Marketing Concept“…Giving Special Consideration To The Needs, Desires, And Wishes Of Present And Prospective Customers.”... Elements Of Marketing Concept... Application Of Marketing Conc
Trang 2Developing Market Strategies
Marketing Concept
Market Research
Marketing Strategy
Product Life Cycle
Packaging And Pricing
Trang 4Marketing Concept
“…Giving Special Consideration To The Needs, Desires, And Wishes Of Present And Prospective Customers.”
Trang 5Elements Of Marketing Concept
Trang 6Application Of Marketing Concept
Trang 7“…Technology-Mediated Exchanges
Between Parties As Well As The Electronically Based Intra- Or Interorganizational Activities That
Facilitate Such Exchanges.”
Trang 8Marketing Research Areas
Trang 9Steps In Marketing Research
Define Problem
Gather/Evaluate
Information
Trang 11Marketing Research
On The Internet
Trang 12Checkout Automation
Trang 14Shifting Population/Household
Trang 15Shifting Older Consumers
Trang 16Shifting Senior Spenders
Trang 18Product Life Cycle
Trang 19Product
Promotes Protects Identification
Improves Product Convenience Promotes Brand Recognition
Trang 21Influences On Pricing Policies
Price Lining
Trang 23Discounts And Allowances
Trang 25Small Business Price Setting
Trang 26Marketing Services
Nature Of Service
Personal Business
Differentiating
Services
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Trang 27Marketing Service Strategy
Level Of Customer Contact
Trang 29 New Classes Of Customers
Existing Market
By Design & Manufacturing
Innovation
Strategy Implementation-
Growth Stage
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