Lecture Management: Leading and collaborating in a competitive world - Chapter 17: Managing technology and innovation

This chapter presents the following content: List the types of processes that spur development of new technologies, describe how technologies proceed through a life cycle, discuss ways to manage technology for competitive advantage, summarize how to assess technology needs,...and other contents.

Managing

Technology

and Innovation

Chapter

Seventeen

Learning Objectives

development of new technologies.

through a life cycle.

for competitive advantage.

Learning Objectives (cont.)

pursuing technological innovation.

technology.

organization.

development projects.

Technology and Innovation

 Technology

– The systematic

application of

scientific

knowledge to a

new product,

process, or service

The Technology Life Cycle

Figure 17.1

Technology Dissemination Pattern and Adopter Categories

Figure 17.2

Diffusion of Technological

Innovations

 An innovation will spread quickly if it

– Has a great advantage over its predecessor

– Is compatible with existing systems,

procedures, infrastructures, and ways of

thinking

– Has less rather than greater complexity

– Can be tried and tested easily without

significant cost or commitment

– Can be observed and copied easily

Dynamic Forces of a Technology’s Competitive

Impact

Figure 17.3

Assessing Technology Needs

 Technology audit

– Process of

clarifying the key

technologies on

which an

organization

depends

Assessing External Technological Trends

 Benchmarking

– the process of comparing the organization’s practices and technologies with those of other companies

Framing Decisions about Technological Innovation

Table 17.2

Sourcing and Acquiring

New Technologies

 Make-or-buy decision

– The question an organization asks itself about whether to acquire new technology from an

outside source or develop it itself

Technology Acquisition Options

Figure 17.4

Technology and Managerial

Roles

 Executive

champion

– An executive who

supports a new

technology and

protects the

product champion

Requirements for Innovation

Figure 17.5