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Trang 1BUSINESS PLAN OF COFFEE SHOP
-Group 4 Members
Trang 22 Business plan
3 Challenges
Trang 3About Us
The creation of a unique, innovative atmosphere that will differentiate Spot café
from other local café.
It has always been quality We are passionate about ethically sourcing the finest coffee beans and roasting them with great care.
1 INTRODUCE COMPANY
Trang 4Mission
• To provide a friendly, comfortable atmosphere where the customer can receive.
• The best coffee and bakery, quality service and entertainment at affordable price.
VISION AND MISSION
Vision
• To create a unique and innovative environment that will differentiate it from the other local café.
• To create the best coffee and bakery items at affordable price.
Trang 5Short-term goals:
Use the quality of our service and
product to soon become well- known
areas.
GOALS AND STRATEGY
Trang 62 BUSINESS PLAN
Trang 7It will be open from Monday to Sunday at 07:00 A.M to 11:00 P.M.
The café is located at Chau Thi Vinh Te Street, Da Nang City.
Trang 8Hot
Black CoffeeDaily BrewOrganic French Roast World Tour Blend
Other Drinks Hot/Cold
Hot Chocolate TeaWhite and Chocolate
Milk Blended Ice Coffee
Bakery
Croissants and Bagels Brownies and
Cookies Pie and Cakes Muffins
Trang 9- Job opportunities for many unemployed people
like students, catering.
- The Coffee House,
- Royal Tea
- And other local cafes.
Weaknesses Strengths
Threats Opportunities
Trang 11TARGET MARKET COMPETITION MARKET TRENDS
MARKET ANALYSIS
Coffee is the drink of choice for many
people across the world.
Millions of people rely on their morning fix to get going for the day
Our competitor would be Coffee House, Royal Tea,…The major competitor is college cafes in nearby vicinity, since it is one of the famous and cozy place to enjoy
coffee
Out target market will be anyone
who enjoy coffee but we will
mainly target people age 15 and
older, both male and female.
Trang 12Smile
Good - looking
Talking Skill Work in the long time
Manners
Physical Training
STAFF
Trang 13Use some of the machines Familiar with the
product
Skills Training
Trang 14Staffing Plan
Accountant
Waiters
Bartender Manager
Store management will be performed
by the our team
Experience Safety
Quantity: 6Time: 6am – 11am 11am – 4pm 4pm – 10pm
Trang 15Financial Needs
business.
Trang 16Post ads on facebook page
Give the student a discount
coupon on the 10th
MARKETING
Trang 17Fisrt Month Rent:
Impress: calm, comfortable, soft, mood light music,
painting make guests feel at home
First Month Utensils Fee
Trang 19PROFIT
Trang 20Growing the business
The time it takes to keep the day to day running of your business going often leaves little room to actually spend time working on the growth of your business
Competitors Appear more powerful competitors, large financial potentials
3 CHALLENGES