IT training shoes and accessories TruePDF february 2019

During 2018, most fashion houses and luxury footwear labels learned that comfort matters as much if not more than luxury in the Indian market.. Today, marketing and branding have become

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Currently, India is considered as the biggest fashion melting pot in the world Most global international brands are operating in the country and have been investing heavily on brand visibility and awareness This has also led to the emergence of numerous indigenous brands, and the overall branding and advertising spends are speculated to go higher this year It is believed that the coming year will witness an intense competition in the Indian market, where the battles will be fought will sophisticated marketing and branding strategies During 2018, most fashion houses and luxury footwear labels learned that comfort matters as much if not more than luxury in the Indian market This has apparently motivated major companies to launch flashy and fashion-forward footwear street footwear mixed with great emphasis on comfort Industry gurus are of the opinion that Indian designs that appeal to the local senses would dominate the markets Indian consumers have clearly inidicated that luxury isn’t synonymous with big names anymore

It’s no wonder that many of such brands have understood the Indian perspective well - and have been spending a lot on doing more Today, marketing and branding have become integral for the success of a lifestyle brand, specifically for brands catering in luxury footwear It is hoped that the year 2019 will bring new trends and marketing strategies into the picture that will greatly influence the market growth.

AMITABH TANEJA

Editor-in-Chief

On Cover: A model posing with Da Milano handbagPic courtesy: Da Milano

ContentsFEBRUARY 2019

08) The Month That Was | Updates

India | International24) Retail Updates | Sq Ft

TBZ-The Original woos BengaluruPUMA Shuffle makes its debut in India28) Valentine Collection | Ceriz

Language Of Love30) Launch Trends Editor’s Pick34) Trends | Sheels You can pull it off – SHEELS36) Trends | Spotted

We Spotted40) Retail Watch | Jupiter Shop

The Big, Tall Store44) Brand Watch | Tresmode

Creating Uber Chic48) Expressions | Da Milano

Your everyday muse52) Brand Watch | Modello Domani

Style of Tomorrow55) Jewellery Focus | Avama Jewellers

Designs of Exclusivity and Finesse58) Lifestyle Debut | Liberty Perfumes

Unique Scents Crafted Especially for Indians64) Opinion | Jagrati Shringi

Fashion Jewelry Industry66) Report | Jaipuria Conference

A Paradigm Shift In Retail Consumer Behaviors72) Awards | CLE North India Awards

Export Awards 2017-1878) Trade Event | Expo Riva Schuh & GardaBags ’19

Trend 2019-2084) Style File | Trailblazers

Best-Dressed Round UP88) Tarot Predictions | Tinna Mallhotra

Discover the Unanswered With Tinna Mallhotra

ExprEssions / Da Milano

AwArds | CLE North India Awards

LifEstyLE dEbut | Liberty Perfumes

The Month That Was | Updates I India

Aqeel Ahmed Appointed Council for Leather Exports’ Chairman

P.R AQEEL AHMED, Chairman, Council for Leather Exports

At the recently held 34th annual meeting

on January 17, 2019, industry body Council for Leather Exports (CLE) appointed industrialist PR Aqeel Ahmed

as its Chairman, while seasoned exporter

Sanjay Leekha was unanimously elected

as the Vice-Chairman Mention may also

be made that the council re-appointed Puran Chand Dawar as its Regional Chairman (North), M Israr Ahmed as Regional Chairman (South), Ramesh Kumar Juneja as Regional Chairman(East), Javed Iqbal as Regional Chairman(Central) and Naresh S Bhasin as its Regional Chairman

(West) They will hold office in the respective positions for two years The single largest and trade promotion organisation, representing the leather industry, CLE operates under the Ministry of Commerce and Industry

Active on various industry forums, PR Aqeel is known for his articulate views on manufacturing and skill development in India He also served as President of the Indian Shoe Federation for 3 terms and as chairman of the Indian Leather Industry Foundation for 2 terms He was also a member of the Governing Council, Leather Sector Skill Council ( LSSC ) He is also the Managing Director of Florence Shoe Company

One of the major foreign exchange earners for the country, the Indian leather and footwear industry is currently the second largest producer of footwear, second largest exporter of leather garments and it employs nearly 4.42 million people In the meet, the chairman of the council stated his priorities for growth He said, “To tap India’s largest export market, the US, the industry is increasing capacities with the financial assistance from the government under Integrated Development of Leather Sector (IDLS) and also taking measures to attract overseas investments.” On taking charge, Aqeel stated that the industry is expecting five to six per cent growth in exports during this year (2018-19), but added that the industry has the potential to achieve higher growth in the coming years

CLE seeks GST reduction on Footwear

to 12%

The Council for Leather Exports (CLE) is reported to have

sought reduction of GST rate to 12 per on footwear priced

above Rs 1,000, to boost manufacturing and exports

GST rate on footwear worth up to Rs 1,000 was reduced to

five per cent, while those above this value still attract a GST

rate of 18 per cent

The council’s Chairman P R Aqeel Ahmed said that

footwear is not a luxury item and we urge the government to

cut the GST rate on this to 12 per cent “As the sector holds

huge potential both for manufacturing and exports, we need

support from the government,” he said

Talking about the refund of GST, Ahmed said CLE is

organising a series of awareness and outreach programmes

at all the leather clusters in the country

He said the refund of GST duties is happening on time and

is helping both big and small exporters to further take new

orders from global buyers

Currently, exports of leather and its products stand at USD 6

billion Major export destinations include Europe and the US

Last year, the commerce minister announced a Rs 2,600

crore package for the leather sector to boost exports The

sector employs about 42 lakh people

METRO SHOES Bags The Economic Times Family Business

(Emerging company) Award

Family systems, supported by compassion

and care, are often the strongest, they can

even turn its members committed individuals

or rather make them reach their optimal

potential These set of values also enable

family members to turn an idea into success

The Maliks are one fine example Their

success underscores the importance a family

office plays in making sure that an enterprise

is well-run and the interests of the family

are protected, without mixing business and

ownership This could be result of a

100-year plan, not without a consistent insight,

conforming changes that will withstand the

tests of time

Recognising such significance, Metro Shoes

was honoured with The Economic Times

Family Business Awards Its Chairman Rafique

Malik received the award “I have had a great

team of professionals that has assisted me, but

I'm so proud and happy that my daughters

have joined the business and they bring in the

same passion and fondness for the business

that I have,” he said “It's so enlightening

because you can see your legacy growing

and I think if family businesses work, they are

brilliant My daughters also bring in a totally

different perspective,” echoed Rafique

The success of the Maliks brings forth the

fact family business plans enable business

heads to understand that there will be

change; the system has to incorporate the

diversity that will come from the numbers expanding, but also the family’s ideals and goals But families and businesses don’t easily intermix, and getting the two facets to work

in harmony is a continuous struggle When

a business partner is also a family member, emotions can come between what’s good for the business and what’s good for the family member Managing succession, keeping all family members engaged, happy and with

a lifestyle that is reflective of their business ownership, managing aspirations of the next generation and ambitious professionals, make for a cauldron of issues that threaten to – and sometimes actually do – tear families apart and sink businesses

The Economic Times Family Business Awards, now in their second year, have established a benchmark in recognising outstanding performance and not just in terms of financial growth They also reflect how well business families have managed themselves and their internal relationships, their companies, boards, CEOs and senior management

The awards were given away by jury members Harsh Goenka, Chairman of RPG Enterprises; and Anu Aga, former Director

of Thermax The awards are part of the larger ET Family Business Forum, and is sponsored by NxtGen Datacenter & Cloud Technologies

The Economic Times Family Business Forum is a pathbreaking initiative to bring together insights, views, research and voices behind some of India’s leading businesses

A vast majority of the Indian economy is powered by family-owned businesses Many

of these businesses – small or big – have transformed into efficient, professional entities

Some are run by professional CEOs, others

by family members who are also professional

in their outlook and approach

The Economic Times Family Business Forum

is a platform where leading business families of India come together to share ideas, insights, and learnings on how to manage their businesses as well as families in the best possible way

(R-L) Rafique Malik (3) with daughters and Metro Shoes Executives

The Month That Was | Updates I India

For Deeper Connect, PUMA, BMW Team Up

BMW’s youngest ever DTM champion, Marco Wittmann and actress Shibani Dandekar unveiled

a very special video for India Tailored specially for Indian consumers, the video was unveiled

by Marco, BMW and PUMA on Instagram The concept behind the video was to create a deeper

connect between Indian audiences and PUMA’s motorsport legacy with BMW

Accompanied by his India host Shibani Dandekar, Marco cruises through the streets of

Mumbai exploring urban culture and his need for speed in this fast-paced city Capturing

glimpses of his experience in Mumbai, Marco takes you on a tour of the gullys and streets in

amchi Mumbai

Cruising the streets of Mumbai and exploring iconic spots, this video captures the urban and

gritty vibe of the city Marco thoroughly soaks in Mumbai in all its elements - exploring Chor

Bazaar, checking out the Bandra- Worli sea link and zooming in his BMW across various places

in the city Adding more fun to the mix, Marco can be seen interacting with BMX pros from the

city and picking up a couple of tricks from them, meeting local Mumbai rappers and beat boxers

who put together a rap to welcome Marco to Mumbai and spent half a day discussing everything

BMW with founders and members of Throttle 97, Mumbai’s own car-crazy community

Talking about the video, Marco said, “This was my first visit to India and I have to say

everything about it was just spectacular and mega Shooting this video was so much fun, with all

the exploring I saw some amazing parts of Mumbai city – in a neat BMW at that! PUMA made

it possible for me to see Mumbai in many unique ways and I am thrilled they could make this

happen PUMA has had a long legacy with motorsports and through this video I hope to build a

real connect with motorsport fans in the country”

Offline retailers urge MPs not

All India Mobile Retailers Association (AIMRA), which counts 25,000 mobile retailers

as its members, has also written to members

of Lok Sabha and Rajya Sabha, accusing Amazon India and Flipkart of indulging in unethical and illegal practices

The grouping had written to the Department of Industrial Policy and Promotion (DIPP) and commerce minister Suresh Prabhu

at an earlier date

Smaller ecommerce marketplaces such

as Snapdeal and ShopClues, online social commerce startups like Shop 101, and some online-only brands have come together to oppose any deadline extension for the large online marketplaces

Changes to FDI guidelines notified by the government on December 26, 2018, restrict marketplaces such as Flipkart and Amazon from selling products from sellers in which they have an equity interest It also disallowed marketplaces from entering into exclusive partnerships with brands

Carlton London opens Store in Mumbai

Leading fashion footwear and accessory brand Carlton London has

opened its first store in Mumbai at Phoenix Marketcity, Kurla The launch of

this store marks the expansion of the brand in the Western region of India

The new store offers a complete range of fashion footwear along with

an exclusive collection of accessories Spread across an area of 1,200

sq ft, the store displays a wide range of footwear from party collection,

work-wear and ballerinas to premium collection for men Being one of the

fastest growing fashion and accessory brand, Carlton London is targeting

consumers across the country

Its Director Carl Virk said, “We are extremely delighted to announce

the launch of our first store in Mumbai Being the fashion capital of India,

Mumbai is a key market for us and we aim to expand our retail footprints

in various parts of the country.”

“Like our other stores, the theme of the new store is inspired by rich

British architecture With a minimalistic approach, the store has soft and

subtle lighting with elegant couches and fancy mirrors,” he added

The Month That Was | Updates I India

Gems & jewellery sector seeks import duty cut to 4%

Homegrown luxury jewellery brand Zoya opens outlet in Delhi

Still reeling under the impacts of note-ban and

GST implementation, the gems and jewellery

sector has sought a reduction in gold import

duty to 4 percent and bringing down the levy

on cut and polished diamonds and cut and

polished gemstones to 2.5 percent, apart from

relaxation in credit norms

All-India Gems & Jewellery Domestic Council

chairman Anatha Padmanabhan in a letter

to the finance minister ahead of the interim

budget , said the 10 percent import duty on

gold was levied to curb current account deficit

when it was too high and since then it has been

contained with falling trade deficit

He said the higher import duty on gold has

given rise to the grey market and smuggling

of the yellow metal and thus has not achieved

its intended goals

He also called for raising the mandatory PAN

number declaration while buying gold jewellery

to Rs 5 lakh from the present Rs 2 lakh

Since not even 50 percent of the population

do not have PAN cards, making it mandatory for purchasing gold jewellery above Rs 2 lakh is difficult in rural areas especially as customers are either reluctant to share or do not have one, he added

Meanwhile, Gem & Jewellery Export Promotion Council chairman Pramod Kumar Agrawal urged the government to reduce the import duty on cut and polished diamonds and as on the cut and polished gemstones to 2.5 percent from 7.5 percent now

He further urged the government to allow 5 percent of the FOB (free on board price) value on exports of cut and polished diamonds to be re-imported duty free in the preceding licensing year for the exporters

The council also urged the government

to change income tax regulations enabling foreign mining companies to sell rough diamonds through special notified zones

It also sought a GST rate of 0.25 percent

on input services (at least job work services and grading and certification services) and extend the benefit of inverted duty structure

to such services also

The council further called for a conducive banking environment for the sector in terms

of relaxing credit norms for working capital requirements

Located in Delhi’s iconic South Extension

neighbourhood, the new boutique of

India’s homegrown luxury brand spreads

luxuriously over 4,600 sq.ft Designed as a

minimalist gallery of fine art, where each

piece resonates with reflections of Zoya’s

inspirations from its journey around the

world, the boutique is home to Zoya’s rare

masterpieces

In keeping with the brand’s unwavering

focus on fine design and impeccable

craftsmanship, celebrated designer Gauri

Khan was guest of honour for the evening and

joined CEO of Titan’s Jewellery Division, CK

Venkatraman, and guests, in raising a toast to

the boutique’s many treasures

A splendid, two-part, fashion showcase

by Zoya in collaboration with ace couturier

Monisha Jaising showcased her elegant

designs and a spectacular array of Zoya’s

collections Embellished gowns and cocktail

dresses were paired with Zoya’s dramatic

‘6299 Hollywood Blvd.’, a collection that draws

design direction from the panache of three

iconic Hollywood eras translating the undying

glamour of film into an absolutely unique take

on jewellery

Stark black and navy created dramatic

flair for the presentation of ‘Musee Du Luxe’ –

Museum of Luxury, a collection that looks

towards the sublime architecture, rich culture

and inherent joie de vivre of Paris, blending

a modern style palette with vintage charisma

while summery whites paired with Zoya’s Pezzo

D’Arte,a versatile line of 37 pieces inspired by

rich Italian history and style As visionary as

art, the collection uses geometry in design, to

create an edgy fashion statement, imbued with

a distinctly modern vibe

Zoya travels the world to seek varied inspirations for its fine collections in the culture and art of historic periods like Awadh, Rajputana or the Romanov era Iconic destinations like Banaras, Kashmir, Italy, Paris, Greece and Spain, are Zoya’s muse as much

as legends and myths such as those of Krsna

Guided by a personal jewellery specialist, an indulgent walk-through of the thoughtfully-designed boutique is a tryst with luxury quite unlike any other; an opportunity to be regaled with tales of lands far and near, as the inspiration behind every creation of Zoya is brought vividly to life

The showcasing of jewellery with storytelling, visual merchandising, and varied lighting enhances the intricacy and beauty

of each piece Panels and partitions have been created by local artisans to tell the Zoya story, and clean, uncluttered lines and display units, showcase the treasures of this exclusive gallery of fine design

Thoughtful touches to make the customer feel special are a hallmark of luxury, and the store is designed to ensure valued guest experience the highly personalised service Zoya is known for Private viewing areas with sheer curtains add softness while allowing customers to peruse the collections at leisure and with discretion, or

to converse intimately with Zoya’s master designers at call to help them customize their favourite pieces Once seated for a private viewing, chosen pieces of Zoya are individually showcased with an expert designer in attendance to fulfil bespoke desires All while personally-curated gourmet hors d’oeuvres and sparkling flutes of bubbly flow in abundant luxury

CK Venkatraman, CEO, Jewellery Division, Titan Company, says “Zoya is a home-grown luxury brand, with an Indian heart and an eye

on the world It holds a cherished spot in the Titan story With the aesthetic value of unique design and refined craftsmanship becoming sought after benchmarks of selection, we see great potential in Zoya’s growth Delhi has always been a very important market for all of Titan’s jewellery brands, and we are delighted

to offer our customers this beautiful new space to explore Zoya’s splendid treasures.”

“Zoya’s products are very artistic They are thoughtfully designed and meticulously crafted This attention to detail and commitment to quality is similar to my own approach to design I am happy to be here for the opening of Zoya’s new boutique in Delhi,” states Gauri Khan,

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The Month That Was | Updates I India

US Expresses concern as India’s e-commerce FDI rules affect Amazon, Walmart

Flipkart warns of major customer disruption if new e-commerce norms not delayed

The United States government is concerned

about India’s revised e-commerce regulations

and has told officials in New Delhi the policy will

hinder the Indian investment plans of Amazon

com and Walmart Inc, according to familiar

sources The tussle marks the latest in a number

of US protests over Indian government policies

which impact American companies and comes

at a time when the two countries are trying to

iron out other trade irritants In 2017, the US

lodged a written protest against India’s decision

to cap medical device prices, which upset

American companies

India’s e-commerce investment rules, which

kick in from February 1, ban companies from

selling products via firms in which they have

an equity interest and also bar them from

making deals with sellers to sell exclusively

on their platforms The policy has dealt a blow

to Walmart, which just last year invested $16

billion in buying 77 percent of India’s Flipkart,

and Amazon, as it would force them to change

their business structures in the country and raise their operational costs

A US government official earlier this month told Indian officials to protect Walmart and Flipkart’s investments in the country The US government cited “good relations” between the two countries and stressed that American companies should be given concessions in the larger interest of bilateral trade

But Indian Prime Minister Narendra Modi

is unlikely to delay the revised rules or amend them in any meaningful way as he is seeking the support of the tens of millions of small retailers and traders in India ahead of

a general election that must be held by May

The small firms see Walmart and Amazon as a threat to their businesses

An Indian industry source said Walmart, Amazon and lobbying groups were coordinating efforts with the Office of the United States Trade Representative (USTR) and the local embassy to express their

discontent about the policy The USTR did not respond to a request for comment The US Embassy in New Delhi, and Indian trade ministry spokeswoman Monideepa Mukherjee, declined to comment

India’s small traders and shopkeepers had for years complained that e-commerce companies were engaging in predatory pricing and hurting the businesses of brick-and-mortar retailers They alleged that the online retailers used their control over inventory from their affiliates to create

an unfair marketplace that allowed them to sell some products at lower prices Such arrangements would be barred under the new policy “We are disappointed more than surprised It makes it harder to plan things,” a US-based Walmart source told Reuters.The Confederation of All India Traders, which has supported tougher scrutiny

of large e-commerce players, said the companies were acting “desperate” by pressurizing the Indian government

“Any deferment or change (in the policy) will adversely affect millions of small businesses,” said the group’s secretary general, Praveen Khandelwal

At stake are big ticket investments When Walmart bought Flipkart last year, it said the decision underscored its “long-term commitment to India”

Amazon has committed to investing $5.5 billion in the country and Modi has in recent years met its founder Jeff Bezos multiple times In 2017, Bezos said he was “excited to keep investing and growing” in the country That investment climate has turned sour with sudden policy changes

Walmart Inc’s online retailer Flipkart has

told the Indian government the company

faces the risk of “significant customer

disruption” if the implementation of new

curbs for e-commerce is not delayed by six

months, a source said

India’s new foreign investment restrictions

will, from Feb 1, bar e-commerce companies

from selling products from firms in which they

have an equity interest and also ban them

from reaching deals with sellers to only sell on

one platform

In a letter to India’s industries department

earlier this month, Flipkart Chief Executive

Kalyan Krishnamurthy said the rules required

the company to assess “all elements” of its

business operations

“Redesigning numerous elements of our

technology systems to ensure that we can

validate and evidence our compliance, in

such a compressed period of time, has

caused us to divert significant resources,”

Krishnamurthy wrote in the letter The new curbs were only announced on Dec 26

He also said the regulations could cause

“significant customer disruption” if the deadline for compliance wasn’t extended He asked for a six-month delay

Indian officials have said the government is unlikely to change the policy’s implementation date The industries department declined to comment for this article

Industry sources have said the new policy would raise compliance costs and force Amazon and Flipkart to review their business arrangements in the country

Flipkart and Amazon have both started working on approaching thousands of sellers

on their platforms to ensure the companies comply with the regulations, three sources aware of the matter said, even as they seek a deadline extension

Flipkart, in its letter, said the group has more than 80,000 employees and contractors and

the number of shipments and packages which move daily were between 500,000 and 600,000.The new policy “imposes several

new conditions, which we believe could potentially have undesirable impacts on the continued growth of e-commerce in India”, Krishnamurthy wrote

The company added that it wanted to work with the federal government to promote “pro-growth policies” which can help develop the e-commerce sector Before the policy change, Morgan Stanley estimated India’s e-commerce market would grow 30 per cent a year to $200 billion in the 10 years up to 2027

The Month That Was | Updates I India

Red Chief Gives Royal Enfield Motorcycle to Lucky Customers

Myntra-Jabong gets new head for fashion and lifestyle

Flipkart has promoted Rishi Vasudev, its fashion department head, to give him additional responsibility of the fashion and lifestyle categories of its fashion portals Myntra and Jabong, according to

a reliable source

The development comes just a week after the e-commerce major named Amar Nagaram as head of Myntra-Jabong, following the resignation of Ananth Narayanan as its CEO

“Amar will head product, tech and customer experience, Rishi will head fashion and lifestyle at Myntra and Jabong,” said the source

Both Nagaram and Vasudev will report

to Flipkart CEO Kalyan Krishnamurthy Earlier this month, Vasudev was promoted as senior vice president Vasudev, a former CEO of Calvin Klein

in India, is the third Flipkart executive who has been parachuted to Myntra and Jabong since US retail giant Walmart completed its $16 billion acquisition of Flipkart in August last year

Flipkart had in November moved Ayyappan R to head category management at Myntra Ayyappan was previously heading the mobile phone category at Flipkart and is credited with making Flipkart the leader in that category

Myntra revenue shrunk by 80% in FY18

Myntra Designs Pvt Ltd, the holding company

of online fashion retailer Myntra, reported a

net loss of `151.20 crore in 2017-18 (FY18)—a

76% drop from `627.70 crore loss reported

in FY17

Myntra also posted an 80% drop in revenue

FY18 as a big chunk of its sales were moved to

a new entity that was formed after its acquisition

of rival Jabong in 2016 The revenue slump was

also attributed to reduction in dependence on a

few large sellers

According to the RoC documents filed in

December, Vector E-Commerce, Myntra’s

largest seller until early- to mid-2017, saw its

revenue fall by over 90% in the year ended 31

March 2018

Total expenses reduced significantly during

FY18 due to a fall in purchase of stock and

reduction of inventory, the RoC documents

showed Myntra’s total expenses stood at `926

crore in FY18 compared to `2,667 crore in the

year-ago period

Large online retailers, such as

Walmart-controlled Flipkart and Amazon India, have

been gradually reducing their dependence

on a few large sellers since FDI regulations in

2016 mandated e-commerce marketplaces were not allowed to get more than 25% of their overall sales from one single seller entity

Since then, e-commerce firms have created complex structures to get around those regulations

Flipkart-owned Myntra is betting heavily on it’s three-year-old private label business for higher margins It is also planning to expand its offline presence from 12 stores to 200 in the next two years

Myntra’s private label business accounts for more than 25% of its business and boasts

of brands such as Roadster, HRX and Moda Rapido, among others

Red Chief, one of the leading genuine leather

brands from Leayan Global Pvt Ltd., awarded

Royal Enfield Motorcycle to its lucky customers

at a grand ceremony at Hotel Taj, Gurugram

Speaking on the occasion, Manoj

Gyanchandani, Managing Director said,“We

are a highly customer-centric brand and

customers always remain at forefront while

formulating any business strategy In order

to maximize returns to our loyal customers

and keep them surprisingly happy, we keep

conducting contests and quizzes on various

occasions, which customers appreciate and

keep them delighted while shopping from

Red Chief.”

“Mega lucky draw contests were organized last month at our 5 brand exclusive stores for participants from over 122 cities and the lucky winners announced,” Raman Kumar (Vice President –Retail) added

Apart from Royal Enfield motorcycle, the company also gave 140 home theatres to lucky winners across the country

Red Chief is well known for genuine high quality footwear range,which is available

at over 5000 multi-branded outlets spread across the length and breadth of the country

It also operates more than 140 owned exclusive stores and all leading e – commerce platforms

company-CCESSORIES

The Month That Was | Updates I International

Clarks to shut UK manufacturing Unit

Nike unveils self-lacing Adapt BB Shoes

Footwear brand Clarks has announced its UK

factory could close The firm opened a new

manufacturing unit in 2017, featuring

“robot-assisted” technology, at its headquarters in

Street, Somerset

Up to 300,000 pairs a year of the footwear

firm’s desert boots were to be made at

the facility, creating up to 80 technical and

managerial jobs

But the firm is now consulting on its closure

after those targets were not met

“Despite best efforts, we have

determined that the levels of production

and cost targets we hoped for will not be reached in the short to medium term,”

Clarks said in a statement

They are now “proposing to cease production and close the facility” and staff are subject to a 30-day consultation process

“We have a strong duty of care to all our employees and will ensure they are actively supported throughout the process,” they added

The company started making shoes in the county in 1825 but production was moved from to the Far East in 2005

Adidas Soccer Celebrates 70th Anniversary with New COPA70

Adidas Soccer has revealed the new COPA70,

a celebration of the first ever COPA first created in 1982 To celebrate 70 years of the brand (established in 1949), adidas has paid homage to a classic and timeless silhouette while also introducing a modern twist with the use of Primeknit

The COPA70 is a living embodiment

of the adidas principle of ‘authenticity to progression’ The boot, which has a silhouette that celebrates the past while also including modern technology, represents the evolution

of the adidas football brand over the last seventy years

The design, which is directly based on the 1982 original, brings to life the interplay between past and present Primeknit is used

on the outside of the boot to represent where adidas are today, whereas the leather is used

as lining to show where it all started from in football Red studs have been included as a reference to the look which was developed

in the 1970s Similarly, the lifestyle sneaker editions also feature a red island on the outsole An original bluebird logo on the tongue of the boot and shoe is another nod to the iconic 1982 COPA The boot is also sold

in special packaging and can be purchased with either the modern style short laces or the more retro long laces

Coming in a firm ground (FG) boot version and two trainer editions, the latest COPA is being taken from stadium to street with this modern Primeknit version

Dr Martens and Sex Pistols Collaborate for boots and shoes

Global sportswear giant Nike took a step

farther—your shoes will automatically loosen

or tighten when you step into them, and then

adapt based on your activity The Nike Adapt

BB shoes are controlled by the touch of a

button or a smartphone app

“We picked basketball as the first sport

for Nike Adapt intentionally because of the

demands that athletes put on their shoes,”

Eric Avar, Nike VP creative director of innovation, said in a statement

Using a custom motor and gear train, “Adapt”

technology enables the shoe to be automatically adjusted to the foot The app allows the player

to load in different fit preferences—for example, game play versus a timeout

Nike says it plans to bring the system to shoes for other sports

Dr Martens has announced the launch of

a new range of boots and shoes designed

in collaboration with Sex Pistols The iconic

footwear brand has teamed with up the band

to produce the new line, inspired by the

distinctive album artwork designed for the

punks by Jamie Reid

The designs feature lyrics from the

Pistols’ ‘Pretty Vacant’, including “I wanna

be me” down the heel of one pair of boots, which also has the live image of bassist Sid Vicious on the side A pair of shoes also feature the words “boredom” and

“nowhere” You can see some images of the new line below

In a press release, Dr Martens said: “This

is a band that so perfectly captured and channelled the essence of the non-conformist Docs spirit And just as Docs were adopted by subcultures, we continue to be influenced by them – a fact which gives even more meaning

CCESSORIES

Porsche and Puma Team Up for Men’s Spring Collection

Puma has announced a long-term partnership with luxury car-maker Porsche for a line of

high-end men’s sportswear, footwear and accessories set to launch in March The collaboration

blends Porsche Design’s functional design approach with the athletic brand’s performance

technologies

The Porsche Design Performance Collection incorporates Puma’s advanced cushioning

systems, seam-sealing knits, lightweight fabrics and ergonomic expertise

According to Bjørn Gulden, CEO of Puma, “We are really excited to start working with such

a renowned partner like Porsche Design Their active lifestyle heritage fits perfectly with our

ambition to bring the track to the street and merge sport innovation with lifestyle products With

our long legacy in motorsport, we will be working with Porsche Design to innovate footwear and

apparel styles of high quality and technical engineering.”

Jan Becker, CEO of Porsche Design Group added, “With Puma, we’ve found a strong partner,

sharing the same values related to technological innovation, design and top-quality products

We’re very excited to kick off this partnership and lift the Porsche Design Performance Collection

to new heights over the following years The spring ’19 season of the new Porsche Design

Performance Collection is just the starting point of this valued partnership.”

The collection rounds out Porsche’s current product offering, which goes beyond cars to

encompass timepieces, eyewear, luggage, electronics and a concise shoe assortment that

includes a penny moc and athletic styles

Foot Locker Invests $2 Mn in Pensole Footwear Design Academy

Foot Locker has made a $2 million strategic

investment in Pensole Inc., which operates the

Pensole Footwear Design Academy, founded

by former Jordan design director D’Wayne

Edwards

The investment deepens Foot Locker’s

long-standing partnership with Pensole and

extends the companies’ relationship across

all aspects of the design process It will also

give Foot Locker and its vendor partners

new access to collaborative design and

manufacturing talent

Edwards, who has worked in the athletic

industry for three decades, created a pipeline

of new designers through the academy

that offers free tuition and a learn-by-doing

curriculum that teaches students the entire

footwear and apparel process, from product

inspiration and concept development to

manufacturing and branding

“My relationship with Foot Locker goes back

over 30 years, from consumer to designer to

educator and now partner,” said Edwards “I

am excited to deepen our relationship with

Foot Locker so we can empower consumers

to create their future through innovative

educational programs It has always been our

joint mission to foster the next generation of

emerging footwear and apparel design talent,

and I am confident that our collaboration

will contribute to the continued growth of

the academy, success of our students and

accelerated innovation in the footwear industry.”

Together, Foot Locker, its vendor partners

and Pensole will collaborate on new

educational programs and the design and

manufacturing of exclusive products for the

Foot Locker family of brands

Foot Locker first supported Edwards and his

vision for Pensole in 2015 through an annual

master class design competition, “Fueling the

Future of Footwear.” Thirty students who have gone through the Foot Locker and Pensole Master classes are working in the industry Foot Locker has also sold three styles created from the class globally

“Through this investment, we are excited

to extend our partnership with Pensole, an organization that shares our deep commitment

to fostering education and driving design innovation and excellence in the industry,”

said Richard Johnson, chairman and CEO of Foot Locker “Pensole’s position as a leading footwear design academy will enable Foot Locker to deepen our relationships with our vendor partners and leverage the next generation of talent across our brand partners for exclusive consumer-facing concepts We look forward to working closely with D’Wayne and Pensole’s talented students and world-class faculty as together we design and produce the footwear of tomorrow.”

Millennials Aren’t Afraid to Invest in the Stock, Study

Millennials are often perceived as wary

of the stock market, however, a new study from financial services firm MagnifyMoney suggests that they’re not opposed to investment

Analyzing 20 years of workplace savings account data from the Federal Reserve’s Survey of Consumer Finances, the company found that millennials were the only demographic that set aside more than 60 percent of retirement accounts — including IRAs and 401(k) plans — to stocks, compared with 53 percent of Generation Xers and 52.3 percent of baby boomers.That means millennials now have 8 percentage points more of their retirement funds invested in stocks than baby boomers, marking the widest divide since 2001 (Although individual investors’ exposure to equities has slackened over the past couple decades, the study determined that all generations in 1998 had a mean of at least

60 percent of their workplace retirement savings in stocks.)

“Younger workers are advised to be more aggressive investors,” read the study “With decades left to save and weather market ups and downs, they can afford to front-load risk

— and reward — today Older generations,

on the other hand, are advised to allocate retirement funds to less volatile assets as they get closer to retirement age.”

The study comes as the stock market continues to fluctuate, partly due to the partial government shutdown (now in its 27th day), Washington’s ongoing trade war with Beijing and concerns over how a slowdown

in China would affect the global economy

The Month That Was | Updates I International

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Premium Sports Wear For Ladies

ME

British Fashion Council Calls for 2nd Brexit Referendum

The British Fashion Council is backing a call for The People’s Vote, which would see the U.K hold a public vote

on the final Brexit deal

Their cry came just hours after British Prime

Minister Theresa May’s proposed deal was

roundly defeated in Parliament May faces a

no-confidence vote in her government

The BFC said it cannot emphasize strongly

enough that a no-deal Brexit “is a scenario

that should be avoided at all costs The

ongoing uncertainty and confusion that

leaving without a deal creates will have

a negative impact on our industry, where

investment is already impacted from the

uncertainty being faced.”

The organization argued that a no-deal

situation will result in no transition period after

March 29, when the U.K is due to leave the

European Union

”With an industry that is predominantly small and medium-sized enterprises, we would struggle to cope with the trade realities that it would bring

“In light of the above, and the industry’s preference to remain, based on all polls pre- and post-referendum, we are supporting the call for The People’s Vote as the preferred current option to minimize the impact to industry based on there being no valid deal

on the table,” the group said

The BFC said it would continue to work with government and designer businesses to navigate “these difficult times” and consider all options put forward

The call for a public vote on the final Brexit deal was started by the campaign group People’s Vote in 2018 The group is led by Chuka Umunna, the British Labour politician and member of Parliament

After Parliament shot down Theresa May’s proposed deal by an overwhelming defeat

Rick Owens has joined forces with sustainable

Parisian sneaker label Veja and premiered

a new co-designed 100 percent vegan

performance runner on his fall ’19 runway

during Paris Fashion Week Men’s

Owens, is, after all, known for his

environmentally conscious approach to

fashion

“It was the most environmentally friendly

sportswear company I could find,” the

designer stated in his show notes “I

have absolutely no authority to promote

sustainability, but I do endorse the idea of

thoughtful living and planning for the future

with kindness in mind We all gotta start

somewhere.”

Veja sneakers are made from sustainable

leather, organic cotton and wild rubber from the Amazonian forest The company works closely with cooperatives of small producers in Brazil, endeavoring to support local communities while using upcycled and sustainably produced materials

The sneaker label, which was created

by Sébastien Kopp and Ghislain Morillion, has a strong following (celebrity fans include Emily Ratajkowski, Emma Watson, Chloe Grace Moretz and Eddie Redmayne)

François-But its most high-profile celebrity sighting was when Meghan Markle sported a pair

of V-10 white Veja low-top sneakers for an Invictus Games sailing event in Sydney during the royal tour of Australia in October

The Month That Was | Updates I International

Dior to Stage Cruise Show in Morocco's Marrakech

Dior is putting the warm weather back into the cruise season, with plans to stage its resort show this year in Marrakech on April 29, 2019.The French fashion house is taking no risks after its last cruise show in Chantilly, near Paris, was marred by traffic jams and torrential rains The display in Morocco will mark the first time Dior will stage a major event in the country

Marrakech is most closely associated with the late couturier Yves Saint Laurent, who considered Morocco his second home and designed some of his premiere collections there The Yves Saint Laurent Museum, opened

in 2017, and the neighboring Majorelle Garden have become major tourist attractions

The timing of the show places Dior in pole position, with Chanel set to show its cruise collection at the Grand Palais in Paris on May 3 It also signals a move back toward diverse locations after last year’s unusual concentration of shows in France, which saw Dior, Louis Vuitton and Gucci all showing within the same week

As Profit Drops 32%, H&M Reins Back Discounts

Hennes & Mauritz AB reported a 32 percent decline in fourth-quarter profit as the company continued to invest in an overhaul, noting it is seeing improvements from the efforts and has reined back on discounting.Profit for the quarter was $390 million, down for the period at the company, while operating profit stood at a 10 percent decline

“It has been a challenging year for H&M group and the industry, but after a difficult first half, there are signs the company’s transformation efforts are beginning to take effect,” CEO Karl-Johan Persson said in a statement

Stores: | Ispahani Center - Nungabakkam, Chennai | Bazaar street, OMR | Available at leading outlets

Also available at online stores

Follow us: /Swansind.in /Company / Swansind /Swansind

Online shopping: www.swansind.com

TBZ-The Original continues its

march across India with the addition of its first-ever store

in the state of Karnataka and the City located at Bangalore Phoenix Market City Mall For connoisseurs and Jewellery lovers in Bengaluru, the new fashion destination will be TBZ The Original Bangalore The first store in Bengaluru is also the 41st TBZ-The Original store across

by our customers and cater to today’s modern day woman We intend to provide the City’s fashionistas with the best design and in-store experience As a part of our new product range, the designs will cater

to every woman who wears jewellery to complete her look and not necessarily only for occasions.”

TBZ-The Original, Bengaluru offers a wide array of innovative, fantastic and

TBZ-The Original woos Bengaluru

TBZ-The Original’s first ever store in Karnataka, expanding its southern footprint.

classic collections are trendsetters setting benchmarks of excellence The exquisite gold and diamond jewellery collection comprises of a thoughtfully curated assortment starting with mesmerizing modern-day rings, beautiful bangles and Kangans, attention-

grabbing necklaces with intricate work for every occasion; amongst other categories

Fabulous jewellery designs at surprisingly affordable prices are a treat for early birds visiting the stores

Tribhovandas Bhimji Zaveri Limited ( TBZ Ltd or TBZ-The Original)is India’s renowned and trusted jewellery retailer with a legacy of more than 154 years The company began its journey in 1864 opening its flagship store in Zaveri Bazar, Mumbai The company has transformed itself from a one store family-owned business in 1864 to a professional organisation spearheaded by the 5th generation, expanding its presence and reach across India with 41 stores operating in 29 cities

attractive jewellery designs with an added attraction of custom-made products

The showroom showcases a vast range

of contemporary and modern jewellery collection and a mix of gold, diamond and precious stones studded jewellery for discerning customers It provides the same standardized shopping experience

to customers as other company-owned stores

TBZ’s enduring collection of aesthetically designed pieces epitomizes the spirit of femininity Its trendy traditional as well as contemporary

Luxury at your feet!

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Mapsko Shoes Pvt Ltd, Plot No-141, Sector-4, IMT Manesar, Gurgaon, Haryana.

A connoisseur's pick of detailed shoes designed with utmost grace

and elegance to embark a journey of credence.

PUMA Shuffle makes its debut in India

Puma’s new age pop up space in Bangalore is for creative expression.

Global sportswear brand PUMA

has launched PUMA Shuffle,

a street style weekend pop

up space in Indiranagar, Bangalore With an aim to become the hub for growing subcultures

in the city, PUMA has introduced a brand new concept that emerges over weekends

to provide a dedicated space for creative expression The launch of PUMA Shuffle saw some great vibes from guests and artists who kept the tempo up through the night Producer and music artist Aqua Dominatrix enthralled the crowd with his free-floating synthpop tunes, post which

DJ and record producer Sequ3l took over the console to keep the party going with his signature dance music

PUMA Shuffle is created on the notion

of an alter ego where the identity of the place oscillates between a friendly neighbourhood bar, Watson’s and a high-energy creative space that celebrates live music and subcultural communities

of the city over the weekend The fluid pop up space by PUMA comes to life on Friday and Saturday evenings with gigs by

an eclectic selection of DJ’s, musicians, artists, designers and sneakerheads

Speaking about the new concept, Abhishek Ganguly, MD PUMA India, says,

“Bangalore has always been a hub for culture, but it’s time to re-imagine the city’s cultural landscape with the rise of

a new generation of youngsters who are using sneaker, street art, skateboard, hip hop battles, and basketball as a form

of self expression PUMA Shuffle, is an innovative concept aimed at being the hotbed for such communities and sub cultures, giving them a dedicated space, impetus and empowerment they need

This new concept of shuffling between two spaces will also be a great visual, gastronomical and creative experience for our consumers all under one roof.”

Resonating the dual identity of the space, the aesthetics are all about fusing the two entities and creating a concept that allows a smooth transformation from one identity to the other The interiors exude an old world, heritage charm with soaring arched windows and a barrel roof with an unfinished surface that gives the space raw yet regal feel The quirky wall art and live animation breaks the earthy palette to give the space a distinct personality The mezzanine floor displays

live graffiti – a cat silhouette and PUMA Shuffle artwork are brought to life by animated projections Vibrant layered art with mixed styles of graffiti adorns the wall beside the staircase Created

by artist Badaal , the edgy illustration also pays homage to two of PUMA’s big sneaker names – PUMA Suede and RS-X Toys There are also 5 arched frames that house images of international PUMA assets on the top floor In keeping with PUMA’s first sustainable store, located below, the idea was to retain elements from the existing space and reuse materials to construct the new venue PUMA Shuffle provides both a great visual and gastronomical treat for the audience Much like the vibe of the place, the menu curated for PUMA Shuffle is new age, vibrant and refreshing On offer

is a medley of cuisines from different corners of the world, including a few local favourites, that makes one keep coming back for more In keeping with the theme

of the space, the bar is hooked up with a mechanical pulley system used to elevate the wrought iron light ing at the facade Here, an array of fun cocktails are created

by expert mixologists

LANGUAGE OF LOVE

A love-struck collection of Valentine

A classy and trendy handbag, beautifu

lly

crafted with premium and solid materials Flaunting eternal colou

rs,

this bag is a thoughtfu l amalgamation

of pure minimalism and trend setting pattern to suit ev ery attire, which is

You’ve got the dress, You’ve got the date, Valentine’s Day plans are fully in tact,but haven’t quite figured out how to accessorize the ensemble, what statement shoes to wear and which handbag to carry this Valentine’s Day.

Celebrate love with these standout styles, that are just perfect to surprise your partner and make her feel special and pretty From shoes to handbags, the collection features Red & Gold, for a very playful take Let’s take a sneak peak into what the brand has to offer….

Curated by: Dipika Chopra

Valentine Collection | Ceriz

Hit the town with these embellished

to perfection, open-toe pair that is defined

by

a woven caged design and elegantly

frames the foot Wear them as a glamorous

finish to your Valentine dinner.

Pleated flat bow , that feels more bold than dainty .

The collection is a

mix of gold, shimmer

and chunky glitter

heels, beautifu lly

handcrafted with

feminine aesthetics

that will leav e you

feeling elegant and

comfortable on your

most special day .

This chic tote bag with scalloped detailing is spacious

, easy breezy and casu al.

Sustainable Escapade By Alberto Torresi

To brace-up your restless daily routine, Alberto Torresi has come up with its latest rangeof ergonomically designed footwear - Flyknit United for performance, shoes of this segment are the perfect blend of style and innovation.Creating

a feeling of second skin, precisely engineered flyknits are truly a minimalist design with maximum return.This collection features a high-spirit shade of white, red, blue and yellow shoes.With each element having a purpose, these shoes carry softness enriched souls - an added padding on the heel portion designed to provide tranquility and absorb human body weight Devised to construct a comfort fit system, shoes in this collection provide optimum support

at the point of maximum weight propelling stability in movement An additional environmental benefit to this range is that it best fits in sustainable/responsible fashion.Flyknit collection is assembled with the help of soft fabrics, stretchable woven materials and bio-engineered mesh

Kanabis

The recent collection of Kanabis has been a milestone in the journey of sustainable fashion The collection has been handcrafted with the finest hand picked fabrics such as linen, jute, hemp, organic cotton and more Raw and organic, the prints and fabric display a world where symmetry meets geometry With a compassion towards the planet, the people and the animals, the brand has aimed at providing shoes that are attractive, affordable and

cruelty-free calling it The Alternate Choice.

to keep your kid’s sensitive feet protected and in ease The shoe has a built-in growing space for a durable and long time use and is very light weight It has a sturdy base to prevent the feet from the uneven surfaces and ground also lending

a right traction for a perfect stride all day The shoes can be worn in the school

as well as out of the school so there’s no doubt on the versatility of this piece An uncomfortable shoe can cause injury to the kid’s sensitive feet so having a perfect shoe is a must A perfect shoe keeps the kid’s feet relaxed and calm and they can spend their day with utmost comfort is just a right pair of shoes

OFFICE & WAREHOUSE: C-97, 98 Epip, Shastripuram, Sikandra, Agra - 282007 | Tel: +91-9837-200-018, +91-9917007444 | Email: info@senateoverseas.com

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SENATE OVERSEAS

(Importers Of Finished Leathers)

Senate Overseas Agra

LEATHER SPECIALIST

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COW CRUST

White Kicks from Numero Uno

The collection comes in a variety of footwear- casual sneakers, boat shoes, loafers, buckle shoe, strappy and lacey footwear all in white

While some models a black stripe to it, the others include some brown leather finish at the soles

Antique Charisma by 925 Silver Jaipur

925 Silver Jaipur unveils a melange of splendid jewellery in a dreamy range In this one-of-a-kind collection, 925 Silver Jaipur brings classic antique jewellery to life with a dash of black patina by oxidizing Delve

in the true spirit of Indian heritage as each masterpiece in this range creates magic with shapes, coloured stones and picture-perfect detailing

Featuring interesting designs like Pankha, jharoka, mukut, jhumkis with

traditional and nature-inspired motifs, this collection has all that you need to be a bona-fide fashionista With a refined eye for detailing, each splendid design has a unique striking element, all crafted with love to add extra oomph to your look Pearl-beaded bracelet, animal motif earrings amongst many other statement pieces, 925 Silver Jaipur offers splendidly distinctive jewellery for women with a refined taste

The Yellow Yorks by Paul & Finch

The speed and style of NYC is best captured in the Paul & Finch derby collection Designed by New York, the Yellow Yorks are racier than a

NY cab Crafted from premium quality leather with intricate brogues, this pair of traditional-modern derbies are must have You can pick the 100% globally crafted shoes at all leading Regal, Inc.5, Atesber and Rocia store near you

Toni Rossi

Crafted moccasins have never been more animated or effectual for your feet

They continue to be one of the most appeasing and invigorating forms of footwear to wear These lightweight moccasins from Toni Rossi come with

a contemporary design and traditional construct, giving it an elegant look allowing you to look fashionable and classy all the time while providing your feet the ultimate comfort The anti skid TPR sole of this moccasin is another icing on the cake Sport this black VITO to catch eyeballs on informal/formal occasions and deliver the idea that you mean business

The Monk

The Monk’s the Philosopher range is a perfect medley of style and comfort, this much-celebrated eyewear range promises a phenomenal look without feeling too heavy Staying true to its name, The Philosopher is driven by innovative design Whether you are going for a hipster or a suave look, one can never go wrong with vintage-inspired chunky glasses to make a statement

Launch Trends | Editor's Pick

There are always a few style fads that merit a hard pass, but there are also plenty of tricky ones, that

actually deserve a chance Yes, you can rock this look with style, without feeling like you’re five years

old and trying on your mom’s shoes Ahead, your style cheats looks.

#1 Nina: New York-based Nina has put a

flashy, 80s-inspired spin The design features

a rainbow-striped stacked platform heel, a

glittery bubblegum-pink finish and bright

yellow laces It’s certainly a fun-loving

footwear for kids.

2 Danner & Huckberry: The brand has

perfected the art of the cold weather boot, Danner The iconic footwear label carries some of the most comfortable, durable and stylish looks for men on the market, its latest collaboration with outdoor retailer Huckberry being no exception An update

of Danner’s Vertigo 917 model, the Gold Rush is finished in a stunning light brown colorway with suede heel accents and the Huckberry logo on the tongue

#2

Puma’s Self-Lacing Sneakers: Considered an answer to rival Nike’s Adapt BB sneakers, Puma has

announced the debut of the Fi self-lacing sneaker, short for Fit Intelligence The shoe was designed for workouts and light running, outfitted with a micromotor powering a cable system that controls the lacing through swiping up or down on the Fi module It comes with a smart sensing capability that adapts to the foot of the wearer, who can monitor and adjust the fit through an app.

#3

#4 Air Jordan 6 “Infrared”:

Thanks to the legacy Michael Jordan left behind, Air Jordan

6 “Infrared” generates an enormous amount of buzz The shoe will feature all of the signature details fans have been accustomed to seeing with past model releases The midtop upper incorporates

an all-black colorway on the nubuck material, nylon tongue and on the heel’s pull tab Adding color to the stealthy look are eye-catching red accents found on the tongue’s Jumpman branding, lace lock and on Nike’s Zoom Air cushioning on the midsole and translucent outsole.

#5 ‘Black History Month’ Sneakers

by Adidas: The brand is removing

the pair, intended to honor Black

History Month following backlash on

social media platform Its exclusive

Ultra Boost sneakers, named

“Celebrating Black Culture,” has

been pulled after the brand received

criticism for its design — particularly

the all-white color We added a

running shoe to the collection that

we later felt did not reflect the spirit

or philosophy of how Adidas believes

we should recognize and honor Black

History Month, read the company’s

statement.

#6 Crocs’ New Grassy Shoes: Coming

off a collaboration with Pleasures, a controversial Los Angeles-based men’s streetwear brand, Crocs is partnering with Chinatown Market, a streetwear and accessories label that pays homage

to Canal Street, the heart of New York’s Chinatown neighborhood, with a series

of graphic T-shirts, hoodies and hats

The single limited-edition unisex style features a green turf appliqué on the toe box and insole that evokes the serenity

of a barefoot walk through the grass.

Nike Adapt BB: Designed to give a

customized, consistent fit, the Nike

Adapt BB is the first power lacing

shoe that’s built for basketball Strong

yet flexible, it adapts to your foot to

provide a locked-in feel for

distraction-free play Pair it with the Nike Adapt

app to fine-tune the fit and customize

the features from your smartphone

Retail Watch | Jupiter Shop

The Big, Tall STore

Dhruv Chadha was often kept out of the football field or squash court for not wearing appropriate footwear The lifelong frustration

of not being able to find shoes his size was the genesis of the business, Jupiter Shop

“Realising that there are innumerable others who suffer from the same problem, I decided that I’m going to provide an effective solution,” the founder of the retail outlet informs S&A.