Planning, Organizing, and Managing a Small Business... The Process Of Setting Objectives And Determining Actions To Achieve Those Objectives... Planning Provides Internally:3 Means To De
Trang 2Planning, Organizing, and Managing a Small Business
Trang 3The Process Of Setting Objectives And Determining Actions To Achieve Those Objectives.
Trang 4Criteria For Planning
Be Prepared
Be Patient
Know When To Get Help
Form Support System
Know Power Of Vertical Integration
Never Rest On Laurels
Keith Brofsky/Getty Images
Trang 5Planning & Other Managerial Functions
Trang 6Planning Provides Internally:
3) Means To Delegate Javier Pierini/Getty Images
Trang 7Planning Provides Externally:
1) Interest From Investors/Lenders
Trang 8Reasons To Neglect Planning
Day-To-Day Activities Get In Way
Fear Of What It Might Reveal
Lack Of Planning Knowledge
Feeling Future Cannot Be
Trang 9 Operational- Continuous Before &
After Business Starts
Jim Arbogast/Getty Images
Trang 10Strategic Planning
Comprehensive
Comprehensive Long-
Business Accomplish
Its Mission.
Trang 11Parts Of Strategic Plan
Mission: Long-Term Direction
Objectives: Short-Term Ends
Strategies: Means To Achieve
Objectives For
Total Firm Functional Area
Trang 12Areas For Strategic Planning
Identifying Target Market
Picking Legal Structure
Shaping Financial Needs
Selecting Location
Ryan McVay/Getty Images
Trang 13SWOT Analysis
Strengths Weaknesses 1)
2) 3) 4)
1) 2) 3) 4)
Opportunities Threats 1)
2) 3) 4)
1) 2) 3) 4)
Trang 14Strategic Umbrella
Trang 15Setting Objectives
Trang 16Changing Demographics
Foreign Competition
Trang 17Internal Resources (Competitive Edge)
Human
Physical
Financial Royalty-Free/CORBIS
Trang 18Mission/Strategy John Smith, General Agent
Trang 19Operational Planning
Sets Policies, Procedures, And Standards For Achieving Objectives.
Trang 20Parts Of Operational Plan
Consistent Action
Manner Of Operating
Measures Of Control For
Activities
Jules Frazier/Getty Images
Trang 21Areas Of Operational Planning
• Determining Approach To Market
• Establishing Record System
• Setting Up Schedule
Trang 23Income And Expenses
Net Profit
Expenses
Variable Fixed
Trang 24Estimating Annual Income/Expense/Net Profit
Trang 25Sources Of Funds
A
FEDERAL RE SERVE N OTE
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12 12 12
FEDERAL RE SERVE N OTE
THE UNITED STATES O F AMERICA
L70 744 629F
12 12 12
THE UNITED STAT ES OF AMERICA L70744629F
12 12 12
THE UNITED STAT ES OF AMERICA L70744629F
12 12 12
Trang 26Purposes Of Business Plan
Trang 27Plan Should Include
Trang 28Preparing Business Plan
Business Current Status
Where Would Business
Like To Be- Objective
What Will It Take To Get
Business To Objective- Strategy
Owner Should Prepare
Create Action Steps
Monica Lau/Getty Images
Trang 29Components Of Business Plan
Trang 30Outline Of Executive Summary
Trang 31Writing The Plan
Be Honest
Use The Third Person
Use Transitional Words
Avoid Redundancies
Use Short, Simple Words
Use Visuals
Trang 32Preparation For Presentation