Facebook cheat sheet

Facebook Business Page Profile photo: 180 x 180 pixels... Facebook Video SizeThumbnail image: 1200 x 675 px Aspect ratio: 16:9 or 1:1 Video: h.264, square pixels, fixed frame rate max 30

Facebook Cheat Sheet

All Sizes and Dimensions 2017

Updated July 15, 2017

Facebook

Business Page

Profile photo: 180 x 180 pixels Displays at 160 x

160.

Facebook cover photo size: 828 x 315 px

News Feed link image size: 1200 x 900 px

News Feed link image ratio: 4:3

Desktop news feed display: Up to 470 x 470 px Mobile news feed display: Up to 626 x 840 px Right column image size: 254 x 133 px

Text: Desktop news feed displays 500 characters,

mobile 110 characters, right column ad 90 characters.

Facebook Video Size

Thumbnail image: 1200 x 675 px

Aspect ratio: 16:9 or 1:1

Video: h.264, square pixels, fixed frame rate (max 30

fps), progressive scan

Format: mp4 container ideally with leading moov

atom, no edit lists

Audio: stereo aac, 128kbps+ preferred

File size: up to 4gb

Right column image display: 254 x 133 px

Text: Desktop news feed displays 500 characters,

mobile 110 characters, right column ad 90 characters

Facebook Apps

Image size: 1200 x 628 px

Image ratio: 1.9:1

Desktop news feed display: 470 x 246 px Mobile news feed display: 560 x 293 px Right column display: 254 x 133 px Text: Desktop news feed displays 90

characters, mobile 110 characters, right column ad 90 characters

Clicks to

Website

Image size: 1200 x 628 px

Image ratio: 1.9:1

Desktop news feed display: 470 x 246 px Mobile news feed display: 560 x 292 px Right column display: 254 x 133 px Text: Desktop news feed displays 500

characters, mobile 110 characters, right column ad 90 characters

Lead

Generation

Image size: 1200 x 628 px

Image ratio: 1.9:1

Desktop news feed display: 470 x 246 px Mobile news feed display: 560 x 292 px Text: Desktop news feed displays 500

characters, mobile 110 characters

Facebook

Offers

Image size: 1200 x 628 px

Image ratio: 1.9:1

Desktop news feed display: 470 x 246 px Mobile news feed display: 560 x 292 px Right column display: 254 x 133 px Text: Desktop and mobile news feeds

display 90 characters

Facebook Page Likes

Image size: 1200 x 444 px

Image ratio: 1.9:1

Desktop news feed display: 470 x 174 px Mobile news feed display: 560 x 208 px Right column display: 254 x 94 px

Text: Desktop news feed displays 500

characters, mobile 110 characters, right column ad 90 characters

Facebook Text

Maximum allowed characters: 500

Good length to aim for: 150 characters or

less

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