Contentsmarch 201908 The Month That Was | Updates India | International 24 Launch Trends Editor’s Pick 28 Trends | What We Spotted Spotted this Month 32 Brand Watch | StruT Bags at Guilt
Trang 1Trends • MarkeTing • reTailing
March 2019 // Vol 11 // No 03 // `100 // US$20
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Spirit of Adventure
KalKi Koechlin’s
Trang 4creative head hariom sharma
graphic designer Deepak Shakya
production
sr general manager manish kadam
assistant manager ramesh gupta
circulation
logistics support shyam singh
Trends • MarkeTing • reTailing
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Editor: Amitabh Taneja
A third of all Chinese rivers are currently classified as too polluted for direct human contact.
Alongside environmental concerns, fast fashion is also affecting social cohesion Low wages and pollution mean locals are no longer willing
to work in the factories and so immigrants from poorer provinces have moved in to do the work This has even caused riots between locals and in-comers.
To remain viable in a marketplace demanding sustainability, manufacturers must be able to demonstrate compliance with sustainable practices This means independent oversight.
Manufacturers and suppliers of clothing, textiles and footwear need
to find ways to prove sustainability to an ever more demanding customer-base.
AMITABH TANEJA
Editor-in-Chief
Trang 6Contentsmarch 2019
08) The Month That Was | Updates
India | International
24) Launch Trends Editor’s Pick
28) Trends | What We Spotted Spotted this Month
32) Brand Watch | StruT
Bags at Guilt-Free Prices
35) Brand Watch | Hush Puppies
Treating the World to Their Favorite Shoe
40) Trend Report | Lakme Fashion Week
Lakmé Fashion Week Summer/Resort 2019 Trends
50) Seminar | Global Perspective
Global Perspective on Indian Leather Sector
56) Expressions | Hidesign
She Loves Adventure
62) Trade Meet | Lee Cooper
Lee Cooper Hosts Autumn Winter 2019 Range Preview
66) Trade Event | Fashion Access
Fashion Access Hong Kong 2019
68) Report | Global Footwear Executive Summit
Agility in Action!
70) Trade Event | IILF
India International Leather Fair: Largest global leather event in Asia
78) Fashion Show | Chennai Leather Fashion Show ’19
Runway Bike
84) Opinion | Sustainable Business
Introducing Environmental Changes at Business
86) Opinion | Handbag Industry
Indian Handbag Industry
88) Trade Event | Designers Fair 2019
Designers Fair: To Boost Manufacturing Opportunities for Indian Entrepreneurs
94) Style File | Trailblazers
2019 Grammys: From the Red Carpet
Trang 8The Month That Was | Updates I India
Da Milano bags ‘Dynamic Retailer of the Year’
Da Milano has been honored as the most
‘Dynamic Retailer of the Year’ at the ET NOW Global Awards for Excellence in Retail Marketing held at Taj Land’s End
in Mumbai The award brought together retail giants across sectors that were nominated under various categories
On receiving this honor Sahil Malik, Managing Director, Da Milano said, “It
is always a pleasure to be recognized for all the hard work you put in It is motivational not only for me, but the entire Da Milano team I would like to thank ET Now Global Awards for Retail Excellence for honoring us with the prestigious award.”
Presented by ET Now and organized
by Asia Retail Congress, Global Awards for Retail Excellence is widely recognized
as one of the most prestigious awards in Asia The platform recognizes disruptors, high-achievers, and leaders under various categories in the retail space and honors them for their remarkable contribution to the sector
Da Milano has demonstrated exemplary growth as the brand has scaled newer heights in this fiercely competitive market space of fashion retail
Adding yet another title to its roster
of honors, the prestigious award was accepted by Sahil Malik Managing Director
of Da Milano Under Sahil’s competent direction of over two decades, the brand has witnessed brisk expansion to become one of the leaders in the retail space
Sahil Malik
Puma Partners with Mary Kom
Global sports brand PUMA has announced
their partnership with world boxing
champion, Mary Kom Magnificent Mary, as
she is popularly called, has signed a two
year deal with the brand With this, Mary is
now PUMA India’s new ambassador for their
women’s training category and shall represent
the brand in marketing campaigns in the
Talking about the association with PUMA, Mary said, “Being a woman and a mother
I have faced several challenges that I have powered through thanks to my family and team PUMA as a brand has always believed
in supporting and encouraging women, which made it a perfect fit for me PUMA products are a fusion of high technology
Trang 9march 2019
With the plan to aggressively extend its
footprint in India, K Swiss has appointed BFL
Brand Folio Pvt Ltd, incorporated in 2018 in
New Delhi, as its licensee of brand K-Swiss for
India Kamal Gupta CEO of BFL Brand Folio
Pvt Ltd says, “We are planning to expand
rapidly in India by opening exclusive brand
stores and shop-in-shop formats with all the
potential key accounts and online Portals in
the year 2019 We are planning to open 5
exclusive K-Swiss brand stores by the end
of December 2019 and also start K-Swiss
business with all potential key accounts by
starting 100 shop-in-shops within the same
timeline.”
Founded in 1966, K-Swiss is a heritage
American tennis brand Since its inception,
K-Swiss has represented innovation, quality,
performance and style Its signature K-Swiss
“CLASSIC,” the first leather tennis shoe, made
years later is still a style staple Today, K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands
up to the performance demands of class athletes and trendsetters alike K-Swiss became an acclaimed worldwide style statement both on and off the court K-Swiss' modern brand mission is to outfit and inspire the next generation of entrepreneurs
world-To emphasize on K-Swiss business proposition in India, Kamal says, "While our competitors are Nike, Adidas, Reebok, Puma, Fila, our business focus will be on K-Swiss tennis performance range, premium dress sneakers and Gen-K collection, positioning K-Swiss brand as a leading brand in India for young entrepreneurs and upcoming CEOs who are the new heroes of youth culture.” He added, "On the choice of locations for K-Swiss exclusive stores, we will be focusing on the
We are primarily targeting Delhi, NCR, Chandigarh, Ludhiana, Kolkata, Mumbai, Pune, Hyderabad, Bangalore, Cochin and Chennai We will also unveil the K-Swiss Autumn/Winter collection for the year 2019 in our new office at Golf Course Extension Road, Gurgaon.”
Skechers buys Future Group’s 49% in joint venture
Future Group has exited its joint venture with
US lifestyle and footwear brand Skechers,
which will now run the Indian operations
independently Though the company didn’t
disclose the deal size, it is believed that
Skechers paid nearly `580 crore for the 49%
stake that it doesn’t hold in the JV
Skechers, which entered India in 2012,
has been doubling its business with plans to
add its own manufacturing units and newer
categories Globally, the retailer sells watches,
apparel, socks and sunglasses, among other
merchandise The brand has about 223 stores,
including 61, which are company owned
An additional 80 to 100 stores are planned
for 2019—of which approximately 20 will be
company-owned, company-operated
“The effort of our team has resulted in
significant growth as illustrated in our
year-over-year numbers — 2018 saw double-digit
increases in wholesale and retail sales and
an 80% increase in pairs sold, reaching 2.7 million,” said Michael Greenberg, President
of Skechers in a statement The company believes that combining the experienced team and Skechers’ proven sales and marketing capabilities will allow it to grow the brand and its presence in a faster, more efficient manner, ultimately meeting its fullest potential The Skechers India subsidiary will continue operating under its existing structure and from its existing headquarters location in Mumbai “Skechers is still a relatively young brand in this country, having been in India for less than a decade, yet in the last five years,
we have seen significant growth through our joint venture,” stressed Michael “The substantial existing retail network of over 200 stores, a strong wholesale business, and a recently launched e-commerce site is a solid
foundation that we can build upon These accomplishments, as well as opportunities
we see to increase the brand’s exposure and drive sales, give us great optimism and confidence for the growth of Skechers in India.”
According to Rahul Vira, CEO, Skechers South Asia, “Skechers in India has achieved great success over the past few years As we look into the future, we are delighted to be a wholly-owned subsidiary of Skechers This development will enable us to amplify our growth plans, accelerate the expansion of our operations and build a stronger network to further gain market share in India.”
According to David Weinberg, chief operating officer of Skechers, few markets match the potential for growth of India, which
is why the company entered the market initially, and why it recently decided to purchase the minority stake in the joint venture “The effort of our team has resulted in significant growth as illustrated
in our year-over-year numbers—2018 saw double-digit increases in wholesale and retail sales and an 80 percent increase in pairs sold, reaching 2.7 million We believe the strength of our diverse product and our marketing insight will help expand our product offering in India As a subsidiary,
we will be able to leverage our capital, product, logistics, and business model to better maximize our brand exposure to the 1.3 billion consumers in this country,” added Weinberg Skechers is a $4.64 billion global leader in the performance and lifestyle footwear industry, Skechers USA, Inc designs, develops and markets more than 3,000 styles for men, women and children
K-Swiss eyes wide footprint in India
Trang 10The Month That Was | Updates I India
Bata India Bounces back Strong in Q3
Modello Domani Launches Women Collection
Bata’s strong Q3 results sparked a rally,
taking its share price to an all-time high
An array of initiatives undertaken in the
recent past are bearing fruit; a key strategy
has been to introduce many high-end and
premium brands This has not only helped
increase same-store sales, but also helped
the brand increase visibility Industry experts
contend that Bata India stores are seeing
greater walk-ins, with more millennials and
youngsters increasingly opting to purchase its
merchandise
In fact, the revenue mix is now further tilting
from wholesale sales towards retail Retail
sales rose to 88% of revenue, and registered
strong 18% growth, year-on-year Also, the
company topped the high revenue growth
with an expansion in Ebitda (earnings before
interest, tax, depreciation and amortization)
margin, even surpassing many analysts’
estimates
The company kept a tight leash on rental costs, which have held in the same range for about two years It negotiated six-month contracts with its suppliers, against three-month contracts earlier.In terms of geographic spread, Bata India has been increasing the number of stores, adding retail outlets in malls and high-street locations The management expects to add about 150 stores
in FY19 to take its total reach to about 1,525 outlets
With Mi Men’s Sports Shoes 2, Xiaomi forays into footwear in India
Chinese major Xiaomi is expanding its product offering in India by launching its sports shoes branded Mi Men’s Sports Shoes 2 This is the first time these shoes are being sold here The company has chosen its crowdfunding platform online
to sell the product which is being made available in three colours black, grey and blue
These shoes are being offered at a discounted price of `2,499, against the market price of `2,999 Xiaomi has set
a goal for itself to sell 5000 pairs on the crowdfunding platform and it has crossed that target comfortably with over 7750 orders already booked and counting These orders have come
on just day 1 of the 10-day window allowed The orders being now booked will be delivered from March 15 onwards
The shoes, Xiaomi claims,have been assembled with 5-in-1 uni-moulding technology that combines five different materials making them shock-
absorbent, durable, and slip-resistant The five are synthetic rubber outsoles, vacuum press midsole, TPU midsole balancing patch, cushion patch, and a
PU supporting layer
Explaining the merits of the accessory, the company says that
After successfully establishing itself in the
mens’ footwear segment, Modello Domani
has forayed into the women’s segment
The design element in the women’s line
is mainly inspired by the wedding season,
creating a collection that caters to all occasion
wear needs This range is an amalgamation
of rustic and ethnic designs, the main colour
schemes being black and gold With this
new line of shoes, Modello Domani has
incorporated a fusion design element,
bringing in the traditional zardozi work with
modern silhouettes Apart from that, casual
styles which are more wearable will also be
introduced in this range
The women’s collection is created keeping
in mind the most common problem that every
woman faces at an Indian wedding: Prolonged
wearing of heels causing discomfort and shoe
bites
In the women’s traditional footwear segment, the jutti trend is quite prevalent but excessively worn, hence Modello Domani offers a wide range, from slip-ons to loafers entering the market with something fresh The brand believes in keeping things unique and yet the price is quite approachable starting from `3999 going till
`7999 for the distinctive range they have designed Be it a wedding or a casual day
at the mall, Modello Domani has a pair that can be worn at any occasion, fully customized according to one’s liking
The wedding collection has more to offer and thus Modello Domani is coming up with several new designs, elements and capsule collections in collaboration with designers
The shoe can be easily matched with both western and Indian outfits, it makes this brand
a must in every woman’s wardrobe!
Trang 11S H O E S | B AG S
Trang 12The Month That Was | Updates I India
Ralph Lauren launches flagship
store in New Delhi
American label Ralph Lauren finds a new
home in India After launching Polo Ralph
Lauren in DLF Emporio a few months ago,
the brand has opened its very first flagship
store in luxury mall, The Chanakya in New
Delhi Spread across two floors, the space
will feature apparel and accessories for both
men and women, along with pieces by Purple
Label, Ralph Lauren Collection and classic
Polo Ralph Lauren From tailored suits,
party-ready dresses to their classic polo tees, it has
everything you’d need for a sartorial update
Staying in line with their American heritage
and exquisite craftsmanship, the interiors
Hummel signs Kartik Aaryan as India Brand Ambassador
Fila strengthens omni-channel presence
Cravatex Brands, the licensee of Fila, has
partnered with Ace Turtle, Asia’s leading
omni-channel platform company to strengthen
the brand’s omni-channel strategy as it aims
to reach out to more than 100 million online
shoppers in India As part of the new Heritage
Store format, Fila has been opening one store
a month and expects to keep this going in
2019
In addition to its core focus footwear
segment, the brand also has launched
collections for its apparel range in India
“Over the last few years, Fila as a brand has constantly endeavored in resonating with the demand of millennials seeking for stylish and sophisticated collections in the sportswear segment While, we have managed to achieve that objective, engaging with our customers across the country consistently through the channel of their preference is something we are currently focusing on Partnering with leading omnichannel enablers such as Ace Turtle is a step towards that effort to showcase the omnichannel strength of our brand and
seamlessly connect with our customers,” Rakesh Singh Kathayat, chief operating officer, Cravetex Brands, said
India’s sportswear market has evolved from a niche segment, which was exclusively aimed at Sportspersons, to a burgeoning consumer sector The industry has witnessed rapid growth over the past few years, driven
by growth in income levels, changing lifestyle and the entry of foreign brands in the recent years In addition to this, the trend of using sportswear as casual wear has expanded the definition of target consumers for leading brands Some brands also offer collections to cater to this demand for casual wear
“By 2020, sportswear segment is expected
to grow at an annual growth rate of 12 percent with sales expected to reach $8 billion Having a well-orchestrated omni-channel strategy will play a critical role in accelerating the growth of leading brands in this segment in India Over the past few years, Fila has witnessed tremendous response from Indian consumer looking for highly sophisticated and premium sportswear collections We are delighted to partner with Cravetex, to strengthen Fila’s omnichannel offering and confident that our best in class technology platform will add significant value
to Fila’s plan of enabling a seamless online experience for its customers,” Nitin Chhabra, CEO, Ace Turtle, said
Trang 14The Month That Was | Updates I India
GJEPC presents The Artisan Jewellery Design Awards 2019
The Gem& Jewellery Export Promotion
Council (GJEPC) presented The Artisan
Jewellery Design Awards 2019 powered
by GIA (Gemological Institute of America)
and co-partnered by the DPA (Diamond
Producers Association)
The artisan awards celebrate the highest
levels of art, creativity and innovation by
honoring the best talent in jewellery design
and elevating designers to their rightful status
of artistes Rightfully so, as creative minds
from diverse walks of life gathered together to
discuss, debate and deliberate on creativity
of young designers who are wooing the consumers’ minds with their imagination, spontaneity, artistry and visualization
Pramod Kumar Agrawal (Chairman, GJEPC), said, “The Indian gem and jewellery industry has a history of more than 5,000 years The rajas and maharajas have supported this art, and we have a tradition of passing this skill from one generation to other We always had the advantage of skilled artisans and karigars when catering to global markets Today, total gem and jewellery exports account
for $42 billion annually The industry contributes around 7% to India’s GDP and employs more than 5 million people It’s time that the world is made aware of India’s jewellery design potential and portray India
as a design destination for jewellery The artisan awards is an initiative and a sincere effort by council to encourage the true design talent in the industry and showcase India’s design extravagance to the world.”Actress Aditi Rao Hydari graced the momentous occasion of the grand finale where the eventual winners triumphed from over 550 entries and 23 shortlisted sketches, which got into manufacturing process and the final judging process based on these finished products The selection was based on various predefined parameters
Colin Shah (Vice Chairman, GJEPC), said, “The importance of India in the global jewellery design context is growing to what it used to be historically when Indian influence on luxury jewellery was evidenced from the creations of Cartier, Van Cleef & Arpels and Harry Winston for the maharajas and nawabs Incidentally, GJEPC chose the theme of ‘Enchanted Cosmos’ for the Artisan Awards 2019 much before it becomes the design theme for buying season 2020 The contest theme, Enchanted Cosmos, helps designers explore the mysteries of galaxies and universes known and unknown We were overwhelmed to receive 550 entries across India in the three categories: a) Rings or Pendants b) Brooches or Pins c) Earrings or Bracelets.”
Amazon cuts deal with Cloudtail to return products to India website
In a hastily arranged deal intended to comply
with stringent new e-commerce regulations,
Amazon.com Inc resurrected thousands of
suspended product listings in India by selling
much of its stake in top local venture partner
Cloudtail
It is reported that the Amazon entity sold
25 per cent of its shares to Prione Business
Services Pvt, a company run by billionaire
Narayana Murthy’s Catamaran Advisors LLP
Prione now owns 76 per cent of the venture
government banned Amazon and Walmart’s Flipkart from cutting exclusive arrangements with sellers, offering deep discounts or holding any business interest in online merchants on their websites
Amazon’s deal with Catamaran’s Prione complies with that latter rule, the people said,
as Amazon’s Indian entity, the marketplace called Amazon Seller Services Pvt, has no direct relation to Prione whose stake is held
by a Singapore-based Amazon entity
of consultancy Technopak Advisors Pvt, has estimated their revenue growth could fall to
15 per cent in coming months from 25 per cent to 30 per cent previously
Meanwhile, items on Amazon Pantry grocery service also made a comeback on the platform Amazon Retail India Pvt, the food retailing unit of the Seattle giant, was deemed compliant with India’s laws, which allow 100 per cent foreign investment in food retailing The company has written to the government
Trang 16The Month That Was | Updates I India
Myntra restructures business to comply with FDI Norms
Flipkart’s subsidiary Myntra has clarified that
it does not own any equity stake in sellers on
its platform thereby complying with the new
FDI norms The move signals a significant
restructuring at Myntra since the company
continues to sell brands through third-party
merchants instead of directly from its brand
stores
Myntra and other e-commerce retailers
like Amazon have been bringing on board
new seller entities so that they do not flout the
regulations which prohibit online marketplaces
to own equity stakes in sellers The regulations
also disallow an e-commerce marketplace from
making exclusive deals with sellers
Fast-fashion brand, Chemistry is now sold
on Myntra by Wiztech Corp, while AKS, and Anouk sell through FashionTech, while Mango
is sold by WandWagon Other private labels are being sold by sellers including Unistand, and Mayazen
Myntra holds stakes in brands including Chemistry and ethnic wear brand AKS through its accelerator programme launched in 2017, which it said would drive about 5% if its sales The programme offered brands technical, design and financial support and the company at that time said that it will partner with about 10-15 local fashion brands The fashion
etailer also has a strategic partnership with Spanish brand, Mango along with holding stakes in celebrity fashion brands owned
by Saif Ali Khan, Hrithik Roshan, Deepika Padukone and Alia Bhatt, which exclusively sell though their portal
‘Foreign e-tailers must have registered entity in India'
Reliance Retail may launch IPO by June: report
E-commerce sites or apps available for
download in India must have a registered
business entity in the country, according to
latest draft e-commerce policy The draft also
proposes regulation of cross-border flow of
data collected by sector players in India
The move to make it mandatory for foreign online retailers to register entities
in India follows the relatively recent spread
and expansion in the country of Chinese
e-commerce platforms which do not have
an Indian presence
These include Chinese portals such
as Shein, Romwe and AliExpress and the
proposed registration norms come after
complaints made to the government by
traders’ bodies like the All India Online
Vendor Association about Chinese online
operators shipping cheaper products to
Indian customers as gifts in order to avoid
in India are transacted
The draft policy has also proposed a ban
on all parcels designated as gifts, with the exception of life-saving drugs
Moreover, as per the draft policy, all data collected by e-tailers in India and stored abroad should not be made available to other business entities outside the country, for any purpose, even with customer consent
However, the government will have the right to access the data of Indian consumers stored abroad
Restrictions on cross-border flows of data would not apply to data which is not collected in India, business-to-business (B2B) data sent to India as part of a commercial contract between a business entity located outside India and an Indian business entity
Software and cloud computing services involving technology-related data flows,
which have no personal or community implications and multi-national companies, moving data across borders, which is largely internal to the company and its ecosystem, would not have to follow the regulations
New foreign direct investment (FDI) norms, which prohibit the e-tailers from selling products of companies in which they have stakes, came into effect on February 1 despite both Amazon and Walmart seeking a six-month delay in their implementation
The second e-commerce draft policy has been welcomed by sector players like Snapdeal and trader associations such
as the Confederation of All India Traders (CAIT)
Snapdeal said the draft policy’s rejection
of inventory based e-commerce must be followed by effective implementation of FDI norms to ensure marketplaces do not own
or control inventory, directly or indirectly
Reliance Retail Ventures Ltd, the retail unit
of Reliance Industries, could launch its IPO
by June this year as Mukesh Ambani-led
company's betting big on his consumer
handles joint ventures with global fashion brands, Reliance Retail Ltd has over 9,900 stores in over 6,400 cities across India
"It may be after June and the company
annually over the next 10 years
The retail business, which completed 11 years of full-fledged operation in 2018, had recorded revenues of Rs 69,198 crore in the
Trang 18The Month That Was | Updates I International
The Man Who Defined Luxury
No designer has else stayed
on top of so many labels for
so long like Karl Lagerfeld
Karl explored and exploited couture, ready-to-wear and even mass-market fashion for many decades He
transformed Chanel into a global powerhouse
after becoming creative director in 1983 In
addition to his day job churning out numerous
collections a year for Chanel, Fendi, and his own eponymous label, he managed to forge
a multitude of admired mini careers He was
a photographer, a publisher, a stylist, an illustrator, a gallerist, a director, a curator,
a costume designer, and a conjurer of fine tableware and deluxe furnishings
He mentioned of his strict upbringing, governess, and the family’s oil paintings
But some records downgrade his father to
a successful businessman, his mother to a lingerie saleswoman He later dropped the final letter of Lagerfeldt to arrive at a more marketable name
Karl was rarely seen without his dark glasses, a silver ponytail and fingerless gloves gaining him the reputation as the most recognizable man in fashion Chanel CEO Alain Wertheimer said in a statement that the late designer was “ahead of his time” and his
“creative genius, generosity and exceptional intuition” contributed to the House of Chanel’s success throughout the world.”
Born in Hamburg, Germany, Lagerfeld went
on to win a womenswear design competition
in 1954 He got his start in Paris working under Pierre Balmain in the 1950s, moving three years later to the House of Patou He had stints as a freelancer for Chloé and was hired by Fendi in 1967 as a consultant director, responsible for modernizing the Italian house’s fur lines
Not only did his designs turn Chanel into one of the world’s most valuable couture houses, but Lagerfeld’s business savvy made him an early proponent of the now ubiquitous luxury collaborations with high street brands
In 2004, he became the first designer to design a collection for H&M, a trend that was later followed by the likes of Stella McCartney, Comme des Garcons, Versace and Maison Martin Margiela
When he was absent from Chanel’s haute couture shows in Paris, there were speculations over the 85-year-old designer’s health They were ripe, the most prolific designer of the 20th and 21st centuries and
a man whose career formed the prototype of the modern luxury fashion industry is now no more
Not only did his designs turn Chanel into one of the world's most valuable couture houses, but Lagerfeld's business savvy made him an early proponent of the now ubiquitous luxury collaborations with high street brands
Puma Signs a New Multiyear
Deal With NBA
The NBA announced that it has entered
a new multiyear partnership with Puma,
making the brand an official marketing
partner of the league The deal, according
to the league, allows Puma to feature
athletes in their respective NBA uniforms
and team logos, and develop original
content to tell the stories of the brand and
its athlete ambassadors
“We are thrilled to partner with the NBA to
bring Puma to the next level in our re-entry
to the basketball market,” global director of
brand and marketing Adam Petrick said in a
Asics Replaces North America’s CEO with Koichio Kodama
Asics announced changes to its leadership team , which includes a new CEO of its North American division In a release, the company stated Gene McCarthy — who assumed the role of president and CEO in October 2015, is out He is replaced by Koichio Kodama
“Gene made countless contributions to Asics America as he navigated the brand through
an incredibly turbulent time for our industry and implemented numerous changes that set the region on course for success,” Alistair Cameron, Asics Corp executive officer and senior general manager of the geography strategy division, said in a statement “We thank him for his energy, spirit and being a true champion of the brand during his time with Asics.”
Other moves in the leadership ranks include the appointment of Richard Sullivan to EVP of sales, categories and marketing, Craig Gillan to VP of operations and Paul Ljucovic to VP of finance.The brand also announced a new category structure, separating its products into three buckets: Performance Running, Core Performance Sports and Sport Style
Trang 20Macy’s Promotes Patti Ongman
as Chief Merchandising
Officer
Macy’s named Patti Ongman as its new chief
merchandising officer, succeeding Jeff Kantor,
who is retiring after serving in the position for
more than four decades
Ongman, who is currently executive vice
president and general business manager
for Home merchandise, will take the reins
on March 1 Her duties will include leading
merchandising, private brands and planning
for the company’s five “families-of-business”
(Ready-to-Wear, Center Core, Beauty, Men’s
and Kid’s, and Home)
The promotion comes after more than
30 years with the retailer Ongman said in
a statement that she anticipates a smooth
transition with Kantor’s support
“I’m excited to lead the Macy’s
Merchandising organization along with my
team of first-class merchants. We will build on
the great work the team has done, and we will
continue to get better every day,” Ongman
said
Macy’s president Hal Lawton praised
Ongman’s track record with the company
“Patti is a world-class merchant with a
stellar reputation in the market,” Lawnton
said “As a 33-year veteran at Macy’s, she’s
a trusted leader to our colleagues and a
valued partner to our vendors I am confident
that Patti is the right person with the right
experience to continue transforming our
merchandising organization to move faster
and be more flexible.”
REI’s Jerry Stritzke Resigns
REI president and CEO Jerry Stritzke has resigned following the conclusion of
an investigation surrounding a “personal and consensual relationship” between the executive and the leader of another organization in the outdoor industry, the company announced
Stritzke will exit the co-op on March 15, and REI COO Eric Artz will take on the role of interim CEO
The investigation into Stritzke’s relationship with the unnamed executive was conducted
by an external law firm and overseen by REI’s board As part of the probe, REI said the law firm also thoroughly evaluated the working relationship between REI and the partner organization and found that there was no financial misconduct
Despite his untimely exit, REI’s board and other key leaders continued to sing the praises of Stritzke, who has helmed the company since 2013 and helped it become a strong voice on social issues with initiatives like #OptOutside, which encouraged employees and customers to go outdoors during the Thanksgiving weekend
as opposed to working or shopping at retail
The retailer also has joined in the highly publicized push for protecting historic monuments
“Jerry has been an excellent CEO for REI and together with a strong team has consistently delivered outstanding results for our co-op He has led REI through remarkably challenging times in retail He has built a great team and the co-op is stronger today than when he joined,” said REI board chair Steve Hooper “We will always be grateful for Jerry’s drive, his many contributions to the co-op and the successes he and his team have made possible.”
However, he added, “The conclusions of the investigation were clear Errors of judgment were made and Jerry and the board agree
that REI needs a new leader to take the co-op forward from its very strong position Eric is
a seasoned leader and steward of REI He is deeply committed to the purpose of the co-op and will do a great job as the board considers the longer-term needs for the co-op.”
The company said Stritzke tendered his resignation with an acknowledgement “that the facts led to a perceived conflict of interest, which he should have disclosed under the REI conflict of interest policy.”
“I love REI and I believe fiercely that the work that the co-op has done for 80 years has had an unmatched positive impact on the outdoors I feel incredibly fortunate to have led this organization REI is full of amazing people and I am grateful for the role the co-
op has played in my life, even in the toughest times,” said Stritzke “I regret few things in life, but I am sorry that I did not disclose the relationship, and it’s time for the co-op to have a new leader The last thing I want is
to damage REI and I deeply regret that any
of this could impact the co-op You deserve better Even so, the co-op is in a great place and I have enormous confidence in Eric and the leadership team and the thousands of employees of REI to get REI to next.”
Amazon abandons plans to build 2nd headquarters in NY
Amazon will abandon plans to build 2nd headquarters in New York Amazon.com Inc said it will not move forward with plans to
Amazon had announced it would create 25,000 jobs and build one of two new headquarters based in the Long Island City
Trang 21Stores: | Ispahani Center - Nungabakkam, Chennai | Bazaar street, OMR | Available at leading outlets
Online shopping: www.swansind.com
Trang 22Johnston & Murphy’s Jon Caplan Announces Retirement
The CEO of Johnston & Murphy has
announced that he will step down from
leadership at the brand, effective the end of
June Succeeding him is Danny Ewoldsen,
who was named president of Johnston &
Murphy in January 2018
“It has been an honor and a privilege
to be part of the remarkable growth and
success of Johnston & Murphy,” said Caplan
in a statement from the company “I have
long admired the company’s dedication to
the highest standard of craftsmanship and
have the utmost confidence in Danny and the
rest of the leadership team’s ability to carry
Johnston & Murphy’s legacy into the future.”
Caplan has spent the past 16 years steering the historic men’s label, and also leading the Branded Group for parent company Genesco Inc Under his tenure, the 168-year-old Johnston & Murphy brand has worked
to maintain its status as a trusted American shoe source, while also broadening its appeal with targeted initiatives aimed at women and younger male customers Of late, the label has been a bright point in the Genesco portfolio, delivering consistent comp-store sales gains
Caplan’s career first began at Genesco
in 1982, leading to several roles in the organization He then left for a 10-year stint, which he spent mainly overseeing the Stride Rite and Keds brands, and returned in 2002 to head up Johnston & Murphy
In a statement, Caplan’s successor praised his long and successful leadership “Jon’s strategic vision, industry expertise and personal warmth made him an effective and unique leader,” said Ewoldsen “He led with humility and never missed the opportunity
to teach or offer support at all levels of our organization We thank him for all he has done for our team and for establishing J&M as a viable and growing business.”
Micam to Start Consumer Sneaker Event, Step Up Focus on China, U.S
In September, Micam will launch a business-to-consumer sneaker event called Plug-Mi, which will be loosely modeled after ComplexCon in the U.S “We want to embrace the sneaker culture revolution,” said Micam CEO Tommaso Cancellara “One day, we hope
to become half of what ComplexCon is, but we also want [to focus on European style.] Here, sneakers are a bit more classic A lot of made-in-Italy companies are doing more and more of them, and focusing on sustainability.”
In the meantime, Micam brought five top Chinese influencers — with a total social following of more than 10 million fans — to this edition of its show China is a primary focus, and Cancellara believes there is plenty of opportunity ahead “Despite the Chinese New Year period, we are seeing
so many new faces from China, and we are happy to experience that,” he said, noting that the country’s presence should be even bigger in September
While there has been some concern about a slowdown in the Chinese market, Cancellara said it continues to grow
at a pace that’s far beyond the current potential in Europe Consumer shopping patterns are also good news for small and midsize Italian firms “They are sophisticating themselves as consumers and are looking for different kinds of fashion and shoes.” the executive said
“They not want to be standardized; they want to be unique.”
On the other side of the world, the U.S market is also high on the agenda for the Italian footwear industry Through new partnerships with FN and WWD, as well
as organizations like FDRA and CFDA, Micam is amping up its message to the American market this year
At this edition of the show in Milan, 1,304 total companies are exhibiting, including 755 Italian players Other countries with a major showing include
Over Backlash, Katy Perry’s Shoes Pulled from Shelves
Two styles from Katy Perry’s shoe collection — the Ora Face block-heel sandal and the Rue
Face slip-on loafer — sparked an uproar on social media for their problematic resemblance to
blackface makeup
In response to the attention, Perry’s shoe partner, Global Brands Group has moved to remove
the shoes from retailers such as Dillard’s and Walmart, as well as the brand’s own site
The music star issued a statement, saying, “The Rue and the Ora were part of a collection that
was released last summer in nine different colorways (black, blue, gold, graphite, lead, nude,
pink, red, silver) and envisioned [them] as a nod to modern art and surrealism I was saddened
when it was brought to my attention that it was being compared to painful images reminiscent of
blackface Our intention was never to inflict any pain.”
The conversations around racially insensitive products and marketing have been increasingly
prevalent in the fashion industry, lately pointed at high-end brands such as Gucci and Prada
(which drew criticism in December for selling and displaying monkey figures that resembled
blackface characters) Gucci, meanwhile, is still addressing the fallout from its black wool
balaclava sweater featuring a mouth cutout with outsized red lips
Trang 23march 2019
Adidas Originals Reveals
ZX 10000C for SS19
Adidas Originals has revealed the
ZX10000C for SS19 Consortium line-up
While this latest release diverges from
the usual adidas Consortium way of
working, in that it was created in-house
by adidas, the final outcome was only
made possible – and elevated to such
great heights – due to the input of
former adidas Director of Footwear
Creation, Jacques Chassaing Jacques
was the designer responsible for one of
the most iconic adidas lines of all time
- the ZX running shoe series – which
utilized an equally enduring technology
also designed by Jacques, the adidas
Torsion system The sleek craftsmanship
of the ZX range – which originally ran
between 1984 and 1989 and was later in
1991 replaced by the equally as iconic
Equipment range – ZX embodied adidas’
commitment to high-performance
functionality, with the Torsion system
playing a key role By using a TPU arch to
bridge the heel and forefoot it allows the
front and rear of the foot to operate and
adapt to surfaces independently, offering
high degrees of support and stability
The ZX 10000C is the long awaited
answer to many collectors question ‘what
happened after ZX 9000?’ The ZX 10000
C retains the Torsion system that remains
a proud part of adidas’ performance
capabilities to this day, in a shoe that at
first glance reads like a never before
seen model from the original ZX archives
that has only just been unearthed Its
aqua, orange and neutral coloring
inspires nostalgia for a very specific era
of performance footwear, utilized across
a diverse blend of natural and technical
fabrications that include mesh underlays,
webbed Three Stripes, premium suede
overlays and reinforced TPU on the ghilly
and heel
Teva Celebrates Grand Canyon’s 100-Year Birthday
Footwear brand Teva has honoured the 100-year centennial of Grand Canyon National Park with its spring GC100 Collection It’s no surprise Teva is paying tribute to the historic landscape With its colors, textures and sweeping views, the Grand Canyon itself served as inspiration for the new line, featuring men’s, women’s and children’s styles available now on Teva.com
Design details include a webbing pattern that nods the canyon’s layered red rocks, rivers and sunset colors on remixed versions of the Hurricane XLT2, Original Sandal and Original Universal
New models like the Hurricane XLT2 Alp and the Hurricane Sock are also included in the line
In a statement, the company praised the campaign for offering both style and substance, 'We are taking this opportunity to celebrate a monumental milestone for this iconic landmark, and to accelerate Teva’s commitment to the preservation of our outdoor treasures.Given the existential risks facing our parks in today’s political environment, Teva’s pledge is a first step toward a solution in this time of uncertainty, by making access for all a priority Our goal is to bring as much awareness as possible to this initiative, so the Grand Canyon can be explored by adventurers for years to come.”
Sia and Repetto Design Ballet Flats Inspired by Her Signature Style
With a gigantic black bow atop a colored wig to serve as her hair, Sia boasts
dual-a stdual-age presence thdual-at hdual-as undenidual-ably contributed to her own unique sense of style
Now the nine-time Grammy-nominated artist is bringing that sartorial creativity to the table, teaming up with French heritage dance clothing and accessories company Maison Repetto on a footwear collaboration that marks the pop icon’s first foray into fashion design
Aptly dubbed Repetto by Sia, the limited-edition capsule is inspired by the artist’s expressionistic performances and one-of-a-kind presence The shoe models champion movement, dance, style and
freedom, driven by the singer’s mantra: “I love you, keep going.”
It introduces three of the label’s classic styles, starting with a ballerina flat in a trio of colorways: one solid black, one solid white and the other a combination
of both — similar to the two-toned bob often worn by Sia during live performances
With a decorative bow, soft construction and dainty silhouette, the Sophia shoes are easy on both the eyes and the feet — and they’re available to preorder exclusively on the Repetto site for $195
The brand will also release a designed dance slipper and oxford shoe in
Sia-a vSia-ariety of colors
Trang 24Editor’s Pick
Trang 25Creating versatility with accessories
Kiwi by Musskan
The fun side of “going with the season” is to shop
for the season Kiwi is offering a collection of bold
jewellery pieces, Tanjore Jewellery art, to add unique
touch to your style The collection also offers delicate
statement pieces, simple studs, pearl earrings,
Swarovski pieces, an amalgamation of Indian festive
and western looks
Metro
Metro’s 2019 collection of shoes is the perfect mix of comfort
at an affordable price They offer myriads of options from
leading footwear brands, all under one roof Delivering quality
footwear that flaunts style is the ‘Metro Motto’
Trang 26Himayalan by Kohinoor Jewellers Agra
The collection is an ode to the colossal Himalayan ranges that serve
as the crown of India Infusing the silhouttes, patterns and rocks
of the pristine ranges, the collection is exquisitely designed with exceptional artistry Keeping impeccable craftsmanship and quality
at the forefront, each jewellery piece is a tribute to the alluring natural beauty and is sure to win a woman’s heart Incepted in 1862, Kohinoor Jewellers belong to a family lineage that can be traced back
to five generations of jewellery connoisseurs
Puma
PUMA has dropped a bunch of new RS silhouettes, the RS-X The all-new RS-X extends the brand’s Future Retro range that takes inspiration from the past to inspire future Sportstyle designs Back in the ‘80s, the RS was an innovative and high-quality cushioning technology Today, PUMA has revived and reinvented this design ground
up to embody all-things extreme, exaggerated and remixed Embracing the future and honoring the past, the OG-inspired silhouette celebrates extreme reinvention with its bulky design, material mixes, and bold color palette
Trang 27Specially designed for vibrant personalities and made from pure
leather, Swansind is a known name in the market Its durable purse
offers single zipped slot to accommodate cash and more, making it
easy to carry where ever you want As for the shoe, it is designed to
offer comfort at its best without compromising on style
of the chess board Two opaline dials complement the current collection
Toni Rossi
Derby is one of the sedulous shoes you can have in your wardrobe Not as formal as the classic oxford but it holds its place as a great option if you’re looking for something that’s honestly formal and mildly casual These derbies by Toni Rossi are innovative in their own right, providing you with the perfect support throughout the day whether it is office or
a casual occasion Let these Raynold – Tan carry you while you bask in its comfortable glory and borrow a fair amount
of attention Raynold is also available in bold black
Available at: www.tonirossi.com and all leading E-commerce platforms
Trang 28Trends | What We Spotted
this Month
Spotted
Trang 29march 2019
15,000 crystals-covered Air Jordan Sneakers
Conceptual artist Dan Life (Daniel Jacob) has transformed the popular Air Jordan 1 into a wearable piece
of art with his latest Jordan 1
“Northern Lights.” This luxurious version of the kicks will utilize the “Los Angeles” Air Jordan 1 Retro colorway as the foundation, featuring more than 15,000 crystals that have been set by hand The sneaker glistens from the tiny blue-tinted gems individually placed throughout the entirety of the upper
Vans x Led Zeppelin
Vans and Led Zeppelin announced that they have partnered to commemorate the
50th anniversary of Zeppelin’s debut self-titled album, which was released in 1969
The Zeppelin Sk8-Hi comes with a black suede and canvas upper that showcases
the album’s artwork printed on the quarter panel The shoe is complete with a black
leather side stripe, black laces and red branding Additionally, each of the band
member’s symbols is woven into the label on the internal tongue
Trang 30Trends | What We Spotted
Reviva by Crocs
Crocs has enhanced the comfort
footwear experience It has
launched Reviva, a new comfort
technology collection based on
footbeds that feature built-in air
bubbles that provide a revitalizing
bounce and soothing massage
effect The collection also feature
Crocs’ proprietary molded Croslite
uppers for a collection that is
durable, washable and
water-resistant
Trang 31march 2019
Don C’s New Converse
Converse and Don C are
looking to make noise with
their latest ERX 260 Jewel
collaboration Utilizing a
color palette that’s inspired
by the host city’s NBA
Hornets team, the designer
puts his own spin on the
brand’s classic basketball
sneaker from the 1980s The
hoop-ready hightop model
boasts a white-based leather
upper that’s paired with teal
and purple overlays found
on the eyestay and heel
counter
Adidas Yeezy Boost 700 ‘Salt’
Adidas has launched Adidas Yeezy Boost 700 “Salt.” The shoe was launched
globally on February 23 The sneaker features an upper composed of suede
and premium leather, with mesh underlays and a black gum sole The shoe
has Adidas’ signature triple-stripe emblazoned on the side, with a reflective
heel The majority of the shoe features gray hues A full list of where fans can
cop a pair of the kicks can be found on the Yeezy site
Trang 32Brand Watch | StruT
Bags
at Guilt- free Prices
Shreya Thakkar never thought of becoming an entrepreneur but accidentally became one, shuffling the letters of life from Finance
to Fashion The founder reckons that the main motive to start the label StruT was to create a range of colourful and quirky bags for all
at guilt-free prices Initially, she started with buying 20 ready made bags made from Vegan Leather and are light in weight She informs S&A, we are further planning to expand in the southern region of
Trang 33march 2019
Launching StruT and its Positioning
It was an urge to ideate about your
creation, to not follow a 9-5 ritual, to be
your own boss, and to do something
different made me start my own
venture I never thought of becoming an
entrepreneur but accidentally became
one, shuffling the letters of my life from
Finance to Fashion After working for a
year and a half in the field of finance post
my MBA I thought of moving out of the
comforting corporate life to do something I
would love to do my entire life
From childhood, my favourite
accessory has been bags and I always
felt that good bags were not affordable
to all and the cheaper ones were not
attractive in looks and hence to fill this
gap I decided to try my hands on bags
My love for bags made me decide why
not to do something which gives me
work satisfaction Initially, I started
Trang 34Brand Watch | StruT
with buying 20 readymade bags I had decided on one thing that even if no one buys those bags, I will keep them for myself Fortunately, all of those 20 got sold within a week’s time itself People liked the collection and asked for more variety hence I decided to explore in this field only We started this in the month of Jan’15 and sold these bags for 4 months finally, in the month of May we started with designing and manufacturing on our own
Brand’s DNA
At StruT, all the bags are handmade
by local artisans through traditional craftsmanship using Indian Fabric and Vegan Leather One of the reasons to start the brand was to create a range of colorful and quirky bags at guilt-free prices Our price range starts from Rs 290 till Rs 2500
Product portfolio
Our product range varies right from Sling bags, Backpacks, Handbags to Fanny packs, Diaper Bags, Yoga mat bags, Luggage Tags and Footwear We even do customisation
Trang 35march 2019
Target audience and brand’s presence
Our target audience is anyone between the
age group of age 20-45 residing across the
country who are looking out for something
different and unique We are further planning
to expand in the southern region of India
through online channels as well as offline - by
doing the tie-ups with designer stores, as it
has more number of working women, who
are not only financially independent but also
are open to trying something unique and
handmade
Challenges in the market
Creating a niche segment for our products
and finding the customers and acquiring
them was challenging Also, in today’s time
when there are so many e-commerce players
existing in the market offering a wide range
of products at various price points building
the brand loyalty was one of the challenges
Growth expectation
India is one of the fastest growing economies
in the world with still a wide portion of the
market untapped The Indian accessories
market in India is sized at approximately Rs
25,000 crore and has been growing at 20%
per annum
With the increase in personal disposable
income, increase in the number of working
women, brand awareness, penetration and
acceptance of online shopping, it has led to
the increase in demand for more and more
accessories and hence the growth of this
segment
In the next 5 years, we are planning to start
our own website, offering much more variety
of products in bags and footwear category to
Trang 36Brand Watch | Hush Puppies
Since the brand entered the Indian market, how is it positioned today?Hush Puppies entered the Indian market
20 years ago and initially positioned itself
as the premium men dress footwear brand In the last 5 years, the team has
Treating the World to Their Favorite Shoe
Hush Puppies entered the Indian market 20 years ago and initially positioned itself as the premium men dress footwear brand The brand has traversed from being Men Dress brand to becoming a ‘Lifestyle footwear’ brand in the last few years, and it now offers an array of casual and multi-occasion footwear range In an interview with S&A’s N Bobo Meitei, the brand’s Vijay Gogate said, “With increasing per capita footwear consumption and a wide variety of national and international brands operating, Indian market has become a really exciting turf to play on.” Vijay is Flagship Retail Head & Vice President-International Brands
at Bata India Limited.
Trang 37march 2019
Dress brand to becoming a Lifestyle
footwear brand in the last few years
The product mix varies from dress to
casual, from closed to open footwear in
both men’s and ladies’ segment with a
strong presence in hand bags as well
It now offers an array of casual and
multi occasion footwear range
What new markets is the brand
targeting? At present, where is the
consumer mostly concentrated?
Currently, the main focus is on urban
Indian residing in metros and in the
tier 1-2 cities through Hush Puppies
concept stores and through a wide
Bata network that reaches tier 3
cities as well Fast growing online
channel is helping us virtually reach
every corner of India and making
Hush Puppies accessible to every
Indian
Does the brand see an independent
retail strategy in the near future ?
Hush Puppies already has 90+
company-owned and managed
exclusive brand outlets which
continues to grow and will cross the
100 mark by end of 2019 We will also
be exploring the franchisee model in few select markets
Share with us the retail strategy you have adopted for the Indian market
What’s the way forward?
Hush Puppies is a desired brand for urban India and we will continue
to attract the consumers though exceptional products, beautiful stores which are in-line with global store concepts and best in class customer servicing which will help us drive excitement among consumers
How successful is your online strategy
in comparison with offline?
Our on-line strategy is complementary
to our brick-and-mortar channel and has started contributing double digit share of the total brand revenue
What are some of the challenges you are facing in the Indian market?
Rising retail costs, diminishing retail space and plethora of new brands launched in online space are some
of the challenges every retailer faces
in India But it pushes us to explore newer market rather than just limiting
Trang 38Brand Watch | Hush Puppies
ourselves to few select markets There has been talk of markets being weak How much has it impacted your brand’s growth?
Hush Puppies believes in vision of
“treating the world to their favorite shoe” The great value Hush Puppies offers in terms of product quality, design, premiumness and consumer trust has helped attract new customers
We continue to offer innovation in our products that has helped us stay ahead of the competition
How hopeful are you about the Indian footwear industry? In such a landscape, where do you see Hush Puppies in the next five years?
With increasing per capita footwear consumption and a wide variety of national and international brands operating, Indian market has become really exciting turf
to play on Hush Puppies would like to maintain its leadership position in market
as well as in the heart of Indian consumers and keep on treating them
Trang 39Exclusively Available at
Shop Online at www.zenyataa.com | planning@mapskoshoes.com | 01244-64 98 95
Mapsko Shoes Pvt Ltd, Plot No-141, Sector-4, IMT Manesar, Gurugram, Haryana.
Unparalled luxe exhibiting an imagery
of timeless elegance and courtesy
Trang 40Trend Report | Lakme Fashion Week
For each season of Lakmé Fashion Week there are several new trends and designs that are presented in the shoes and accessories sections too For Lakmé Fashion Week Summer/Resort 2019, held in Mumbai at Jio Garden from January 30 to February 3, nearly every designer completed the look of the collection with the appropriate shoes, bags and accessories that were exciting and eye-catching on the ramp Fabrics, leather and unconventional materials were used for the accessories
and shoes with comfort being the buzzword for the designs.
– BY MEHER CASTELINO
LAKMÉ FASHION WEEK SUMMER/
RESORT 2019 TRENDS