NEW Site audit checklist website 2019 Noithatmyhouse.com

Use this post as your goto website audit checklist to make sure your website is setup for best performance, and you wont look back. During your audit, there may be fixes, and suggestions that require some assistance from a web developer, or SEO expert. Write them down, and ask around, or ask us Chia sẻ bởi Noithatmyhouse.com Nội thất My House là thương hiệu chuyên thiết kế thi công nội thất trọn gói hàng đầu tại Việt Nam. Công ty được thành lập bởi các cổ đông giàu kinh nghiệm trong lĩnh vực xây dựng chuyên nghiệp luôn nắm bắt được những xu hướng thiết kế nội thất cao cấp sang trọng. Cũng như đội ngũ thợ thi công trên 10 năm kinh nghiệm, luôn mang đến cho chủ đầu tư không gian sang trọng, ấn tượng nhất. Nội thất My House Địa chỉ: P12A08 – THÁP B – TÒA NHÀ NEW SKYLINE, KĐT VĂN QUÁN, HÀ ĐÔNG, HÀ NỘI Hotline: 0965048286 Mail: ceonoithatmyhouse09gmail.com Website: https:noithatmyhouse.com

Kick-start an SEO project with

a data-driven site audit checklist

Is the website easy to use?

Is the font size easy to read?

Is navigation identifiable?

Are styles and colors consistent?

Are there any obtrusive ads and pop-ups?

Can visitors quickly (2 seconds or less) tell what you do when they land on your site?

Does the site look good when viewed with all the popular web browsers?

Are the most important elements of your site visible without scrolling up and down or from side to side

on laptop screens and typical desktop screens?

Details:

Website URL:

Step 2 Suggest your strategic objectives

Check the KPIs you’ll focus on during the campaign:

Organic Sessions

Leads/Conversions

Sales

Keyword Ranking Increases

Bounce Rate

Pages/Session

Average Session Duration

Page Load Time

Top Exit Pages

Details:

If the company already has a keyword list, audit the key phrases and check:

The number of keywords targeted

Search intent

Search volume

Keyword difficulty

Relevancy

Details:

If there’s no keyword list, research keyword ideas:

Identify niche topics

Check the keywords the website’s already ranking for

Check the keywords your competitors are ranking for

Check the keywords bringing traffic

Use Rank Tracker’s keyword research methods (autocomplete tools, Keyword Planner, domain analysis, TF-IDF, etc.)

Details:

After you collect hundreds of keyword ideas, analyze and segment:

Check search volume/keyword difficulty

Analyze search intent

Build relevant keyword groups (they’ll be very handy when you assign keywords to landing pages) Make a list of “easy wins.”

Details:

Identify the top competitors

Check the keywords they are already ranking for

Check their domain strength/DA

Check on-page optimization rate of their top ranking pages

Analyze their website structure and internal linking strategy

Check their backlink profiles

Analyze other online marketing activities - social media, Google listings, videos, ads, etc

Details:

Step 5 Audit site for critical crawl/accessibility issues

Make sure none of your important pages are blocked from indexing

Revise your robots.txt file (or create it from scratch)

Check your pages’ response codes

Look for orphan pages (pages that are not linked to internally)

Visualize an overall structure of your site

Make sure the HTTP/HTTPS and www/non-www versions of your site are redirecting correctly

Check for issues with rel=”canonical”

Make sure no pages use Frames, contain W3C errors and warnings, or are too big

See if your site is mobile-friendly

Look out for pages with poor URL structure

Find all broken links

Find pages with too many outgoing links

Identify links that are being redirected

Check duplicate content issues

Find all broken images

Spot images with empty alt text

Check page speed

Check responsiveness

Details:

Step 6 Audit the top landing pages

General:

What kind of search intent does the page satisfy?

Is the content unique? Is it original and useful? (for certain niches, you may need an outside

perspective to answer these questions

How does the site’s content compare to the competitors?

Are texts grammatically correct?

What kind of multimedia is used on the page (unique images, videos, charts)?

Are there social sharing buttons?

Is the page no more than 3 clicks away from the homepage?

Details:

On-page optimization:

SEO-friendly URL

Page title: keywords, CTA, length

Page description: keywords, CTA

Main keywords in the content

LSI keywords in the content

Keywords in H1-H6 tags

Keywords in the ALT attribute

Keywords in link anchors

Length of content

Structured data markup

Page load time

Details:

Step 7 Analyze the backlink profile

Check the number of backlinks and referring domains

Check the number of unique IPs

Check the number of homepage links

Analyze how relevant the linking pages are

Check top anchor texts and keywords

Check backlink countries

Check how much traffic backlinks bring

Examine the most linked-to pages

Compare the site’s backlink profile with niche leaders

Pinpoint potentially dangerous links

Details:

Top indexing & crawlability action items:

Top keyword action items:

Top content action items:

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