 Introduction
Trang 419.2 Online Entertainment
• The Web itself is a form of entertainment
• Many online entertainment sites offer streaming audio, video and related news
• Movie trailers, music and books are often released
on the Internet first
• Most online entertainment is free
• Major studios and record companies recognize the importance of the Internet for marketing,
advertising and promotions
Trang 519.3 Entertainment and Technology
• Settop box technology
– Offers Web interactivity and resources, television video quality and access to videoondemand in a single machine
• Technology convergence will lead to greater
interactivity and instant access to entertainment
• As technology advances so will special effects, computer graphics and communications
technology
Trang 719.5 Amateur and Independent Artist
Opportunities
• The Web gives amateur talent a chance to express themselves
• Graphic designers, artist, dancers, actors and
musicians can all use the Web to introduce their talent to the World
• Many Web sites are designed to help people learn about starting a career in the entertainment
industry
Trang 919.6 Interactive Web TV
• Interactive Web TV combines television and the Internet
• It will one day be possible to surf a catalog of
hundreds of thousands of programs
• 3D theaterintheround will also be possible
• Game shows allow home viewers to compete for prizes
• Individuals will be able to broadcast their own content
Trang 1019.7 Music on the Web
• Musicians around the world benefit from the Web, MP3 and filetransfer technology
Trang 1119.8 Web Radio
• Hundreds of thousands of radio stations are broadcasting over the Web on a daily basis
• After a simple set up, the average person can begin offering their own radio broadcast
• MP3 and high speed Internet make Web radio possible
• Examples:
– Radiotower.com
– Spinner.com
Trang 1219.9 Sports on the Web
• Sporting news content providers use the Web to meet their market
• Athletes can showcase their accomplishments on a personal Web site to draw attention from college recruiters and scouts
Trang 1319.9 Sports on the Web
Trang 1419.10 Comedy on the Web
• Humor has always been a major part of Web communication
Trang 1519.10 Comedy on the Web
Trang 1619.11 Online Games
• The Internet allows multiplayer gaming over the Web
Trang 1719.11 Online Games
Trang 1819.12 Online Hollywood
• Many film makers have turned to the Web to release their short films
Trang 1919.12 Online Hollywood
Trang 2019.12.1 Talent Scouting
• Opportunity for unknown artists to demonstrate their talents
Trang 21• Screen writing Web sites
– Screenwriters.com
– Wordplayer.com
Trang 22• Reduction in the cost of printing, distributing and marketing
Trang 23• Entertainment delivered to wireless devices
• Digital theaterintheround